Tag Archive | "international"

“Suzuki Ciaz”, a new generation of vehicles with international standards

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“Suzuki Ciaz”, a new generation of vehicles with international standards


444Eight months after its entrance as a concept vehicle at the 2014 Auto Expo, Suzuki Ciaz has been introduced in the world market. Based on a new platform designed to maximize performance and efficiency, the new Ciaz represents Suzuki in the C-segment sedan market. Coming to any market, the “Ciaz” was designed to meet carious markets’ needs. It will be offering all possible features and specifications required by the users to give the car of their dreams.

In addition, Suzuki Motor Corporation has focused and as usual on the safety and security features in the car. Accordingly, it included a robust body for additional safety for the passengers of the “Suzuki Ciaz”. Suzuki has added luxury and comfort to the “Ciaz” through further specifications making the vehicle more beautiful and demanding. The additions included technology features such as (AUX) auxiliary port, (USB) port, Bluetooth, Telecommunication technology, rear camera and sensors for a wide side and back view, cruise control system and leather seats, as well as ABS braking system and EBD (Electronic Break-force Distribution), in addition to the park assist system.

The vehicle has also been characterised with a 1.4 liter VVT engine with a 94 horse power; With a 5 gear box manual shifting and 4 gear box automatic shifting program. All these outstanding specs make the “Suzuki Ciaz” a strong competitor, and able to prove Suzuki solid performance as well as achieve customers’ satisfaction.


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University of Dubai receives international HRM certification

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University of Dubai receives international HRM certification


4The University of Dubai announced today that its Human Resources Management Major at Faculty of Business Administration (BBA) received the high profile certification by the Society for Human Resources Management (SHRM). The Association, which is the world’s largest of its kind devoted to human resource management, is a US accredited organization.

The certification comes as good news for all University of Dubai students and alumni who studied Human Resources Management (HRM). The international organization announced that University of Dubai’s HRM curriculum “fully aligns with SHRM’s curriculum guidebook and templates”.

This additional global recognition helps graduates and current undergraduate students at the university studying HRM to directly apply for the SHRM professional examination and certification. Throughout the world, only 365 similar programs have been acknowledged by SHRM as being in alignment with its suggested guides and templates.

Dr. Eesa M. Bastaki, President of University of Dubai, congratulated the Faculty of Business Administration (BBA) on this academic achievement, and reflected on a previous achievement when BBA received similar acknowledgement by the Institute of Leadership Management (ILM) in UK. Bastaki said SHRM certification is equally and highly valued by many employers globally. He urged students to take advantage of international recognitions, especially in the field of human resources management.

Israa Shaheen, a graduate student of University of Dubai, said: “The SHRM certification is certainly a great source of happiness for students of HRM and comes as another feather in the cap of University of Dubai. I congratulate the university on this remarkable achievement. With this certification in place, the university has made it possible for students like me to easily apply for the SHRM professional examination.”



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FedEx Express Expands FedEx International First Service For Early Deliveries

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FedEx Express Expands FedEx International First Service For Early Deliveries


427FedEx is expandingsolutionsfor global customers who need their critical deliveries to arrive as early as the start of the next business day. FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX), and the world’s largest express transportation company,is broadeningthe FedExInternational First®early delivery service to an additional 31 countries, increasing the number of origin markets to include the United Arab Emirates, Kuwait and Bahrain. The service will also be offeredin specified countries across Asia, Europe and South America.

This expansion brings the total number of origin markets to 97, and means that customers can now use FedEx International First to ship packages from the above countries to any of the existing International First destination markets. The full list of origin and destination markets can be found at: https://smallbusiness.fedex.com/international/international-first.

Depending on origin and destination, FedEx International First shipments arrive within one to three business days, at the start of the business day. The service is used for business documents, electronic and high tech equipment, medical devices, clinical trials and gear for the entertainment industry—shipments that require delivery on a tight deadline.

“The expansion of the FedEx International First service from FedEx into the UAE, Kuwait and Bahrain reflects the rapid growth of businesses in the region,” said David Ross, senior vice-president of FedEx Express Middle East, Indian Subcontinent & Africa operations. “FedEx always strives to stay ahead of customer demand by developing innovative and viable solutions to facilitate the delivery of critical and time-sensitive shipments.”




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Rasasi Perfumes showcase their perfumes in the Kuwait International Perfumes & Cosmetics Exhibition FORUM”

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Rasasi Perfumes showcase their perfumes in the Kuwait International Perfumes & Cosmetics Exhibition FORUM”


412Rasasi Perfumes, one of the leading names in the regional perfumery is showcasing a rich array of most exclusive and exquisite range of mukhalats, DhanelOuds, concentrated oils and other agarwood products to cater to the heightened demand for these products during the Kuwait International Perfumes & Cosmetics Exhibition. The two week exhibition running in Kuwait City will also showcase a wide range of finished sprays, oriental sprays and the popular French line sprays.

SalimKalsekar, Managing Director of Rasasi Perfumes, said: “The Kuwait International Perfumes & Cosmetics Exhibition offers a great opportunity to showcase our products and expertise in the world of fragrances. The new additions to our rich range of Mukhalats,DhanelOudand concentrated oils brings a very exclusive flavor to a product line that is highly coveted by regional royalty, high-end customers and the connoisseurs of perfumes. Our blends are desired for evoking the enigmatic mystique of the Oriental perfumes in the true sense apart from lending the rich, warm, luscious aromas that leave a lingering trail. The blends from this range are highly patronized as signature scents by the most exclusive and discerning customers of Rasasi.”

“The Kuwait customers are highly discerning and love luxurious perfumes. With the highest per capita spend on perfumes; the exhibition gives us an opportunity to tap this market with our new high-end range.”

The new blends offer the finest and cherished array of accords ranging from the sensuous steam-smoky woody, fruity, lathery, gourmand spicy to sweet-ambry-spicy, etc, each accord crafted to perfection to suit the exclusive tastes of highly discerning consumers of pure oriental perfumes.

Rasasi is also showcasing the finest array of finished oriental sprays including the highly coveted LaYuqawam series that is a quintessence of Oriental luxury and Arab heritage in all its splendor and magnificence apart from oud based classics like the Oudh Al Mumaiz and Oudh Siufiamongst others that have been all-time favorites with distinguished Kuwaiti customers.

Apart from the oriental line, Rasasi is also showcasing the popular French variants. The Rasasi showcase offers a unique opportunity of gift bouquets that are exclusive to the exhibition.

Rasasi operates eleven outlets in Kuwait- at Abreed Plaza, Mubarakiya, Fahaheel, Jleeb Al Shuyokh, Manar Mall, Magateer Center, Al Jahara, Manshar Mall, Lulu Qurain, Qurain City Center &Sahari Mall.



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ABG and Five Subsidiary Banking Units Receive International Awards

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ABG and Five Subsidiary Banking Units Receive International Awards


4115The Bahrain based leading Islamic banking group Al Baraka Banking Group B.S.C. (ABG) and five of its subsidiary banking units received the “Best Islamic Financial Institution” Award of 2014, as part of the annual awards that the Global Finance magazine, which is specialized in banking and finance, awards to international banks and financial institutions. Al Baraka Banking Group received the “Best Islamic Financial Institution in Middle East / North Africa” Award, Al Baraka Bank Lebanon received the “Best Islamic Financial Institution in Lebanon” Award, Jordan Islamic Bank received the “Best Islamic Financial Institution in Jordan” Award as well as ”Best Islamic Retail Bank in Jordan” Award, Al Baraka Bank Limited received the “Best Islamic Financial Institution in South Africa” Award, Al Baraka Islamic Bank Bahrain received the “Best Islamic Financial Institution in Bahrain” Award and Banque Al Baraka D’Algerie received the “Best Islamic Financial Institution in Algeria” Award.

The winning of these awards by ABG and its five subsidiary banking units was announced in a final result statement by the magazine’s Award Committee, which included in its membership, a number of economists and editors of Global Finance, international financial advisors and a number of bank managers and experts in the field of banking. ABG and its five banking units received these awards for their prominent role in the Islamic banking sector, their ability to achieve consistent growth in the future and meeting professional standards in terms of the quality of products and services offered to clients, as well as for their originality and innovation in services and customer service, continued development and innovation in banking operations and other important criteria such as strategic relationships, geographic reach, profitability and robustness of financial position.

The awards were received by Mr. Adnan Ahmed Yousif, Board Member and President & Chief Executive of Al Baraka Banking Group on behalf of the wining Group’s units in a ceremony held in Washington at the same time as the Annual Meetings of the International Monetary Fund (IMF) and World Bank and was attended by large audience of regional and international officials and banking leaders.

On this occasion, Mr. Yousif said: “We are very happy with the achievement of ABG and five of our banking units in winning this international award, which reflects the leading status that ABG enjoys after successful career filled with achievements over the last ten years from one side and the excellent banking position that these units occupy in their countries, their distinguished performance and services, and good reputation in the Islamic banking sector locally, regionally and globally from the other side”.

He added “The subsidiary banking units of our Group, through their long history in countries where they operate, have come to be amongst the leading financial institutions in servicing their communities and are most established in terms of their expertise and knowledge of the local markets, which reflect the success of Al Baraka Banking Group’s vision and strategy which are based on enhancing the positions of subsidiary units, strengthening their capital resources and creating strong business relationships between the units, as well as coordinating the business policies and the management of risks and operations and other factors, which create strong and consolidated group”.

Mr. Adnan Ahmed Yousif concluded his statement by expressing his thanks and appreciation to the executive managements and all employees of ABG and the five banking units for their continuing efforts in raising the status of their units and the Group as a whole at the local, regional and international levels.

Al Baraka Banking Group (B.S.C) is licensed as an Islamic wholesale bank by the Central Bank of Bahrain, listed on Bahrain Bourse and Nasdaq Dubai stock exchanges. It is a leading international Islamic banking group providing its unique services in countries with a population totaling around one billion and is rated by Standard & Poor’s at BB+ (long term) / B (short term). Al Baraka offers retail, corporate, treasury and investment banking services, strictly in accordance with the principles of the Islamic Shari’a. The authorized capital of Al Baraka is US$ 1.5 billion, while total equity is at about US$ 2 billion.

The Group has a wide geographical presence in the form of subsidiary banking Units and representative offices in fifteen countries, which in turn provide their services through over 500 branches. Al Baraka currently has a strong presence in Jordan, Tunisia, Sudan, Turkey, Bahrain, Egypt, Algeria, Pakistan, South Africa, Lebanon, Syria, Iraq and Saudi Arabia, including two representative offices in Indonesia and Libya.


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International and Regional Healthcare CIO’s will gather in Dubai to discuss Transformations in the Region’s Healthcare Sector

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International and Regional Healthcare CIO’s will gather in Dubai to discuss Transformations in the Region’s Healthcare Sector


486MCI Middle East is proud to announce the Middle East Healthcare Informatics Summit (MEHIS), which will be held in Shangri-La, Dubai from 26th to 28th October 2014. MEHIS will feature government, policy makers, healthcare providers and solution providers with the objective of transforming the region’s healthcare sector.

The summit will aim at highlighting latest developments in informatics which is a key to improving patient care, protecting patient privacy and achieving top-line growth. Experts will address topics like EHR Implementation, Data Analytics, Clinical Coding, Transforming Hospitals into Digital Hospitals, Change Management, Information Governance, Career and Workforce Development and many more.

MEHIS will proudly be the platform for the official launch of the Emirates Health Informatics Society. Among the founders of the society would be Dr. Mohammad Al Redha, Director Health Data and Information Analysis Department, Dubai Health Authority & Non-Resident Fellow – Mohammed Bin Rashid School of Government, Dr. Osama Elhassan, Head of e-Health Section, Health Data Information Analysis Department, Dubai Health Authority and Dr. Greg Raglow, Group Health Informatics Director, Abu Dhabi Health Services Co, SEHA (UAE).

Supported by the most prestigious American Health Information Management Association (AHIMA), IT-Pro, Intuit and Intersystems, the summit will also feature experts from King Fahd Military Medical Complex KFMMC, King Fahad Specialist Hospital Dammam, King Hamad University Hospital, U.S. Veterans Heath Administration, King Abdulaziz Hospital-Al Ahsa, CMS Health, KPJ Healthcare Bhd, King Hussein Cancer Center, National Health Insurance Company Daman, Anadolu Medical Center, Sheikh Khalifa Medical City, Al Salam International Hospital, American Hospital, Abu Bellevue Medical Center, KSAU-HS Saudi, Cleveland Clinic, King Khaled Eye Specialist Hospital, Hamad Medical Corporation, Dr. Sulaiman Al Habib Medical Group, KKUH, National Guard Health Affairs and Al Ain Hospital.

Deborah Green, Executive Vice President and Chief Operating Officer, AHIMA will conduct a workshop on 26th October 2014 about “Standards and Information Governance for Healthcare”, which will comprise of the basics of standards governance principles to define an overarching framework for Information Governance in Healthcare.

The Middle East has been witnessing a boom in healthcare investments and this will continue to grow in the years to come. According to a report of Frost & Sullivan, healthcare spend in the region in 2011 was estimated to be USD 46.12 billion and is estimated to reach USD 133.19 billion by 2018.

The Middle East Healthcare Informatics Summit will review existing methodologies and practices learnt and applied in healthcare informatics and help find out the implementation to healthcare professionals in hospitals and clinics across the Middle-East. Regulatory bodies and institutional stakeholders will attend to learn the latest developments in health information management and how these developments affect the region’s best practices.




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HBMSU hosts international jury that will select winners of ‘Smart Learning Best Practice Award’

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HBMSU hosts international jury that will select winners of ‘Smart Learning Best Practice Award’


456Hamdan Bin Mohammed Smart University (HBMSU) is set to host an international jury who will be tasked with selecting winners for the ‘Smart Learning Best Practice Award,’ an awards program that will honor and recognize best practices followed in today’s academic and training institutions across the world. The event is being held along the sidelines of the ‘Smart Learning Best Practice Forum 2014,’ a first-of-its-kind event aimed at encouraging the exchange of best practices and the development of new online learning standards to encourage the continual growth and development of smart learning.

The international jury is composed of acadmic professionals and leading experts in developing and transferring best practices and smart learning systems including Dr. Julia Little (USA), Prof. Tian Belawati (Indonesia), Dr. Alan Bruce from the European Network for European Distance and E-Learning Network (EDEN) and Dr. Charles Aubrey from the International Academy for Quality (IAQ). The high-level international participation represents the key importance placed in the ‘Smart Learning Best Practice Award”. The award is being positioned as a quality initiative designed to honor the best practices applied in academic and training institutions around the world and thereby ensuring the quality of smart learning, which has become one of the most distinctive features of the modern era based on the latest technical developments.

The evaluation of entries to be conducted by the international jury is organized by HBMSU and will fall in accordance with key standards such as Novelty & Innovativeness; Compatibility; Implementability; Transferability; Maturity and Sustainability. The inaugural awards will have seven categories, Smart Learning, Smart Partnership, Technology Exploitation, Resource Utilization, Excellence Orientation, Process Innovation and Learner Centricity.

Tian Belawati, Rector, Universitas Terbuka (Indonesia Open University), said, “The ‘Smart Learning Best Practice Award’ is an excellent initiative that acts as the driving force for the advancement of modernization and entrepreneurship, enhancing the knowledge base and spreading the values of education, which is considered an important element for achieving a competitive advantage. I salute HBMSU for launching and organizing ‘Smart Learning Best Practice Award,’ which is intended to recognize the best practices in smart learning done by either educational institutions or corporations across the world, especially in the Middle East region. Such an initiative can only encourage the further development of innovations in the field of education to enhance the quality of education provisions. Smart learning can also help widen access of education to the masses. I am honoured to be part of the process.”

Dr. Julie K. Little, Vice President, Teaching, Learning & Professional Development, EDUCAUSE said, “I would like to commend the participants in ‘Smart Learning Best Practice Award 2014,’ which is being organized by HBMSU for their contribution to set a solid foundation in establishing best practices in education within training, educational and academic institutions. HBMSU has taken a huge step forward in hosting the “Smart Learning Best Practice Forum 2014”, an event that looks towards promoting innovation and creativity in smart learning which became an essential component for the application of the plans in shifting towards ‘Smart City’. I am most honored to serve as a reviewer for this inaugural year and found the strength of the nominations to reflect the type of leadership necessary to sustain innovation and access for educational and corporate learning programs.”

Dr. Mansoor Al Awar, Chancellor, HBMSU, said, “We are proud to organize the first-of-its-kind ‘Smart Learning Best Practice Forum,’ which we have created to support the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice president and Prime Minister and Ruler of Dubai to establish Dubai as one of the world’s premier smart cities.

“We praise the high-level international jury members for their prominent role in developing and transferring best practices and smart learning systems around the world. We expect that this event will bolster more awareness on the significant role that smart learning plays in the move to transform the emirate as a smart city, while also facilitating information exchange with leading experts in smart learning and IT,” Dr. Al Awar concluded.

The “Smart Learning Best Practice Forum 2014” will be held on October 20 and October 21, 2104 at HBMSU campus. Aside from the ‘Smart Learning Best Practice Award,’ the exciting two-day event will also include a series of interactive workshops, networking breaks, and presentations. The first-of-its-kind forum will also see virtual presentations from participants via internet from all around the world.




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alessandro International unveils the new range of Limited Edition nail colors

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alessandro International unveils the new range of Limited Edition nail colors


495a constant innovator in the beauty industry has unveiled its new generation UV polish, from the Royal Star Collection & the Material Girl Collection. alessandro international with its new formulations, different nail systems, has now become a house hold name when it comes to high quality products.

Inspired by the fashion designers new collections, the Material Girl Limited Edition nail polish collection from alessandro, contains a combination of classic and elegant colours with a twist of unique nail art designs. The “Material Girl” collection is all set to transfer manicure in a fashion statement.

Material Girl Limited Edition Collection, offers classic and elegant colours with a twist of popular nail art trends.

Available in 5 ml, the Material Girl nail polish is priced at AED 27 and the Material Girl Striplac polish available in 8 ml is priced at AED 90.

The Royal Star Limited Edition Collection is the new gold inspired collection from alessandro international.

A must have of the season; the golden or silver colours are becoming a preferred colour choice for any bold and sophisticated woman.

The Royal Star collection is an absolute metallic trend. From the trendy golden rose to a more classical yellow gold, to simmer, sparkle and glitter flakes and can be used in all of the combinations of textures and finishes to makes a perfect collection that can be adapted to any style and personality.

A metallic finish for the trendy and stylish independent women, a more satin and pearly finish for a demur and delicate women, a sparkly – glittery finish for the extravagant and fearless character.

The Royal Star Limited can be found in three different nail systems: nail polish, Lac Sensation (UV nail polish) and coloured gel.

Available in 5 ml, the Material Girl nail polish is priced at AED 37.

alessandro international offers a wide range of collections for different nail systems, from nail polish, Striplac (peel –off UV/LED nail polish) to Lac Sensation (UV nail polish) and colored gel.




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Booming GCC construction sector fuels growing international interest in region’s lighting fixtures market

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Booming GCC construction sector fuels growing international interest in region’s lighting fixtures market


481The GCC’s construction boom is fuelling international interest in the region’s fast-growing lighting market, as country pavilions from the UK and Malaysia headline a strong global presence at the Middle East’s largest trade exhibition for lighting design and technology.

According to market research firm Ventures ME, an estimated US$128.4 billion worth of construction projects are currently underway across the Gulf region this year, ramping up demand for the commercial lighting fixtures sector.

The impressive business opportunities haven’t gone unnoticed by the government-backed UK and Malaysian Pavilions at Light Middle East, which takes place from 3-5 November at the Dubai International Convention and Exhibition Centre.

Supported by the UK Lighting Industry Association, the UK Pavilion is participating at the three-day event for the first time since 2006, with 14 leading lighting manufacturers on board, while the Malaysian Pavilion will feature at least eight top companies.

Peter Hunt, COO of the UK Lighting Industry Association, said: “The Lighting Industry Association (LIA) is proud to be bringing this group of 14 companies to Light Middle East 2014. A survey of our members in 2013 showed a strong interest in the Middle East markets and we now have a waiting list for companies wishing to join the group.

“The LIA recently launched a joint industry and government Lighting Sector Strategy which calls for a greater push for exports. Participating at Light Middle East is a positive step towards that goal.”

Among the leading UK manufacturers showcasing their products at the UK Pavilion are Bri-Tek Technologies; BSS-LED; Danlers; Fern Howard; Illuma; Isotera; Iviti; Kosnic; LED-Flex; Light Emissions; Luxonic; Rasmi; Soraa; and DW Windsor.

Stealing the spotlight will be Light Emissions, which will introduce the world’s first full range of architectural LED video displays to thousands of trade buyers.

Peter Ed, Managing Director of Light Emissions, said: “The Gulf region is, without doubt, the most vibrant economic area in the world today, with vision to build for the long term future. This is why Light Emissions is so excited about engaging with visionaries at Light Middle East that are designing and shaping the Gulf cities of tomorrow.

“Light Emissions’ innovative architectural LED Video displays are a perfect fit for the GCC’s future, and will enhance landmark buildings and spaces for many decades. With prestigious installations already in Saudi Arabia and Abu Dhabi, we have the local experience, and are perfectly positioned to shape the visual future in the Middle East.”

The Malaysian Pavilion at Light Middle East is organised by SME Corp, featuring products and services from Ecotech; Avialite; Extra-Built; Hans Ledlite; LED Vision; P-Plus and Primelux.

Organised by Epoc Messe Frankfurt, Light Middle East is the region’s only exhibition dedicated exclusively to the lighting industry, presenting the latest innovations and advancements of the rapidly evolving sector.

Ahmed Pauwels, CEO of Epoc Messe Frankfurt, said: “Valued at US$2.5 billion in 2013, the GCC lighting market is driven by the ongoing construction boom we are now witnessing across the region.

“As a result, we’ve seen a surge in interest at Light Middle East from leading international lighting manufacturers and suppliers interested in boosting their regional business links. The UK and Malaysian Pavilions underline the show’s widening global footprint.

“Light Middle East offers a highly credible interactive platform for major international players to gain access to and network with thousands of buyers and traders from across the region.”

Light Middle East 2014 is expected to host more than 250 exhibitors from over 25 different countries. Now in its 9th edition, the dedicated lighting industry showcase attracts wide support from industry associations and regional authorities.

Among the leading attractions at this year’s edition will be the Future Zone, an exciting showcase of futuristic products and technology, cutting-edge design and trends from some of the leading international manufacturers and designers.

Training the spotlight on key industry issues will be the two-day Light Middle East Conference from 4-5 November, attracting a large number of leading industry experts, thought leaders and regional specialists.

Light Middle East 2014 will also feature the Light Middle East Awards, designed to celebrate excellence in lighting design. The Awards will recognise some of the region’s leading lighting projects across 12 categories. Nominated entries will be judged by a panel of renowned lighting design experts, with the deadline for entries set for 31st August 2014.

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Visa partners with international ecommerce company Borderfree to enhance Middle East online shopper experience

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Visa partners with international ecommerce company Borderfree to enhance Middle East online shopper experience


4117Visa, one of the largest retail electronic payments networks in the world, today announced a partnership with Borderfree, a market leader in international cross-border ecommerce solutions, to offer customers in the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar, Bahrain and Jordan special promotions from retailers in the United States.

Headquartered in New York City, Borderfree operates a technology and services platform that allows US retailers to transact with customers in more than 100 countries and territories and more than 60 currencies worldwide. Borderfree’s customer portfolio includes some of the world’s most iconic brands, including Bloomingdale’s, Sears, Macy’s, Gilt, Elie Tahari and Neiman Marcus, among others.

Visa’s partnership with Borderfree will commence with an exciting Neiman Marcus promotion which will be rolled out in select markets in the Middle East, including the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain. Visa has partnered with almost 40 banks in the region to exclusively offer cardholders of participating banks duty-free and free international express shipping of goods purchased in excess of US $100 through August 20, 2014.

The promotion also extends to leading fashion retail brand Elie Tahari, whose Spring/Summer 2014 collection offers a modern take on classic silhouettes for women and men, and Gilt, the online retailer that provides instant access to today’s top designer labels at up to 60 percent off. Through August 20, 2014, shoppers will be able to enjoy duty-free and free international shipping on orders of US $100 or more with Elie Tahari and free international shipping with Gilt on orders of US $100 or more.

Karim Beg, Head of Marketing at Visa MENA, said: “Visa is excited to engage with one of the leading ecommerce platforms in the world and offer customers of select banks the opportunity to purchase products from some of the most coveted fashion and retail brands without leaving the comfort of their homes. Visa has been committed to growing its ecommerce footprint in the MENA region and this promotion with top US merchants such as Neiman Marcus, Elie Tahari and Gilt is a fantastic opportunity to reach out to the ever-growing base of online shoppers in the region.”

Michael DeSimone, CEO of Borderfree, said: “The growth of ecommerce has enabled a truly global marketplace and shoppers all over the world expect to be able to buy from the retailers they prefer, regardless where they are based. After the success of a similar partnership with Visa in 2013 to bring exclusive savings to shoppers in Singapore, the Philippines and Thailand, Borderfree is thrilled to work with Visa again to offer exciting promotions to shoppers throughout the MENA region where authentic US brands are in demand.”

Visa is utilising its own marketing channels to spread awareness about this campaign, including Visa Twitter, the highly educative and informative Visa MENA website, Visa MENA Facebook channel and the Visa MENA mobile app. To ensure that cardholders remain vigilant while transacting online, Visa is actively engaged in ecommerce awareness campaigns in the Middle East which highlight Visa’s security standards and processes including tips on protecting oneself from online security fraud and safely transacting when abroad. Further, Visa works closely with all stakeholders to adopt a multi-layered approach and build a reliable, scalable and secure payments landscape.


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