Tag Archive | "launch"

DEWA announces launch of two major Substations Project totals AED 900 million with 4,040 MVA over 400/132KV grid

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DEWA announces launch of two major Substations Project totals AED 900 million with 4,040 MVA over 400/132KV grid


283Dubai Electricity and Water Authority (DEWA) has launched two main 400/132KV Substations at Al Aweer and Meydan at a total cost of AED 883 million during January. Works in these two Substations include extending 400KV overhead lines costing up to AED 17 million throughout Mushrif, Warsan, Meydan and Jebel Ali.

DEWA is managing a range of development projects to enhance and update the capacity of its infrastructure to meet the targets of Dubai’s strategic plan and DEWA’s aspirations to enhance its transmission grid and optimize its services. These Substations are the backbone of DEWA’s power transmission grids.

“In line with the directives of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to promote Dubai’s leading position in the region as a global hub for finance, business and tourism, DEWA is enhancing the efficiency of its power grids through a series of key projects to support its infrastructure,” said HE Saeed Mohammed Al Tayer, MD and CEO of DEWA.

“These Substations apply state-of-the-art digital technologies for Substation transformers to improve the reliability and efficiency of its operations, which will drive its efforts to achieve sustainable development,” added His Excellency.

“The project aims to promote power transmission at Al Aweer and Meydan. This project comprises two main 400/132KV Substations. They have four transformers, each with a capacity of 2,020 Megavolt Amperes. These two Substations are connected by 1.6km of overhead lines to other Substations at Mushrif, Warsan and Jebel Ali. These will enhance the efficiency of the power transmission grid all over Dubai,” added His Excellency.


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Confederation of Indian Industry (CII) and Al Fajer in strategic partnership to launch ‘IndiaPlast 2014’

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Confederation of Indian Industry (CII) and Al Fajer in strategic partnership to launch ‘IndiaPlast 2014’


ArabPlast expands to Asia through CII, the biggest industry association in India
 
269New Delhi, India, Dubai, UAE, 6th February, 2012: Arab plastics and petrochemical sector is to get a fillip in India with the launch of IndiaPlast exhibition which will be organised from March 6 to 8, 2014, at Chennai Trade Centre by Al Fajer Information and Services in collaboration with the Confederation of Indian Industry (CII), India’s biggest industry association.

This announcement was made on the heels of signing a strategic agreement between the two bodies in New Delhi today (Monday, 6th February, 2012).

Mr. Satish Khanna, General Manager, Al Fajer Information & Services, said: “We were looking to expand ArabPlast into new markets after the successful launch of Plastpack Africa show last year. Arab plastics and petrochemicals companies were excited about India because of its rapidly increasing industrial development. The move to expand ArabPlast into India holds significant potential for the continued growth and development of the Pan Arab plastics and petrochemical industry.”

Spread across eight halls at Dubai International Exhibition Centre, ArabPlast a household name in the region is the Middle East’s premiere trade show for rubber, plastics and plastic processing.

Khanna added: “ArabPlast gave birth to Plastpack Africa, extending the brand into Africa, while now we are launching IndiaPlast in conjunction with the largest industry association in India, the second largest economy in the world.”

CII is a non-government, not-for-profit, industry led and industry managed organisation, playing a proactive role in India’s development process. Founded over 117 years ago, it is India’s premier business association, with a direct membership of over 7000 organisations from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 90,000 companies from around 250 national and regional sectoral associations.

Besides playing the role as the supreme body of Indian corporates, CII also organises large number of trades shows and conference in India and aboard, most notably the recently concluded AutoExpo in New Delhi.

Khanna added: “We are positive that plastics and petrochemicals companies from all over the world will participate in IndiaPlast. The new show will cover a wide spectrum of plastic machinery, plastic/rubber processing technology, pre and post-processing systems, plastic packaging technology, injection moulding, blow moulding, wrapping technology, extrusions, chemicals and additives, semi finished goods, engineering plastics and plastic products.”

He pointed out: “IndiaPlast will cater to the rapidly increasing Asian demand for plastics and its raw materials and, of course, the machines.”

Khanna added: “Our first exhibition was launched way back in 1975, four years before the existence of Dubai World Trade Centre. Since its inception, Al Fajer has created a niche in the market by organizing and managing some of the premier shows in Dubai. Currently, in its portfolio, Al Fajer has some 25 international exhibitions in some 7 Countries, with office / agent network world wide.”



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MIDDLE EAST MOTOR TUNING SHOW ANNOUNCES LAUNCH OF SECOND AIRBRUSH CONTEST

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MIDDLE EAST MOTOR TUNING SHOW ANNOUNCES LAUNCH OF SECOND AIRBRUSH CONTEST


SHARJAH

261The region’s most anticipated automotive graphic design event – the MEMTS Airbrush Contest – is here.

To be held as part of the third edition of the Middle East Motor Tuning Show at Expo Centre Sharjah from March 15 to 17, 2012, the Airbrush Contest aims to bring the spotlight on to the rising stars in the field.

The competition, now in its second instalment, will give people a chance to create their own car body airbrush design or win a free airbrush design for their car.

“The Airbrush Contest will help enthusiasts showcase their artistic ability and add more excitement and a dash of colour and creativity to the region’s premier tuning show. The contest was a runaway success last year and we are back with this exciting pre-event activity aimed at inspiring creative minds,” said Mr Saif Mohammed Al Midfa, Director-General of Expo Centre Sharjah.

The winning airbrushed car and design, to be chosen by online voting, will be unveiled on the first day of the Middle East Motor Tuning Show, and will be carried out on the vehicle live at the show.

“As in the past edition of the contest, we will look into the originality, element of art and craftsmanship of participants. The work of art will take shape right before your eyes as we will take the winning design from paper to metal,” added Mr Midfa.

The airbrush design will be carried out by Al Ghandi Customs, the leading tuning and modification garage in the UAE.

“Possibilities are infinite, the only limitation is your imagination,” said James Liddle, Director – Aftersales, Al Ghandi Auto Group.

According to the contest’s rules and regulations, participants can choose to enter the ‘Car for airbrush’ or ‘Airbrush design’ categories, or both. In the ‘Car for airbrush’ category, contestants need to illustrate why their vehicles should be chosen for a free airbrush design.

“How persuasive you are with your reasons will decide how many votes you will get and it is perfectly OK to ask your friends and well-wishers to lend their support in getting the maximum votes for your car,” added Mr Midfa.

In the ‘Airbrush design’ category, contestants will have to submit their airbrush designs, and the entries will be featured on the MEMTS website seeking votes from visitors.

Entries for the Airbrush Contest can be submitted from February 1 until 29 and the 10 finalists will be announced on March 1.

For its forthcoming edition, MEMTS will feature the latest trends in car modification from leading global companies, including several dedicated areas for different types of cars and customization.

“We are back again. And this time we are packing a powerful punch with several new amazing features, new partners and new participants. Get ready for three days of pure, unadulterated fun and excitement,” said Roman Gavrilin, Project Manager, Middle East Motor Tuning Show.

Some of the hot attractions at the show will include the Performance tuning, Styling and Accessories Area and the Car Audio section.

The entertainment section will host two drifting arenas where a 4×4 vehicle drifting is supported by Top Speed Performance and another area for saloon car drifting is organized by SSK Drift team. This is in addition to the EMMA Car Audio Competition which has become a regular ‘volume’ addition to the event.

The second edition of the Middle East Motor Tuning Show was held in May 2011 and during its three-day run it attracted more than 30,000 visitors.




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Mumzworld.com raises e-commerce bar with launch of Arabic site

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Mumzworld.com raises e-commerce bar with launch of Arabic site


252-  Launch confirms position as the leading bilingual, one-stop-shop for everything mother baby and child   -

5 February 2012, Dubai: Following months of development, mumzworld.com announced that it is fully bilingual across all elements of its site, reaffirming its commitment to be the gold standard e-commerce site in the region. With online sales in the GCC currently growing at double the global average and estimated to reach $15 billion by 2015 according to Visa, this latest development by mumzworld.com targets an influential customer base.

Mona Ataya, CEO Mumzworld.com said: “It has always been our intention from day one to be fully bilingual.  In the three months following our launch of mumzworld.com in English, we have successfully established mumzworld.com as the definitive online marketplace for everything mother, baby and child. We are now delighted to be able to offer all our Arabic speaking customers the opportunity to browse, compare and shop in their mother language.”

Since it launched in October 2011, mumzworld.com has attracted over 160,000 unique visitors and 9,000 registered users. With over 75% of web traffic coming from the GCC , Saudi Arabia and Egypt , the decision to launch mumzworld.com in Arabic was a natural progression for the company and is an indication of the importance it places in the market.

Mona Ataya, CEO Mumzworld.com said: “We have benefitted from some excellent relationships within the industry which means that we can go straight to the producer when sourcing products. This means that we can keep our margins low so that our customers pay less. Our products range is also increasing every day which is testament to our success. The real tipping point for us was when international brands and companies started to approach us to carry their range -this was a huge win for us as it highlights our ability to reach a target audience, and represents our true value to big brands”

 Currently stocking over 40,000 products spanning across the mother, child & baby segment from over 250 global brands including Lamaze, OshKosh B’Gosh, Phillips Avent, Disney and Lego, mumzworld.com is committed to making the impossible possible.

Placing customer service at the forefront of its business, mumzworld.com has recently introduced another benefit for its customers in the region through offering free shipping to the GCC and Lebanon. This, in addition to speedy delivery times – between 1 - 3 days in the UAE, and 7 - 10 days regionally, the broadest range of competitively priced products and the implementation of world class technology, the site is fast becoming a major player in a highly buoyant industry.

Visit www.mumzworld.com today.



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Abu Dhabi Media and Entertainment Network (India) Ltd. Join Forces to Launch Radio Mirchi: India’s No.1 Radio Station Now in the UAE

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Abu Dhabi Media and Entertainment Network (India) Ltd. Join Forces to Launch Radio Mirchi: India’s No.1 Radio Station Now in the UAE


• • Association marks Abu Dhabi Media’s first foray into the Asian market, and the first ever international expansion for Radio Mirchi

• Bollywood star, Rani Mukherjee, launches station, bringing UAE listeners a taste of authentic Desi radio

222Abu Dhabi, UAE, 1st February, 2012: Abu Dhabi Media and Entertainment Network (India) Limited, a subsidiary of The Times of India Group, have spiced up the airwaves in the Emirates today with the launch of India’s largest FM brand, Radio Mirchi.

Bollywood superstar, Rani Mukherjee, known for her award-winning acting performances, was in Abu Dhabi for the launch celebration today and joined the Abu Dhabi Media and Radio Mirchi teams to push the launch button, making the station go live across the UAE.

Radio Mirchi is the first radio station of its kind in the Emirates to offer nationwide coverage, with three exclusive frequencies- 97.3FM Abu Dhabi, 88.8FM Dubai & northern emirates, and 95.6FM Al Ain- catering to the country’s extensive south Asian expat population. 

The business partnership also represents Abu Dhabi Media’s first extension into the lucrative south Asian broadcasting sector and the first ever international association for Entertainment Network (India) Ltd. and the Radio Mirchi brand.

Malcolm Wall, CEO of Abu Dhabi Media, commented: “The addition of Radio Mirchi to the Abu Dhabi Media portfolio is a significant step for the company. Through this partnership, we have introduced a new target demographic for Abu Dhabi Media that will complement our existing Arabic and English language radio brands. The south Asian community is an important audience here in the Emirates, and Radio Mirchi provides a powerful platform for brands to reach this large and rapidly growing consumer group.”

“Mirchi” is Hindi for chilli, and Radio Mirchi is renowned for being the hottest radio station in India. The brand brings the authentic taste of Desi radio to the UAE, and offers the same award winning mix of content and talent that has kept Indian listeners tuning in for years, packaged specifically to suit the diverse needs of the Emirates’ south Asian audience.

Prashant Panday, CEO of Entertainment Network (India) Limited, also commented: “In India, we are proud to have over 40 million listeners who swear by our brand. Radio Mirchi is known as the gateway to Bollywood and our UAE launch brings the best of the brand and our unique programming innovations to the people of the Emirates. From the biggest heroes, heroines and directors, to the most popular music composers, lyricists and singers- the station has it all.

“Our first foray overseas is a significant step in the evolution of the Radio Mirchi brand and a landmark event for the company, and we are happy to partner with such a well known and reputed company like Abu Dhabi Media,” added Panday.

With a fun and dynamic lineup of shows throughout the day, there is plenty to keep listeners entertained and engaged. With international and community news, the hottest music and unrivalled access to Bollywood- all broadcast in a mixture of Hindi and English with a unique flavor from home- Radio Mirchi is sure to inject sunshine and energy into its listeners’ days.

“Abu Dhabi Radio Network is continuously striving to serve the needs of all our communities in the UAE, and the launch of Radio Mirchi will cater to a new audience for the company,” commented Abdul Rahman Awadh Al Harthi, Director of the Abu Dhabi Radio Network. “We are thrilled to bring such a premium brand to the UAE for the first time - the addition will be a real asset to our suite of radio brands and will once again extend Abu Dhabi Radio Network’s reach across the all of the Emirates with its nationwide frequency.”

Radio Mirchi has been the pioneer of private FM radio in India since its launch in 2001, and with a presence across 14 states with 32 stations, it is the largest FM channel in the country.




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AIB-MENA and UOWD launch 2nd volume of UAE case studies “Actions and Insights: Managing in Uncertain Times”

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AIB-MENA and UOWD launch 2nd volume of UAE case studies “Actions and Insights: Managing in Uncertain Times”


2230Dubai, UAE, January: The Academy of International Business – Middle East North Africa (AIB-MENA) and University of Wollongong in Dubai (UOWD) launched the second volume of “Actions and Insights” on cases studies of UAE companies at the 2nd annual AIB-MENA conference held recently at Zayed University under the patronage of H.E. Sheikh Nahayan bin Mubarak Al-Nahayan, UAE Minister of Higher Education and Scientific Research.

The book was released by Mirza Al Sayegh, Director of the Office of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum. The first book in the series was launched in May 2011 by Her Excellency Sheikha Lubna bint Khalid bin Sultan Al Qassimi, UAE Minister of Foreign Trade.

The 12 cases document how UAE-based companies managed in uncertain times, which was also the AIB-MENA conference theme.  The book has been edited by Dr. Melodena Stephens Balakrishnan, Associate Professor, UOWD; Dr. Ian Michael and Dr. Tim Rogmans of Zayed University; and Immanuel Azad Moonesar of UOWD. 

The cases document a range of situations. Readers get an insight into how Abraaj Capital Limited created an entrepreneurship ecosystem through a 3-day event “Celebration of Entrepreneurship”. The process of helping to manage preventable blindness in developing countries is explained in the case on Noor Dubai Foundation. The way a UAE-based airline managed its reputation during the disruption caused in air travel in Europe by the Eyjafjallajökull Iceland volcano is analysed in the Etihad Airways case. The complexities of sales forecasting in the perishable food business is highlighted in the Al Ain Dairy case. The process of building a strong value-based UAE brand in the international marketplace is documented in the Jumeirah Group case. The country-of-origin effect and local market insights are explored in the Haier case. The process of creating a research culture is discussed in the UOWD case. The Advanced Technology Investment Company (ATIC) case looks at the foresight the company had into building human capital within the region. The Sharjah Football Club (UAE) looks at the challenges of sports marketing which would be an important point for discussion with the Qatar FIFA World Cup.

Dr. Melodena, the Series Editor and Chair of AIB-MENA, said: “What these cases show the world is that in MENA business continued to thrive despite the global financial meltdown, environmental uncertainty and other regional challenges. Some companies seized the opportunities that presented itself in the cracks of challenges; others looked forwards to future challenges and planned ahead. Still others thought it was a great time to give back through corporate social responsibility and sustainability or engaging youth – the powerhouse of MENA.”

The book effectively sheds light on the real business management problems that MENA-based organizations face. The cases document the context, challenges and opportunities. The cases cover a wide range of topics of importance to businesses in the MENA region and can be applied across a number of management and business disciplines, such as international business, management strategy, human resources, destination and economic policy making; marketing, event management, CSR, sustainability, and entrepreneurship. AIB-MENA hopes this book will spur more organizations and individuals to contribute to teaching and research.

The book is published by Emerald Publishing Group and each individual case is available online on the Emerald Emerging Market Case Studies website (including a free sample case on Abraaj Capital Ltd.).



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VIRGIN MEGASTORE IS THE FIRST RETAILER TO LAUNCH MARLEY HEADPHONES IN UAE

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VIRGIN MEGASTORE IS THE FIRST RETAILER TO LAUNCH MARLEY HEADPHONES IN UAE


2198January 25th, 2012. Dubai, UAE — Virgin Megastore, global leader in retail entertainment, announced today that they will be the first and exclusive retailer to debut the premium range of MARLEY branded headphones in the UAE. United by music to create a better world and spread Bob Marley’s vision of One Love, One World, a portion of all profits from The House of Marley collection of audio electronic products will be donated to the Marley family’s 1Love charity.

The House of Marley products are of superior quality in both sound and design and are made from eco-friendly materials that embody the Marley family’s values of equality, unity, authenticity, sustainability and charity.

“Our father shared his vision with our family and his fans through the gift of the messages in his music and it is our mission and responsibility to push the movement forward,” said Cedella Marley, Bob Marley’s daughter. “The House of Marley and the MARLEY audio products that bear our family name were created to spread our father’s music and vision to a new generation.”

MARLEY headphones are comprised of three collections: Jammin’, Freedom, and Destiny. All products feature noise isolating in-ear and active noise cancelling over-ear headphones. Docking stations and portable audio systems should follow in the UAE soon afterwards.

“The House of Marley range is devoted to encompassing Bob Marley’s vision of hope, unity and peace through high-quality, funky and sustainable products. To further resonate Bob’s dreams, a portion of sales from these products help in funding the Marley family’s 1Love charities that are focused on youth, our planet and peace. Virgin Megastore is proud to introduce the collection of MARLEY audio products to the UAE, offering our customers an original range of stylish, premium quality headphones and the opportunity to contribute to a greater cause.” said Ahab Shamaa, Regional Product Manager, Virgin Megastore MENA.

Four guiding principles are central to turning Bob’s ideals into actions at The House of Marley: Superior Quality, Sustainably Sourced, Cause Minded and Waste Conscious.

Superior Quality: Bob was a master at his craft and The House of Marley aims for the same excellence in everything it creates. Using reggae music as the test by which all MARLEY products are made, bass is the driving force in every product. That doesn’t mean the highs have been neglected, however. MARLEY products aim for authenticity and you can hear it in every instrument and vocal. MARLEY products are made to withstand even the most active lifestyle and to emulate Bob – timeless.

Sustainably Sourced: The House of Marley’s goal is to create high-quality products in the most ethical and environmentally positive way. MARLEY audio products are made with FSC certified wood, the highest standard for wood and forest products, and use recycled and recyclable aluminium and plastic. The House of Marley is continuously searching for the highest-quality, lowest environmentally impactful materials the world has to offer.

Cause Minded: A portion of proceeds from The House of Marley will benefit 1Love.org. The organisation, sparked by the Marley family, is dedicated to spreading Bob Marley’s message of unity and peace by lifting up the new generation to strike the hammer for charities, causes and ideas that can change the world with a focus on youth, planet and peace. Learn more at 1Love.org.

Waste Conscious: The House of Marley creates eco-conscious products that aim to be sustainable, renewable and recyclable. But one thing it’s not about creating is waste. Each MARLEY product is packaged using pulp or recycled and recyclable material, so it can avoid the waste stream and manifest into something useful again. In addition, MARLEY ear buds and headphones come with storage bags made from natural fibres, such as cotton and hemp.

Retail price ranges from 120 AED for earphones to 1200 AED for the top of the line TTR headphones offering superior audio products to fit every personal style from reggae lovers to conscious connoisseurs. Exclusively available at Virgin Megastores.



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Zahran Group leverages Souq.com Egypt platform to launch e-store as it moves to jump-start its e-commerce presence

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Zahran Group leverages Souq.com Egypt platform to launch e-store as it moves to jump-start its e-commerce presence


2109Zahran Group, a leading manufacturer and distributor of household products, today announced its strategic partnership with Souq.com Egypt through the launch of its first dedicated e-Store which aims to position the Group as a major e-commerce player in Egypt.  The move comes as more Egyptian (27 million)  increasingly turn to the Internet for entertainment, information and shopping, which served as a catalyst for the launch of its e-Store on Souq.com Egypt www.souq.com, the largest online retailer  in the Arab World.

The e-Store will offer consumers the ability to purchase from the entire range of Zahran products and its distributed global brand name products electronically and have them delivered directly to their homes or offices. The e-Shop can be visited at: http://egypt.souq.com/eg-en/user/Zahran.

Established 45 years ago, Zahran Group for Household (S.A.E.) www.zahrangroup.com is the leading manufacturer and distributor of cookware and small electrical appliances in Egypt and the Middle East.

“We are proud to work with souq.com, the leading e-commerce company in Egypt and the Arab World, to offer new channels to serve our customers and complement our channel network comprising of 13 branches all over the country from Cairo to Alexandria, 6th October city, Northern Coastline cities and Hurgada,” said Mohamad Alaa Zahran, sales manager of Zahran Group.   “The e-Store will offer online consumers the full range of Zahran kitchenware, household and electric appliances as well as brands like Tefal, Brabantia and Soehnle. The e-Shop on souq.comenables us to reach out to all our customers across the country while increasing our sales opportunities in areas where we have traditionally had limited reach such as Upper Egypt, which represents over 13% of Souq.com reach”

“We are pleased to partner with Zahran Group and offer our expertise in e-commerce so as to help them Group increase its reach and products to customers,” said Omar Soudodi, general manager of Souq.com Egypt, who praised the role of Zahran Group in manufacturing and distribution as a well-established national company.

Nancy Kamal, business development manager at souq.com Egypt, noted that the last 12 months witnessed a surge in internet user numbers in Egypt, a notably positive result of the 25 January revolution, providing new impetus for the stronger adoption of the Internet throughout all facets of Egyptian society.

Souq.com Egypt provides complete transactional security through Souq SafePay, a distinguished service that verifies all transactions between buyers and sellers ensuring they are 100% secure for complete peace of mind, as well as purchase delivery to customers through its partners of the best shipping and delivery companies in Egypt.

Souq is enjoying unprecedented growth in Egypt since its launch two years ago.  Souq is currently the fastest growing e-commerce site in Egypt and has risen to rank 66 of the most popular websites in Egypt according to Alexa, up from rank 7,000 in early 2010. Souq.com’s exponential growth is being driven by its popularity as the premier online retailers for people looking to buy a range of products from mobiles, sporting supplies, fashion, and beauty products to name a few.

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Al Hilal Bank & Emirates Environmental Group launch ‘Plant a Tree’ initiative

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Al Hilal Bank & Emirates Environmental Group launch ‘Plant a Tree’ initiative


January 12, 2012

2107Al Hilal Bank, a progressive Islamic bank, has launched a new ‘Plant a Tree’ initiative in partnership with the Emirates Environmental Group (EEG). The program forms part of the bank’s commitment to promoting a ‘greener’ Earth and preserving nature for future generations to enjoy. The Memorandum of Agreement governing the initiative was signed in the presence of Saif Al Dhahiri, Executive Vice President- EVP, Human Capital and Facilities Management, Al Hilal Bank.

Under the ‘Plant a Tree’ program, a tree will be planted under the name of every child opening a ‘Seghaar’ Savings Account at Al Hilal Bank. Children and their patents will be able to follow the growth of their particular tree either in person or through updated pictures to fully appreciate the contribution they have made to the environment.

“Our ‘Plant a Tree’ initiative is important to the Bank as it embodies our full commitment to the community and the environment. It empowers the future generations to make concrete contributions towards environmental preservation.

Moreover, it complements the admirable work of the EEG in ensuring a ‘greener’ future for the people of the UAE. We thank all of those who are supporting this initiative and assure our customers, partners and the general public that a greener Earth will continue to be a key priority for our organization,” said Mohamed Jamil Berro, CEO of Al Hilal Bank.

“We hope that more members of the private sector will follow Al Hilal Bank’s example and take more proactive steps towards preserving nature for our children and future generations,” added Habiba Al Marashi, Chairperson, Emirates Environmental Group.

Al Hilal Bank is fully-owned by the Abu Dhabi Investment Council, the investment arm of the Government of Abu Dhabi. It manages 21 local branches and 112 ATMs across the UAE as well as three overseas branches in Kazakhstan.


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Mafraq Hospital to launch Abu Dhabi’s first dedicated Hypertension Clinic

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Mafraq Hospital to launch Abu Dhabi’s first dedicated Hypertension Clinic


254Mafraq Hospital, which is owned and operated by the Abu Dhabi Health Services Company PJSC (SEHA), announced plans to open Abu Dhabi’s first Hypertension Clinic to support the two in five UAE nationals estimated to suffer from the disease.

The clinic, which will be staffed by a team of five doctors and nurses, will offer onsite support, as well as at-home treatment options and disease management programmes.

All clinic patients will undergo a complete evaluation, physical exam, laboratory and radiologic assessment. Dietary advice and management will also be offered. The lead physician for the clinic is Dr Sarah Khan, MD. FASN, ABIM, Consultant Nephrology and Hypertension, Mafraq Hospital.

As a disease with very few early symptoms or warning signs, hypertension is associated with an increased risk of mortality and morbidity from stroke, coronary heart disease, and congestive heart failure. Hypertension claims nearly eight million lives worldwide each year. One in two deaths in the UAE is caused by cardiovascular diseases and the first cardio event (stroke) occurs at around 45 years of age, which is 10 to 15 years earlier than the international average of 55 to 60, according to local medical experts.

“The statistics are alarming, and reflect the general lack of awareness of the risk factors of cardiovascular diseases including diabetes, hypertension, cholesterol, smoking and unhealthy lifestyles,” says Dr. Sarah H. Khan.

“Despite our recent progress in prevention, detection, and treatment of high blood pressure, hypertension remains an important public health challenge. It affects approximately one billion people worldwide, and that number is growing rapidly, with more than 1.5 billion adults expected to be suffering from the disease by 2025.”

Dr. Khan adds: “Studies have shown that awareness, combined with screening, continuous monitoring and lifestyle changes can reduce hypertension rates. A 2-mm Hg reduction in blood pressure can translate into a 7% reduction in ischemic heart disease events and a 10% reduction in stroke. This disease has now reached a scale of massive proportions and is an issue of public health concern. The clinic is expected to fill a much needed gap in treatment options across the Emirate. As this will be the only dedicated Hypertension Clinic in the city of Abu Dhabi, we are in a position to improve the quality of life for our patients, and this is a role we take very seriously.”

The Mafraq Hospital Hypertension Clinic is a much awaited addition to the award winning healthcare facility. Mafraq Hospital Chief Medical Officer, Dr. Mohammad Yaman, commented: “This clinic was first conceptualised three months ago. Dr Khan and her team have since worked very hard to develop a dedicated facility and treatment programme that would address this pervasive, often fatal disease. We are delighted to be opening the clinic early next year, and look forward to tracking the progress of our patients.”

The Mafraq Hospital Hypertension Clinic will open in early 2012.




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