Lenovo, the world’s second largest PC company, and Jumbo Electronics, one of UAE’s leading retailer and distributor of IT, Telecom and Consumer Electronics, signed an agreement that will see Jumbo Electronics distribute Lenovo’s Smartphones across all power retailers in the UAE.
Lenovo’s ranges of Smartphones are expected to hit UAE stores this summer.
Under the agreement, Jumbo Electronic will also deliver excellent consumer experience by providing after sales support though their network of 21 stores in UAE.
Commenting on the partnership, Vishesh Bhatia, CEO, Jumbo Electronics said, “We, as Jumbo group, welcome our partner Lenovo and are very excited to represent Lenovo Smartphones in the capacity of KDR (Key Domestic Retail) Distribution Partner. The Smartphone category is growing and this strategic alliance will reinforce Jumbo’s key distribution expertise and diversification across various product categories and channel partners. Jumbo will continue to leverage its strong leadership position in retail with an effective marketing strategy, between Lenovo and Jumbo Retail, to promote the Lenovo Smartphones in the UAE.”
Oliver Ebel, Vice President and General Manager, Lenovo Middle East and Africa, said: “The introduction of our smartphones in the UAE complements our strategy to become the worldwide leader in PC+. UAE is a strategic market for Lenovo where we are currently the second PC vendor with 14.5% PC market share. In Smartphone space, according to research firm Canalys, the UAE smartphone market this year is expected to be 6.75 million units and 10.4 million by 2016; our goal is to become one of the top 3 Smartphone vendors in the UAE in the coming few years and we believe our innovative devices, as well as our strategic partners, will help us achieve that.”
“We have partnered with Jumbo Electronics for their excellent customer service, extensive retail knowledge and wide distribution network. We are excited to be working with Jumbo and we look forward to a long and beneficial partnership.”
“UAE consumers are exceptionally sophisticated and eager for new technologies and Lenovo is committed to bringing its range of Smartphone innovations, for every pocket, to UAE consumers,” added Oliver.
Lenovo’s channel strategy in the region rests on working closely with its partners such as Jumbo to ensure brand differentiation whilst additionally helping Lenovo drive the best customer experience at the point of sale.