Tag Archive | "Montblanc"

MONTBLANC METAMORPHOSIS: A WATCH WITH TWO FACES AND TWO FUNCTIONS

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MONTBLANC METAMORPHOSIS: A WATCH WITH TWO FACES AND TWO FUNCTIONS


213Montblanc presents the first development of the Institut Minerva de Recherche en Haute Horlogerie and starts with new ideas into the next decade after celebrating the 150th anniversary of the founding of the watch Manufacture Minerva in 2008.

Following Montblanc`s anniversary celebrations marking the opening of the completely renovated manufactory building in Villeret, the experts at the Institut Minerva de Recherche en Haute Horlogerie are now concentrating exclusively on their core tasks: on the one hand, the preservation and cultivation of the high art of horology in accord with the authentic Swiss tradition and, on the other hand, the ongoing development of innovative technologies and concepts to assure a bright future for watchmaking. The Institut Minerva, that has been founded by Montblanc, is one of the last manufactures where a large portion of the traditional horological skills, with all their micromechanical refinements, are still meticulously performed by hand, almost as though each timepiece were individually crafted as a one-of-a-kind item. Traditions are upheld, but continual innovation is also indispensable to assure constant renewal and unflagging progress in the art of watchmaking, to set standards for quality and creativity in th
e future. This legacy is especially present at the Institut Minerva, where the staff lives and breathes it in their daily work.

Time Writer: Thanks to Montblanc, the Institut Minerva fosters new talent. With the founding of the Institut Minerva de Recherche en Haute Horlogerie, Montblanc has not only dedicated itself toward assuring the survival of a manufacture with a legendary chronographic tradition: the mission of the Institut Minerva is to foster young talents whose new ideas will enrich the art of watchmaking, which they’ll enliven with their innovative spirit and dynamism.

For this purpose, Montblanc created the “TimeWriter” concept, under which the company wants to introduce projects with independent creators that have great ideas and plan to establish themselves as independent watchmakers. It is foreseen to present a project every two years.

A complex industry such as watchmaking demands investments that are very often much too costly for young entrepreneurs to finance on their own, so through the help of Montblanc the Institut Minerva also contributes, both materially and intellectually, toward helping these ambitious individuals start their own business. Now, just two years after the founding of the Institut Minerva by Montblanc, its first remarkable project is ready for presentation. TimeWriter 1: Metamorphosis

The Metamorphosis embodies a creatively successful response to the following challenge: combining the principles of traditional watchmaking with the creation of something entirely new and unprecedented. This first project of the TimeWriter series, that is based on the Montblanc`s own chronographe calibre MBM 16.29 has set itself twin goals: to provide starting help to promising young talents and to combine tradition with innovation. With this background in mind, the foundation council at the Institut Minerva was most strongly impressed by the ideas of the two young watch specialists Johnny Girardin and Franck Orny, who envisioned a wristwatch with two faces. Of course, a watch with different functions distributed across two dials is not novel per se, but the way in which the Montblanc Metamorphosis transforms itself has never been seen before. By moving a slide down or up, this timepiece changes from a wristwatch with hour, minute, second display to a chronograph and vice versa. To achieve this metamorphosis
in a purely mechanical manner, the two creators Johnny Girardin and Franck Orny were obliged to use all their skills as watchmakers and to borrow methods from the art of automatons construction – a traditional métier which, like watchmaking, has long been practiced in Switzerland’s Jura region. As a prefect blend of tradition and innovation, the revolutionary transformation mechanism is based on the magnificent, hand crafted chronographe calibre MBM16.29

The Metamorphosis watches will be crafted at the manufacture’s ateliers in Villeret, where the idea of the inventors will be brought to live by the profound know-how of the Institut Minerva’s experienced master watchmakers.

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AUD STUDENT WINS TOP HONORS IN MONTBLANC’S ‘LETTERS’ COMPETITION

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AUD STUDENT WINS TOP HONORS IN MONTBLANC’S ‘LETTERS’ COMPETITION


Golnoush Karimi presented with top prize of Montblanc’s UNICEF Edition Writing Instrument

letters-dubai-mall-11A student of the American University of Dubai beat a big group of competitors to win “Letters,” the Arabic calligraphy exhibition sponsored by Montblanc. The nation-wide competition attracted participation from a number of young Arabic calligraphers. 

A distinguished panel of judges selected the work of Golnoush Karimi, a student at the American University of Dubai as the winner. Other panel members included Charlie Pocock, of the Meem Gallery, William Lawrie, a Director of Islamic Arts at Christie’s, the renowned calligrapher Wissam Shawkat and Dr Salah Al Qassim, of the Dubai Culture & Arts Authority.

Golnoush received the grand prize of a Montblanc UNICEF Edition Writing Instrument as her prize. In addition, three pieces of her works will be displayed at the Montblanc boutique at Dubai Mall during the last week of the Dubai Shopping Festival.

“The awards presentation represents the culmination of the highly successful ‘Letters,’ competition which ran along the sidelines of an exhibition of art and calligraphy by artists from the UAE and the Middle East. The event was held in the Grand Atrium of Dubai Mall last September 14th through to October 3rd,” said Joe Nahhas, Regional Brand Director of Montblanc. “The competition provided an opportunity for young Arab artists to share their love for the written Arabic form.”

Montblanc recently joined hands with UNICEF in a drive to eradicate illiteracy and pledged a sum of at least AED 5.5 million ($1.5 million) towards education to ensure that children regardless of their gender, ethnicity, socioeconomic background or circumstances have access to quality education.

HH Sheikh Majid bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Culture and Arts Authority was the patron of exhibition. The event was held the Grand Atrium of Dubai Mall from September 14th through to October 3rd.

Montblanc today is one of the leading worldwide, diversified luxury brands. For more Information about Montblanc, visit www.montblanc.com

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Montblanc Limited Edition Mahatma Gandhi Pays Tribute to the Ambassador Of Non-Violence And Leader Of Independent India

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Montblanc Limited Edition Mahatma Gandhi Pays Tribute to the Ambassador Of Non-Violence And Leader Of Independent India



Montblanc Mahatma Gandhi Limited Edition honours Mahatma Gandhi, the legendary Indian activist who advocated non-violence, Read the full story

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Sparkling Christmas with the Most Precious Writing Instrument in the World: The Montblanc „Emerald Fountain Pen“Limited Edition 1/1

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Sparkling Christmas with the Most Precious Writing Instrument in the World: The Montblanc „Emerald Fountain Pen“Limited Edition 1/1


Montblanc Shows Its Treasured Dedication to the Handwritten Word in Creating the Most Exclusive One-Of-A-Kind Writing Instrument in the World

Montblanc presents the most precious writing instrument in the world, Read the full story

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Montblanc Attracts Hollywood Stars

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Montblanc Attracts Hollywood Stars



Demi Moore, Eva Mendes, Jenifer Aniston, Ashton Kutcher and Julia Stiles attend Broadway play

Brooke Shields

Brooke Shields

The year 2009 marks the third year that Montblanc, global luxe manufacturer of classic fine writing instruments, handcrafted timepiece collections and timeless jewelry designs, Read the full story

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Montblanc Celebrates Christmas with an Exclusive Collection of Unique Pieces

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Montblanc Celebrates Christmas with an Exclusive Collection of Unique Pieces



Luxury goods manufacturer Montblanc, recognized worldwide for its classic timepieces, jewelry, leather goods and writing instruments, creates the glamorous one-of-a-kind editions of the Montblanc Haute Joaillerie “Mélodies Précieuses”, Read the full story

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Montblanc Displays Unique Writing Instrument with UAE Flag to Mark 38th National Day

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Montblanc Displays Unique Writing Instrument with UAE Flag to Mark 38th National Day



Rubies, Emerald, white & black diamond embellished pen to celebrate federation

Luxury goods manufacturer Montblanc, globally recognized for its classic timepieces, jewelry, leather goods and writing instruments has created a unique pen embellished with diamonds representing the colours of the UAE flag to celebrate UAE National Day. Read the full story

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Montblanc its Unveils ‘Haute Joaillerie’ Collection at Jewellery Arabia Show in Bahrain

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Montblanc its Unveils ‘Haute Joaillerie’ Collection at Jewellery Arabia Show in Bahrain



HRH Sheikh Khalifa bin Salman Al Khalifa inaugurates Jewellery Arabia, Bahrain

Mr. Joe Nahhas, Brand Director of Montblanc

Mr. Joe Nahhas, Brand Director of Montblanc

Montblanc sparkles with its diamond jewellery collection and is expected to glitter at the 18th Middle East International Jewellery and Watch Exhibition Bahrain from November 17 to 21, Read the full story

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Montblanc Launches Limited Writers Edition 2009 “Thomas Mann”

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Montblanc Launches Limited Writers Edition 2009 “Thomas Mann”



This year the Montblanc Limited Writers Edition 2009 is dedicated to Germany’s greatest novelist of the 20th century, Thomas Mann. Since 1992, Montblanc has launched each year a Limited Writers Edition in timelessly classic designs in honour of a famous writer of our time. These are sought after by connoisseurs and avid collectors worldwide. Read the full story

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Montblanc Sparkles with 18K Yellow Gold Jewelry

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Montblanc Sparkles with 18K Yellow Gold Jewelry



Montblanc 4810 Mini will introduce a new delicate look and playful spirit to Montblanc ladies´ fine jewellery upon its launch in October 2009. Conceived with a young, freespirited sensibility, this feminine, four-piece collection of 18K yellow gold bracelets and necklaces is embellished with exquisite hearts as well as an array of dainty stars that discreetly interpret Montblanc’s iconic star emblem. Read the full story

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