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4159Etihad Cargo, the freight division of United Arab Emirates (UAE) flag carrier

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Etihad Airways, successfully

cutover to a new cargo management system on 18 January 2015 to provide its customers with greater communication and improved handling processes that reinforce its world-class cargo products and services.

The new state-of-the-art air cargo management

system was developed in partnership with Hermes Logistics

Technologies to meet Etihad Cargo’s specific requirements

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and messages, in real-time.

A key benefit of implementing the new system is that it ensures customers are better informed through real-time shipment tracking across Etihad Cargo’s global network, with updates being automatically forwarded to them on a regular basis.

The handling and tracking of cargo shipments across the hub in Abu Dhabi is also enhanced and has become more efficient, with hand-held terminals being used to identify, track and verify all shipment details.

David Kerr, Vice President, Etihad Cargo, said: “The implementation of the new Hermes cargo management system is a very positive customer service enhancement that

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enables us to handle and transport our customer’s shipments more efficiently. It also means that our customers are provided with greater transparency,

by being regularly advised and updated on the whereabouts of their shipment across the transportation chain.”

To ensure a smooth transition to the cargo management system, Etihad Cargo has been closely monitoring its operation during the cutover stage and proactively advising its customers if there are any changes to their bookings.

Posted in Corporate & Business, Tourism and HospitalityComments (0)

Samsung to Unveil New and Expanded Audio Products at CES 2015

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Samsung to Unveil New and Expanded Audio Products at CES 2015

4124Samsung Electronics Co., Ltd. announced a range of new audio products launched at 2015 International Consumer Electronics Show, including the WAM7500/6500 and an expanded lineup of Curved Soundbars.

WAM7500/6500 is a new concept for Samsung providing a rich-bodied sound experience no matter where you are in relation to the product. Unlike conventional speakers that project sound in a single direction, the WAM7500/6500 fills entire rooms with sound.

This breakthrough in approach to audio came through the utilization of proprietary ‘Ring Radiator’ technology which allows sound to flow in a 360-degree radius, with the perfect balance between treble and bass.

“We know how much people love music and that’s why we are expanding our portfolio to bring high-quality, wireless audio into the home,” said Jurack Chae, Senior Vice President at Samsung Electronics. “With the new WAM7500/6500 people can enjoy a vibrant sound wherever they are, while our new Curved Soundbars perfectly complement the TV viewing experience.”

WAM7500/6500 was in part developed at Samsung’s new state-of-the-art audio lab in Valencia, California and uses premium materials across the exterior of the speakers, allowing it to stylishly blend in with any home décor. It will be released in two models; Stand-type(WAM7500) and Movable-type(WAM6500).

Stand-type offers a stylish build paired with premium sound quality. Movable-type comes with a built-in battery so listeners can enjoy the best sound quality available whether they are at home or out and about. Both models seamlessly connect to TVs, soundbars and mobile devices.

Samsung also plans to unveil the world’s first TV matching Curved Soundbar lineup, which has been expanded since its introduction in mid-2014. In addition to the 7500 series, Samsung will release the 8500, 6500 and 6000 series, extending the lineup to a total of four that optimally match Samsung’s Curved TVs of various sizes⎯from 45- to 78-inches.

The newly-introduced 8500 series will also offer enhanced sound quality with its 9.1 channel speakers, thanks to a central speaker and additional side speakers situated at both ends. This will further intensify the immersive experience of the Samsung Curved TV by delivering a wider sense of surround-sound for the user.

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A bright idea: Dubai launches new mega solar project

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A bright idea: Dubai launches new mega solar project

4118Dubai launched a project Thursday to build a solar plant to produce 200 megawatt of electricity, as part of plans to generate five percent of the emirate’s power from renewables by 2030.

The 1.2 billion dirham ($327 million/277 million euro ) project will be a joint venture between Dubai Water and Electricity Authority and a consortium led by Saudi AQWA and Spain’s TSK, the Dubai company’s chief Saeed al-Tayer said.

It will represent Phase II at the Mohammed bin Rashid al-Maktoum solar park, which is planned to produce 1,000 MW of electricity when completed in 2030, with a total cost of $3.3 billion.

The plant should come on line in April 2017, helping to achieve a reduction of 250,000 tonnes of carbon emissions annually, the company said.

Unlike neighbouring oil-rich Abu Dhabi, Dubai has a dwindling reserve of crude and has diversified its economy toward trade, transport and tourism.

The Gulf region is one of the world’s richest areas in sunshine, but its countries are way behind others in harnessing the energy.

Posted in Corporate & Business, Energy, Oil and GasComments (0)

Emaar Hospitality Group launches Rove Hotels, Dubai’s smart new hotel brand for global travellers

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Emaar Hospitality Group launches Rove Hotels, Dubai’s smart new hotel brand for global travellers

4107Modern, cosmopolitan, smart and cultural, the essence ofDubai’s identity finds expression in a new mid-market lifestyle hotel brand, Rove Hotels, developed by Emaar Hospitality Group.

The partnership of global property developer Emaar Properties and Meraas Holding, aDubai-based leading development company, Rove Hotels celebrate the heartbeat of the city with its unique approach to delivering value hospitality experiences for the young and young at heart global traveller.

Meaning ‘to traverse,’ Rove infuses 21st century innovation with sophistication and historical enrichment. Drawing inspiration fromDubai’s heritage and its remarkable achievements, Rove properties serve as tech-savvy, social and cultural hubs for international explorers.

Stylishly designed by incorporating contemporary and Arabesque features, smartly configured and effortlessly connected, Rove Hotels are for the modern value-conscious and socially networked generation as well as families who cherish fuss-free and friendly guest experiences.

Philippe Zuber, COO of Emaar Hospitality Group, said Rove complements the Dubai Tourism Vision to welcome over 20 million annual visitors by 2020. “Located in central destinations and bringing a new lifestyle-inspired value hospitality experience, Rove will support the preparations and hosting of the World Expo 2020. We have made significant progress with our first project - Rove Za’abeel - and will roll out 10 hotels in central locations in the coming years.”

The rooms are spacious at 26 sq metres and feature a 42-inch TV screen, media hub, designer mattresses and modern bathroom. Nearly half the rooms are interconnected, making Rove a family-friendly destination.

Innovative services include an e-Concierge application provided on smartphones and self-check-in station eliminating waiting time as well as the convenience of late check-outs at2pm. A 24-hour gym, pool and sun deck cultivate a relaxing ambience. All hotels will have a 24-hour self-service Laundromat. The hotels serve fresh, locally produced culinary creations full of flavour and have distinctive dining out destinations. Rove also has a convenience store that provides round the clock services.

Only 20 minutes from the Dubai International Airport and opposite The Dubai Mall, Rove Za’abeel will feature 420 rooms in 14 floors. The foundation works have been completed with opening in 2015.

Rove Hotels complete the spectrum of hospitality experiences offered by Emaar through its other brands, The Address Hotels + Resorts and Vida Hotels and Resorts.

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Samsung Revolutionizes the Viewing Experience With Innovative New SUHD TV

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Samsung Revolutionizes the Viewing Experience With Innovative New SUHD TV

494Samsung Electronics Co., Ltd. the leader in Home Entertainment for nine consecutive years, unveiled an extensive lineup of SUHD TVs – setting a new standard in premium UHD content and elevating the viewing experience to new levels.

The innovative SUHD TV celebrates a major milestone in the UHD era. It surpasses the limitations of previous displays, delivering superior picture quality with stunning contrast, striking brightness and spectacular color.

Additionally, Samsung’s SUHD TVs have a number of new and exciting features–its SUHD re-mastering engine delivers an unrivaled viewing experience; its stylish curved design provides viewers with a more immersive viewing experience; and its Smart TV functions are now powered by Tizen, giving viewers easy access to their favorite content.

“Our innovative heritage and spirit continue to push the boundaries of the home entertainment experience to new possibilities,” said HS Kim, president of the visual display business at Samsung Electronics. “Regardless of the content source, Samsung provides the leading picture in the industry and will continue to do so with our SUHD TVs. Consumers can trust that we are more committed than ever to consistently deliver a superior home entertainment experience for years to come.”

Introducing Unmatched Picture Quality

Utilizing Samsung’s proprietary, eco-friendly nano-crystal technology and intelligent SUHD re-mastering picture quality engine, Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, color reproduction, and detail to deliver an overall superior picture quality experience.

SUHD TV’s nano-crystal semiconductor transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today. This technology produces a wide range of more accurate colors, providing viewers with 64 times more color expression than conventional TVs.

The SUHD re-mastering engine automatically analyzes the brightness of images to minimize additional power consumption while expressing ultimate contrast levels, producing images with much darker blacks and an elevated brightness up to 2.5 times brighter than conventional TVs. and twice the color adjustment points for the most accurate color display.

By collaborating with the leading Hollywood studio 20th Century Fox, Samsung has been able to optimize content to meet premium quality SUHD standards. This allows for consumers to have an unrivaled UHD viewing experience.

Most recently, Samsung partnered with the Fox Innovation Lab to re-master multiple scenes from its critically acclaimed film, Exodus, specifically for the SUHD TV. The result was spectacular – generating more vivid colors and lifelike scenes.

Furthermore, Samsung’s SUHD TVs use environmentally friendly technology to deliver best-in-class energy efficiency and reliability.

Sophisticated And Improved Curved Designs

When Samsung introduced the curved form-factor in 2013, it dramatically enhanced the home entertainment experience for consumers. Taking cues from contemporary art and architecture, Samsung’s were designed and enhanced with many modern and minimalist highlights.

Samsung SUHD TV JS9500 will feature Samsung’s Chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the TV look like a piece of art when mounted on the wall.

SUHD TV JS9000 model has a soft, textured Shirring design on the back, ensuring the TV maintains its stylish edge from any angle.

New Smart TV Redefines the Future Entertainment Experience

New for 2015, all of Samsung’s Smart TVs, including the new SUHD TV, will be powered by Tizen, an open-source platform that supports the web standard for TV app development. Thanks to Tizen, Samsung’s new Smart TV platform not only has a bevy of new features, but it also allows consumers intuitive access, a more integrated entertainment experience, and more choices for content than ever before.

The new user interface for Samsung’s Smart Hub is more responsive and playful, allowing users easier access to the content they want. It is simplified to just one screen, displaying your most recent content and tailored content recommendations for even more entertainment options.

With Quick Connect, Samsung Smart TVs automatically recognize Samsung smartphones once paired via BLE (Bluetooth Low Energy) technology. Consumers can share video content from their Samsung smart phone to their Smart TV with the press of a button. Also, users can watch TV through their mobile devices without any apps or complicated pre-settings.

Consumers will be able to view UHD movies and TV shows from providers such as Amazon, Comcast, DIRECTV and M-GO. In addition, Samsung has enabled a new UHD movie download service utilizing its existing UHD Video Pack in partnership with M-GO, a premium TVOD service and joint venture between Technicolor and DreamWorks Animation. This download service which uses the SCSA (Secure Content Storage Association) standards. In 2015, this service will offer the highest quality content for both Samsung SUHD and UHD TVs.

Samsung Sports Live allows users to watch live games while simultaneously checking team and player stats on the same screen. Samsung has also partnered with global games companies for a large and varied games catalogue.

Samsung introduces its very own Milk Video platform allowing consumers to discover, collect, and share all of the web’s best videos seamlessly. Milk Video curates the most popular and interesting video clips from websites, and video giving consumers access to premium content from a fast-growing list of almost 50 content partners.

Samsung Smart TV owners can wake-up a bit easier with Briefing on TV. Samsung Smart TVs now act as an alarm, and sync up with Samsung mobile devices, to turn on and display important items such as the time, weather and your schedule with a large screen for the day.

Samsung’s platform powered by Tizen allows Samsung Smart TVs to become part of a much larger content ecosystem, allowing easy collaboration with a number of partners for ultimate flexibility and unparalleled access.

Tizen’s compatibility with other devices establishes Samsung’s Smart TVs as the control center of any Smart Home. Samsung’s new Smart TV with Tizen sets the standard for future Smart TVs, redefining the entertainment experience.

Samsung will offer three new series of SUHD TVs – JS9500, JS9000 and JS8500 – in nine screen sizes from 48” to 88”, so consumers are able to purchase not only the best possible picture, but a TV that best fits their needs.

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AUDI AG: new record year with over 1.74 million deliveries in 2014

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AUDI AG: new record year with over 1.74 million deliveries in 2014

476AUDI AG clearly exceeded its goal of 1.7 million deliveries: By year-end, the company handed over around 1,741,100 cars to customers, 10.5 percent more than in 2013. The company once again accelerated its growth pace and achieved around 165,600 additional customers and the second-highest volume increase in its history. The coveted SUV models* (+15.8%) and the A3 family* available worldwide for the first time in 2014 (+53.2%) contributed primarily to the strong sales total. In December, Audi continued to post double-digit growth and concluded the year with sales up 14.7 percent to around 150,000 units for the month. In the Middle East, a record high of 11,130 sales were achieved for Audi in the region.

“2014 is impressive evidence of the Audi brand’s strength,” says Rupert Stadler, Chairman of the Board of Management of AUDI AG. “We accomplished a very successful record year even before the second stage of our model initiative. Meanwhile, conditions in many markets continue to be challenging.”

Sales chief Luca de Meo emphasizes the ongoing globalization of AUDI AG’s business as an important success factor: “Last year, we advanced in all regions around the world and gained market share. We increased our lead in the Chinese premium segment and concluded the year in Europe significantly above the pre-crisis level of 2007. On the U.S. market, Audi is growing at almost three times the rate of total automotive sales.” Overall, Audi achieved new all-time highs in 50 countries in 2014, including the Middle East, with sales of 11,130 (+5%) . Globally, the company’s deliveries increased by more than 100,000 units for the fifth year in a row. Compared to sales of 949,729 units in 2009, almost 800,000 more customers chose the brand with the four rings last year.

In the United States, deliveries more than doubled in the same period of time, from 82,716 automobiles in 2009 to 182,011. In 2014, the brand with the four rings achieved an increase of 15.2 percent in the United States. With 19,238 deliveries, December was the strongest sales month ever for Audi of America, and the 48th record in a row – as in 2011, 2012 and 2013, Audi again succeeded in beating the respective prior-year volume each month in 2014. The Q5* played a significant role in this, rising to become the best-selling Audi model in the United States for the first time with 42,420 units (+5.1%). The full-size SUV Q7* also made significant progress in its ninth year of sales, increasing 15.9 percent. In the compact segment, the Q3* extended Audi’s SUV portfolio on the U.S. market in fall; moreover, the A3 Sedan* celebrated its successful premiere at American dealerships in spring. Canada (+19.5%) and Mexico (+10.5%) also contributed to Audi’s successful year in North America with double-digit growth. Despite difficult market conditions in several countries, sales in South America also increased considerably for AUDI AG, above all in Brazil (+89.9% to 12,350 cars). Demand in that country grew faster than expected, resulting in dealerships running low on cars at the end of the year.

In Europe, Audi sales climbed 4.2 percent in 2014 to 762,900 cars – a new record for the highest selling premium brand in the region. Whereas in Western Europe alone the total market continued to lag behind its pre-crisis level of 2007 by around one fifth, Audi sales in 2014 exceeded those of 2007 by around eight percent. Audi UK in particular recorded a strong boost in sales last year, reaching the 150,000 mark for the first time with a plus of 11.8 percent to 158,829 customers in the United Kingdom. Audi also saw considerable growth in Spain (+9.4% to 38,277 cars); in Germany (+2.2% to 255,582 cars) and Italy (+4.3% to 49,022 cars), the company also sold more cars than one year ago. In the ongoing unstable economic environment in France, Audi reached the previous year’s level (+0.4% to 57,214 cars). The brand with the four rings closed out 2014 in each of the five largest Western European automotive markets as the highest selling premium brand in the passenger car segment. In Russia however, sales didn’t maintain the levels of the previous year. Due to the challenging conditions in the market, 34,014 deliveries for Audi remained 5.9 percent below the 2013 record, while still developing more stable than the market as a whole. Across all European markets, the A3 family (+19.0%) was among the key drivers of Audi’s positive performance in 2014. Launched in the fall of 2013, the all-new A3 Sedan exceeded expectations in Europe, too. In addition, the particularly efficient ultra models provided a strong impetus. Introduced gradually onto the markets over the past months, the ultra portfolio already accounted for nearly 10 percent of Audi sales in Europe in 2014. For the A6*, the share of ultra models in Europe was even around one third.

Among the major Asian markets, South Korea reported the highest growth for Audi in the year just ended, up 38.0 percent to 27,647 customers. Thanks to strong demand in particular for the brand’s full-size models, Audi’s sales figures have increased more than four fold in the market over the past five years. Despite their slowed market dynamics, Japan (+9.1% to 31,356 cars) and India (+8.5% to 10,851 cars) also performed positively for Audi in 2014. Audi continued its growth in China as well, increasing sales by 17.7 percent to 578,932 cars in 2014. AUDI AG thus became the first premium carmaker to sell over a half a million units in China within a single year. In December alone, Audi handed over 62,576 automobiles to Chinese customers and registered the highest monthly sales total in its history. In addition to further increasing sales in the full-size category, Audi’s growth in 2014 was also fueled by the locally produced A3 Sedan available since fall and the entire SUV family. In the Middle East, the A3 Sedan represented 9% of all sales in it’s first year and sales of the Q3 increased by 12%.

Also worldwide, all of the brand’s SUVs posted increasing sales figures and together achieved a 15.8 percent growth to 507,500 cars. Almost one in three Audi customers chose an SUV in 2014 – this translates into more than doubled SUV sales compared to 2011. With the Q3 and Q5, both bestsellers of the Q family are the most successful premium models in their respective competitive segments.

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Middle East alone will need to invest $18 billion in next 5 years in new pipelines and associated infrastructure

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Middle East alone will need to invest $18 billion in next 5 years in new pipelines and associated infrastructure

472The organizers of Tube Arabia, Metal Middle East and Arabia Essen Welding & Cutting (AEWC), said on the second day of the shows that GCC is expected to add more than 21,000 km over the next five years to its current pipeline network, approximately 14% of the global planned pipeline network of 161,000 km.

This was highlighted for trade visitors who attended the second day of the region’s top trade and industrial shows dedicated for sheet metal, welding, machine tools, die molds and tubes that runs at Dubai International Convention and Exhibition Centre until Tuesday, 13 January.

Organisers added that, in addition to having the largest concentration of energy resources in the world, the Middle East alone would need to invest around $18 billion over the next five years in new pipelines and associated infrastructure, ensuring a high volume to weight ratio, according to International Energy Agency (IEA).

Satish Khanna, General Manager, Al Fajer Information and Services said Tube Arabia, Metal Middle East and AEWC have generated strong response, as the sectors are set for further growth due to increased demand.

He said: “Expansion of the region’s population and investments would require more and more manufacturers of metal products, mainly tubes and pipes and related solutions like welding. During the first two days, major decision makers visited the shows to explore potential trade deals and widen their knowledge about latest solutions and technologies.”

According to recent statistics, the UAE mills produce 500,000 Metric Tonnes per annum of tubes and pipes, of which 65% is exported to neighboring and international markets and 35% consumed internally.

Khanna added: “The UAE has manufacturing facilities to produce three times the local demand. With that in mind, more and more buyers from around the region find the UAE market a fertile buying spot, not only because it has the production capacity but also it enables transfer of new technologies to the region.”

Anil Chandwani, CEO, Ajmal steel Tubes and Pipes and Industries, one of UAE’s leading manufacturing companies, said: “We have decided to be part of Tube Arabia as it offers a chance for interacting with industry peers. This will help Ajmal to identify scope for betterment in all the fields to meet the market demand and expectations.”

“We produced 50,000 Metric Tonnes of pipes and tube across various types, including rebar, ERW pipe, galvanized pipes in the first three quarters of 2014. We understand that the UAE caters more to the export market due global demand. UAE exports 65 - 75 % of its production and consumes only 25- 35 %. We expect the market to be steadier in 2015, driven by globalization.”

Jeen Joshua, Group Exhibition Manager, Al Fajer Information and Services added: “We are delighted with the response we received so far at Tube Arabia, Metal Middle East and AEWC. We are expecting more deals to be signed on site on the remaining days of the show.”

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“Suzuki Ciaz”, a new generation of vehicles with international standards

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“Suzuki Ciaz”, a new generation of vehicles with international standards

444Eight months after its entrance as a concept vehicle at the 2014 Auto Expo, Suzuki Ciaz has been introduced in the world market. Based on a new platform designed to maximize performance and efficiency, the new Ciaz represents Suzuki in the C-segment sedan market. Coming to any market, the “Ciaz” was designed to meet carious markets’ needs. It will be offering all possible features and specifications required by the users to give the car of their dreams.

In addition, Suzuki Motor Corporation has focused and as usual on the safety and security features in the car. Accordingly, it included a robust body for additional safety for the passengers of the “Suzuki Ciaz”. Suzuki has added luxury and comfort to the “Ciaz” through further specifications making the vehicle more beautiful and demanding. The additions included technology features such as (AUX) auxiliary port, (USB) port, Bluetooth, Telecommunication technology, rear camera and sensors for a wide side and back view, cruise control system and leather seats, as well as ABS braking system and EBD (Electronic Break-force Distribution), in addition to the park assist system.

The vehicle has also been characterised with a 1.4 liter VVT engine with a 94 horse power; With a 5 gear box manual shifting and 4 gear box automatic shifting program. All these outstanding specs make the “Suzuki Ciaz” a strong competitor, and able to prove Suzuki solid performance as well as achieve customers’ satisfaction.

Posted in Corporate & Business, Manufacturing and IndustryComments (0)

Etisalat comes on board as new Strategic Partner Dubai Festivals and Retail Establishment during 20th edition of DSF

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Etisalat comes on board as new Strategic Partner Dubai Festivals and Retail Establishment during 20th edition of DSF

430With Dubai Shopping Festival (DSF) celebrating its 20th anniversary edition this year, Etisalat, the Middle East’s leading telecommunications operator, has announced it has become a Strategic Partner of the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and organisers of DSF.

As a result of this partnership, Etisalat will extend its support at each of DFRE’s year-round calendar of events in 2015, starting with DSF in January and spanning through Dubai Food Festival, Dubai Summer Surprises, Ramadan in Dubai, Eid in Dubai and Dubai Motor Festival. Etisalat is now part of DFRE’s list of regional and international Strategic Partners.

“We are pleased to welcome Etisalat to our growing family of Strategic Partners, Key Sponsors and supporters. The partnership comes at a time when we are celebrating DSF’s landmark 20th anniversary edition. And as we rigorously channel all our efforts towards cementing Dubai’s position as a top family tourism destination, we are now stepping into a new era of cooperation between the public and private sectors to ensure the success of our full year-round calendar of festivals,” said Laila Mohammed Suhail, CEO, DFRE.

“The support we receive from Etisalat will truly contribute to our long-term plans to continue positioning Dubai as one of the leading destinations for leisure and business. This will be in addition to all the special promotions organized by Etisalat, which are aimed at attracting an even higher number of customers, including millions of visitors from the region and abroad, who come to Dubai during DSF,” she added.

Etisalat’s CEO, Saleh Al Abdouli, said: “Etisalat’s Strategic Partnership with DFRE serves to showcase our commitment to not only support the 20th milestone edition of DSF, but also other mega events and festivals that play a crucial role in strengthening both the tourism and retail sectors of Dubai’s thriving economy. DSF has paved the way for a truly world-class shopping experience in Dubai – attracting millions of visitors from various parts of the world. And we are delighted to extend our support to DSF events that will be of great interest to our participating customers. Keeping this in mind, Etisalat has rolled out a number of innovative concepts and entertainment programmes that will be launched for the first time in the UAE. Etisalat is committed to strengthening its presence by supporting entertainment and cultural events that have come to be associated as signature attractions of DSF,”

Today, DSF is considered to be one of the first innovative initiatives of Dubai that has gained international prominence. Since its inception in 1996, DSF has attracted nearly 56 million visitors to Dubai – injecting more than AED 145 billion to its economy. The festival bears testimony to the successful vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, by becoming one of the main attractions of Dubai’s annual calendar and positioning Dubai on the world map as a popular hub for tourism, family entertainment and business.

The 20th edition of Dubai Shopping Festival is organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) and is being held under the theme, “A Journey of Celebrations”. Set to be the biggest in the history of the festival, DSF 2015 celebrates its key pillars of Winning, Shopping and Entertainment by offering more than 150 citywide events, mega attractions and numerous shopping opportunities and winning options for visitors and residents from around the world.

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Nissan Middle East Sets a New Guinness World Records

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Nissan Middle East Sets a New Guinness World Records

4129Nissan Middle East today has set a new Guinness World Records title for the longest twin vehicle drifting. Two Nissan Z cars drifted around a track at the same time without stopping for 28.52 kilometers. The record was set in the second attempt during the launch of the “Nissan 370Z Drift Experience” which will offer anyone the opportunity to learn and perfect the art of drifting.

Speaking at the event Samir Cherfan, Managing Director, Nissan Middle East, said: “With today’s accomplishment of setting a new Guinness World Records title, we have proven again the strength of our vehicles by adding another Guinness World Records record to our list. The Nissan Z is a very popular car in the drifting scene and this new record is yet another proof on the ability of this car to make drifting look so easy.”

“Nissan 370Z Drift Experience” is a partnership between Nissan Middle East and the Prodrift Academy, which is carried out using Nissan 370Zs alongside the Prodrift Academy’s professional drift instructors in a safe and controlled environment.

“Nissan has a strong focus on motorsports in the Middle East. Since safety is our priority at Nissan, we have partnered with the Prodrift Academy to provide a legal and safe platform for drifting fanatics in the region.” Cherfan added.

For nearly 80 years, Nissan has been pushing the boundaries of innovation within the Motorsports industry. Ever since its grassroots the Datsun NL-75 won at the Japanese Tamagawa Speedway in 1936, Nissan has developed some of the most recognized racing cars to have ever graced the track. Nissan’s global recognition came later in 1964 when it showcased its first ‘Skyline GT’ in Germany, which then went on to overtake a Porsche in one lap during the Japan Grand Prix. It was at this point the industry and the world began to start recognizing that Nissan’s innovation and technology was on par with the rest of the western world. With the world now watching, Nissan subsequently launched the legendary ‘Skyline GT-R’ in 1969, which was a pioneer in racing automotive technology. In fact much of the DNA from the Skyline GT-R has been carried on to the present day GT-R.

It wasn’t long before Nissan had developed its signature turbo charged engine in 1979 and upon realizing that it was possible to boost sales through competitive motorsports, launched NISMO for the first time in 1984. Since then the company has broken records and developed some of the fastest racing cars ever built. In the region, Nissan Middle East has shone in motorsports through the Abu Dhabi Desert Challenge with the Patrol by sponsoring Emil Kneisser who achieved great results, the successful yearly GT Academy initiative and now the latest addition of the Nissan 370Z Drift Experience.

The drifting fever was evolved back in 2009, when the first regional drifting competition was launched. Over the years, this has significantly grown to be one of the most awaited events across the Middle East, with attendance exceeding 15,000 per country.

Mohammad Al Falasi, Managing Director of the Prodrift Academy commented: “Drifting has been a very popular sport among young people in the region and we are extremely proud to be able to develop this sport further among the fans in a safe and authorized environment, thanks to Nissan Middle East. Our professional instructors are dedicated to transforming young talents into world class performers with the help of the iconic Nissan Z due to its controlling power.”

In August 2013, Nissan Middle East broke another Guinness World Records title when the Nissan Patrol demonstrated its strength by successfully towing the world’s heaviest aircraft. The nearly 3-ton 4WD “Hero of All Terrains in Life” pulled a 170.9-ton cargo plane for more than 164 feet (50 meters) at Sharjah International Airport in the UAE.

Nissan 370Z:

Roadster or Coupe, the Z®s share one of the most advanced drivetrains available for affordable sports cars today. The Z® Roadster’s long list of cutting edge performance-focused technologies includes a standard 328-horsepower 3.7-liter DOHC V6 engine with Variable Valve Event and Lift Control (VVEL), choice of 7-speed automatic transmission or close-ratio 6-speed manual with ‘SynchroRev Match’ (the world’s first synchronized downshift rev matching manual transmission), refined 4-wheel independent suspension and 4-wheel vented disc brakes.

Along with its larger displacement, the 3.7-liter engine gives better power delivery all the way to the 7,000 rpm redline, and with improved low-end power and more high-end torque (it develops a maximum of 37.0kg-m of torque @ 5,200 rpm), it creates an entirely driving experience. Key to the enhanced performance is the VVEL system, which is able to optimize intake valve open/close movements, allowing the needed air to be sent promptly to the combustion chamber at the precisely optimized time. Since the VVEL system can adjust to open the valves slightly, it improves fuel efficiency by reducing camshaft friction and fuel waste. It also provides cleaner emissions by allowing for quicker warm-up of the catalyst and by stabilizing combustion when the engine is cool.

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