Officials from Bolton Wanderers Football Club join the freestyler during the visit

Dubai, UAE, 1st November 2011: Paul Wood, the legendary football freestyler from Bolton Wanderers Football Club (BWFC), a Premier League English football club, made a surprise visit to the Superdry store in Mirdif City Centre, much to the delight of shoppers.

The former UK league star was escorted by James Tucker, Education Director at Bolton Wanderers Football Club and Adam Bass from the Club, who were in the UAE to launch the Institute of Sport in collaboration with local professional clubs.

Wood admired the brand’s quality and expressed his delight over the presence of international UK brands in the Middle East, adding that Dubai was playing a key role in giving a new image to the whole region.

BWFC had earlier in the week signed an MOU with local professional clubs to train students in different types of sports courses at the BWFC Institute of Sport.

Commenting on the visit to the UAE, Tucker said: “We are pleased to visit the UAE as we, like many others, think that Dubai is becoming a major hub not only for businesses but also for lifestyle. It wasn’t a surprise to know that Dubai residents are familiar with the Superdry brand which is a popular choice among well-known UK figures as the brand enjoys huge popularity all over the world.”

Emad Hussein, Superdry brand manager in the UAE, said: “We were surprised and thrilled by the visit of the Bolton Wanderers Football Club officials to Superdry. The brand is very well known in the UK and now it is boosting its presence in the Middle East.”

Husein added: “Superdry has always been a favorite with celebrities, such as Leonardo DiCaprio, Kate Winslet and Zac Efron as well as the footballer David Beckham.  This status follows Superdry’s persistent efforts to push the boundaries further to achieve new standards in quality, branding and vintage style.”

Superdry stores are located in the UAE in Deira City Centre and Mirdif City Centre.  One more store to open in Dubai by the end of 2011 at Mall of the Emirates and two more to open by 1st quarter of 2012 at The Dubai Mall and Dubai Marina Mall.

Superdry store in Mirdif City Centre is marked by a unique interior design of rustic finish achieved using real bricks, iron beams and concrete and natural oak. Superdry is a mix of modern and casual styles that express individuality, combined with unique patterns, to portray the true feel of elegance and style. Moreover, the brand features designs that are perfectly suited for everyday use.

The Mirdif City Centre Team with their ICSC Awards

Dubai, UAE, December 8th 2010: Mirdif City Centre has been awarded not one but two international marketing awards, one Gold and one Silver, from the International Council of Shopping Centres, for the Asia region. 

The awards were announced last month at a ceremony in Beijing, and Mirdif City Centre was the only centre from the Middle East to win one of these coveted marketing awards.

Mirdif City Centre was selected for a Gold and a Silver by an international panel of shopping centre professionals, out of a total of 114 marketing entries.

The mall walked away with the Gold Award for its recent “Because We Care” environmental campaign- a community mural project held in conjunction with the mall’s opening, which involved over 500 students from five local UAE schools. The students painted a giant 7metre by 36metre eco-mural that depicted the six eco-systems of the world, and earnt the mall a Guinness World Record for the most people painting simultaneously on one painting at one venue.

The Silver Award was presented for Mirdif City Centre’s grand opening campaign, for the strategic advertising and promotions program implemented for the official launch of Mirdif City Centre in March 2010.

Yousif Al Ali, Vice President of Mirdif City Centre, said: “We are thrilled to receive these two awards from such a reputable association as the ICSC. A lot of hard work went into the opening of Mirdif City Centre, and it is great to receive this world recognition, on behalf of our whole team and all of the students and others involved, for the amazing work done around the launch.”

UAE National Day- Mirdif City Centre

Dubai, UAE, December 5, 2010: To mark its first ever UAE National Day, Mirdif City Centre revealed its ‘Many Faces, One Nation’ photo project on Thursday to much excitement at the mall.

The 2metre by 2metre photo montage is the result of hundreds of profile pictures taken of Mirdif City Centre customers at the mall throughout November, and collated to create a giant 3D photo montage in the shape of the UAE map.

The completed photo montage was unveiled during the mall’s first ever National Day celebrations, which included an amazing line up of in mall entertainment, National Day themed performers, marching bands and a special parade with local school children, who modeled custom made National Day headbands.

Yousif Al Ali, Vice President of Mirdif City Centre, said: the ‘Many Faces, One Nation’ photo campaign represents the unity of all the UAE people as one combined nation, and is a fitting way to mark the occasion of the mall’s first ever UAE national day. It is with great pride that we unveil this project which has been made with the participation and support of hundreds of our loyal customers, and symbolises the importance of our community and our country to Mirdif City Centre.”

To add to the National Day festivities, the mall also hosted the “Our Strength is our Unity” photography exhibition, in conjunction with the Ministry of Culture, Youth & Community Development. The Exhibition featured exclusive pictures of the unity of all emirates, as well as other historic images that were displayed at the mall throughout the National Day period.

The “Many Faces, One Nation” photo montage is now on display in the Mirdif City Centre Central Galleria until 11th December.

Customers invited to participate in unique 3D photo montage

Dubai, UAE, November 9th 2010: Mirdif City Centre is busy preparing for its first UAE National Day celebrations this month, and is inviting its community to get involved in its ‘Many Faces, One Nation’ photo project in the lead up to December 2nd  this year.

From November 11 to 20, between 4pm and 10pm daily, visitors to Mirdif City Centre are invited to have their picture taken by a professional photographer at the mall’s Central Galleria as part of the ‘Many Faces, One Nation’ project, where they will be given the chance to win fabulous prizes. The mall’s unique National Day campaign aims to illustrate the unity of the people of the UAE as one combined nation.

At the end of November the hundreds of images taken will be brought together to create a giant 3D photo montage in the shape of the UAE map that will be revealed in a special ceremony on National Day December 2nd, and displayed in the mall’s Central Galleria area.

The mall is planning a huge celebration to mark its first National Day and to unveil the ‘Many Faces, One Nation’ project, including an amazing National Day parade with themed performers, marching bands and local school children, who will model custom made National Day headbands.

Yousif Al Ali, Vice President of Mirdif City Centre, said: “It is with great pride that we are preparing to celebrate Mirdif City Centre’s first ever UAE National Day. The ‘Many Faces, One Nation’ campaign aims to represent the amazing cultural diversity that we have here in the UAE and celebrate how different communities can come together as one. 

“We invite all our customers to visit the mall and have their photo taken to be part of this momentous occasion, and to show your patriotism for our great country. And we hope everyone will also join us on December 2nd to celebrate National Day, and enjoy the amazing reveal celebration and entertainment we have lined up at the mall.”

Visitors who take part in the ‘Many Faces, One Nation’ photo project will receive a special coupon and can log on to the Mirdif City Centre website to download their image and enter the draw to win amazing prizes.

Amongst the participating retailers offering prizes are Agatha, Al Foah, Al Jaber Optical Centre, Al Liali Jewellery, Areej, Bashawat Express, Bershka, Blanco, Carluccio’s, Chinese Palace Restaurant , Cite’ des Enfants, Cole Haan, Decathlon, Fitness First, Kaya Skincare Clinic, Korres, L’occitane, Mango Tree Bistro, McDonald’s, Missha, Naraya, Optivision, Panda Chinese Restaurant, Pull & Bear, Riva, Shatex Home, Sisley, SNTTA,  Soccer Circus Dubai, Stradivarius, Uno Chicago Grill, and Zafran.

Mirdif City Centre - Shop, Scratch and Win Winners

Dubai, UAE, September 27 2010: Mirdif City Centre has awarded almost 200 winners so far in their popular “Shop, Scratch and Win” promotion this month, and in the final week, there are still loads more daily prizes up for grabs.

The competition runs until the 30th September, and offers visitors the chance to win instant prizes of 64GB ipads or mall GiftCards simply by spending AED 300 at any of Mirdif City Centre’s 430 stores and receiving an instant win scratch card.

Yousif Al Ali, Vice President of Mirdif City Centre, said: “The “Shop, Spend and Win” promotion has proven to be a huge success, with hundreds of lucky daily winners already awarded with ipads and GiftCards. With the promotion in its final week the mall is buzzing with excitement each day as the instant winners are awarded. We encourage all our customers to hurry along soon to be a part of the fun at Mirdif City Centre!”

Deira City Centre, Mirdif City Centre and Mall of the Emirates welcome almost 850,000 visitors over three day Eid weekend

Deira City Centre

Dubai, UAE, September 23, 2010: Majid Al Futtaim Properties’ leading UAE shopping malls, Deira City Centre, Mirdif City Centre and Mall of the Emirates, have continued to record success this year, as they set new benchmarks for shopping traffic during the Eid period, with almost 850,000 visitors to the malls over the three days of Eid.

Peter Walichnowski, CEO of Majid Al Futtaim Properties said: “The strength of Majid Al Futtaim Properties’ unique shopping malls is in our ability to constantly adapt and add to the exceptional shopping experiences already on offer at our malls. The footfall numbers for our three leading UAE shopping destinations over Eid are proof of this, and our continuous innovations and expansions play an important part in achieving these records.”

Iconic retail destination Mall of the Emirates continued to set the bar for shopping centres in the UAE, as it marked the highest ever trading weekend in the mall’s history between the 10th-12th of September. Almost 150,000 customers visited the mall on the Saturday alone, drawn by the opening of the mall’s exceptional new luxury wing – the Fashion Dome, and the addition of the Pullman hotel.

Mirdif City Centre also broke its own record with the highest day’s footfall since the mall’s high-profile opening in March. Crowds of shoppers poured into the shopping centre to enjoy the promotions and array of special Eid entertainment held in conjunction with the Dubai Events and Promotions Establishment.

Deira City Centre continued the trend by surpassing its previous Eid trading figures for 2009, and welcoming throngs of visitors to join the Eid festivities.

Dhaka Students at Cite Des Enfants

Dubai, UAE, September 14, 2010: Mirdif City Centre welcomed a group of seven promising students from the slums of Dhaka, Bangladesh, to the mall recently to enjoy the best leisure and entertainment spread Dubai has to offer.

The students are in Dubai taking part in a two week summer camp, with the support of local charity The Maria Project. Aged between 11-15 years, the students are taking part in the camp, with the hope of continuing their high school education in Dubai once the camp concludes.

While they are here, Mirdif City Centre opened its heart to the students by offering them the chance to visit Playnation at the mall and try out the amazing array of leisure and entertainment on offer.

Yousif Al Ali, Vice President of Mirdif City Centre said: “At Mirdif City Centre we always strive to give back to our community and support local charity initiatives, so we were thrilled to welcome this special group of students to Playnation to enjoy the amazing leisure options available there. Many of these students had never seen anything like Playnation before, so it was a great pleasure to introduce them to the fun on offer here at Mirdif City Centre.”

Arnaud Palu, COO of Majid Al Futtaim Leisure added: “We are honoured to have the opportunity to open our doors to these students and offer them the chance to try all our entertainment attractions, from football at Soccer Circus Dubai to learning at Cite’ des Enfants and reaching the heights of iFLY Dubai. We want to express our gratitude to these young people who make Playnation what it is, a fresh, lively leisure destination that welcomes those from all over the world to enjoy the newest and most unique leisure concepts within the UAE”.

The Maria project is appealing to UAE schools and businesses to sponsor the students with scholarships in order for them to return to Dubai and complete their school education here. 

 AED 100,000 worth of instant prizes, including 64GB ipads and GiftCards up for grabs!

Mirdif City Centre will come alive this September with their Shop, Scratch & Win promotion

Dubai, UAE, September 2nd 2010: Winning a brand new 64GB ipad or one of hundreds of mall GiftCards is as simple as shopping and scratching this month, as Mirdif City Centre launches its “Shop, Scratch and Win” promotion from the 3rd to 15th  September.

Mirdif City Centre shoppers will have the chance to win instant prizes worth a whopping AED 100,000 simply by spending AED 300 at any of Mirdif City Centre’s 430 stores and receiving an instant win scratch card.

Yousif Al Ali, Vice President of Mirdif City Centre, said: “This is the perfect time to shop for Eid, back-to-school and all the latest fashion collections, and Mirdif City Centre has it all: from fashion to dining, to houseware and entertainment!

“We are always looking for ways to add fun, excitement and value to the Mirdif City Centre shopping experience and what better way to do this than with the thrill of our instant daily win “Shop, Scratch and Win” campaign. We look forward to rewarding our valued customers and with hundreds of instant prizes up for grabs, worth a massive AED 100,000 and we are certain that Mirdif City Centre will be buzzing with enthusiasm throughout the month of September,” added Al Ali.

To add to the excitement of the daily prizes, the Mall will also be hosting exclusive live mini shows of the popular Freej TV series in the Central Galleria daily from September 9th to 13th. So hurry along soon to be a part of the Mirdif City Centre September excitement!
  

Six year old boy and Mirdif City Centre regular among the winners

Winners take off with Mirdif City Centre Dine and fly promotion

Dubai, UAE, July 19th 2010: Four lucky Mirdif City Centre diners will jet off in style to Hong Kong or Rome following the announcement of the winners in the mall’s hugely popular ‘Dine and Fly’ promotion.

Four holiday packages for two to Hong Kong or Rome, including business class tickets and 5 nights accommodation in a luxury 5-star hotel for each winner, were awarded by the mall with Mrs. Al Amin, Tinu Varam, regular visitor Amal Ali Mohammed, and six-year-old Mohammed Al Nahdi picking up the impressive prizes.

Tiny tot Mohammed Al Nahdi, entered the draw after dining with his family at Havana and collecting six Mirdif City Centre F&B stamps. He will now be flying away to Rome with his parents all expenses paid.

According to Mohammed’s mother, Lorrain Fleming, “We were so happy and Mohd was so excited when we found out he had won this amazing prize. We were out for our usual Friday family lunch at Havana restaurant at Mirdif City Centre and were all given a coupon when we paid the food bill. We dropped in the tickets the draw with our four children’s names on them and Mohammed won!”

Mohammed has never been to Italy before, and is curious to explore the ancient city of Rome, “He had so many questions to ask me when we said he won a trip to Italy - would there be sharks or whales in the beaches?? Would there be volcanoes in Italy?? He’s definitely going to enjoy his trip - he is a boy who loves to read so is going to learn a lot!” says his mum.

Mirdif City Centre regular and winner, Amal Ali Mohammed was awarded one of the holiday packages to Hong Kong after her numerous dining outings at Mirdif City Centre, “I think Mirdif City Centre is one of the best malls in the country and visit almost everyday but I was still so surprised when I heard that I won, as I never thought I would. I heard about the competition and visited the customer service desk to find out more. I am going to treat my daughter and son in law by giving them the prize.”

When Mrs. Imelda Al Amin received a call about her winning, she could not believe it and was pleasantly surprised. “I came to know of the competition when I visited Mirdif City Centre to go shopping. We dined at Japengo and collected the stamps from there to enter the draw.

“Japengo has proved to be our lucky restaurant and we will definitely be visiting Mirdif City Centre more often after the winning,” said Mrs. Al Amin who would soon make her first trip to the Far Eastern city of Hong Kong courtesy of the ‘Dine and Fly’ promotion.

The final winner in the exciting promotion was Tinu Varam, who picked up a holiday to Italy for two.

Yousif Al Ali, Vice President of Mirdif City Centre said: “We are always looking for ways to reward our loyal customers and we are thrilled to award these four lucky winners this amazing prize. For the price of a few meals out enjoying the great selection of dining options at Mirdif City Centre, the winners will now get to enjoy the ultimate culinary experience as they jet off to the ancient city of Rome or the bustling modern metropolis of Hong Kong.”

“This promotion really reinforces the amazing selection of dining options at Mirdif City Centre, that offer the best of international cuisines from East to West, and we hope to see our lucky winners back here again when they return from their travels!” he added.

• 63 branches now operational in the UAE
• UAE-wide branch network to reach 72 by end 2010

Dubai, April 17, 2010: Dubai Islamic Bank (DIB) announced today the opening of a new branch at Mirdif City Centre, Dubai, bringing the bank’s UAE network to a total of 63 branches. The expansion of the bank’s network is in line with its retail strategy which will see 10 new branches being opened by end 2010.

“Our unique mix of products and services, together with our customer-centric service ethos is attracting more customers to our fold, reflecting a steady growth in the retail banking clientele,” said Dr. Adnan Chilwan, Chief of Retail and Business Banking, DIB. “The new branch at Mirdif City Centre is an important part of our expanding footprint which is designed to support the needs of this growing customer base. We have ambitious growth expectations for 2010, and the branch network will enable the bank to be within close proximity of our customers across the UAE.”

“DIB has opened the Mirdif City Centre branch to provide more convenience to customers, as they can combine their banking with regular shopping and entertainment at the mall. The branch will also have longer working hours from 10:00 AM - 9.30 PM, providing even more flexibility for our customers. The response from customers to such strategic locations has been enthusiastic, with increasing number of customers frequenting our branches in several other malls across the UAE,” said Rashid Mahboob, Head of Branches Management, DIB. “We welcome all our customers to visit the new branch and look forward to opening more branches in the months to come.”