• UAE consumer confidence index dropped 10 points from 102 points in Q3 to 92 in Q4 as a result of the Dubai financial meltdown in December 2009.
• Job security still the number one concern in the UAE though concerns have dropped in the last three months
• Overall Global Consumer Confidence Remains Cautiously Optimistic Read the full story
• UAE consumer confidence increases 13 points from 89 to 102, ranking it the 8th most optimistic nation amongst 54 countries surveyed
• Job security still the number one concern in the UAE though the focus on job security has dropped in the last six months
• Consumers in the UAE remain cautious about spending; they follow discretionary spending habits by cutting down on buying new clothes and switching to cheaper grocery brands Read the full story
It’s a move that anyone in the business could have foreseen. Announced last month in the United States, the multi-year strategic partnership between the Nielsen Company and Facebook has the potential to change the MENA marketing industry in unprecedented ways.
Steve Hasker Joins Nielsen to Help Marketers Connect with Consumers
Steve Hasker, President, Media Product Leadership and Advertisers Solutions effective November 2009
The Nielsen Company has announced the appointment Steve Hasker to fill the newly created position of President, Media Product Leadership and Advertisers Solutions effective November 2009. Hasker will be based out of Nielsen’s New York head office. Hasker is currently a partner at McKinsey & Company’s Global Media, Entertainment and Information practice. Read the full story
UAE consumer confidence level increases 4 points from 89 to 93, ranking it 7th most optimistic nation globally
• Job security and the state of the economy still significant concerns globally, but lower since March 2009. Read the full story
• Of 560 members of the public polled, 99 per cent recommend DIFF; 98 per cent would attend again
• Respondents applaud cultural diversity and quality of films, customer service, facilities and global reach Read the full story
