Innovative exterior coating addresses growing local demand for heat-reflective & eco-friendly paints

November 08, 2011

Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has launched ‘Jotashield Extreme’, a superior exterior paint product in response to the growing demand for heat-reflective and eco-friendly concept. ‘Jotashield Extreme’ uses a revolutionary pigment and advanced binder technology that allow consumers to also select darker shades of colours and still achieve cooler indoor temperature and longer-lasting colours with superior exterior protection. Jotun, which has launched this revolutionary new product across all its dealers in Egypt, has also provided training for the new product at Savoy Hotel in Sharm Al Sheikh, Egypt.

During the launch event, Jotun presented a demonstration showing the use of an Infra Red (IR) thermometer to measure and demonstrate the features of Jotashield Extreme applied on a model house. ‘Jotashield Extreme’ offers twice the heat reflective capabilities of ordinary exterior paint. It provides protection against ultraviolet and near infra-red heat, thus significantly reducing indoor and surface temperatures and consequently driving down energy consumption. It lessens the ‘Urban Heat Island’ (UHI) effect and feature anti-carbonation properties that protect it against chalking, flaking and peeling. The multicolour-tintable ‘Jotashield Extreme’ has low dirt pickup, exceeds GS-11 standards for paint, and can perform effectively for 10 years.

“Jotun has always been known for meeting market needs via innovative and high-quality products. Jotun has also gained a reputation for raising benchmarks in environmentally-friendly production techniques and products within the paint manufacturing industry,” said Mohamed Hashem, Decorative Marketing Manager, El- Mohandes Jotun. “‘Jotashield Extreme’ exemplifies our corporate commitment in improving the environment and we hope that this and other products will inspire others to adopt a more eco-friendly approach to business.”

Jotun Paints spends more than USD 25 million on R&D into developing unique products. The company invested a substantial amount to come up with the innovative properties of ‘Jotashield Extreme’. The product has been subjected to strong external tests from third party independent testing authorities. Tests have shown that structures treated with ‘Jotashield Extreme’ are between 2 to 5 degree centigrade cooler than those applied with normal paint.

“The phenomenon known as UHI, in which metropolitan areas are significantly warmer than their surrounding rural areas, is becoming increasingly common in Egypt and other Middle East countries due to the exponential growth of urban areas in the region. Further, studies have shown that temperatures of urban air domes can be warmer by as much as 4 degrees Celsius than the surrounding countryside. This poses higher air-conditioning costs, additional air pollution due to increased energy production, and acceleration of global warming. Our new eco-friendly, energy-efficient product addresses these issues by virtue of being the only paint in the Middle East that can achieve significant temperature reductions upon application,” concluded Mohamed Hashem.

Leading company to consolidate Middle East market presence and increase volume share with introduction of new ‘True Wood Protection’ brand promise

October 17, 2011

Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has revealed that it will be showcasing the ‘Woodshield’ range across the Middle East region’s wood industry professionals during the first ever ‘Abu Dhabi International Wood and Wood Machinery Show,’ which will be held from October 18th to 20th, 2011 at the Abu Dhabi National Exhibitions Centre (ADNEC). The latest line of stains and varnishes are the results of the leading company’s extensive research and development efforts to utilize the latest technology in developing an innovative wood coating product. Jotun’s participation at the pioneering ‘Abu Dhabi WoodShow’ is part of its strategic move to strengthen its regional market presence with the introduction of ‘True Wood Protection’ as its new wood coating brand promise and also help drive in a two per cent increase in volume shares. Jotun’s booth can be found at Stand Number AB2 at Hall 11.

Jotun is currently undertaking key efforts in increasing the awareness about the company’s diverse paint range across the Middle East’s rapidly booming construction industry, reinforcing its position as the number one paint brand. During the event, Jotun will be leveraging the dynamic features of ‘Woodshield’ like longevity, low odour and quick drying time - as part of its move to penetrate the region’s wood coating segment, which has been valued at over USD 126 million. The leading company’s efforts to consolidate its position in the wood coating segment complements a recent report from leading research firm, AMRB, stating that the wood market in total volume for the Middle East is 31.5 million liters or around five per cent of the total paint market. The figures include stains, varnishes and enamels for wood.

“The Middle East has seen an increased demand for wood as a prominent part of commercial and residential interior design, particularly for both utility wooden articles like doors and windows but also for premium interior and exterior wooden decorations,” said Sverre Knudsen, General Manager - Abu Dhabi, Jotun Paints. “Participating at the ‘Abu Dhabi WoodShow’ will give us the opportunity to strengthen and develop new connections. Our aim is to introduce the ‘Woodshield’ range to the professional market and communicate its features, advantages and benefits to the customers.”

‘Woodshield’ is a brand of stains and varnishes suitable for interiors and exteriors. The new range has been specifically formulated to decorate and protect wood outdoors. It has twice the power of regular UV protection and twice the longer performance, because of the Advanced UV absorbers and Hindered Amine Light Stabilizers (HALS) in the formula. ‘Woodshield Interior’ is formulated for indoor wooden articles and offers strong features like being easy to clean, since the film formed is hydrophobic in nature and its fast drying abilities, made possible with the use of a special quick drying resin. Both ‘Woodshield Interior’ and ‘Woodshield Exterior’ emits low odour, which is the result of using a low odour binder and low odour solvents; have good water resistance; have good flexibility and are heavy metals free.

“Our new ‘Woodshield’ range is the first of its kind in the Middle East market and offers users immense advantages and benefits like strong UV protection, high water resistance and strategic flexibility. This new range of wood coatings is the results of continuous research and development. ‘Woodshield’ not only complements our move to strengthen our market share in region but also reaffirms our commitment to provide our customers with a world class range of products that not only speak of durability but also adds high aesthetic value to the projects they are used in,” concluded Knudsen.

Leading paint manufacturer plays integral role in ongoing initiative to restore famous places in Egypt

July 12, 2011

Al Shakakini Palace

Jotun Paints, one of the world’s leading producers and distributors of paints and powder coatings, continues to play a key role in the local community’s ongoing efforts to restore and renovate historical Egyptian landmarks. The leading company has been supplying essential materials like paints, tools and clothes to various civic groups involved in the restoration and renovation initiatives. 

Over the last few weeks, various civic groups and Jotun have implemented the repainting of the sidewalks in Al Hussein Street in Azhar, the fences along Al Hussein University Hospital and the replanting and redecoration of the garden in front of Al Hussein Mosque. Also, the whole area of Amr Ibn Al Aa’s Mosque and nearby St. George Church, which include its sidewalks, fences and front lawns were repainted and repaired. The metal fences and sidewalks of Al Shakakini Palace in Ghamra also underwent repainting along with the area surrounding Ahmed Ibn Tulun Mosque.

“Jotun continues to heed the local community’s call to help in the ongoing effort to renovate and restore iconic Egyptian places,” said Tor Hatlo-Johansen, General Manager, El- Mohandes Jotun Egypt. “We affirm our support to this move and will continue to supply essential equipment and materials needed in the move to restore these key places. Jotun understands the important value that these places play in defining Egypt and we are more than eager to help out in bringing them back to their old glory.”

Leading company to leverage new product’s innovative features to further penetrate Middle East region’s USD 126 million wood coatings segment

June 06, 2011

Per Olav Ramstad

Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has announced the relaunch of the company’s new and improved ‘Woodshield’ product range. The latest line of stains and varnishes is a result of the company’s extensive research and development efforts to utilize the latest technology in creating an innovative wood coating product. Jotun is now looking towards leveraging ‘Woodshield’s’ dynamic features of longevity, low odor and quick drying time, to further penetrate the region’s  wood coating segment, which is currently valued at over USD 126 million. The company’s efforts to strategically position itself in the region’s wood coatings segment complements a recent report from leading research firm, AMRB, stating that the wood market in total volume for the Middle East is 31.5 million liters or around five per cent of the total paint market. The figures also include other products like stains, varnishes and enamels for wood. Jotun is now looking to consolidate its market share with the introduction of ‘True Wood Protection’ as its new wood coating brand promise and to increase volume shares by at least two per cent.

The re-launched ‘Woodshield’ range of products have been developed to deal with the usual challenges and issues of wood coatings and paints like long drying time; the presence of very strong odors and lack of options in finish. ‘Woodshield Exterior’ is the first wood coating of its kind in the region to use advanced UV absorbers and Hindered Amine Light Stabilizers (HALS) technology to provide twice the power of UV Protection, which minimizes colour fading and protects wood against cracking, peeling and erosion from sunlight. The new product also provides a protective barrier against harsh weather for longer lasting wood protection. ‘Woodshield Interior’ is a modified urethane alkyd that creates a smooth and tough hydrophobic film that makes for easy cleaning of the wood surface. It has a uniquely formulated quick drying resin, which acts as a fast drying formula and leads to a convenient and quick drying solution - saving time, energy and manpower. Both ‘Woodshield Interior’ and ‘Woodshield Exterior’ possess low odour solvents and low odour binders that give off less odour during and after applications. The two products also offer high water resistance and flexibility. ‘Woodshield Interior’ and ‘Woodshield Exterior’ are free of heavy metals like Lead, Mercury, Cadmium, Chromium, Arsenic.

“The re-launch of the new ‘Woodshield’ wood coating product range demonstrates Jotun’s long standing commitment towards providing its customers with products that offer reliability, long life and quality,” said Per Olav Ramstad, Regional Marketing Director, Jotun Paints. “The new range provides users with several advantages as compared to other wood coating products that take hours, even days, before the painting is finally completed. ‘Woodshield’ proves to be the perfect wood coating offering a quicker drying time, less odour and a longer coat life.”

‘Woodshield’ is being offered in three colour ranges that have been developed to provide reliability and high aesthetic value. ‘Golden Sand’ is meant to capture the golden tone of the forest and represents the richness of the woods. ‘Forest Walk’ comes in natural red and green elements that inspire ways to beautify the timber grain. ‘Semi-opaque shades’ attracts inspirations from season change and colours from spring to fall.

“Jotun’s new ‘Woodshield’ range is the first of its kind in the Middle East market and offers  advantages and benefits like strong UV protection, high water resistance and strategic flexibility. This new range of wood coatings not only complements our strategic aim to reinforce our market share in the Middle East market but also demonstrates our efforts to provide our customers with a world class range of products that not only speak of durability but also adds high aesthetic value,” concluded Ramstad.

Innovative exterior coating addresses growing local demand for heat-reflective & eco-friendly paints

April 12, 2011

Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has launched ‘Jotashield Extreme’, a superior exterior paint product in the Oman in response to the growing demand for heat-reflective and eco-friendly paints in the country. ‘Jotashield Extreme’ uses a revolutionary pigment - binder technology that allows consumers to also select darker shades of colours, and still achieve thermal indoor comfort and a longer-lasting finish with superior exterior protection at a competitive price.

‘Jotashield Extreme’ offers twice the heat reflective capabilities of ordinary exterior paint. It provides protection against ultraviolet and near infra-red heat, thus significantly reducing indoor and surface temperatures and consequently driving down energy consumption. It lessens the ‘Urban Heat Island’ (UHI) effect and feature anti-carbonation properties that protect it against chalking, flaking and peeling. The multicolour-tintable ‘Jotashield Extreme’ has low dirt pickup, exceeds GS-11 standards for paint, and comes with a 10-year performance guarantee.

Per Olav Ramstad, Regional Marketing Director, Jotun Paints, said: “Jotun has always been known for meeting market needs via innovative and high-quality products. Our company has also gained a reputation for raising benchmarks in environmentally-friendly production techniques and products within the paint manufacturing industry. ‘Jotashield Extreme’ exemplifies our corporate commitment to improving the environment and we hope that this and other products will inspire others to adopt a more eco-friendly approach to business.”

Jotun Paints spends more than USD 25 million on R&D into developing unique products. The company invested a substantial amount to come up with the innovative properties of ‘Jotashield Extreme’. The product has been subjected to stronger external tests from third party independent testing authorities, and tests have shown that structures treated with ‘Jotashield Extreme’ is between 2 upto 7 degree centigrade cooler than those applied with normal paint.

“The phenomenon known as UHI, in which metropolitan areas are significantly warmer than their surrounding rural areas, is becoming increasingly common in Oman and other GCC countries due to the exponential growth of urban areas in the region. Further, studies have shown that temperatures of urban air domes can be warmer by as much as 4 degrees Celsius than the surrounding countryside. This poses higher air-conditioning costs, additional air pollution due to increased energy production, and acceleration of global warming. Our new eco-friendly, energy-efficient product addresses these issues by virtue of being the only paint in the Middle East that can achieve significant temperature reductions upon application,” concluded Ramstad.

Innovative exterior coating addresses growing local demand for heat-reflective & eco-friendly paints

March 10, 2011

Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has launched ‘Jotashield Extreme’, a superior exterior paint product in the Kuwait in response to the growing demand for heat-reflective and eco-friendly paints in the country. ‘Jotashield Extreme’ uses a revolutionary pigment - binder technology that allows consumers to also select darker shades of colours, and still achieve thermal indoor comfort and a longer-lasting finish with superior exterior protection at a competitive price.

‘Jotashield Extreme’ offers twice the heat reflective capabilities of ordinary exterior paint. It provides protection against ultraviolet and near infra-red heat, thus significantly reducing indoor and surface temperatures and consequently driving down energy consumption. It lessens the ‘Urban Heat Island’ (UHI) effect and feature anti-carbonation properties that protect it against chalking, flaking and peeling. The multicolour-tintable ‘Jotashield Extreme’ has low dirt pickup, exceeds GS-11 standards for paint, and comes with a 10-year performance guarantee.

Per Olav Ramstad, Regional Marketing Director, Jotun Paints, said: “Jotun has always been known for meeting market needs via innovative and high-quality products. Our company has also gained a reputation for raising benchmarks in environmentally-friendly production techniques and products within the paint manufacturing industry. ‘Jotashield Extreme’ exemplifies our corporate commitment to improving the environment and we hope that this and other products will inspire others to adopt a more eco-friendly approach to business.”

Jotun Paints spends more than USD 25 million on R&D into developing unique products. The company invested a substantial amount to come up with the innovative properties of ‘Jotashield Extreme’. The product has been subjected to stronger external tests from third party independent testing authorities, and tests have shown that structures treated with ‘Jotashield Extreme’ is between 2 upto 7 degree centigrade cooler than those applied with normal paint.

“The phenomenon known as UHI, in which metropolitan areas are significantly warmer than their surrounding rural areas, is becoming increasingly common in Kuwait and other GCC countries due to the exponential growth of urban areas in the region. Further, studies have shown that temperatures of urban air domes can be warmer by as much as 4 degrees Celsius than the surrounding countryside. This poses higher air-conditioning costs, additional air pollution due to increased energy production, and acceleration of global warming. Our new eco-friendly, energy-efficient product addresses these issues by virtue of being the only paint in the Middle East that can achieve significant temperature reductions upon application,” concluded Ramstad.

Leading paint manufacturer supports Egyptian community to restore various landmarks damaged by recent protests

March 09, 2011

Jotun Paints, one of the world’s leading producers and supplier of paints and coatings, has announced that it has donated essential materials like paints and tools that can be used in the ongoing efforts to renovate Egypt’s now famous Al Tahrir Square. Employees from Jotun Egypt joined other civic oriented groups in activities aimed at the renovation and beautification of what has now been dubbed as Egypt’s rebuilding campaign. During the day-long event, Jotun employees provided their time and effort in repainting the street sidewalks of Al Tahrir and cleaning other areas behind the square.

Aside from the renovation activities directed towards Al Tahrir Square, Jotun has also contributed in providing essential materials for similar renovation efforts in other parts of Egypt that were affected with the protests. The company also participated in renovating areas around the Shooting club in Doki and most of the streets and squares in Heliopolis and some areas in Al Khanka in Al Kaliobia governorate. Moreover, Jotun will soon open a Facebook page highlighting all the CSR activities it has undertaken in Egypt and will also highlight its upcoming CSR projects. This will also be an ideal medium for anyone to contact the company to recommend other areas in Egypt that need restoring, and also join in as volunteers with other groups.

“Jotun is eager to play a key role in the move to renovate Al Tahrir Square and other places that were heavily affected by the number of protests that happened in the last few weeks. We have donated paints, tools and even the time and efforts of our employees so that we can rebuild and beautify the places that now stand as important icons of our nation,” said Mohamed Hashem, Decorative Marketing Manager, Jotun Paints

Innovative exterior coating addresses growing local demand for heat-reflective & eco-friendly paints

February 24, 2011

Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has launched ‘Jotashield Extreme’, a superior exterior paint product in the Qatar in response to the growing demand for heat-reflective and eco-friendly paints in the country. ‘Jotashield Extreme’ uses a revolutionary pigment - binder technology that allows consumers to also select darker shades of colours, and still achieve thermal indoor comfort and a longer-lasting finish with superior exterior protection at a competitive price.

‘Jotashield Extreme’ offers twice the heat reflective capabilities of ordinary exterior paint. It provides protection against ultraviolet and near infra-red heat, thus significantly reducing indoor and surface temperatures and consequently driving down energy consumption. It lessens the ‘Urban Heat Island’ (UHI) effect and feature anti-carbonation properties that protect it against chalking, flaking and peeling. The multicolour-tintable ‘Jotashield Extreme’ has low dirt pickup, exceeds GS-11 standards for paint, and comes with a 10-year performance guarantee.

Per Olav Ramstad, Regional Marketing Director, Jotun Paints, said: “Jotun has always been known for meeting market needs via innovative and high-quality products. Our company has also gained a reputation for raising benchmarks in environmentally-friendly production techniques and products within the paint manufacturing industry. ‘Jotashield Extreme’ exemplifies our corporate commitment to improving the environment and we hope that this and other products will inspire others to adopt a more eco-friendly approach to business.”

Jotun Paints spends more than USD 25 million on R&D into developing unique products. The company invested a substantial amount to come up with the innovative properties of ‘Jotashield Extreme’. The product has been subjected to stronger external tests from third party independent testing authorities, and tests have shown that structures treated with ‘Jotashield Extreme’ is between 2 upto 7 degree centigrade cooler than those applied with normal paint.

“The phenomenon known as UHI, in which metropolitan areas are significantly warmer than their surrounding rural areas, is becoming increasingly common in Qatar and other GCC countries due to the exponential growth of urban areas in the region. Further, studies have shown that temperatures of urban air domes can be warmer by as much as 4 degrees Celsius than the surrounding countryside. This poses higher air-conditioning costs, additional air pollution due to increased energy production, and acceleration of global warming. Our new eco-friendly, energy-efficient product addresses these issues by virtue of being the only paint in the Middle East that can achieve significant temperature reductions upon application,” concluded Ramstad.

Innovative exterior coating addresses growing local demand for heat-reflective & eco-friendly paints

February 09, 2011

Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has launched ‘Jotashield Extreme’, a superior exterior paint product in the UAE in response to the growing demand for heat-reflective and eco-friendly paints in the country. ‘Jotashield Extreme’ uses a revolutionary pigment - binder technology that allows consumers to also select darker shades of colours, and still achieve thermal indoor comfort and a longer-lasting finish with superior exterior protection at a competitive price.

‘Jotashield Extreme’ offers twice the heat reflective capabilities of ordinary exterior paint. It provides protection against ultraviolet and near infra-red heat, thus significantly reducing indoor and surface temperatures and consequently driving down energy consumption. It lessens the ‘Urban Heat Island’ (UHI) effect and feature anti-carbonation properties that protect it against chalking, flaking and peeling. The multicolour-tintable ‘Jotashield Extreme’ has low dirt pickup, exceeds GS-11 standards for paint, and comes with a 10-year performance guarantee.

Per Olav Ramstad, Regional Marketing Director, Jotun Paints, said: “Jotun has always been known for meeting market needs via innovative and high-quality products. Our company has also gained a reputation for raising benchmarks in environmentally-friendly production techniques and products within the paint manufacturing industry. ‘Jotashield Extreme’ exemplifies our corporate commitment to improving the environment and we hope that this and other products will inspire others to adopt a more eco-friendly approach to business.”

Jotun Paints spends more than USD 25 million on R&D into developing unique products. The company invested a substantial amount to come up with the innovative properties of ‘Jotashield Extreme’. The product has been subjected to stronger external tests from third party independent testing authorities, and tests have shown that structures treated with ‘Jotashield Extreme’ is between 2 upto 7 degree centigrade cooler than those applied with normal paint.

“The phenomenon known as UHI, in which metropolitan areas are significantly warmer than their surrounding rural areas, is becoming increasingly common in the UAE and other GCC countries due to the exponential growth of urban areas in the region. Further, studies have shown that temperatures of urban air domes can be warmer by as much as 4 degrees Celsius than the surrounding countryside. This poses higher air-conditioning costs, additional air pollution due to increased energy production, and acceleration of global warming. Our new eco-friendly, energy-efficient product addresses these issues by virtue of being the only paint in the Middle East that can achieve significant temperature reductions upon application,” concluded Ramstad.

Leading paint manufacturer integrates Facebook to revolutionary online colour visualisation tool ‘ColourAdvisor’, helping consumers plan better and make quicker painting decisions

January 26, 2011

Jotun Paints, one of the world’s leading producers and suppliers of paints and coatings, has announced that it has integrated Facebook, one of the world’s leading social media networking sites, to its online colour visualisation tool called ‘ColourAdvisor’ (www.colouradvisor.com). The tool will help consumers in the Middle East plan better and make quicker and better painting decisions for their homes.

Customers can click on the ‘Share on Facebook’ button to share their creations with their friends and family, as wall posts. ‘Email Picture to a Friend’ button meanwhile lets customers email the picture they painted to email addresses of their choice. ‘Find a Jotun Dealer’ button allows customers to locate the nearest Jotun Paints dealer on Google maps. ‘Email Us’ button on the other hand allows customers to send their feedback and comments to Jotun Paints officials.

“’Opinions & Suggestions’ are the two key words when it comes to making a creative painting decision for homes. It is common that when people want to paint their homes, they ask for opinions on wall colours from their friends, relatives, and so on. ‘ColourAdvisor’ lets people visualise different colours on the walls of their homes, and hence we thought it was a good value addition to let them share these ideas,” said Per Olav Ramstad, Regional Marketing Director ME, Jotun Paints.

According to a recent research done by Jotun Paints, consumers in the Middle East are becoming more conscious and more engaged in the decoration or redecoration process of their homes. Thus, colour plays an important role in inspiring individuals into creating a relaxing ambience. Jotun Paints wants to get closer to its customers and follow its customers’ decoration and redecoration process online. In the age of ever-increasing online activities, end users are getting highly interactive on social media platforms such as Facebook, which is precisely what Jotun aims to leverage through its latest innovation.

Jotun Paints is providing end users with options to share their creativity with their family and friends. ‘ColourAdvisor’ is a revolutionary easy-to-use online colour visualisation tool, which can also be accessed in more than 1500 outlets across the Middle East. The enhanced software is capable of letting the end-users do a ‘digital paint job’ by uploading a picture of their own rooms and selecting their desired colours. Customers can now enjoy a more realistic experience through superior colour rendering, extended interactivity and accessibility to more colours, thereby making their decision regarding colour choices easier.