Manufacturer unveils latest colour collection in time for massive delivery of projects in the region
February 18, 2010
Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has announced the launch of ‘Colour Trends 2010’, the latest colour range for its decorative paints. The newest collection has been strategically unveiled in time for the massive delivery of development projects, which is anticipated across the region. Seventeen new vibrant shades comprise the 2010 collection, which have been specially formulated to meet the evolving preferences of regional customers.
Combining classic and modern hues with an edgy twist, Jotun’s ‘Colour Trends 2010’ provide inspiration to individual home decorators and professional designers to identify the right shades and combinations for interior spaces. The 2010 collection has three ranges with six shades each, including ‘Jazz Up’, a dynamic palette designed to reflect an individual’s true colours and creativity. ‘Pure Nuture’ offers a colour scheme that is ideal for nature lovers, as it gives them an opportunity to invite the splendour of the great outdoors into their homes. Lastly, ‘Mystic Elegance’ features a glamorous collection based on the values of traditional Middle Eastern interiors, which is favoured by sophisticated individuals who find immense pleasure in surrounding themselves with the finer things in life.
“The launch of ‘Colour Trends 2010’ is our answer to the rising demand for one-of-a-kind colours in decorative paints, as many cutting-edge projects in the region approach delivery stage this year,” said Eirik Kristensen, Regional Marketing Manager - MENA, Jotun Paints. “With our latest collection of hues, individual homeowners who wish to redecorate their new homes, as well as interior designers who are working the finishing touches of their projects, are presented with a wide range vivid colours that match both their aesthetic and quality requirements.”
Jotun’s ‘Colour Trends 2010’ range aims to give customers an early insight into this year’s fashionable colour schemes and wall designs, enabling home decorators and renovators to select the right shades and combinations. Each year, the company adds several new shades to the range, which are based on extensive research and customer feedback. Customers can know more about the ‘Colour Trends 2010’ by visiting Jotun Multicolor and Inspiration Centres, where they can also get a copy of ‘Trend’ brochure and ‘Trend’ cards to help them choose the suitable colours they require.
“The colour palettes we have launched this year are one of the most eclectic ranges we have unveiled, combining the subtle hues of nature with rich, luxurious colours and lively, dynamic shades. The launch of this collection translates the extent of our familiarity with the market, and the flexibility of our products to complement their personalities and preferences - be it creating a confident, energetic and creative world, escaping to a world of tranquillity, and rediscovering the elegance of the bygone era,” concluded Kristensen.
Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, 
