Sales results for the new and refined model, which launched in the Middle East in September last year, have surpassed expectations and highlight that there are no signs of the luxury sedan slowing down.
On a regional level, the BMW 7 Series remains the clear leader in the luxury sedan segment, with 2,200 vehicles delivered to customers within the first half of 2013 - a 22% increase compared to the same six month period in 2012. In Bahrain, the BMW 7 Series has continued to grow from strength to strength. With customers in Bahrain demanding the best in premium motoring, the BMW 7 Series continues to further its status as the leader in this segment.
A byword for luxury, elegance and innovation, the latest BMW 7 Series model has strengthened its leading position as the most dynamic and innovative luxury sedan in the premium automotive segment in the Middle East. Its distinctive design modifications mean that it is bigger, more luxurious, more comfortable and dynamic than its predecessors. Its features are especially prominent from the front with new Adaptive LED headlights with hallmark BMW double corona rings and a smart accent strip, which enhance visibility and give the vehicle a distinctive appearance both day and night.
The luxurious interior of the BMW 7 Series makes use of top-class materials; quality workmanship and outstanding practicality define the interior of the BMW 7 Series Sedan. The driver and front passenger can relax into plush leather seats offering optimum lateral support and long-distance comfort whilst they experience the most peaceful of rides with BMW’s best-in-class noise insulation. The optional rear seat entertainment package comes with a new 9.2-inch flat screen monitor to ensure a refreshing diversion for extended journeys, while a new 1,200-watt Bang & Olufsen High End Surround Sound System with 16 speakers delivers unimpeachable sound quality.
The cockpit, behind the steering wheel, features a multifunctional instrument display with black-panel technology and 10.25-inch screen, including instruments that use different colours and graphics depending on the driving mode selected, and provides the driver with situation-specific information. The Control Display in the centre of the instrument panel has also benefited from visual and technical improvements that use high-resolution 3D graphics.
Alongside the flagship BMW 760i with its 12-cylinder powerplant and the entry level BMW 730i engine, Bahraini customers can also choose from new six-cylinder in-line engine powering the BMW 740i and the revised V8 petrol engine for the BMW 750i.
Commenting on the success of BMW Group’s flagship 7 Series model, Mr. Paul Yates, General Manager of Euro Motors, said, “The BMW 7 Series is a vehicle that epitomises luxury, performance and design. Exuding confidence, it continures to strengthen its appeal amongst Bahraini customers and their discerning tastes. As the new BMW 7 Series model nears its one year anniversary this September, it’s clear to see from its half year growth figures that it is ideally poised to further enhance its leadership status in the luxury sedan segment.”