As the celebrations began, guests could experience the boutique’s dynamic collection of formal and casual wear in the new chic, luxurious and intimate environment. Whilst outside a French style café transported guests to the streets of Paris.

Posing for photos in front of the FW11 advertising campaign, the guests got a taste of being a Lanvin model.

Under the warm glow of the vintage lighting, the party congregated on the red carpet to watch the ribbon cutting to mark the store’s official opening, before being treated to a luxury set of Lanvin cufflinks to mark the special event.

Jeddah, Saudi Arabia, 25th August 2011: It was a distinctive sporty night for the crowd who watched the final match of Spanish Super Cup between Barcelona and Manchester United at Jeddah Starvin Lounge & café restaurant located on Al Corniche Road with exclusive sponsorship from Hyundai. 

Mohoammed Yousuf Naghi Motors, Hyundai sole dealer in KSA, supported this great event by setting up two huge stands for the latest Hyundai compact vehicles before the start of the match at Jeddah Starvin Café.

This step from Hyundai is to support and share young people their interests in various life aspects. The company introduced some new creativity through Hyundai vehicles 2012; Azera and Veloster.

Wael Bakri, Mohammed Yousuf Naghi Motors Marketing General Manager said “Hyundai had taken into consideration that the design must meet youth modern requirements in terms of elegance of design and quality in addition to durability and strength of performance in the most difficult circumstances, as equipped with the latest global navigation devices. With the tangible change that Hyundai have and which is very clear in designs of new models, it was an obligation for us to be in tune with this change in our marketing tools and in line with manufacturer strategies to support sports, activities sectors and soccer international championships such as World Cup, European Cup and many other international tournaments. We will expand our support and our sponsorship to activate our participation in Zain Saudi league.  We will also move more and more of this in the upcoming years and we promise sports fans that we will be with them on many occasions and sporting events.”

“Because the compact cars reflect the mentality of today’s youth, we provide the latest and fashionable models in this category; the all 2012 new Velostr and Azera” Bakri added

Mohammad Abu Hajar, CEO of Bench Mark Agency, the organizer of the event said: “We are so happy to repeat such successful marketing experience where the marketing idea of connecting number of leading companies was the forerunner to infringe upon the full support of all companies that we offered them sponsorship deal. After the great success of the event we organized in the final of Super Spanish Cup and through our follow-up to the event popularity in the Gulf region, we plan to expand on this successful experience.”

He added: “We are trying, through our own experience, to encourage companies to change their understanding of traditional public relations and working with them to change the mental image of the Saudi consumer for their brands which is reflected positively on the consumption behavior of their products and increases steadily from their sales. We are looking for the best way for them to communicate with the target group at the lowest possible cost and often change our customers’ convictions of and urge them to go into the experience of new solutions such as communication with consumers through social networking.”

Worth mention, Starvin is a new Lounge & café just opened in Jeddah - Saudi Arabia, and welcomes everyone to enjoy the match offering a variety of International cuisine such as Oriental, Italian and Middle Eastern foods, also includes a Chinese cook show.

“Benchmark”, the organizing company promoted the event through extensive advertisements on the social networking sites. http://www.youtube.com/hajjarmi

Abdul Naser Al Moqadem, Al Riyady Editor - In - Chief, media sponsor, asserted that “The presence in such events with the participation of a large audience of young people is our goal because they are the target who read our newspaper, hoping to consolidate in this event that the creative idea generates from a deep understanding of the aspirations of companies and their marketing policies and seek to replicate the experience of major sporting events in the future”

The occasion was attended by more than 500 fans.

Certified image consultant Alia Al-Monla introduces Europe’s leading brand to the region

Alia al Monla-

Jeddah, Saudi Arabia - 12 June 2011: colour me beautiful, Europe’s leading image consultants, will now be offering its renowned image consultancy services to the ever so fashionable region of the Middle East through a fully equipped and operational studio located in the heart of the Lebanese capital, Beirut. 

The studio was launched last week by certified image consultant Alia Al Monla – whose career and experience in health, beauty and image spans over 20 years and who is bringing the “colour me beautiful” experience to esteemed private, retail and corporate clients in Lebanon and Saudi Arabia.

Speaking at the launch of her “cmbarabia” studio, which opens for business on Wednesday 15 June 2011, Al-Monla said that she aims to help women and men in better understanding their “style personality” and how to use their “rainbow of colour” with confidence.

“Fashion is for everyone, but style is a very personal thing. So, what we really need to do is make fashion work for us instead of the other way around”, she added. 

For her part, Colour Me Beautiful’s Veronique Henderson said: “We are delighted that Alia is introducing Colour Me Beautiful to Lebanon and Saudi Arabia. She obviously brings many years of experience, local knowledge and her own personal charm and warmth to Colour Me Beautiful unique services and products”. 

Henderson who is based in the UK is the co-author of Colour Me Beautiful, Image Matters for Men, Colour Me Younger, Be a Beautiful Bride and Colour Me Slimmer also said: “We wish Alia all the very best in sharing her love and enthusiasm for colour and for making the Middle East even more beautiful”.

The “cmbarabia” studio is located on Hamra Street, Marignan center, 5th floor near Beirut’s American University Hospital. Among the services offered are: Image consultancy for woman and men, Image in business (corporate & retailers), workshops, events and special occasion. Another studio is set to open in Saudi Arabia later on this year.

For more information visit: www.cmbarabia.com 

Adalid Public Relations Company scoops two top international awards for campaign of the year in Prague ceremony and puts Saudi Breast Cancer Campaign on world stage yet again!

Jeddah - 31 May 2011 – Adalid Public Relations has scooped the European, Middle East and Africa (EMEA) Platinum award for the best Public Relations campaign in 2011, beating more than 2,000 entries! The Jeddah based company, less than three years old, also took the Gold SABRE award for Turkey & The Middle East, Geographic Categories EMEA for the campaign that profiled women’s breast cancer in the Kingdom “A Woman’s Stand”.

The SABRE Awards is the world’s largest awards competition for the public relations industry, it celebrates PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.

A significant part of their campaign was to set a new Guinness World Record for the largest ever “Pink Ribbon” made up of thousands of volunteers who gathered in a football stadium in Jeddah last year in the record attempt.

“A Woman’s Stand”, conducted by Adalid Public Relations on behalf of HRH Princess Reema Bint Bandar Bin Sultan Al Saud was the unanimous first choice of the SABRE judges. It was placed ahead of fellow finalists from Airbus and the UK’s Good Relations; German children’s charity Initiative Vermisste Kinder with fischerAppelt; the Confederation of Swedish Industry with JKL/MSL Sweden; and Unilever with Apex Porter Novelli of Kenya amongst others.

The award ceremony, held at Prague Castle on May 18 in the Czech Republic’s capital, saw Adalid beat off some 2,000 contenders for the title. Commenting on the award the Saudi Ambassador to the Czech Republic HE Abdullah Al-Alsheikh said that it was a signal achievement as it demonstrated the talent that was available in the Kingdom.

“This outstanding double win is proof positive of the fact that young Saudis are capable and completely in tune with 21st century global industry,” he said. “It shows what can be achieved with hard work, determination and a focus on producing excellent results and will doubtless provide inspiration to a new generation of young Saudi entrepreneurs.”

Princess Reema Bint Bandar Al Saud, campaign owner of “A Woman’s Stand!” and member of the Zahra Breast Cancer Association observed that the winning campaign had brought the challenge of female breast cancer to the forefront of public awareness.

Princess Reema thanked the women of Saudi Arabia for taking the vital concern of breast cancer a step further into public consciousness. “It would not have been possible without the generous and unwavering support of The Prince Sultan Bin Abdulaziz Foundation, Prince Faisal Bin Abdullah Minister of Education and HRH Prince Khalid Al Faisal Governor of Makkah Region for approving the record breaking ribbon attempt in Jeddah.”

“Adalid have done a magnificent job in an inspired and perfectly professional manner. I thank Yahya Hamidaddin and the team at Adalid Public Relations both for their achievement and for the honour the awards bring to Saudi Arabia,” Princess Reema added.

Adalid Public Relations’ managing director, Yahya Hamidaddin thanked Princess Reema for the opportunity to be part of such a socially significant and valuable campaign.

“While this was a professional campaign, it is also one where the benefits reflect directly on my mother, sisters and every single woman, not only Saudi Arabia but across the world,” he said. “Now the Kingdom has demonstrated that there is enough concern to establish a world record and been recognised for its efforts to bring concern over breast cancer out into the open, I am sure we can move forward in the battle to overcome this deeply distressing affliction.”

In a moment of chivalry, he continued: “I also dedicate the EMEA’s Best PR’s Campaign in 2011 to the Custodian of The Two Holy Mosques King Abdullah Bin Abdulaziz, His Crown Prince Sultan Bin Abdulaziz Al Saud, and His Second Deputy Prime Minister Prince Naif Bin Abdulaziz, for without their support, we simply could not have succeeded.”

Visit Jeddah this winter for competitive room rates and complimentary added-value amenities

Winter getaways to Jeddah are more accessible than ever as the city’s leading ultra-luxury hotel introduces holiday packages for the season, giving guests greater value for money until March 2010. Read the full story

Key changes in exterior design elements complement stylish interiors and enhanced safety and performance features

Suzuki Saudia, the sole distributor of Suzuki vehicles in the Kingdom of Saudi Arabia (KSA) and part of Bamarouf Group, present at Jeddah Motor Show 2009 assuring its strength in the Saudi automotive market. Suzuki Saudia offered a variety of Suzuki vehicles at the show especially the “Celerio”, the category that has been launched in the kingdom with achieved success.   Read the full story

• Sponsors Ramadan activities at Jeddah Hilton and Sheraton Dammam

• Special booths displaying facets of Jeddah Gate, Al Khobar Lakes and Emaar Residences at the Fairmont Makkah

Emaar Middle East, the premier property developer focused on lifestyle projects in Saudi Arabia, Read the full story

• Serviced Emaar Residences at the Fairmont Makkah located directly on the Haram Plaza, just steps away from King Abdul Aziz Gate

• Emaar leverages extensive market knowledge of Jiwar to market prestigious project in the Holy City

Emaar Middle East, the subsidiary of global property developer Emaar Properties PJSC and Al Oula Development, has joined hands with Jiwar Real Estate, a subsidiary of the Saudi Binladen Group of Companies, to market Emaar Residences at the Fairmont Makkah in the Holy City. Read the full story

August brings an array of restaurant activities in the lead-up to Ramadan

Early August is dedicated to dining at Rosewood Corniche, as hotel guests and Jeddah residents can take advantage of creative culinary promotions at Ginza i Chome, Noodles, and Soleil before the start of Ramadan

Guests and visitors to Jeddah’s leading hotel can now take advantage of sumptuous culinary promotions, available in Rosewood Corniche until the Holy Month of Ramadan. Read the full story

Rosewood Corniche, Saudi Arabia’s Leading Hotel receives award

From left to right: Shamel Droubi, Sales and Marketing Director, Hans Peter Liestke, Managing Director, and Alexander Blair, Hotel Manager, with the World Travel Award for Saudi Arabia’s Leading Hotel in Rosewood Corniche, Jeddah

The World Travel Award for Saudi Arabia’s Leading Hotel has arrived in its new home at Rosewood Corniche in Jeddah. Read the full story