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ADNEC to open first ‘Independently-branded Hyatt’ outside US

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ADNEC to open first ‘Independently-branded Hyatt’ outside US


2495Abu Dhabi, October 30, 2011 – The ADNEC-owned, Hyatt Capital Gate hotel is set to become the first ‘Independently-branded’ Hyatt hotel outside the US, when it opens in the coming months.

Hyatt Capital Gate occupies level 18 – 33 at Abu Dhabi’s iconic leaning tower and targets upscale business travellers seeking an authentic Arabian experience.

As a “standalone brand” under the Hyatt umbrella, Hyatt Capital Gate has a very distinctive logo and brand identity. Besides, the hotel’s interiors have a ‘feel’ designed to provide hotel guests and visitors an upscale and truly unique hospitality experience.

“From a very early stage ADNEC and our partners, Hyatt Hotels Corporation, envisioned Hyatt Capital Gate as a ‘one-of-a-kind’ property, in a global city and located inside one of the world’s most outstanding buildings.  The standalone identity conferred on Hyatt Capital Gate is an apt reflection of the distinctiveness and splendour of the property,” said Sanjay Tanna, Business Development & Investments Director, ADNEC (Abu Dhabi National Exhibitions Company).

Group and corporate clients of Hyatt Capital Gate will benefit from the ample meeting facilities at ADNEC - from three, state-of-the-art banqueting halls with a 750-guest capacity, to 20 smaller meeting rooms that can accommodate ten to 100 attendees.

The move for an ‘independently-branded Hyatt’ underlines ADNEC’s reputation for innovation and follows the company’s introduction of Aloft-branded hotels, in Abu Dhabi and London. The Aloft Abu Dhabi, which opened in late- 2009, was the very first Aloft hotel in Europe, Middle East & Africa, while Aloft London ExCeL- which is set to open this week, will be the first Aloft in the UK capital.

Aloft targets the new generation of savvy business travelers seeking to be “in-charge” and “in-the-know” at all times. Aloft Abu Dhabi, besides being the largest Aloft in the world, is also the only Aloft property with a rooftop lounge with a capacity of up to 500 guests, and a stunning outdoor banqueting space that can serve up to 750 guests.

The opening of the Hyatt Capital Gate will provide ADNEC with the perfect hospitality mix on-site: lavish luxury on the one hand, as well as affordable accommodation on the other. While Hyatt Capital Gate will cater to the upscale business market, Aloft Abu Dhabi will attract the new generation, forward-thinking travellers. 

A number of other hotels including a Premier Inn and three Rotana properties are due to open in the coming months at Capital Centre, ADNEC’s 23-tower micro-city development, located adjacent to the thriving Abu Dhabi National Exhibition Centre.



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Jaidah Group and US giant Cummins Inc. open facility in Industrial Area

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Jaidah Group and US giant Cummins Inc. open facility in Industrial Area


2383Doha, Qatar – October 24, 2011: Jaidah Group, the iconic multi-product importer and retailer, has embarked on an exciting partnership with the US engine technology and power generation experts Cummins Inc.

The first milestone in what both parties are confident is going to be a long and fruitful partnership arrives this week with the opening of a purpose-built Cummins facility in Doha’s Industrial Area. For the first time in Qatar, Cummins Qatar will be providing its world-class products, as well as after-sales service.

The launch of the new facility has been celebrated with an exclusive dinner at venue for Cummins customers in Qatar, with local and international VIPs also in attendance.

Jaidah Group’s Chief Operating Officer, Bengt Schultz, commented, “Jaidah Group has been representing Cummins in Qatar for some time now and we have seen demand for its quality products rise among our customers. For this reason, both parties felt the time was right to open a dedicated Cummins-branded facility to bring all of Cummins’ products under one roof. This has led to the construction of the new facility in the Industrial Area.

“We’re confident that Jaidah Group is the right partner for Cummins Inc. and, since June, we have been working with Cummins on a joint venture to exclusively represent this most prestigious brand in Qatar. Jaidah is all about bringing the best products to Qatar, and Cummins falls into that category. We’re excited to announce the Cummins facility as an expression of our keenness to enhance and continue this rewarding relationship,” Schultz added.

Speaking of the new facility, Cummins Middle East Distribution Managing Director, Rachid Ouenniche, commented, “This partnership was a natural fit for both parties and we’re delighted it continues to flourish. Cummins wants to maximise its profile in the rapidly-expanding Qatari market and Jaidah are, for us, the perfect partners to help us do this through this new entity.”

“Cummins Qatar at the Industrial Area will be the exclusive outlet for our products, coupled with Jaidah’s exceptional customer service, we’re confident about meeting and exceeding customer expectations together. This is a massively important deal for both parties. Cummins has great expectations of this marketplace. Qatari customers are discerning and know what they want and we see this partnership as yet another vote of confidence in this dynamic country,”




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Al Khayyat Investments to open French Brand ‘Petit Bateau’ at Dubai Mall

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Al Khayyat Investments to open French Brand ‘Petit Bateau’ at Dubai Mall


New store offers the best in European design and quality for children and adults

2277Abu Dhabi, Dubai, UAE, 16th October 2011: Al Khayyat Investments LLC, a leading Dubai conglomerate which represents more than 200 top international brands across the Middle East, has announced today the opening of the first Petit Bateau boutique store in Dubai Mall, following a UAE franchise agreement with the French brand.

The agreement marks a major expansion of the brand into the UAE with several more stores planned to be opened in the near future.

Laurent Cabioch, General Manager of Fashion & lifestyle at Al Khayyat Investments said: “We are extremely delighted to open this flagship store for Petit Bateau in Dubai Mall. This brand is incredibly popular and internationally appealing, therefore we are pleased to bring it closer to our consumers here in the UAE. Our research reveals that this brand has always stood out because of its creativity and quality. It was founded in 1893 and continues to invent timeless and comfortable clothes for children and grown-ups alike. We are very much looking forward to a powerful partnership.”

The Petit Bateau ranges focuses on children, from newborn to 12 years of age, with a growing selection for teenagers and adults. This iconic label for trousers and T-shirts reflects an ‘ageless’ style, suiting babies, children and adults all over the world. Beautiful and extremely soft materials, added to its perfectly tailored shapes, come together to create clothing that can be worn all year round, in a range of climates.

Cabioch added: “The flagship Dubai Mall boutique presents the full Petit Bateau collection for babies, children and women.”

Owned by “Yves Rocher” group, Petit Bateau, the French mother and baby clothing company, started over a century ago just outside of Paris, France. Petit Bateau has favoured comfort and quality for its baby, children’s and adults’ clothing.

Petit Bateau offers a variety of designs and colours for newborns, toddlers and juniors, with a wide array of outfit combinations, such as long sleeve tops with classic trousers or lightweight dresses and cardigans, available at the newly opened store.

Enrico Ruffa, Petit Bateau International added: “Petit Bateau is well known today in Europe, the USA, and Asia. Many generations will have worn Petit Bateau or bought items for their children over the years. Consistent high quality coupled with classic French styling has made Petit Bateau unique in its sector today. We are proud to associate the brand with such a reliable partner as Al Khayyat Investments in the UAE. This strategic agreement we have with them underlines the truly international appeal of the brand and we are very optimistic about the brand’s future success in the region.”

Al Khayyat Investments, based in Dubai, has multiple interests across retail, distribution and services sectors. The holding company manages leading retail brands like Kickers, La Martina, BinSina Group of pharmacies, Degrenne Paris, Superdry and Life Fitness, in addition to its food and beverage portfolio including IL Caffe Di Roma and Burger Fuel.


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Landmark Group to Open Registrations for UAE Edition of ‘Beat Diabetes’ Walkathon on 10 November

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Landmark Group to Open Registrations for UAE Edition of ‘Beat Diabetes’ Walkathon on 10 November


2247Dubai-UAE: – Landmark Group, the region’s leading retail and hospitality conglomerate,will open registrations for the third edition of its annual ‘Beat Diabetes’ walkathon in the UAE fromFriday, 10 November.Dedicated registration desks will be set up across Centrepoint, Home Centre, Fitness First, Max and Oasis Centre outlets in the UAE.

The UAE leg of the walkathon is scheduled for Friday, 18 November, and will kick-off from the Oasis Centre, Dubai. TheLandmark Group will also host walkathons across Kuwait, Oman, Qatar, Saudi Arabia,as well as Bangalore in India during November, which is the International Diabetes Awareness Month.

Legendary cricketer, WasimAkram, has once again extended his solidarity to the cause and will lead the UAE walkathon.Last year too, he flagged off the 3.1 km walk.

For the 2011 edition of Beat Diabetes, the Landmark Group has inked a partnership with the International Diabetes Federation (IDF)to become the organisation’s first non – pharmaceutical retail corporate partner.Mario Fetz, Director of External Relations at IDF, will join the walk in the UAE to support the Beat Diabetes initiative.

Open to all age groups, the walkathon accepts registrations at no fees and offers all participantsa t-shirt and cap. Complimentary blood glucose tests and distribution of awareness pamphlets to educate the community about diabetes are additional activities organised during the walkathon.

Across the year, the Group conducts various events in its on-goingendeavour to spread awareness about the growing incidence of diabetes. The walkathon is the Group’sflagship event.

In 2010, the Landmark Group’s ‘Beat Diabetes’ walkathon attracted over 25,000 people whileover 30,000 were administered free blood glucose tests across six countries. Over 8,000 from different emirates of the UAE participated in the walk with the number set to exceed 10,000 this year.

Diabetes is a silent killer that has no curebut can be managed through making lifestyle changes. Landmark Group’s mission is to create awareness through the walkathon and encourage people to adopt a healthy lifestyle to‘beat diabetes’.


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Vacheron Constantin Announces First US Boutique To Open in New York

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Vacheron Constantin Announces First US Boutique To Open in New York


2190Vacheron Constantin is reinforcing its international presence with the opening of its first boutique in the United States, located in New York City. This is the brand’s 28th boutique worldwide. The new opening marks another step forward in the brand’s worldwide expansion, further strengthening ties first established with North America in 1832.

The choice of New York for the opening of a first Vacheron Constantin boutique in the United States is no coincidence, since this is a location carrying powerful symbolism.

One hundred and eighty years ago, on September 17th 1831, Jacques Barthélémy Vacheron wrote a letter stating his intention to expand business to the US.  Just one year later, in 1832, the company established its first agent in New York.  By mid-century, business had taken off: company archives show that in 1855 a parcel containing chronometer timepieces with a new stem winding mechanism was delivered to New York.  The beauty and precision of these watches won over Americans, helping the brand to take firm root in the United States and ushering in an era of close cooperation between New York and Vacheron Constantin.

The brand continued to grow and flourish in the 20th century.  In the early 1900s, its timepieces could be found on the wrists of eminent personalities such as members of the Rockefeller family, Henry and William James, and Sydney Bechet. Archival records show that customized Vacheron Constantin timepieces were ordered by notable collectors as Henry Graves and James Ward Packard, recognizing already at the time the technical expertise and craftsmanship know-how (enamelling, engraving, guilloche craft and gem-setting) of Vacheron Constantin. The company took part in the New York World’s Fair in 1939.  Presidents Harry Truman and Dwight D. Eisenhower each owned a Vacheron Constantin, and in the late ‘60s and early ‘70s, the brand was called upon to commemorate the first US expeditions into space.  Reaching an exceptional milestone in 2005, Vacheron Constantin celebrated 250 years of history around the world with gala anniversary events held in 17 global cities, including New York.

A unique showcase

Vacheron Constantin’s deep roots in New York make it the ideal place to open the first US boutique. It is the brand’s 28th boutique, following on from others such as Geneva (its birthplace), Moscow, Shanghai and Dubai. The location of the brand’s newest boutique in New York is a distinct historic location : the building, built in 1908, is the work of architect William E. Mowbrayand is reminiscent of the Palazzo Strozzi, a 15th century Florentine palace. Located on the southeast corner of Madison Avenue and 64th Street, it exemplifies the splendour of classic Italian art and expresses the brand universe in a truly exceptional location.

Three exceptional models

Three exclusive models are being introduced to celebrate the boutique opening: the Overseas Chronograph Perpetual Calendar Boutique New York, the Historiques American 1921 Boutique New York, and the Patrimony Traditionnelle calibre 2755 Boutique New York. From the Overseas whose dial bears the colors of the American flag, to the historical watch evoking the Roaring Twenties, to the one-of-a-kind Grand Complication timepiece featuring a specially engraved case, these three exceptional creations each illustrate a milestone in Vacheron Constantin’s history and represent, each in their own way, the rich and storied heritage of the brand. These special, limited edition timepieces issued to mark the inauguration of the New York boutique pay vibrant tribute to the avant-garde spirit of a brand that has consistently devoted its expertise to the finest quality, unparalleled elegance, and high craftsmanship for more than 255 years.

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Falafel fast food chain to open more franchises in UAE and internationally

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Falafel fast food chain to open more franchises in UAE and internationally


• Alternative Dining to open 35 outlets of authentic Falafel  food chain Dukkan Falafel by 2012

• Middle East’s franchise market grows by 27 per cent annually
 
October 1, 2011

220Alternative Dining Experience Restaurants Management L.L.C., a leader in alternative and innovative dining concepts, has announced aggressive growth plans for the fast food chain Dukkan Falafel, aiming to expand its network to 35 outlets across the UAE by the end of 2012. Alternative Dining also announced that it will be opening five new branches of Dukkan Falafel in Sharjah, Abu Dhabi and Dubai before the end of this year as the company sustains its region-wide expansion strategy, seeking to capitalise on the immense growth potential of the Middle East’s franchising market, which has been projected to grow by up to 27 per cent annually.

Dukkan Falafel, the genuine home-grown UAE-based franchise, has remained highly competitive in the fast food chain market with its wide selection of food choices that are prepared with the freshest and best quality ingredients. Alternative Dining is a leader in introducing the unique Falafel fast food franchise concept with the launch of the Dukkan Falafel brand that is fast growing in popularity. The opening of Dukkan Falafel outlets across the UAE is in line with Alternative Dining’s approach to get closer to its customers and increase accessibility. It also underlines the company’s inherent strengths in creating brands that have the potential to have a global appeal.   
 
Rami Wardeh, CEO and Co-Founder of Alternative Dining, said: “Dukkan Falafel is fast becoming a popular fast food chain in the UAE, creating exciting growth opportunities for the franchise. Our expansion plans have therefore remained firmly on track as we are poised to open five new branches in Sharjah, Abu Dhabi and Dubai by the end of this year, making it a total of nine outlets in its first year of operation. Franchising certainly remains a highly attractive business model in the UAE and across the Middle East, and Alternative Dining is taking full advantage of the ongoing boom to expand our presence across key growth markets, while allowing more people to enjoy the delectable food choices and unique dining experience offered by Dukkan Falafel.”

Alternative Dining Experience Restaurant Management L.L.C, established in 2009, operates, manages and franchises restaurants, and has ventured into the luxury segment of catering in the UAE. The company’s strategy is to differentiate its restaurants by emphasizing consistently on high-quality food and service, serving generous portions at moderate prices in distinctly designed restaurants.


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Armani Hotel Milano to open on 10th November 2011

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Armani Hotel Milano to open on 10th November 2011


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Armani Milano logo

Milan, : The Armani Group and Emaar Properties PJSC are pleased to announce that the official opening of Armani Hotel Milano, the second hotel in the Armani Hotels & Resorts portfolio, is scheduled for 10th November 2011.

Exclusively situated in the Manzoni 31 building, right at the heart of the prestigious Quadrilatero della Moda, Armani Hotel Milano embodies, in all its facets, Giorgio Armani’s personal aesthetic philosophy, which is based on the signature qualities of elegance, sophistication and comfort.

Bookings can be made online at: http://www.armanihotels.com.

Armani Hotels & Resorts was established in 2005 under an agreement between Giorgio Armani S.p.A. and Emaar Properties, with the objective to develop, own and operate an exclusive collection of hotels, resorts and residences in the world’s most important cities and holiday destinations. The first hotel is in Burj Khalifa, the world’s tallest building, developed by Emaar Properties within its flagship project, Downtown Dubai. The Armani Hotel Dubai includes 160 guest rooms and suites, several restaurants and a spa, and covers more than 40,000 square meters. Alongside the hotel, Burj Khalifa offers 144 luxury residential apartments, all designed by Giorgio Armani and fully furnished with a specially designed line of products from the Armani/Casa home furnishings collection.

The Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world today, with over 5,300 direct employees and 12 factories. It designs, manufactures, distributes and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewellery, fragrances and cosmetics, and home furnishings, under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa. The exclusive distribution network of the Group comprises 650 stores worldwide (directly owned and freestanding third-party): 87 Giorgio Armani boutiques, 2 Giorgio Armani Accessory boutiques,196 Emporio Armani stores, 33 Armani Collezioni stores, 202 A/X Armani Exchange stores, 21 AJ Armani Jeans stores, 12 Armani Junior stores and 29 Armani/Casa stores, in 46 countries.

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in key markets world-wide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure and financial services sectors. Emaar inaugurated Burj Khalifa, the world’s tallest building, and has opened The Dubai Mall, the world’s largest shopping and entertainment destination. In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region’s largest private sector-led project in Saudi Arabia, featuring a Sea Port, Central Business District, Industrial Zone, Educational Zone, Residential Communities and Resort District. Emaar has joined hands with Giorgio Armani to strengthen its presence in hospitality. For more information, visit www.emaar.com.



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Géant to open 35 stores in Gulf expansion spree

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Géant to open 35 stores in Gulf expansion spree


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Géant will launch five hypermarkets and 30 smaller stores across its key Gulf markets, Bahrain, the UAE and Kuwait

Géant, the French hypermarket chain, plans to open 35 new stores across the Gulf within the next three years under an aggressive expansion drive, the firm’s Middle East managing director said.

The retail giant will launch five hypermarkets and 30 smaller stores across its key regional markets, Bahrain, the UAE and Kuwait, Arif Shaikh told Arabian Business, and plans to debut the brand in Qatar and Oman.

“We kept a low profile during the boom years because the cost of real estate was not real, but since the financial crisis we have embarked on an aggressive expansion plan,” said Shaikh, of Retail Arabia, which holds the franchise rights for Géant in five Gulf states.

“Other markets we are looking at include Qatar and Oman. Hopefully we should be in these markets in the next two years. At this point we don’t know how many stores [will open] but it will definitely be more than one in each market.”

The brand’s has seen steady sales growth across the Gulf, despite the onset of the global financial crash, helping to fund its expansion.

“The best thing about the GCC is that people have a high disposable income, there is a growing population and the region hasn’t been as affected by the recession as other places. It is still booming. Even in the UAE we have seen growth of eight to nine percent year on year.”

Géant, which operates 114 stores worldwide, began its Middle East operations in 2001. Retail Arabia now operates three hypermarkets and eight supermarkets across Bahrain, the UAE and Kuwait, and a further 15 outlets under the ‘Gulfmart’ umbrella.

Saudi’s Savola Group in 2009 paid SR440m to buy all 11 Geant supermarkets owned by Fawaz Alhokair Group, in a deal that saw its retail arm Azizia Panda take an eight percent share of the Saudi retail market.

Retail Arabia plans to open 12 Géant supermarkets in the UAE over the next six to 18 months. The chain is also considering a move into smaller convenience stores, making it the latest retail brand to look to broaden its customer base through local grocers.

“One thing we have seen especially in Dubai and Sharjah is the number of small supermarkets going up. We are looking into convenience stores, but how profitable they are we don’t know yet. The challenge is the price of real estate,” Shaikh said.

The neighbourhood store concept has become the new battleground for big supermarket chains, keen to expand their brand through residential locations rather than large shopping malls. 

Carrefour said in July it would open four ‘Express’ convenience stories in the UAE by the year-end, while Lulu Hypermarket Group said it was planned to roll out 50 local stores across the Gulf over the next three years. 

Retail Arabia also plans to launch 10 Géant supermarkets in Kuwait within 12 months and eight branches in Bahrain by 2014.

Shaikh said the retail chain had seen the biggest demand in Kuwait but had struggled in the past to find appropriate retail space to house its growth.

“In the last 12 months [financial year July 2010 to June 2011] we saw 35 percent growth compared with the year before, and we are estimating another 30 percent growth for the year ahead,” he said. “Our best growth is coming out of Kuwait, but there is a shortage of real estate.”

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Coral Hotel Dhahran readies to open

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Coral Hotel Dhahran readies to open


288HMH - Hospitality Management Holdings has announced the pre-opening phase of the Coral Hotel Dhahran, its eighth Coral property in the Kingdom of Saudi Arabia, which will be launched by the end of the year.

The 153-room deluxe 5-star is strategically located in the Aramco district of Dhahran, adjacent to two of its principal malls and the Aramco museum in the heart of the central business district. The luxurious hotel is designed to reflect the diversity of the clientele, offering exceptional meeting, dining and leisure facilities.

The hotel offers a variety of rooms and suites, including smoking and non-smoking, equipped with the latest technology, wi-fi access, indulgent amenities and 24-hour room service.

According to HMH president and CEO, Michel Noblet, the new hotel fills a gap in the network of Coral Hotels & Resorts in key cities throughout Saudi Arabia: “We are delighted to be working with Al Omaier Trading in opening the Coral Hotel Dhahran, a property that offers both an ideal location and outstanding facilities for the visitor to the Eastern Province of Saudi Arabia.”

Owner Mr Nasser Ibrahim Al Omaier welcomed the near completion of the hotel and the opportunity to partner with HMH in creating a new address for business and meetings in Dhahran: “The hotel has already surpassed our expectations in delivering outstanding standards with the fit-out of the rooms and public areas, and we look forward to the official opening and the launch of the Coral Hotel Dhahran as a landmark in the city.”

General manager Rushdi Al Ashkar said he expected the hotel would attract around half of its visitors from outside of Saudi Arabia, with the GCC making up the majority of the overseas traffic.

“We have budgeted to build occupancy slowly, reaching 50% within three months with corporate business making up two-thirds of guests, up to 28% leisure and around 7% made up from long-stay guests,” he said.

“As we become established, I would expect to gain further business from the wider Middle East and Europe, but the local market will remain our priority - and with the Coral name well-known through the Kingdom, this will help cross-sell our hotel.”

For corporate guests, the hotel features four meeting rooms with a capacity for up to 100 delegates as well as a ballroom that can cater for 250 people for a reception.

Other facilities at the Coral Hotel Dhahran include all day dining at Al Nafoora with a choice of buffet or a la carte options, the specialty Indian restaurant Rasoi, Rumours Café, and the Gym and Tonic health club

“With both business and leisure facilities, as well as a guarantee of outstanding service the Coral Hotel Dhahran will bring a new level of hospitality to the area,” concluded Al Ashkar.

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BurgerFuel chain to open two new outlets in Dubai in partnership with Al Khayyat Investments

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BurgerFuel chain to open two new outlets in Dubai in partnership with Al Khayyat Investments


Dubai Mall and Mirdif City Centre outlet to open soon, following success of Jumeirah Beach Residence debut

BurgerFuel

BurgerFuel

New Zealand, Dubai, 21st June 2011: BurgerFuel Worldwide Limited (BFW), the owner of the New Zealand’s chain of BurgerFuel restaurants, is in final stage of opening two new outlets in Dubai Mall and Mirdif City Centre, less than one year after the launch of its first flagship outlet in Dubai at Jumeriah Beach Residence. The Dubai Mall and Mirdif City Centre new stores will open their doors to customers by July and September respectively of this year.

The company which listed on the New Zealand stock exchange has plans to  open 15 outlets in the UAE, within the next five years, in partnership with Al Khayyat Investments, the exclusive UAE franchisee and a leading Dubai holding company that represents more than 200 top international brands across the Middle East.

Chris Mason, Managing Director of International Markets for Burger Fuel Worldwide said: “We are delighted to reveal out plans to open two new outlets in Dubai Mall and Mirdif City Centre. Visitors to both malls will soon get to experience BurgerFuels unique brand and high quality gourmet burger range. The two new stores will employ up to 32 people once fully operational.”

Both stores in Dubai Mall and Mirdif City Centre will represent the latest in the Burger Fuel design series and will incorporate many new features that reinforce the company’s vision to “engineering the ultimate burger” for its customers across the region.

Farah George Farah, Head of F&B at Al Khayyat Investments said: “When we partnered with Burger Fuel Worldwide to launch the JBR flagship outlet, we were determined to roll out more stores in the UAE because Al Khayyat is convinced the brand really fits the cosmopolitan taste of people living in the UAE and further reflects where we believe consumer habits are moving. We feel customers want a real burger with real ingredients, and BurgerFuel delivers on this with their continued focus on whole food and organic ingredients, many vegetation society approved options, low fat sides for a healthier take on that favourite burger experience.”

Al Khayyat Investments manages leading international food and beverage brands like IL Caffe Di Roma, Esspression, TigerWok and BurgerFuel.

BurgerFuel, known for its New Zealand grass-fed halal meat, is considered a leader in the gourmet burger market. From its inception on Ponsonby Rd, New Zealand in 1995, it established a cult following for its quirky brand, in-house natural sauces, proprietary recipes and a dogged determination to continually advance the quality and taste of the BurgerFuel Burger. Many of the BurgerFuel ingredients are shipped from New Zealand to maintain the company’s strong product focus and integrity.

Dedicated to serving high quality burgers in an atmosphere as charged as the food. the burgers range from Burger Fuels hallmark 1/3lb 100% pure NZ grass fed beef to skin off char-broiled chicken breast and vegetarian society approved vegetarian and vegan patties.

BurgerFuel exports all of its grass feed beef, which is 100% halal certified from New Zealand to all its outlets across the world. This is further evidence of the company’s commitment to ensure high quality and uniform standards across the countries it is present in.

Mason added: “We feel we have set a new standard in gourmet burgers in the UAE. We have had an incredibly positive response from customers since opening BurgerFuel in Dubai and we are confident of increasing the demand for our burgers as many locals seek out a more natural, wholesome and healthier product than has been traditionally offered in this market. We also see growing tourists numbers coming to Dubai not only seasonally but all year round adding to the many reasons we are very upbeat and confident about the BurgerFuel business in the UAE.”


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