Hotel Optimizer software programme to take centre stage at World Green Tourism exhibition; cost-saving technology offers practical solutions

to address rising energy costs and reduce consumption 

Cost-saving technology targeting energy consumption within the hospitality industry will headline Farnek Avireal’s participation at the World Green Tourism exhibition, which takes place from 5-7 December at Abu Dhabi National Exhibition Centre (ADNEC).

The Hotel Optimizer programme has been created to help the region’s hoteliers effectively manage and reduce both the costs and consumption of energy, water and waste disposal via easy-to-use web-based benchmarking software.

According to a recent study conducted by the company, five-star city hotels in Dubai are using up to 225% more energy than their European counterparts. “With energy saving directly related to cost saving, the findings have highlighted significant savings for hotels in Dubai and throughout the region, thereby potentially boosting bottom line performance,” said Markus Oberlin, General Manager, Farnek Avireal.

The study, which benchmarked Dubai hotel average consumption against comparable European properties, revealed that hotels in the emirate use up to 1,250 litres of water per guest compared to 350 litres in Germany, with power usage of 275-325 per square metre versus just 100 kWh in German hotels.

“As a market leader in sustainability, we have been helping hotels and resorts to reduce their carbon footprint through our exclusive association with Green Globe, the international sustainability certification programme for the tourism and hospitality industry, and the Hotel Optimizer software is a complementary product that enables our environmentally-focused clients to make significant cost savings of between 15 to 20% across key areas of their operation,” remarked Oberlin.

“Using our advanced technology, customers can calculate their CO2 emissions including the real cost of wasteful energy and water consumption, as well as non-recyclable waste production,” he added. 

Hotel Optimizer functionality enables hotels to easily identify cost-saving opportunities and set realistic annual targets at the click of a button, as well as download unbiased overviews of operational water and energy costs.

Farnek Avireal will also launch the next generation edition of Hotel Optimizer software at World Green Tourism, with programme upgrades including detailed analytics and cost saving indications, a month-on-month comparison chart spanning four years that allows users to track progress, and the ability to add property-specific commentary. “We have also refined the actual graphic display to enhance functionality and make it even more user-friendly,” said Oberlin.

Hotel companies visiting World Green Tourism that sign up onsite to subscribe to Farnek Avireal’s Hotel Optimizer technology software will receive a free property energy audit and carbon emission analysis. A prize draw will also be held on the final day of the show with the chance to win one of three Hotel Optimizer annual subscriptions.

Farnek Avireal will be exhibiting at World Green Tourism on Stand No. B3 in Conference hall A. World Green Tourism is the only global event dedicated to the investment and development of sustainable tourism in the region, and will be held at Abu Dhabi National Exhibition Centre (ADNEC) from 5-7 December 2011.

Jeddah,:  In a unique and innovative setting avid art collector and connoisseur Basma AlSulaiman hosted a presentation unveiling the first of its kind virtual museum BASMOCA (Basma AlSulaiman Museum of Contemporary Art). The event hosted at the Jeddah Chamber of Commerce and Industry in cooperation with the Jeddah Young Business Women’s Committee was attended by a number of business personalities and art enthusiasts. 

“Saudi Art Establishes its Global Presence” was the theme of the event that kicked off with a presentation about the virtual museum BASMOCA and a glimpse into its realm followed by the presentation of British art expert Mr. Philip Hoffman the Chief Executive of The Fine Art Fund Group.  During his speech to the group Mr. Hoffman shed light on art history and investment opportunities in the arts arena at the same time featuring the distinctiveness of BASMOCA and the ability to log in from anywhere around the world to visit the museum.

Basma AlSulaiman was able to bring together the passion for arts and open doors for the benefit of the public to appreciate the intricate pieces that have been part of her collection by taking on an innovative business route in opening a museum bypassing limitations and challenges through the usage of Virtual Worlds Technology.  Such a process allows people to interact in a 3D cyberspace that uses the metaphor of the real world but without its physical limitations using the internet. The museum aims to promote contemporary art and consists of the special art collection owned by Mrs. AlSulaiman, including unique artistic works that combine Saudi and international art pieces in one place online. 

“In light of the technical evolution we experience in our world today, and the need to bridge distances between communities and people around the globe, I made sure to extend a new connection between the eastern and western cultures in a scene that blends tradition with modernity; providing an opportunity for Saudi art to establish its presence globally,”  stated Basma AlSulaiman.  “By employing the latest 3D designing techniques through internet applications we are able to introduce a dedicated gateway open for contemporary art,” she continued. 

Basma AlSulaiman started collecting art since the eighties from all over the world; accumulating paintings and sculptures from China to USA that today are the pieces on display at BASMOCA.  Enthusiasm for art collection isn’t her only asset today Basma AlSulaiman has helped in the sponsorship of young talents in Saudi Arabia helping them develop into leading artists through sponsorship and support.

The museum has become a leading example in utilizing technology to exhibit a matchless artistic collection delivering to contemporary art enthusiasts across the globe. 

Visiting Basmoca museum differs from visiting any regular one with the exclusivity on offer per visitor starting with the creation of an avatar of choice to tour the exhibition. The museum also offers its visitors the ability to interact with each other and exchange ideas and thoughts about the exhibits easily whenever and wherever they are using the web.

Keen on cultivating a sector for young art talents in the museum, whether they are from Saudi Arabia or any part of the Arab world.  “I feel that I am representing my country culturally and artistically through this museum that expresses a modern  vision and I wish that my initiative will be first and foremost for the sake of my beloved Saudi Arabia,” she ended.

To visit the museum please go to www.basmoca.com

IPEX Digital Middle East which opened today (14 November) at the Abu Dhabi National Exhibition Centre (ADNEC) showcased the latest in Latex printing technologies which are now set to supercede the more environmentally damaging solvent ink printers, according to experts at the show.

Ashish Panjabi, COO, Jacky’s, reseller for HP, which is exhibiting at IPEX commented, “These water-based latex inks need no special ventilated storage and when used they are not considered hazardous waste material and can be disposed of safely with everyday refuse.”

As with many sustainability initiatives there is always a correlation between good environmental practice and cost-savings and latex technology is no different.

“Being water-based we save money on storage, no need for ventilated stores or printing areas. Customers also save money as Latex can be used in both indoor and outdoor environments safely, irradiating the need for multiple dedicated printers. Finally it improves turnaround time so that printers can take on more short notice jobs,” added Panjabi.        

The benefits are not confined there. In addition, the ink is more durable, the quality is far superior and you can print on a broader range of materials.

“Even the packaging is 100% recyclable,” said Panjabi

“IPEX will bring together businesses involved in print production, creative and design, print finishing, pre-press, photography, publishing and many other sectors of the industry – both global and regional,” said Binu Pillai, Exhibition Director of IPEX Digital Middle East.

Apart from the Latex technology which was created by HP, the digital leader will be showcasing their ‘versatile’ printing solutions for graphics, as well as books and publications.

“With digital technology driving innovation in the sector at an unprecedented pace, it is now essential for industry players to stay connected to this fast-paced marketplace,” commented Binu Pillai, Exhibition Director, IPEX Digital Middle East.

Running alongside IPEX is Signage, Imaging and Media (SIM), sponsored by Advanced Interactive Media Solutions, which will focus on the exponential growth of social media and other online marketing communications throughout the region.

Besides Gold sponsors HP, also exhibiting at the show are silver sponsors Konica Minolta Holdings Inc, a Japanese manufacturer of office equipment, medical imaging, graphic imaging, optical devices, and measuring instruments.

Dubai. Porsche will emphasize its “Intelligent Performance” at the Dubai International Motor Show (November 10-14), with the display of the racing laboratory 918 RSR and new 911 Carrera.

Porsche Intelligent Performance revolves around three tenets: innovative strength, technological leadership, environmental friendliness and safety.

While the company is renowned for producing some of the world’s most iconic sports cars, the auto maker’s engineers are committed to incorporate this eco-philosophy into each new vehicle.

Visitors to the Porsche stand during the show will be able to experience the cutting edge of Porsche Intelligent Performance live with the 918 RSR on display.

The mid-engine coupe features a V8 engine offering an output of precisely 563 hp at 10,300 rpm. The electric motors on the two front wheels each contribute 75 kW, i.e. a total of 150 kW, to the peak drive power of exactly 767 hp. Put simply, when the 918 RSR brakes, electricity is made and stored in the flywheel accumulator. This energy is used to support the engine, whilst saving fuel and increasing the overall efficiency.

But also Porsche’s regional debut model, the new 911 Carrera, reveals the philosophy in action. The dramatically re-designed 911 features an athletic 350 hp 3.4-litre boxer engine, which consumes a mere 8.2 litres of fuel per 100 kilometres - that’s 1.6 litres per 100 km less than its predecessor.

And with an emission level of 194 g/km CO2, it is the first Porsche sports car to make it below the 200 g/km mark.

The all-new, lightweight body is an intelligent aluminium-steel construction, providing an overall weight reduction of up to 45 kilogrammes, and significantly greater rigidity.

George Wills, newly-appointed Managing Director of Porsche Middle East and Africa FZE, says: “Porsche Intelligent Performance ensures each of our vehicles is produced with maximum efficiency, fuel economy and the lowest possible emissions. It’s a commitment that permeates everything we do, and I am looking forward to communicating the ideas behind the principle to the motor show visitors.”

To underline Porsche’s history of innovative leadership visitors to the Dubai Motor Show have the opportunity to watch a specially-made film directly on the stand in an exclusive cinema experience.

The new wave 3D technology delivers stunning picture quality and ensures flicker free picture

Dubai, November, 2011: Vinverth, a leading brand of consumer electronics and consumer appliances in the region, breaks new grounds with its innovative new wave 3D technology in televisions. Introducing the 3D TV with specially designed polarized, passive 3D glasses, Vinverth ensures a flicker free picture and an amazing viewing experience. 

The passive 3D glasses offer an enthralling viewing experience as they ensure that the light from each eye is blocked, creating the illusion of depth. Another stunning feature of the 3D glasses is the light weight, unlike the conventional unwieldy 3D glasses.

Vinverth tops the industry standard of brightness with an unparalleled contrast ratio of 15000:1. Vinverth 3D TV offers 2D brightness in 140cd / m2 and 3D Brightness at 140cd / m2, providing the user with stunning picture quality.

The new LCD Vinverth 3D TVs offer better viewing experience combined with higher energy savings. The new range enables the user to convert 2D images to 3D with just a click on the remote, the alteration done by a color filter or polarized filter. Simply wearing the 3D glass alters the vision from 2D to 3D.

Commenting on the launch of Vinverth LCD 3D TVs, Mr. Sajan Joseph George, CEO, Vinverth, said: “At Vinverth, we have always been committed to deliver the most up-to-date technology to our customers. Passive 3D glasses are light, inexpensive and well-suited for home 3D television. Our aim is to bring the three dimension viewing pleasure of the movie theatres to the comforts of your homes.”

Vinverth LCD 3D TVs are now available in all major consumer electronic outlets in the UAE.

In-house printing capabilities of corporate reprographic departments help organizations generate average print savings of up to 30 per cent

November 1, 2011

Canon Middle East, a leader in imaging solutions, has urged corporate organizations and government entities to further boost cost savings by adopting new technologies in digital printing in their corporate reprographic departments (CRD). In a Canon sponsored research, it has been revealed that by 2012 up to 90 per cent of organizations are expected to reduce their offset printing requirements to below 30 per cent, creating a boom in demand for more cost-effective, production-level in-house printing solutions.

The study also showed that CRDs can help organizations generate average savings of 15 per cent of the cost of outside printing. Some CRDs could save up to 30 per cent if they operated more efficiently.

Naoshi Yamada, Deputy Managing Director, Canon Middle East, said: “Building on Canon’s focus on inspiring creativity and innovation, we have introduced state-of-the-art large format printers and multi-function devices that have dramatically increased the printing capabilities of organizations. Canon’s digital printing solutions can handle much longer runs reaching up to the low thousands, so it is now much easier, more cost-effective and highly practical for CRDs to conduct majority of print requirements in-house. Moreover, the full benefits of these hardware components are realized when they are used in conjunction with Canon’s business enabling software, providing complete end-to-end production workflow solutions including cloud computing functionalities.”

The five-colour imagePROGRAF iPF815 and iPF825, and the imagePRESS range are among the high-volume print devices for color and monochrome applications introduced by Canon that enable business organizations to digitally produce and manage majority of printing needs in-house. Moreover, Canon has developed complementary software applications that provide complete end-to-end production workflow solutions, along with accounting, cost management and customization options that meet the specific business needs of corporate and government organizations.

The imagePROGRAF iPF815 and iPF825 are 44-inch, high-speed color production large format printers that have been recently added to Canon’s CAD (Computer Aided Design) and GIS range. Featuring high-print speeds and extraordinary image quality, these printers have been designed for applications in the Architecture, Engineering and Construction (AEC), Mechanical CAD (MCAD), Electronic Design Automation (EDA), Geographical Information Systems (GIS), Point of Sale (POS) and other markets.

The imagePRESS range is another significant stride that reinforces Canon’s commitment to CRD customers, answering the need for high productivity and quality across a mix of color and black-and-white output. Canon has introduced three monochrome engines under the imagePRESS range, which are the imagePRESS 1110, 1125 and 1135. There is also the imagePRESS C6010 and C7010 series, which are perfect for digital colour production, and the imagePRESS C1+, which provides an affordable way of producing high-quality marketing collateral with excellent colour reproduction and the scope to use clear toner to achieve visually arresting printed effects.

Partnership to develop ICT Education Unit for GCC educators and learners

October 25, 2011

The educational sector in the GCC region is expected to receive a major boost in digital competency among educators and learners with the development of a specific courseware that integrates ICT concepts into education. ICDL GCC Foundation, the governing body and the certification authority of the International Computer Driving License (ICDL) program in the Gulf States and Iraq, has recently signed a strategic MOU with Mosaica Education Inc. (MEI), an established provider of school management, curriculum and professional development programs for educators, to jointly develop ICDL Education Unit designed to help educators become skilled in employing technology in the classroom.

The MOU is a partnership with ICDL which underlines the significant impact of technology on effective schooling. Under the proposed agreement, ICDL GCC Foundation and MEI will jointly develop and pursue programs that help educators acquire the skills to employ technology in the classroom in an effort to improve students learning and achievement.

Jamil Ezzo, Director General of ICDL GCC Foundation, said: “We recognize that education is the most important factor for socioeconomic development; and that teachers play a direct role in the learning process and development of students. We’ve made it our policy since our inception to build and strengthen our strategic partnerships with key players in the education industry. Mosaica’s expertise in the field of school management, curriculum and professional development programs will complement our undertaking in enhancing the ICT skills of students and educators as well as employing the use of technology in the classroom.”

Kenneth Knox, Director of Partnership Development MENA – Mosaica Education Abu Dhabi LLC, said: “The partnership between Mosaica Education and ICDL GCC Foundation represents an important step forward for both organizations. Mosaica Education operates and supports over 90 schools globally, and has been repeatedly recognized for its successes in developing schools and enhancing student achievement. By combining Mosaica’s expertise in the field of education with ICDL’s influence on IT competency standards, we are able to provide the necessary resources and skills to support learners and educators to thrive in the imminent transformation of education for the 21st Century”.

MEI seeks to promote ICT skills based on the ICDL qualification in Mosaica schools and programs by developing a specific Education Unit in line with the ICDL syllabus aimed at educators. MEI will also produce courseware and develop test scripts and exercises according to the most current ICDL syllabus for the assessment of the Education Unit. Additionally, a separate courseware will be developed by MEI for the 7 ICDL core units targeting pupils in the 11-18 age group, to be created with age appropriate instructions and examples.

MEI, which currently operates 90 schools and online educational programs for over 38,000 students across the USA, Middle East, Turkey and India, will likewise review and update all materials at review points set by ICDL on an annual basis. MEI will also project manage the production of the materials to ensure that they adhere to ICDL’s international quality standards and are produced according to the agreed timeline.

Endorsed by over 22,000 renowned academic institutions around the world, ICDL is recognized as the de facto standard in basic ICT skills and often used as a descriptor for digital literacy. In the GCC region, over 100,000 teachers have so far received the ICDL certification through mandates or ministerial initiatives. Through the new partnership, both ICDL and MEI are seeking to increase the employability of technology in the classroom to enrich the educational experience of students and increase the productivity of teachers across the region.

• Global market for green building materials estimated to be worth USD 406 billion by 2015 
• More than 35 international concrete construction experts to share insights on advanced construction materials, innovative practices and smart construction
• Event to be held from December 12 to 14 at the Ritz Carlton Hotel, DIFC

1st edition of Future Concrete Conference

Dubai, United Arab Emirates; October 3, 2011: Advanced Construction and Technology Services (ACTS), a consulting organisation in the field of construction materials and geotechnical engineering, has announced that the upcoming edition of its Future Concrete Conference will feature the first Environmental Construction Exhibition which will showcase an array of products and technologies designed to make the construction industry in the Middle East more environment friendly. The exhibition will run concurrently with the Future Concrete Conference in Dubai from December 12 to 14, at the Ritz Carlton Hotel, DIFC.

The event is being hosted at a time when the global market for green building materials is expected to be worth USD 406 billion by 2015, fuelled mainly by increasing environmental consciousness, high energy costs, and a better understanding of the long-term benefits of green buildings such as improved efficiency, cost savings and higher production.

Regionally, countries like the UAE have been leading the green building drive. For instance, in late 2007, H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, issued a directive mandating builders and developers in Dubai to comply with green building standards to ensure a healthy and environment-friendly city. On the other hand, the UAE capital Abu Dhabi, with its Masdar initiative, is seeking to become a centre for the development and implementation of clean energy technology. Further, the emirate recently rolled out the Arab world’s first specialised green building rating system, Estidama, requiring all new developments in Abu Dhabi to comply with the standards set by the system, including commercial and government projects.

“Most attention in green buildings is focused on reducing the emissions of operating a building because of the long life and thus cumulative impact associated with energy, waste, and other materials used during a building’s lifetime. However, increased attention will focus on the practices necessary to reduce the emissions associated with building construction, renovation, and demolition. This is the next frontier for the construction industry, which must establish new systems and procedures to lower the carbon footprint of construction activities,” said Abdul Kader Kairouz, Chairman of the exhibition’s organising committee and ACTS Vice-President.

More than 35 international construction experts are set to share their insights on a number of issues including concrete of the 21st century, advanced construction materials and innovative practices and smart construction.
 
“Participating in the Environmental Construction Exhibition this year will provide a very effective marketing platform for suppliers of innovative construction products and services. It is a unique opportunity for local and international design firms, contractors and suppliers to position their companies in the environmental construction industry that is clearly set to grow,” said Dr. Maher El Barrak, Chairman of the Technical Committee and head of the conferences and training division at ACTS.

Incorporating the Environmental Construction Exhibition into the Future Concrete Conference promises to reward attendees with a great opportunity to access a wealth of information from exhibitors and speakers under one roof. This combination will link hot topics in concrete construction with the practical aspects of green building, eco-construction, environmental consulting, demolition recycling and waste and water management.

Walid Gomaa StorageWorks Business Unit Manager HP Middle East

Dubai, UAE, – HP today expanded its Converged Storage portfolio with HP Peer Motion, new federated storage software which enables clients to transparently move application workloads between disk systems in virtualized and cloud computing environments.

HP also introduced new HP P10000 3PAR Storage Systems with powerful features for the delivery of enterprise IT within public and private clouds, called IT-as-a-Service. These features include multitenancy for workload consolidation, expanded thin technologies for efficient capacity utilization and autonomic load rebalancing to drive enterprise agility.

IDC estimates that by 2012, 85 percent of new applications will be specifically designed to be accessed in the cloud.(1) Agile delivery of these virtualized and cloud based applications  requires linking multiple storage systems together to act as a single entity. Called storage federation, this capability can eliminate the extra layer of virtualization appliances and, as a result, decrease cost, administration overhead and service level risk within the data center architecture

“Legacy storage systems architected 20 years ago were never designed for the dynamic IT-as-a-Service world, forcing organizations to use expensive and inefficient bolt-on virtualization approaches,” said Walid Gomaa, Storage Business Unit and Sales Manager, HP Middle East. “The true peer-based storage federation in HP Converged Storage solutions can handle the inherent unpredictability of always-on, multitenant environments while reducing expense, management overhead and risk to service levels.”

Agility to deal with unpredictable demands

New HP Peer Motion software, available for HP LeftHand and 3PAR Storage Systems, delivers the industry’s first peer-to-peer storage federation capabilities that span from a virtual storage area network (SAN) software appliance to midrange and high-end storage systems. HP 3PAR and HP LeftHand Peer Motion software enables clients to:

—  Ensure constant productivity and redistribute workloads non-disruptively in response to an unpredictable environment with federated workload balancing.

—  Increase return on investment with federated Thin Provisioning, which transparently moves application data to systems with available capacity, reducing the need for future storage purchases.

—  Improve productivity by moving data from retiring arrays to new systems nondisruptively with federated asset management, which eliminates downtime or service interruption during storage asset refresh activities.

“Our research is telling us what IT executives all over the globe already suspect, namely that taking the same approach with storage in next generation data centers won’t deliver the results needed,” said Steve Duplessie, founder and senior analyst at Enterprise Strategy Group, a full-service IT analyst and business strategy firm. “The new HP 3PAR platform scores at or near the top of every open-systems criteria we’ve considered for tier 1 storage for this new data center model.”

Simplified management without sacrificing performance

Clients can be confident that the innovation which made 3PAR unique is continuing as part of HP. Less than a year following HP’s acquisition of 3PAR, the company is introducing the HP P10000 3PAR Storage System with two new models, the V400 and V800 (HP 3PAR V-Class). The HP 3PAR V-Class is a powerful, mission-critical storage system that simultaneously supports mixed, unpredictable and multitenant workloads on a single high-performance array. This unique capability is delivered by the HP 3PAR Gen4 ASIC, which simplifies management by:

—  Consolidating unpredictable workloads, such as financial trading and virtualized application deployments, without the need for manual separation of diverse workloads on to different storage resources or storage systems.

—  Providing 1.5 times greater port connectivity and disk resources, as well as up to three times greater performance for sequential workloads such as data analytics, versus previous 3PAR systems.(2)

—  Autonomically load balancing all data within the array in one click as new resources are added to the system, raising the performance and service level availability of all volumes on the system.

Efficiency to meet the demands of explosive data growth

Clients using competitive storage arrays typically achieve written data utilization rates as little as 10 to 20 percent.(3) The HP 3PAR V-Class eliminates the need to purchase unnecessary disk space by fully leveraging available capacity with:

—  Three times greater bandwidth for fat-to-thin conversion, which allows clients to quickly move their data to more efficient thin volumes, achieving greater capacity utilization.(3)

—  Identification and reclamation of unused storage capacity in granular increments as an application writes and deletes data with a new “nano reclamation” engine.

—  Remote data replication that detects and eliminates unused space in traditional volumes, reducing network and remote capacity needs.

The HP 3PAR V-Class is a core technology of the new HP VirtualSystem and HP CloudSystem solutions, which integrate hardware, software and services to speed deployment and enable a simple path to an open, hybrid cloud enterprise.

Additional HP 3PAR information is available at www.hp.com/go/p4000 www.hp.com/go/path2cloud.

HP’s premier client event, HP DISCOVER, takes place Nov. 29 - Dec. 1 in Vienna, Austria. The event showcases how organizations can get started on their Instant-On Enterprise journeys.

Eurocom Worldwide Technology Market Survey shows 48% read print industry journals at least every week; smartphones widely used to access online news

July 14, 2011

Nidal AbouZaki

The latest annual technology market survey conducted by Eurocom Worldwide, the global PR network, has revealed that 70 per cent of executives in technology businesses read print journals at least once a month, and nearly half (48 per cent) read print journals at least once a week. And national newspapers continue to be an important source for technology industry news.
 
The survey, conducted in association with Orient Planet, the Middle East representative of Eurocom Worldwide, shows that the most widely used source of technology industry news is online media cited by three quarters (76 per cent) of respondents. The next most widely used sources are industry print journals (42 per cent) and national newspapers (38 per cent).

The survey, which measured sentiments and media usage among 664 senior executives in technology based businesses around the world, including the GCC region, found that a further 37 per cent use search tools to access technology industry news.

“These findings show that there continues to be an appetite for specialist media, not only online but also in print format. While many print media may be experiencing competitive pressure from online news sources, whether magazines or newspapers, they still appear able to attract the readers,” commented Nidal Abou Zaki, Managing Director, Orient Planet.

The Eurocom Worldwide survey also found that 26 per cent of executives in technology businesses use blogs as a source of news and 30 per cent use various social media formats

Perhaps even more significant is the means by which news sources are accessed. The majority of respondents to the survey (87 per cent) access online news through a laptop PC but more interestingly 54 per cent of respondents now use smartphones, and 16 per cent use a tablet such as an iPad to source news.

“It is important for publishers and companies with ambitions in content provision to embrace such a variety of user devices. The content published needs to be flexible to adapt to different formats, and tailored to the needs of the users. In several of our member agencies it has become an important service area to supply clients with managed news streams and regularly updated content.  These findings support the need for this type of service,” said Mads Christensen, network director of Eurocom Worldwide.

The Eurocom Worldwide Technology Market Survey 2011 was conducted by the network and its member agencies during January and February 2011, and surveyed 664 senior level executives in technology based businesses across more than 30 countries worldwide.