Competition to showcase creativity and talent of local design community with winning entry being auctioned off at FoID gala event
July 19, 2011
The Association of Professional Interior Designers (APID), an organization representing professional interior designers in the Gulf region, has announced the launch of an exciting ‘Product Design’ competition open to members of the design industry and local community including individuals, groups or any design-based firms. The competition is one of the many events that will take place during the inaugural Festival of Interior Design (FoID), which will run in conjunction with INDEX International Design Exhibition 2011 from October 22 to 25, 2011 across Dubai. Deadline for the first phase of the competition, which covers the submission of scaled drawings and rationale via email, will be on September 8, 2011. Meanwhile, the deadline for the second phase, which covers the production and submission of the actual life-size product, will be on October 16, 2011. The best four products will be auctioned off at the FoID Gala Dinner on October 22, 2011, with the proceeds going to a charity (TBA). All product designers including the overall winner will also walk away with the distinction of being recognized by peers from the region’s thriving interior design industry.
The competition requires the submission of a product design that is relevant to the Interior Design industry and fits one of three interior categories, which are: innovative interior finish, interior furniture and accessories. During the judging and evaluation process, the judges will shortlist entries based on form, function and innovation. Further, contestants entering the competition are encouraged to consider the five underlying objectives of FoID during the design process which are: ‘Educate’, to increase awareness of the interior design industry within the general public and among industry professionals; ‘Celebrate’, to give homage and celebrate the significance of the industry in both traditional and modern Arab culture; ‘Encourage’, to promote and discover emerging talent in interior design; ‘Highlight’, to focus on innovation and new design trends in the industry today; and ‘Collaborate’, to promote and strengthen partnerships with similar interior design based groups and associations.
“APID is encouraging members of the local design community to put their thinking caps on, get their creative juices flowing and start coming up with a winning design concept for the first FoID product design competition,” said Farida Kamber Al Awadhi, President, APID. “The competition will allow us to tap into a cross section of designers, firms and groups and showcase their talent to the rest of the region. Winners will not only have the opportunity to have their design auctioned off but will also receive extensive exposure in design publications, the APID and FoID web portals and on social sites including Facebook and Twitter. The competition reflects APID’s aim of giving local designers the chance to demonstrate their talent and their vision alongside internationally renowned design Masters.”
As part of the first round, participants will be asked to submit a detailed drawing and the rationale behind their design concept in PDF format via email. Judges for the competition will then announce the top ten entries on September 15, 2011. The chosen ten will then be asked to produce and create an actual life-size product that will pack to a maximum size of two cubic metres, which needs to be submitted by October 16, 2011. A second round of judging will be made to choose the top four entries. Guests attending the FoID Gala Dinner will be invited to vote for the winning concept. In the event of a tie, a designated ‘reserve guest’ will be asked to vote to break the tie. Winners will be announced with the categories - Platinum, Gold, Silver and Bronze and auctioned off using these designations. The identity of the overall winner will be revealed at the dinner and the winner will receive a certificate, APID membership valid for one year and publicity through the support of APID, FoID, INDEX and industry publications.
“We are looking forward to the entries for the competition, which will allow us a peek at the creativity and design skills of the region’s emerging designers. Winners will not only be awarded with one year free membership to APID but will also gain the opportunity of meeting new contacts and fellow designers, allowing them more opportunities to hone and develop their skills and talents. Rest assured, APID will continue to live up to its commitment of being an association that best represents the interests of interior design professionals in the Middle East region,” concluded Farida Al Awadhi.
According to the organizers, all applicants need to be at least 18 years of age and will be required to submit a PDF version of the scaled drawings of the product design, a rendered drawing of the design and a clear concept design rationale as part of the initial submission. A registration fee of AED 250 will be charged, which can be paid online or in person. APID will then issue a code number to be used on all submitted materials for judging purposes. In addition, all collaborative entries should include the names of all contributors to the entry at the time of application. Only one entry per individual or group will be allowed.




