Tag Archive | "RAK Ceramics"

RAK Ceramics to ramp up process efficiency with SAP

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RAK Ceramics to ramp up process efficiency with SAP


2275RAK Ceramics, the world’s largest manufacturer of ceramic and porcelain tiles, is set to markedly improve process efficiency and drive sustainable business growth with the support of cutting-edge SAP software solutions.

The two-phase project will see SAP implement a comprehensive suite of Enterprise Resource Planning (ERP) tools across the Ras Al Khaimah-based company’s 12 United Arab Emirate Factories, before rolling it out to five international locations.

The high-profile collaboration follows a recent meeting between His Highness Sheikh Saud Bin Saqr Al Qasimi, Supreme Council Member and the Ruler of Ras Al Khaimah, and Bill McDermott, SAP Co-CEO and Executive Board Member, where the discussion centered on how SAP could help drive the emirate’s long-term growth and prosperity.

“Teaming up with SAP feeds into our unceasing mission of continually surpassing the expectations of our customers, dealers and partners,” said Khaled Abdulla Yousef, Board Member, RAK Ceramics.

“In an era of global competitiveness and borderless economies, the only organizations that will thrive are those that remain truly receptive to innovation in its many and varied forms. Embracing cutting-edge IT solutions from SAP is a major step in making RAK Ceramics run better, improving end-to-end process integration and harmonization, and driving sustainable business growth.”

The deal will see RAK Ceramics migrate away from an Oracle-based platform in order to bolster its ability to improve customer satisfaction, reduce costs for production, procurement and acquisition, improve working capital management and enhance asset utilization.

“RAK Ceramics is the number one company of its kind in the world and a glittering jewel in the Middle Eastern manufacturing sector,” said Qais Gharaibeh, UAE Managing Director, SAP MENA.

“The company’s inspiring pursuit of excellence and innovation makes it a vital player in the UAE’s economic landscape and SAP is proud to help maximise value and improve its efficiency wherever possible.”

Dinesh Mohan, General Manager-SAP Projects, RAK Ceramics, added:”SAP will give RAK Ceramics the big picture it needs to improve transparency, efficiency, productivity and business integration as we strive to consolidate our leadership position and redefine both the scope of our company and the possibilities of our industry. The management team, led by the Deputy CEO, Mr. Abdullah Massad, has been actively pursuing the introduction of a world-class ERP solution for some time. Under the guidance of Mr. Khaled Abdulla Yousef, we have evaluated and received the board’s approval. We are excited and ready to start the project.”

Established in 1991 by H.H. Sheikh Saud Bin Saqr Al Qasimi, the ruler of Ras Al Khaimah and CEO Dr. Khater Massaad, RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 160 countries across five continents. His Highness Sheikh Mohamad Bin Saud Al Qasimi, Crown Prince of Ras Al Khaimah heads the company as Chairman.

The company employs more than 8,500 employees in UAE and over 15,000 employees through its various manufacturing facilities and distributions worldwide. Currently, state-of-the-art Ras Al Khaimah plants produce 227,000 sq.m of tiles and 8,500 pieces of bathware per day. Global production exceeds 360,000 sq.m of tiles and 12,000 pieces of bathware per day.

RAK Ceramics stands out for its ability to innovate. It is the first company in the world to launch Luminous, Golden and Silver Glazed tiles, as well as RAK Antimicrobial, a super specialty tile for the hospital industry.

Global acclaim has also been forthcoming for the company’s focus on eco-friendly products and its role as a founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE. RAK Ceramics was awarded SUPERBRAND status in 2011 for third consecutive year in a row by the Council of Superbrands, the world’s largest independent brand arbiter.


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RAK Ceramics represents UAE ceramics industry and discusses global trends at World Ceramic Tiles Forum in Mexico

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RAK Ceramics represents UAE ceramics industry and discusses global trends at World Ceramic Tiles Forum in Mexico


October 24, 2011

2386RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company, has announced that it has recently presented exclusive insights about the latest global trends, ceramics production and consumption pattern in the UAE during its participation at the World Ceramic Tiles Forum, held recently at the JW Marriott Hotel in Mexico City. RAK Ceramics was joined at the Forum by other major stakeholders of the global ceramic tile industry and international ceramic tiles associations representing countries such as Italy, Germany, Spain, USA, Mexico, Brazil, Argentina, China, Japan, Australia, Turkey, and Ukraine, who together discussed topics such as emerging technical challenges, standardization, trade issues, sustainability and international tile marketing efforts.

RAK Ceramics’ participation at the Forum was to reaffirm its status as one of the world’s leading global players in the ceramics industry and share its views on various global issues such as standardization of products, trade barriers, counterfeiting and copyright of tile designs. Some of the global tile trends discussed included the growing demand for larger format of tiles, various tile sizes and slimming of tiles, where RAK Ceramics’ successful RAK Slim range was one of the highlights. In addition, RAK Ceramics also shared UAE’s commitment to sustainability, with Masdar City in Abu Dhabi being highlighted as the world’s most sustainable city relying on renewable energy. RAK Ceramics’ role as the founding member of Emirates Green Building Council and its commitment to launch sustainability was highlighted with its eco-friendly product range and environmentally friendly manufacturing facilities.

Abdulla Mahmood, Head- MARCOM, RAK Ceramics, said: “Being the world’s largest manufacturer of ceramic tiles, RAK Ceramics’ presence was imperative at such a global forum. The forum gave an opportunity for us to present our insights on global ceramic tile trends, the ceramics industry in the UAE and its influence in the international markets. The participants in the forum were highly impressed with RAK Ceramics’ phenomenal success story that has put the UAE firmly on the global map of the ceramics industry.” Mahmood further added, “RAK Ceramics has also been gaining significant market and media exposure through our participation at high-profile events such as this forum in Mexico. Our expansion plans in North and South America continue to gain momentum, driven by the rapidly growing demand for premium-quality ceramic tiles and bathware across the region, thus giving RAK Ceramics a great opportunity to reaffirm its reputation as one of the most trusted brands in the global ceramic tile industry.”

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45×45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.


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RAK Ceramics supports Crystal Ball Anniversary event of Swiss Business Council

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RAK Ceramics supports Crystal Ball Anniversary event of Swiss Business Council


October 22, 2011

2355RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company, has announced that it has participated as Gold Sponsor during the Swiss Business Council Crystal Ball Anniversary event, which was held recently at The Sky Bubble, Meydan Hotel in Dubai. The sumptuously themed event celebrating the 15th anniversary of the Council featured a diverse range of activities, including musical performances and raffle draws.

Around 300 guests attended the celebration, including members of Swiss Business Council Dubai, Northern Emirates and Abu Dhabi; the Swiss community in the UAE, corporate sponsors and other high-profile personalities from the UAE Government and business sector.

Dr. Khater Massaad, CEO, RAK Ceramics, said: “The influx of Swiss investments in the UAE has gained momentum over the years, driven by the continuing success of the Swiss Business Council in helping identify exciting prospects for Swiss investors across a wide range of industries. The Swiss Business Council has indeed made positive contributions in helping maintain the dynamism of the UAE economy, particularly in Dubai and the Northern Emirates. RAK Ceramics is therefore very pleased to support the anniversary event as a way of recognising the role of the Council in reinforcing bilateral trade relations between the two countries.”

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45×45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.



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In line with plans to establish presence in French market RAK Ceramics showcases top-of-the-line designs at Castorama Fair

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In line with plans to establish presence in French market RAK Ceramics showcases top-of-the-line designs at Castorama Fair


Exclusive presentation stirs up interest among buyers and distributors, reaffirming company’s increasing penetration in Europe

October 16, 2011

2258RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company, has reaffirmed its strong presence in the European market following a successful showcase of its latest collections at the Castorama Fair 2011 in France. Europe continues to be a lucrative destination for RAK Ceramics’ products and the company’s aggressive marketing campaign and participation in various high-profile industry events has contributed in generating greater interest for the RAK Ceramics brand in the region.

The RAK Ceramics showcase at the Castorama Fair 2011 was headlined by latest top-of-the-line products such as Prism and Sensation in the unique tile size of 25 x70. RAK Ceramics further revealed that the fair is an ideal place to develop a new network of retailers in France and European countries and exclusive presentations helped generate strong sales leads from clients and distributors in European countries.

Abdallah Massaad, Deputy CEO, RAK Ceramics, said: “Europe is a very important growth destination for RAK Ceramics because of the exceptionally huge demand for premium-quality ceramic tiles and bathware in that region. Quality, innovation and creativity are key elements that have helped RAK Ceramics standout in the European market and the Castorama Fair 2011 was certainly an excellent venue to demonstrate these strategic advantages of the RAK Ceramics brand before our target audiences.”

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45×45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.


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RAK Ceramics CEO receives Honorary Stevie Award during 8th Annual International Business Awards 2011

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RAK Ceramics CEO receives Honorary Stevie Award during 8th Annual International Business Awards 2011


Dr. Khater Massaad recognised for leading RAK Ceramics to become the world’s largest ceramic tiles & bathware manufacturing company

October 13, 2011

2240The 8th Annual International Business Awards 2011 has bestowed an Honorary Stevie Award to Dr. Khater Massaad for his achievements as the visionary CEO behind the success of RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company. The International Business Awards 2011, more widely known as the Stevie Awards, was held on Tuesday (October 11, 2011) at the Emirates Palace in Abu Dhabi under the patronage of H.E. Sheikha Lubna Al Qassimi, UAE Minister for Foreign Trade.

As CEO of RAK Ceramics, Dr. Massaad has led and guided the company to become a USD 1 billion global conglomerate and the world’s largest ceramic tiles manufacturer in less than two decades. Dr. Massaad, who holds a Ph.D in Geophysics from the University of Lausanne, Switzerland and an M.Sc in Mathematics, implemented a global expansion and rapid diversification strategy that allowed RAK Ceramics to expand its presence to more than 150 countries.

Commenting on the award, Dr. Massaad said: “The Stevie Award is one of the most prestigious in the global business community. This distinction is therefore a great honour not just for me but for the entire RAK Ceramics organisation. RAK Ceramics has always been about exceeding expectations and pursuing excellence as manifested by the world-class products and designs that have been introduced by the company over the years. The Stevie Award will certainly serve as an inspiration for us to move forward with the same vigour and energy to further strengthen RAK Ceramics’ position as a global leader in the ceramic tile industry.”

The Stevie Awards is the only international, independent, all-encompassing business awards. It has been established to honour the achievements and positive contributions of organizations and working people worldwide.

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45×45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.




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RAK Ceramics launches ‘Elena’ bathware suite in Europe during CERSAIE 2011 in Italy

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RAK Ceramics launches ‘Elena’ bathware suite in Europe during CERSAIE 2011 in Italy


‘Elegance’ and ‘Opulence’ collections likewise headline exclusive showcase of RAK Ceramics’ latest product designs

September 29, 2011

2393RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company, has announced that it has launched the “Elena” bathware suite, a new bathware collection that caters to the European market, during its successful participation at the recently concluded CERSAIE – International Exhibition of Ceramic Tile and Bathroom Furnishings 2011, in Bologna, Italy. RAK Ceramics built a dedicated 100-square meter stand for its exclusive bathware collection, which generated an overwhelming response from target audiences across Europe, resulting in positive response from clients and distributors.

RAK Ceramics, which booked a total of 400 square meters of exhibition space, also constructed a separate and equally luxurious 100-sqm stand using tiles from its “Elegance Ceramics” collection, to showcase its ceramic tile designs that likewise attracted huge crowds during the exhibition. With the launch of the Elena Bathware Sweet collection, RAK Ceramics has further expanded its specialised product range developed exclusively for the European market. The company previously launched its “Opulence” collection earlier this year also in Europe. The Elegance range of products includes Impero, Joyful, Hilow, Metal Wood and Vibe amongst the latest vibrant tile designs which were launched at Cersaie catering to the European market.

Dr. Khater Massaad, CEO, RAK Ceramics, said: “RAK Ceramics has prepared extensively to deliver a truly inspirational presentation of our latest tile collections and designs during the CERSAIE exhibition. The launch of the new bathware collection was a major highlight that helped generate greater interest from existing and potential customers in Europe. The huge visitor turnout has certainly allowed us to easily exceed our sales targets during the event. On the other hand, we were also able to generate several new business leads, which will be crucial as we further expand our presence across key market segments in Europe.”

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45×45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.


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RAK Ceramics receives ‘Best In Managing Health At Work Award’ at Asian Leadership Awards 2011

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RAK Ceramics receives ‘Best In Managing Health At Work Award’ at Asian Leadership Awards 2011


Recognized for implementing successful healthcare programs including establishment of dedicated medical facility for its employees

September 26 2011

2345RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company, has announced that it has been named winner of the “Best In Managing Health At Work Award” in the Asian Leadership Awards (ALA) 2011. The award, presented to RAK Ceramics during the ALA Awards at the Taj Palace Hotel Dubai on September 25, 2011, was hosted by the Asian Confederation of Businesses and supported by Stars of the Industry Group.

RAK Ceramics has been recognized for its strong focus on corporate social responsibility (CSR) programs, particularly its efforts to offer quality healthcare services to all employees through the RAK Ceramics Medical Center, which is now managed by RAK Hospital, a leading provider of international-quality healthcare in Ras Al Khaimah. RAK Ceramics Medical Center is staffed by a dedicated team of doctors and nurses who provide free services to all employees staying within and outside the factory premises.

RAK Ceramics’ HSE Department has also been awarded the National Examination Board in Occupational Safety and Health (NEBOSH) certificate, which is designed to help non-specialists carry out their organizational duties or functions more effectively with respect to workplace health and safety. The UK-based NEBOSH Certificate in Occupational Health and Safety is a globally recognized qualification that is held by more than 100,000 people in the UK and worldwide.

Abdulla Mahmood, Head – MARCOM,  RAK Ceramics, said, “We are strongly committed to be a responsive and responsible corporate organization, which is why RAK Ceramics continuously initiates and supports various programs that benefit our customers, employees and the community. RAK Ceramics is pleased that the Asian Leadership Awards has recognized our efforts and our advocacy. This distinction will surely further inspire us to be more actively involved in various CSR initiatives that will help improve the delivery of healthcare services to our employees.”

The Asian Leadership Awards recognizes Achievers, Super Achievers and Future Business Leaders from all over Asia. The event rewards the ability to steer businesses through turbulent times, applying the best of business modules to manage and keep business missions afloat.

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45×45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.


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RAK Ceramics sponsors RAK Immigration Department Ramadan Bowling Tournament

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RAK Ceramics sponsors RAK Immigration Department Ramadan Bowling Tournament


August 17, 2011

2144RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company, has announced that it is sponsoring the RAK Immigration Department’s Ramadan Bowling Tournament, which is being held at Super Bowling Center in Ras Al Khaimah. The sponsorship is in line with RAK Ceramics’ commitment to support civic-oriented activities in Ras Al Khaimah, especially during the holy month of Ramadan.

The tournament has attracted around 100 teams who will be vying for the championship in nightly matches that start right after Iftar and run until 2 am. The event will conclude with the awarding ceremonies to be held at the end of the month.

“Indulging in sporting activities is a very good way to commemorate the holy month of Ramadan as it promotes camaraderie, sportsmanship and physical fitness. RAK Ceramics is very pleased to support the RAK Immigration Department’s Bowling Tournament and we wish the participants all the best during the event. We hope that this will be a great opportunity for them to better appreciate the essence and meaningful of the Ramadan season,” said Abdallah Massaad, Deputy CEO, RAK Ceramics.

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. RAK Ceramics was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45×45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.

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RAK Ceramics Managing Director awarded ‘Order of the Rising Sun’ by Japanese Government

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RAK Ceramics Managing Director awarded ‘Order of the Rising Sun’ by Japanese Government


Hamad Abdullah Al Mutawah

Hamad Abdullah Al Mutawah

RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company, has announced that the Government of Japan has awarded the prestigious ‘Order of the Rising Sun, Gold Rays with Neck Ribbon’ to Hamad Abdullah Al Mutawah, Managing Director of RAK Ceramics, in recognition of his efforts in promoting stronger relations between the UAE and Japan in the field of agriculture and fisheries. Awarded in the name of the Japanese Emperor, the Order of the Rising Sun is Japan’s oldest national decoration established in 1875.

Al Mutawah, who previously served as Undersecretary of the UAE Ministry of Agriculture and Fisheries, is a prominent business leader in the UAE and has been an active organiser and supporter of community-oriented activities in Ras Al Khaimah and all over the country. The award validates Al Mutawah’s passion for service and echoes RAK Ceramics’ commitment to promote strong bilateral relations with other countries in line with its global expansion strategy.

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bathware. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.

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RAK Ceramics wins ‘Best Brand Award’ and ‘Best Employer Brand Award’ at CMO Asia Awards 2011

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RAK Ceramics wins ‘Best Brand Award’ and ‘Best Employer Brand Award’ at CMO Asia Awards 2011


Prestigious international awards-giving body recognises excellence in branding and marketing in the Asian region

August 6, 2011

CMO Awards

CMO Awards

RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company, has announced that it has won the “Asia’s Best Brand Award” and “Best Employer Brand Award 2011” during the 2nd CMO Asia Awards held recently in Singapore. Organised by the USA-based CMO Council, the CMO Asia Awards recognises excellence in branding and marketing in the Asian region.

The awards were among the most recent laurels received by RAK Ceramics, which was also officially confirmed as the world’s largest ceramic tile manufacturer for the second consecutive year by the Ceramic World Review. With the latest distinction, RAK Ceramics shared the limelight with other prominent brands that have been recognised by the CMO Awards such as Nestle, Coca Cola, P&G, HSBC, Yahoo and HP among others.

Abdulla Mahmood, Head – MARCOM, RAK Ceramics, said: “These prestigious awards validate the success of RAK Ceramics in cultivating a culture of excellence and quality in all our marketing and branding initiatives. The recognition from CMO Asia Awards will surely enhance the reputation of RAK Ceramics as one of the most successful brands in the region and provide a major boost to our ongoing efforts to strengthen our presence across international markets. Moreover, we are confident that this award will help create global awareness about the favourable business landscape in the UAE, particularly in Ras Al Khaimah, that provides greater leverage for companies to actively pursue their international growth plans.”

“Close on the heels of being conferred the SuperBrand title for the third year in a row and retaining the No. 1 position as the world’s largest ceramic tiles manufacturer for second consecutive year by World Ceramic Review, the latest award is a testimony of RAK Ceramics’ strong global brand presence,” concluded Abdulla.

RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bathware. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.

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