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Have you got an iPad?

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Have you got an iPad?


ipad_inApple never ceases to surprise us by providing the world with amazing inventions and innovative takes on age-old concepts. So what is the company’s newest gadget to hit the market? It’s the iPad, revealed to the public for the first time on January 27th. The iPad is a medium-sized device that allows you to do everything you could do using an iPhone and more, but with more flexibility and ease. The smart invention is a bigger version of the iPhone and a smaller version of the Macbook, and it is as light as your wallet in the middle of the month (it weighs an incredible 1.5 pounds—less than 1 kilo)! The size of the iPad can also help you use it for more purposes than the iPhone like reading e-books or watching your favorite movies or series without getting your eyes tired. The multi-touch screen and the clarity on iPad makes it easy to surf the web, watch videos, utilize GPS navigation, play games exactly the way you are meant to experience them. iPad also provides you with great sound quality with built-in speakers to make you live the game you are playing, laugh with the show you are watching or dance with the song you are listening to wherever you are, online or offline. The iPad is extremely user friends and former Apple junkies will have no problem learning their way around the device. The price of an iPad ranges from $499 to $829 depending on the features and upgrades, and is unlikely to go down in the foreseeable future. A salute once again to Mr. Jobs and the Apple team! We can’t wait to get our hands on one.

Posted in Art & Design, Entertainment & Culture, Other, TechnologyComments (0)

Sticking to a New Year’s Resolution

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Sticking to a New Year’s Resolution


new_year_resolution_inEvery year millions of people decide “This is the year for me!”  Promises are made and plans are set in place for a new, better you.  Most of these resolutions fade within a month.  Few survive to the see the spring, much less the heat of summer.

So what happens if you slip off the track?  You could just promise to try again next year, or you could take the initiative today and make a resolution for yourself that doesn’t have to compromise!  Here are a few tips to help you make everyday changes for the better.

  1. Be realistic in setting your goals.  Even if you are feeling ambitious, realize that you’re only human.  You can’t end war and save the planet all by yourself, and winning a new BMW is largely out of your influence.
  2. Have a specific goal in mind.  Want to save the planet?  Start by planting a new tree once a month.  Volunteer your time at a charity organization or community centre.  These are the kinds of goals you should be thinking about; clear and concise.
  3. Create a resolution where you can measure your success throughout the year.  People tend to say things like “I’m going to be a better husband/wife”.  What does that mean in terms of new behaviour?  If you can’t evaluate your progress than the whole resolution is worthless.  If you say “I’m going to spend two hours every weekend alone with my husband/wife doing something she enjoys”, that’s a bit more manageable.  Commit to a schedule, a specific activity, or a certain location.  You should feel good about honouring your goals, so make sure you give yourself the chance.
  4. Do something worthwhile.  It’s never too late to do something for yourself and the greater good.  Watching two hours of TV instead of three isn’t going to alter your life or anyone else’s.  Think about what you have to offer the world, your passions and hobbies, and what problem in your community you can help solve.
  5. Consider alternatives instead of just “quitting”.  This is an extremely valuable lesson in terms of personal psychology.  If you want to quit smoking for instance, all power to you!  What will help you in the long run is if you can say “instead of smoking right when I get up in the morning, I’m going to take a hot bath to relax.”  Instead of lighting up at the office, make it a point to chat with a co-worker you haven’t spoken to that week.  It’s these little alternatives that keep your mind occupied as you wean off of unhealthy practices.

Posted in Healthcare, Tips & HintsComments (7)

Evaluating the Asian Brand Revolution

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Evaluating the Asian Brand Revolution


asian_brand_revolution_inMany predicted that the last decade would see the emergence and rise of Asian brands around the world.  These emerging economic powerhouses would change the balance of power from West to East.  This certainly happened in terms of manufacturing, but how has the Asian brand developed on the international stage?

In a recent study for the Financial Times, a number of international brands were profiled in order to map the international development of leading brands.  According to brand experts involved in the survey, brands once needed to dominate the US market to become globally recognized.  That has now changed as larger and larger markets are found in emerging economies like China.   Several food and drink brands from emerging markets were predicted to make an impact on the world stage, including China’s ChangYu, the country’s largest wine producer, and United Spirits, the largest spirits company in India.  Brands like Tata and Sony have already been a part of the international scene for some time.

The real question now is whether Asia products are “better” than their Western rivals?  Tata’s products are proven top of the line, which is why they are preferred the world over.  Japanese brands like Sony are unquestionable leaders in electronic consumer goods. 

Some people, like Joseph Baladi, CEO of BrandAsian, remains pessimistic about the opportunities for Asian brands on a global scale. “It’s arguably inappropriate to talk about Asian brands going to the next level - that is, international - when most fail to appeal to Asians within the region who continually demonstrate their preference for Western brands such as Apple’s iPhone, BMW or Nike.” 

Even if this is true, Asia’s hunger for Western brands doesn’t necessarily mean that Asian brands are not going international at the same time.  What are your feelings about the rise of Asian brands?  Where do you see the competition coming from in 2010?  Let us know at editor@pr2live.com.

*Quotes collected from sources at MediaAsia

Posted in Corporate & Business, Fashion, Finance and EconomyComments (0)

ENOC Lubricants and Arabian Automobiles supports fund raising activity for Rashid Pediatric Centre

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ENOC Lubricants and Arabian Automobiles supports fund raising activity for Rashid Pediatric Centre



“Xplore UAE” aims at raising donations for charity initiatives

A representative from Rashid Pediatric Centre receives the cheque from Zaid Alqufaidi, Chief Executive Officer, Retail Business Stream, ENOC and Michel Ayat, Chief Executive Officer of AW Rostamani Group.

A representative from Rashid Pediatric Centre receives the cheque from Zaid Alqufaidi, Chief Executive Officer, Retail Business Stream, ENOC and Michel Ayat, Chief Executive Officer of AW Rostamani Group.

In keeping with its commitment to give back to the community, ENOC Lubricants, a subsidiary of Emirates National Oil Company (ENOC), Read the full story

Posted in Corporate & Business, Manufacturing and IndustryComments Off

Newly Opened ‘Salman Industrial City’ To Play Important Role In Attracting Foreign Direct Investment

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Newly Opened ‘Salman Industrial City’ To Play Important Role In Attracting Foreign Direct Investment



The opening of the new Salman Industrial City, which includes several key areas in the Hidd area, Read the full story

Posted in Corporate & Business, Finance and EconomyComments (3)

UAE Consumer Confidence at a decline in Q4 Nielsen Quarterly Consumer Confidence Index

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UAE Consumer Confidence at a decline in Q4 Nielsen Quarterly Consumer Confidence Index



UAE consumer confidence index dropped 10 points from 102 points in Q3 to 92 in Q4 as a result of the Dubai financial meltdown in December 2009.

Job security still the number one concern in the UAE though  concerns have dropped in the last three months

Overall Global Consumer Confidence Remains Cautiously Optimistic Read the full story

Posted in Corporate & Business, Finance and EconomyComments (0)

Crown Prince of Spain confirms participation in Abu Dhabi’s World Future Energy Summit

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Crown Prince of Spain confirms participation in Abu Dhabi’s World Future Energy Summit



The Crown Prince of Spain, Felipe de Borbón y Grecia has confirmed his participation in the upcoming World Future Energy Summit in Abu Dhabi. Read the full story

Posted in Corporate & Business, Energy, Oil and GasComments (0)

Epson gets closer to education with launch of a range of ultra-short-throw projectors in Middle East

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Epson gets closer to education with launch of a range of ultra-short-throw projectors in Middle East



Easy to set up and use, the range produces brighter pictures for a better learning experience

Epson, the global market leader in projectors , has announced that it has recently launched in the Middle East Read the full story

Posted in Corporate & Business, TechnologyComments (27)

KidZania®, a new world of opportunities for children, opens today at The Dubai Mall

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KidZania®, a new world of opportunities for children, opens today at The Dubai Mall



Middle East and Subcontinent’s first children’s edutainment centre

80,000 sq ft facility celebrates role playing by emulating 70 real-life professions

Activities tailored to promote physical and intellectual development of children

Emaar Retail joins hands with leading establishments Read the full story

Posted in Corporate & Business, Education, Featured, PR 2.0Comments (11)

Gulf Film Festival throws down the gauntlet to Arab talent

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Gulf Film Festival throws down the gauntlet to Arab talent



Awards worth AED485,000 to be won by professional and student filmmakers of Gulf nationality

Submissions now being accepted online at www.gulffilmfest.com till Feb. 15, 2010

The Gulf Film Festival, Read the full story

Posted in Art & Design, Entertainment & CultureComments (1)

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