Winners awarded for effort and achievements as sales rocketed by 65%

Dubai, May 28, 2011- In a special initiative designed to recognize the contribution of its distributors, resellers and sales teams, Ducab—one of the leading manufacturers of high-quality power cables in the Middle East–awarded high performing business partners with all expenses paid trips to the Indian Premier League cricket final in India. The aim of this promotion was to encourage the sales of wires and flexible cords in the UAE over a 3 month period

The 50 winners from all over UAE were announced and feted at a gala dinner and celebration at the Monarch Hotel, Dubai. Attendees at the gala event included distributors’ sales representatives, dealers, traders, retailers, sales men and counter sales representatives.

Speaking at the occasion, Ducab’s Marketing Manager, Ashish Chaturvedy said: “Ducab’s achievements and growth is a direct result of the efforts of our valued business partners. Our vision is to strengthen the long-term relationships with our value chain and work closely with them towards mutual growth. Our promotional initiative was designed to create some excitement at the retail leval at the same time reward them for their efforts, and to acknowledge the important role they play in Ducab’s success.”

The ‘Wire to Win DPL – Go see the IPL’ promotional scheme ran through the month of February, March and April, offering a host of prizes and rewards to high achieving distributors and retailers as per the pre-set sales targets. Apart from IPL trips, the night saw teams and individuals awarded with vouchers, white goods and other recognitions. 

“We are very proud of the efforts of our partners and sales teams in improving sales. Ducab is cognizant of the role its business partners play in its success. The IPL promotion was our way of incentivizing them, and thanking them for promoting Ducab’s success in local and regional markets,” added Chaturvedy.

The 3 days all-expenses paid IPL packages includes match tickets, flights, hotel accommodations with bed and breakfast, airport pickups and transfers, and transport to and from the cricket stadium.

“The promotion has proved to be very successful, and we are very pleased to acknowledge the outstanding results our distributors and retail sales teams have garnered. Cumulatively, we have sold over 1500 tonnes of LV wires during the promotion period within the UAE, resulting in a sales increase of about 65% over the same period last year,” Chaturvedy concluded.