Haji Husein Alireza & Co. Ltd. (HHA), the sole agent for Aston Martin cars in the Kingdom of Saudi Arabia, recently organized – a test drive event at the luxury Rosewood Hotel on the Corniche in Jeddah.
Tens of motoring journalists took part in the event and acquainted themselves with the latest product innovations and updates to the various models in the lineup of the luxury British sports car manufacturer.
To set proceedings off, a presentation was delivered by the Western Region Sales Manager, Paul Dunk – himself having spent 7- Years with Aston Martin in the UK.
Paul outlined what the brand represents and highlighted some important developments in the evolution of the product lineup for 2015 and beyond.
Guests were also provided with an overview of the new LAGONDA – a limited edition project, which will be exclusively available by invitation to customers in the Middle East – signifying the rebirth of evocative Lagonda name plate synonymous with past - ultra luxury 4-door sports saloons, which were hailed – truly the “Finest of Fast Cars”!
Customers placing their valued business with HHA Aston Martin will not only benefit from the expertise of fully trained product specialists in their Sales operations, but also the Aftersales, facilities, which have received an overhaul with Mr James Flynn at the helm. Again from the UK, James brings a wealth of experience and specific Aston Martin product expertise to ensure that the customers’ beloved Aston Martin gets the care and attention it deserves when the time comes for servicing and maintaining these complex high performance cars.
In addition, Mark L. Pocock - General Manager for Aston Martin, remarked that the British manufacturer is about to embark on the largest investment in its 101-year history to develop new technology and update their model lineup, “introducing innovative technology, jointly developed with their new partners AMG, while staying true to their ethos of British styling, understated elegance, hand-built craftsmanship and reliable engineering.”
As Aston Martin has entered its second century of producing the most innovative, stylish, powerful and exciting luxury sports cars - preparations are well advanced on an extension to the state-of-the-art manufacturing facilities in Gaydon, Warwickshire – UK as the business gears up for its next generation of new world class sports cars.
Specifics of the ambitious development plan at Gaydon include the creation of a new chassis and pilot build facility, new offices, and an extension of the parts and logistics storage area. The new facilities will cover an extra 10,000 square meters and the major development work is due to be completed in 2015.
Sheikh Ali Husein Alireza, Managing Director of Haji Husein Alireza & Co, emphasized that as a testament to Aston Martin’s commitment to technological excellence “the recently launched V12 Vantage S – the most ferocious, powerful and driver focused production series car that the parent company has ever produced is an unprecedented engineering achievement in itself.
It is simply a pure performance car” he noted and with the biggest investment programme in the company’s 101-year history having been agreed and strategic partnerships in place – Aston Martin’s future looks exciting and no doubt they will continue to thrill its discerning clientele and lovers of fine luxury high performance sports cars for many years to come!
To add a further dimension to this event – displays of luxury items by Aston Martin’s brand partners Hackett and Bang & Olufsen were available for the attendees to explore and a selection of gifts were presented by the aforesaid and the co-sponsors of this event Godiva chocolates - all of whom had invited some of their most valid clientele along to this driving experience.