New high-end floor coating ‘Jotafloor Rapid Dry WB’ specially formulated to be home and environment-friendly

April 06, 2010

Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has launched in the UAE, ‘Jotafloor Rapid Dry WB’, the first floor coating based on ‘nanotechnology’, a technology that involves the development of materials with particles at a molecular scale. Now widely available across the Middle East, the new high-end water-based, semi-gloss floor coating is specially formulated to be home and environment-friendly.

Ideal for areas with high foot traffic areas as well as light duty floors, ‘Jotafloor Rapid Dry WB’ is a fast-drying, 100 per cent pure nano acrylic floor coating solution that offers excellent durability, UV protection and aesthetic properties. It is more abrasion-resistant than the normal acrylic technology, produces low emissions and does not have a strong odour, as harmful solvents used in its production have been replaced with natural water. ‘Jotafloor Rapid Dry WB’ also features anti-bacterial properties that prevent fungus and bacteria build-up on surfaces.

“‘Jotafloor Rapid Dry WB’ is Jotun’s first product to be based on pure ‘nanotechnology’, and is the result of our sizeable investment of time and resources into product research and development,” said Terje Langmoe, Concrete Concept Manager, Jotun Coatings. “This unique and environmentally sound product meets the needs of the common end-user segment, and addresses the market’s call for consistency, quality and sustainability across the range of paints and coatings.”

Easy to clean with water and non-reactive to day-to-day detergents, ‘Jotafloor Rapid Dry WB’ can be used for floors requiring a fast-drying, easy-to-apply, light duty floor coating, such as within exhibition halls and other venues for indoor events. Available in a stunning palette of more than 1,000 colours, the coating is guaranteed not to lose its colour and shine even when exposed to sunlight, and can handle mild spillages and light pedestrian traffic within factories, warehouses and garage showrooms.

“The launch of ‘Jotafloor Rapid Dry WB’ is reflective of our continuous efforts to offer the latest product innovations in paints and coatings technology, to satisfy the increasingly complicated requirements of our regional customers. This new product is targeted towards the end-user market for application-specific premium paint and coating products, and is part of our commitment towards ensuring the availability of suitable high quality paints and coatings in the region,” concluded Langmoe.