In the Middle: Zinedine Zidan opens IWC new boutique in Honk Kong

IWC Schaffhausen celebrated the opening of its world’s first Flagship Boutique with an exceptional evening in Hong Kong. Friends of the brand such as French football legend Zinédine Zidane, Read the full story

Perfect mastery of one’s art, great patience and passion are some of the qualities essential for a skipper and a watchmaking craftsman to accomplish their job. These values are the cornerstone of Girard-Perregaux’s commitment as official partner of the Bol d’Or Mirabaud sailing regatta. Read the full story

Luxury Swiss watchmaker Parmigiani Fleurier has created a complete collection of brand new, precious models solely designed to take its expertise right to the end consumer. Read the full story

HRH Sheikh Khalifa bin Salman Al Khalifa inaugurates Jewellery Arabia, Bahrain

Mr. Joe Nahhas, Brand Director of Montblanc

Montblanc sparkles with its diamond jewellery collection and is expected to glitter at the 18th Middle East International Jewellery and Watch Exhibition Bahrain from November 17 to 21, Read the full story

A blend of the modern and the traditional

Classima Executives Skeleton from Baume & Mercier

In a world governed by performance, time is a value that decision-makers hold in great respect. Experienced and perceived as fast-paced for some and all to slow for others, the invariable duration of the hours and minutes can be interpreted in many different ways. Each individual measures time in their own way and each has their own watch. Read the full story

The latest model in the Da Vinci collection is another milestone in haute horlogerie: its digital displays make not just every day, but every month too, into a significant event. Its flyback chronograph sets the standard. This watch harks back to the earliest digital-display timepieces from Schaffhausen of more than a hundred years ago. Read the full story

- From right to left: Rally Champ Mohammed Ben Sulayem and F1 Champ Kimi Raikkonen, while opening new boutique for TAG Heuer in Abu Dhabi Mall

Leading luxury Swiss watch brand TAG Heuer announced the opening of its first boutique in Abu Dhabi and the eighth in the Middle East at the Abu Dhabi Mall recently. The opening of the new boutique, the third in the UAE marks the brands continued expansion plans in the region. The new 600 square feet boutique was official inaugurated by F1 Champ Kimi Raikkonen, and Rally Champ Mohammed Ben Sulayem. Read the full story

Saint Honore’s Coloseo - Luxury is in the Details

Named after the famous quarter of Paris that is synonymous worldwide with elegance, luxury and prestige, SAINT HONORE continues to assert its influence in the world of fashion and jewellery with the launch of the new Coloseo. The new watch combines Swiss-made precision and accuracy with Parisian chic and style.

Beautiful and sleek, this watch is in harmony with the latest fashion trends, and blends a classical round shape with fine ingredients such as lacquer, mother-of-pearl, diamonds and onyx. Read the full story

• 90% of visitors highly satisfied with the show

• 68% of exhibitors confirmed their participation for next year

The 17th Jewellery and Watch Show last week witness a big success.  The five day event drew more visitors than ever before.  H.E Dr. Maitha Al-Shamsi, UAE Minister of State, opened the event on October 14th.

Creators of some of the finest jewellery and watches from more than 20 countries were present, covering 10,000 square meters, Read the full story

IWC Schaffhausen and the IWC Pilot’s Watch Mark XVI take on a big-screen role this fall as Jackson Curtis, played by John Cusack, determines to save his family from disaster in Roland Emmerich’s highly anticipated action film 2012, in theaters November 13.

The Pilot’s Mark XVI is one of the most iconic and coveted watches in the IWC collection. Characterized by its 39mm case and uniquely bold, simple styling, the Mark XVI is a self-winding mechanical watch with a design reminiscent of an aircraft cockpit. Read the full story