The landmark alliance confirms UAB as FC Barcelona’s ‘Official Partner in the UAE’ and places the bank as the first and exclusive financial partner of the football club in the UAE.
The partnership will continue for a period of 3 years ending July 2016.
UAB, the fastest growing retail bank in the UAE with record half-year profits of Dhs260m, representing a 35% increase over the same period in 2012, looks to tap into the nation’s immense passion for football and reach a large number of football followers. As official partner of FC Barcelona, the bank will create a range of customized Barca-themed products and offers to delight the host of Barca fans across the UAE.
To mark the partnership and kick start the launch of a week-long promotion organized by the bank at Mirdif City Centre, a press conference was held at the venue and attended by officials from UAB and FC Barcelona. United Arab Bank was represented by Paul Trowbridge - CEO, Tony Graham - Head of Retail Banking and Sheikh Mohammed Abdulla Al Nuaimi, Executive Vice President.
The club was represented by Javier Faus - Vice President, Economic and Strategic area and Manel Arroyo Pérez - Director, Economic and Strategic Area (Media and Sponsorship).
Commenting on the alliance, Paul Trowbridge, CEO, United Arab Bank, said, “We are excited to partner with FC Barcelona - a brand that shares the same values as ours and embodies the spirit of winning. United Arab Bank has had a very successful 2012 and 2013 and we have demonstrated our strength through our many achievements. The club’s selection reiterates our position as one of the major players in the banking sector in the region and also this partnership will help them fulfill their aspirations in the emirates.”
Trowbridge added, “We believe that FC Barcelona is the one club that we as a bank and our customers can relate to, making it the perfect fit for us. The club enjoys tremendous popularity amongst UAE football fans and so the alliance creates a great platform for us to incentivize our clients with a range of FC Barcelona privileges including hospitality match tickets, Barca-themed banking products, official merchandise and more. We will also be unveiling more exciting details in the days to come.”
Explaining FC Barcelona’s association with United Arab Bank, Javier Faus, Vice-President, Economic and Strategic area, FCB said, “We are extremely pleased with the agreement reached with United Arab Bank, making UAB FC Barcelona’s Official Bank in the UAE and our first financial partner outside of Spain and Andorra. We have chosen UAB for many reasons. These include its capacity for growth, being the fastest growing bank in the UAE, and the enthusiasm it puts into its projects. Our Club and our members share the same passion for football.”
The club’s Vice-President continued, “I would like to congratulate Mr Paul Trowbridge and his team for initiating these promotional activities and making such an important announcement at this shopping mall and for the wonderful reception we have received from Barca fans. FC Barcelona is famous for its unique style of football and also for being so ambitious and for standing up for the values and ideals that we believe in. We are sure we will share many successes with United Arab Bank over the next few years.”
United Arab Bank’s promotion at Mirdif City Centre is designed to attract many Barca fans to register on the dedicated website for the event. 14 winners will have the unique opportunity to watch FC Barcelona live at Camp Nou on 24th September. The bank also plans to roll out various FC-branded products and services, in addition to rewarding an additional 1000 customers with exclusive hospitality seats to watch FC Barcelona live in action over the next three years.