HTC Desire S, HTC Wildfire S and HTC Incredible S deliver premium style, power and speed

BARCELONA, SPAIN – February 23, 2011 – HTC Corporation, a global leader in mobile innovation and design, unveiled three new versions of its most popular and advanced smartphones – HTC Desire S, HTC Wildfire S and HTC Incredible S.  The new smartphones continue HTC’s commitment to expanding the market for advanced smartphones while providing distinct choices in design, power and value.  Each phone also includes HTC Sense, HTC’s unique customer-focused user experience that puts people at the center by making phones work in a more simple and natural way.

“HTC developed the HTC Sense experience to bring cutting-edge innovation to our customers in simple and natural ways that just make sense - this is what HTC Desire S, HTC Wildfire S and HTC Incredible S represent best,” said Peter Chou, CEO  of HTC Corporation.  “These new phones offer an exhilarating mix of style, innovation and features that extend people’s mobile experience in ways that feel personal and completely original.”

HTC Desire S
As a successor to the popular and award-winning HTC Desire, the new HTC Desire S blends stunning design with power and speed.  Inspired by the HTC Legend smartphone’s aluminium design, the HTC Desire S is sculpted out of a single block of aluminum making it feel solid and natural in your hand.  With Qualcomm’s new 1GHz Snapdragon MSM8255 processor, the HTC Desire S offers snappy performance and power. It offers dual front and back cameras, High-Definition video recording and the 3.7-inch WVGA display presents multimedia content brilliantly.
 
HTC Wildfire S
Building on the popularity of the HTC Wildfire smartphone, the HTC Wildfire S smartphone is an affordable, compact and playful device that packs a powerful smartphone experience. It enables people to maintain and build connections and friendships through popular sites like Facebook, as well as through voice and text messaging. You can instantly tag your friends in photos before posting them on Facebook, or share your latest discoveries from the Android Market at the touch of a button.

HTC Wildfire S is one of HTC’s smallest phones ever – measuring just 10.13cm long and 5.94cm wide – and boasts a distinctive 3.2 inch, HVGA display.

Celebrate your individuality and choose from a wide variety of colors including black, purple and white. The phone’s home screen is fully customizable with your favorite apps, widgets and content, while a 5-megapixel color camera with auto focus, expandable microSD memory and support for a variety of audio and video formats make a great all-around multimedia device that slips easily into any pocket.

HTC Incredible S
The alluring HTC Incredible S smartphone combines cutting-edge design with a premium mobile experience for those who dare to be different. Showing what can be achieved when engineers and designers work together to raise the bar for mobile phone design, the HTC Incredible S smartphone features a stunning, contoured body that highlights the internal hardware components of the device. Capturing and viewing video in crystal clear High-Definition has never been so easy and a bright 4-inch WVGA Super LCD display and stereo surround sound bring a vibrant cinematic experience to the palm of your hand.

HTC Incredible S also takes high quality pictures with its 8-megapixel camera with dual flash, and it easily enables videos, photos and music to be shared from the handset direct to a TV using DLNA technology. Thanks to the HTC Incredible S’s front facing camera and video call functionality, users will constantly be able to chat with their friends face-to-face.

Availability
The HTC Desire S, HTC Wildfire S and HTC Incredible S smartphones, will be broadly available to customers across major European and Asian markets during Q2 2011.

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

HTC raises the bar for mobile social phones with HTC ChaCha and HTC Salsa

BARCELONA, SPAIN – February 22, 2011 – HTC Corporation, a global designer of smartphones, announced two new phones built entirely to be social, combining the simplicity, ease-of-use and depth of HTC Sense with the power and connectivity of Facebook.  As part of an extended portfolio of six new HTC Sense-based devices being unveiled, HTC ChaCha and HTC Salsa feature a dedicated Facebook button for one-touch access to the key functions of the Facebook service that are integrated throughout the HTC Sense experience. 

“HTC has always understood that different people want different things and the new HTC ChaCha and Salsa offer special new ways to experience Facebook on a mobile device,” said Peter Chou, CEO of HTC Corporation. “With more than 500 million active users worldwide, Facebook has become synonymous with the social web and we wanted to create the ultimate socially connected phones with mass market appeal.” 

“We have worked closely with HTC for several years on bringing Facebook to their devices and HTC ChaCha and HTC Salsa are the next stage,” said Henri Moissinac, Head of Mobile Business for Facebook. “HTC has brought Facebook to these two new devices in an innovative way enabling people to connect and share easily whenever they want, wherever they are.”

The Facebook button on HTC ChaCha and HTC Salsa is context-aware, gently pulsing with light whenever there is an opportunity to share content or updates through Facebook. With a single press of the button, you can update your status, upload a photo, share a Website, post what song you are listening to, ‘check in’ to a location and more. For example, you can take a photograph of friends on your phone and upload it instantly to Facebook by simply pressing the button. Or let your friends know what song you’re listening to by pressing the button while listening to music on the phone. The track is automatically identified and shared on Facebook.

The new devices feature Android Gingerbread 2.3.3, the latest version, and use the latest iteration of HTC Sense to integrate Facebook throughout the HTC Sense experience. When you make a phone call, the dialer screen displays your friend’s latest status and photos, and even tells you if their birthday is approaching. The same updates are also displayed when you receive a call from a Facebook friend. You can also use your phone’s existing contacts to help you connect with them on Facebook or personalize your handset further with a number of new, Facebook-branded widgets.

The HTC ChaCha and HTC Salsa smartphones make it simple to stay in touch with your friends using Facebook Chat and Messages on your phone. Your Facebook messages and conversations are integrated within your phone and appear within your text and email inboxes alongside your regular conversations.
 
Stay connected with the smartphone for the Facebook generation – HTC ChaCha
The HTC ChaCha smartphone is designed to provide a seamless, social experience by enabling you to stay in touch with your friends anytime, anywhere. The unique tilt design shapes the display and physical QWERTY keyboard so it is easy to view and comfortable to type. Capture special moments in crisp, High-Definition detail or video chat with your friends using the dual cameras, including a 5-megapixel color camera with auto focus and LED flash and a VGA front-facing camera. The ChaCha smartphone also brings the Internet to your fingertips with a 2.6-inch, 480 x 320 resolution landscape touch screen.

Your Facebook friends never felt closer – HTC Salsa
Boasting the same deep Facebook integration as the HTC ChaCha smartphone, the HTC Salsa smartphone provides a fast, high-performance smartphone experience. Capture the moment in high-resolution stills or video with the 5-megapixel camera and immediately share it with friends on the generous 3.4-inch, 480 x 320 resolution touch display. Upload your photos to Facebook at the touch of a button. For face-to-face conversations on the move, the VGA forward-facing camera enables high-quality video calling.

Availability
The HTC ChaCha and HTC Salsa smartphones will be available to customers across major European and Asian markets during Q2 2011. In the United States, HTC plans to bring this unique user experience to market later this year exclusively with AT&T.

Device Manufacturer of the Year Award Is Industry’s Top Global Honor

BARCELONA, SPAIN – 21 February, 2011 – HTC Corporation, a global designer of smartphones, has been honored last week with the highest industry honor as ‘Device Manufacturer of the Year’ by the GSMA at its Global Mobile Awards ceremony in Barcelona.  The award follows a year of global momentum for HTC, which saw the launch of a large portfolio of industry leading smartphones such as the HTC Desire. HTC was awarded from a list of three finalists that included Apple and Samsung.

“For HTC to be recognized by the industry in this way for the growth and success we have experienced in the last year is truly humbling.  Thousands of people at HTC work tirelessly to create the intuitive and deeply personal smartphone experiences for which we have become known. This award is a measure of their passion and dedication,” said Peter Chou, CEO of HTC Corporation.  “This award also belongs to the tens of millions of customers around the world who enjoy our phones and inspire us each day to create new innovative experiences. To those people, to our partners around the world and to the HTC family, you have my sincere thanks and congratulations.”

The GSMA judges commented, “this company (HTC) has built its market presence from nowhere, with fresh branding and marketing and a strong portfolio of devices across many platforms. In particular, it has proven an exceptionally popular and enduring phone manufacturer. With great communication and good customer service, this is a well-deserved award.”

HTC previously was awarded for the ‘Best Mobile Phone of 2010’ with the HTC Hero.

A committee of judges that include industry analysts and consultants, mobile operators, educators and other industry leaders determines the GSMA Awards.  For more information on the 2011 GSMA Global Mobile awards please visit - http://www.globalmobileawards.com

HTC EVO Shift™ 4G, HTC ThunderBolt™ and HTC Inspire™ 4G bring the power and speed of 4G to people across the U.S.

January 10, 2011– HTC Corporation, a global leader in smartphone innovation and design, this week at the Consumer Electronic Show (CES) unveiled three new 4G smartphones together with three U.S. wireless operators, further solidifying HTC’s position as the leader in 4G. HTC introduced the world’s first 4G smartphone in 2008 and the world’s first 4G Android™ smartphone in 2010. With these three new smartphones joining the HTC EVO™ 4G, HTC’s T-Mobile G2™ and HTC’s T-Mobile MyTouch™4G, HTC’s portfolio of 4G devices in the United States grows to six devices, demonstrating HTC’s ability to deliver advanced phones to support the launch of every major US carrier’s 4G network.

“HTC has always focused on delivering innovations that are inspired by our consumers to delight them in big and small ways. That pioneering spirit continues this week with the start of a new chapter through the introduction of three new 4G smartphones,” said Peter Chou, Chief Executive Officer, HTC Corporation. “HTC offers a diverse portfolio of devices that are designed to not only perform at 4G wireless speeds, but to put each of our customers at the center with the HTC Sense™ experience, which truly brings the power of broadband wireless to life. Whether people are looking for large-screen multi-media, consumer social media, touch or QWERTY 4G devices, HTC has a device that fits their needs.”

HTC Brings 4GSpeed to the People Earlier this week, Sprint and HTC unveiled the new HTC EVO Shift 4G, a 4G phone with a slide-out QWERTY keyboard.  The smash-hit HTC EVO 4G introduced the world to the possibilities of 4G, and with the introduction of the HTC EVO Shift 4G, Sprint and HTC have created the first true portfolio of 4G smartphones in the industry. With a slide-out QWERTY keyboard, compact size, and a price point of $149.99, the HTC EVO Shift 4G is a strong choice for mass-market smartphone users looking to explore the speed of 4G.

Unveiled today, HTC ThunderBolt on Verizon is one of the world’s first LTE smartphones, spearheading Verizon Wireless’ push into the world of 4G. Embedded deeply within the HTC Sense experience is Skype connectivity, allowing people to connect to other Skype users from virtually anywhere, and between mobile devices and from mobile to PC. This connectivity makes HTC ThunderBolt the ultimate device to connect by both voice and video, enabling the more than 100 million active Skype users to connect across networks and devices. With a 4.3 inch screen, front and rear cameras, integrated DLNA support, Qualcomm’s 1GHz Snapdragon™ processor and the latest version of HTC Sense, the HTC ThunderBolt is a cutting edge multimedia powerhouse.

The HTC ThunderBolt delivers the speed of 4G LTE by combining HTC innovation with the power of a Qualcomm LTE chipset solution. “Qualcomm is providing chipsets that can switch seamlessly between 3G and the next generation LTE networks that are coming on line,” said Steve Mollenkopf,Executive Vice President and Group President, Qualcomm. “These multi-mode solutions are catalyzing the creation of advanced new devices – ones that truly unleash the power of mobile broadband and provide consumers a differentiated and unique experience.  Our chipset roadmap enables innovative companies such as HTC to lead the charge, and we are very pleased to work with them.”

Additionally, HTC is joining forces with AT&T to launch one of the first 4G smartphones on AT&T’s HSPA+ network, the HTC Inspire 4G.The HTC Inspire 4G is the first device in the US to enhance the HTC Sense experience with htcsense.com, an online service that extends the HTC Sense experience beyond the handset. This allows people to find a lost phone on a map, send a command to make the phone sound an alert – even while on “silent” mode, and if needed, remotely wipe all of the phone’s data with a single command. Along with 4G HSPA+ connectivity, the HTC Inspire 4G boasts an impressive list of features, including an 8 megapixel camera, Dolby and SRS surround sound, active noise cancellation and a sleek unibody design machined from a single block of aluminum.

The HTC EVO Shift 4G, HTC ThunderBolt and HTC Inspire 4G join the most diverse and exciting lineup of 4G devices on the market, while also strengthening HTC’s leadership in 4G device development and deployment.

Continuing to Build the HTC Brand HTC is continuing to build awareness by kicking off the next phase of its brand building growth with a campaign evolution, which was unveiled for the first time at CES. This campaign focuses on how HTC puts people at the center of everything it does, and the HTC innovations that have been inspired by listening to consumers, and responding to their needs.

“At HTC, our long-standing focus has been to find new ways to make the mobile experience simpler for customers. We don’t believe in innovating for innovation’s sake, but rather to first gain a deep understanding of our customers to ensure that every HTC innovation creates a real customer benefit,” said John Wang, Chief Marketing Officer for HTC Corporation. “This way of thinking about innovation is the inspiration behind the latest evolution of our brand advertising campaign.”
HTC launched its first global brand campaign at the end of 2009, with global brand awareness around 16 percent. Today, in the wake of HTC’s market success and brand campaign, HTC’s brand awareness is reaching 60 percent.

For additional information about HTC and these devices, please visit http://www.htc.com. You can also follow HTC on Twitter (@HTC) or on Facebook.

KINGDOM OF SAUDI ARABIA – December 20, 2010 – HTC Corporation, a global designer of smartphones, has announced yesterday (December 19, 2010) at a press conference in Jeddah, the Saudi Arabian launch of the HTC Desire HDTM and the first Microsoft Windows Phone 7 device, the HTC HD7.

The Android-based HTC Desire HDTM embodies the HTC Sense 2.0 experience and introduces a number of key innovations including a series of free connected services called htcsense.com that enhances people’s mobile experience on HTC phones.  The HTC Desire HDTM brings in new features and high-tech improvements to one of HTC’s most successful ranges of smartphone models.
 
The feature-packed HTC HD7 on the other hand comes with a 4.3 inch WVGA TFT capacitive touch screen, and is also equipped with a 5 mega pixel camera with dual LED flash with auto focus and HD video features. As for data transfer, the device is supported with 802.11 wifi, Bluetooth and an AGPS/GPS system.

Windows Phone 7 was designed to deliver a mobile experience that has the phone working better for people, bringing together the things they care about most and helping them to get things done faster.  Windows Phone 7 breaks the current smartphone convention to help people quickly and easily find and consume data, information and services from the Web and applications. For example, the customizable Start screen with Live Tiles is a personal experience, showing people their own content. The Live Tiles come to life with real-time updates from the Web such as news, appointments or the status of friends. New Live Tiles can be easily created from whatever content a user wants, such as applications, websites and music. Windows Phone 7 devices also come pre-loaded with Microsoft Office Mobile, One Note Mobile and SharePoint.

Mohamed Kais Zribi, Regional Manager of HTC Middle East and North Africa, said: “Customers in Saudi Arabia have been eagerly awaiting the launch of these new models. As far as the HTC Desire HD is concerned, I am confident that they will fully appreciate the new features and applications that we have introduced, especially its more engaging, intuitive, user-friendly design. We have likewise retained the attention-grabbing features of the phone, taking advantage of the powerful Android platform and the latest version of HTC Sense2.0, which has become a major hit among smartphone users.”

“As for the HTC HD7, this will be a whole new mobile experience for users thanks to Windows Phone 7. The HD7 is packed with features that will excite and engage users, who will also hugely benefit from the level of customization that the phone offers, which is designed to help users find and use the features optimally and easily,” he added. 

Neeraj Seth, MENA Marketing Manager, HTC Middle East & North Africa, said, “The Saudi market has always been extremely receptive to HTC products which makes the Kingdom vital to our market consolidation plans in the region. We believe that the feature-rich HTC Desire and HD7 will particularly appeal to the country’s young, tech savvy population, and accordingly HTC plans to market these phones very innovatively to this segment.”          

“HTC has major plans for the KSA market, given its strategic importance to our overall scheme of things in the region. Over the coming period, we will be making significant investments on branding and promotion-related initiatives to create greater visibility for our brand and further build on our ‘connect’ with our growing customer base in the Kingdom,” Kais concluded.

Neeraj Seth

DUBAI, UAE – December 7, 2010 – HTC Corporation, a global leader in mobile phone innovation and design, has announced that it has recently appointed Neeraj Seth as MENA Marketing Manager. Seth will oversee the implementation of HTC’s marketing strategies in the MENA region with the ultimate aim of further enhancing consumer experience with the HTC brand across all market segments. He will also be focused on building his team and adding greater localization to the brand, while also striving to enhance HTC’s image and its retail, online and one-to-one experience to give a better HTC smartphone feel to consumers.

Seth brings his extensive experience in the MENA market to HTC, having previously served as Marketing Manager-Mobile Phones for MEA, including Levant and Pakistan, at Samsung, where he was in charge of the region’s entire Mobile MARCOM Strategy, product launches, execution, retail space management and brand-related MEA wide strategy.

“Mr. Neeraj Seth’s vast experience in successfully marketing high-profile brands will be crucial as HTC gradually steps up its marketing campaign in the region. Moreover, his appointment is evidence of HTC’s long-term commitment to the MENA region as a key growth destination,” said Nikitas Glykas, Regional Director of HTC South Eastern Europe and the Middle East.

“HTC is the most dynamic smartphone brand in the region with its ability to deliver new models and introduce groundbreaking smartphone functionalities in the market. It is therefore a great honor to be part of the HTC organization and to contribute to its continuing success as a premium smartphone brand. Our main objective right now is to further boost awareness of the HTC brand, aggressively enhance market share and to continue to expand the coverage of our marketing campaigns across the region,” added Seth.

Seth’s knowledge and expertise in designing various servicing and product-related marketing campaigns has also been reinforced through his past experiences as Assistant Marketing Manager (MEA) at JVC, and Manager-Client Servicing at Rediff.com. Seth, who also has three years of residential experience in the Egyptian market in communication consulting, holds two Master’s degrees in Management.

Top-selling models such as HTC HD2, HD mini, Desire, Legend, Tattoo, Touch Pro2, Touch Diamond2 and Smart included in promotions

October 21, 2010

HTC Corporation, a global designer of smartphones, has announced that its participation in GITEX Shopper 2010, being held at the Airport Expo Dubai, will be underlined by exciting value-added promotions and attractive bundle offers on many of the company’s latest cutting edge smartphones.

HTC promotions at GITEX Shopper include:
• Buy one HTC HD2 and get a HTC Smart free, along with four games and a 2GB micro SD card
• HTC HD mini reduced from AED 2,299 to AED 1,799, with free EA games
• A free 4GB micro SD card with HTC Desire
• HTC Legend reduced from AED 2,199 to AED 1,999 with a free 2GB micro SD card, a screen protector and leather pouch
• HTC Smart reduced from AED 899 to AED 799
• HTC Touch Pro2 reduced from AED 2,779 to AED 2,299 with a free desktop cradle, TV out cable and a stylus
• Five free covers, a screen protector and a battery with every purchase of HTC Tattoo for AED 999
• A free flip case and battery with the HTC Touch Diamond2
• A free stylus and battery with the HTC Touch 3G.          

Mohamed Kais Zribi, Regional Manager of HTC Middle East and North Africa, said: “The promotions and value-added offers we present at GITEX Shopper each year are our way of expressing gratitude to our growing customer base that have made HTC a leading smartphone brand. GITEX Shopper is now an integral part of our marketing strategy as the event serves as an ideal platform for us to share our latest innovations with our target markets in a personal way and receive their feedback. We are confident that no visitor to our stand at GITEX Shopper will be disappointed, as we have something to offer everyone, which broadly reflects our product strategy as well.”

HTC Desire HDTM and HTC Desire ZTM offer more engaging interface and enhanced HD-quality display; features HTCSense.com, a series of new connected HTC services

HTC-Desire-Z

UAE – September 21, 2010 – HTC Corporation, a global designer of smartphones, has announced today (September 21, 2010) at a press conference, the Middle East launch of the HTC Desire HDTM and the HTC Desire ZTM, bringing new features and high-tech improvements to one of HTC’s most successful ranges of smartphone models. The Android-based HTC Desire HDTM and HTC Desire ZTM   embody the HTC Sense experience and introduce a number of key innovations including a series of free connected services called htcsense.com that enhances people’s mobile experience on HTC phones. 
 
Mohamed Kais Zribi, Regional Manager of HTC Middle East and North Africa, said: “Customers have been eagerly awaiting the launch of these new models following the huge success of HTC Desire. I am sure that they will be fully satisfied with the new features and applications that we have introduced in the HTC Desire HD and HTC Desire Z, especially in view of the new models’ more engaging, intuitive, user-friendly design. We have likewise retained the attention-grabbing features of the phones taking advantage of the powerful Android platform and the latest version of HTC Sense, which has become a major hit among smartphone users.”

“We hope that the HTC Desire HD and HTC Desire Z will grab an even greater number of loyal customers on account of the growing popularity and importance of smartphones in the region,” Kais added.

New HTC Sense
The new HTC Sense experience offers a variety of enhancements that improve how people capture, create, share and access multimedia content. With a newly created camera experience, people can record HD videos or capture and edit images with a variety of fun camera effects. With HTC Location, a new differentiated online mapping experience, people have instant, on-demand mapping without download delays or mobile roaming charges.

HTC Sense includes a new integrated online e-reading experience utilizing a new e-book store powered by Koboand a new, mobile optimized e-reader that includes the ability to highlight, annotate and quickly search for definitions or translate unfamiliar terms.    

HTCSense.com
With the new HTCSense.com service, people can simply manage their mobile phone experience from their HTC phone or personal computer.  For example, people can easily locate a missing phone by triggering the handset to emit a loud whistle or to flag its location on a map. If the phone’s been lost or stolen, users can remotely lock the phone, forward calls and texts to another phone, send the phone a message to arrange its return or even remotely wipe all personal data from it.  HTCSense.com makes it easy to setup a new HTC phone or access archived mobile content such as contacts, text messages and call history from a PC browser. People can also customize their phones with exclusive HTC content like wallpapers, HTC scenes, sounds or plug-ins.

HTC Desire HD
HTC Desire HD showcases outstanding multimedia content with its bright 4.3” LCD display and Dolby/SRS sound and is the first to be powered by the new 1GHz Qualcomm 8255 Snapdragon processor. The HTC Desire HD enables 720p HD video recording and includes an 8-megapixel camera with dual-flash.  Building on the unibody heritage of the HTC Legend, the HTC Desire HD is sculpted from a block of solid aluminum and exudes the air of quality and strength that HTC has come to be known.  It also includes HTC’s new Fast Boot functionality that enables people to quickly make a call or check emails by shortening the time needed to complete the power-up sequence.

HTC Desire Z
For people constantly on the go, HTC Desire Z makes it quick and easy to stay connected with friends on Facebook and Twitter or with colleagues and customers at work. HTC Desire Z features a unique ‘pop hinge’ that pops open to reveal a QWERTY keyboard for fast, convenient typing. HTC Desire Z’s keyboard also includes a variety of keyboard shortcuts and two customizable keys for providing instant access to common functions without the need to open menus.  HTC Desire Z also includes 720p HD video recording and a 5-megapixel camera with automatic flash. It is first phone to utilize the new 800MHz Qualcomm 7230 processor for improved performance and battery life and also includes HTC’s new Fast Boot functionality.

Earlier this year, HTC launched a series of models in the Middle East including the HTC Desire; HTC Legend, an Android-powered smartphone that also incorporates an enhanced HTC Sense experience; HTC Smart, a smartphone that offers easy-to-use widgets, browsing and connectivity at an affordable price; HTC HD2, the first Windows phone with HTC Sense; HTC HD mini, an HTC Sense-based Windows Phone focused on delivering the popular experience of the HTC HD2 in a more compact design; and HTC Tattoo, an Android-based phone that brings broad personalisation to the masses.  
 

HTC Touch Pro2 and HD2 among phones that subscribers can choose as part of highly attractive package    

HTC HD2

UAE – August 8, 2010 – HTC Corporation, a global designer of smartphones, has announced that it has tied up with telecommunications service provider du for the new Smart Business Plan that du has introduced for subscribers in the UAE.

According to the terms of the new plan, business customers under the Smart Business Plan will enjoy features such as unlimited internet and email bundles, national and international minutes and more, starting from as low as AED 350 per month. Also, business customers can now enjoy one unified and attractive rate of AED 1 per 50KB for data usage outside the UAE, anytime, anywhere.

Subscribers opting for the Smart Business Plan at AED 350 can avail of the Touch Pro2 handset with a one-time upfront payment of just AED 999 and the HD2 for just AED 1,399.

“This latest plan introduced by du leverages the distinct advantages of Windows 6.5 phones which offer features such as HSDPA, WiFi and Bluetooth, among others. Evidently the plan is designed to deliver maximum value for money to the subscribers and HTC is enthusiastic about teaming up with du for this attractive promotion. The two HTC phones that are part of the Smart Business Plan have already made its mark in the regional markets and are among our most popular phones,” said Nikitas Glykas, Regional Director of HTC South Eastern Europe and the Middle East.

Integrating innovative simplicity with unique style and an intuitive interface, the HTC Touch Pro2 balances function, form and cutting-edge technology to personalise the communication and mobile Internet experience. The device leverages voice in a new way to create one of the most sophisticated communication experiences found on a mobile phone, with the incorporation of HTC’s Straight Talk technology that delivers an integrated email, voice and speakerphone experience. Users can transition seamlessly from email to single or multi-party conference calls and turn any location into a conference room.

“We are delighted to be collaborating with HTC, which is a highly respected smart phone provider, and we look forward to a successful partnership with them.  The HTC smart phones are already hugely popular in the region, and by coupling all the benefits of du’s excellent value Smart Business Plan with these cutting edge handsets, we are able to provide our business customers with one of the most unique and competitive business mobile offerings in the market,” commented Farid Faraidooni, Chief Commercial Officer, du.

Other features of the Touch Pro2 include HTC’s latest TouchFLO 3D interface, Push Internet technology, and HTC’s people-centric communication approach that provides a single contact view that displays the individual conversation history of contacts regardless of whether voice, text or email were used.   
 
The HTC HD2 on the other hand is the first Windows phone with HTC Sense, a customer experience focused on putting people at the centre by making their phones work in a more simple, natural and personal way. With its industry-leading, high-resolution, 4.3-inch capacitive touch display, the ultra thin HTC HD2 delivers more visible content in a sharper, brighter and richer way.

As a new Windows phone, the HTC HD2 showcases the powerful messaging, browsing and productivity capabilities delivered by Windows Mobile® 6.5. Offering a best-in-class email experience complete with the ability to synchronise with Microsoft Exchange, users will have the ability to check and manage multiple email accounts. Microsoft’s new My Phone service enables users to automatically back up and sync photos, music, contacts and text messages for free from the HD2 to the web.

For more information about the Smart Business Plan, customers may call 800 188, visit any du or axiom shop or log on to www.du.ae.

DUBAI, UAE – June 14, 2010 – HTC Corporation, a global designer of smartphones, has announced the recent appointment of Geetika Gupta as the company’s new Regional Marketing Manager. Gupta’s key responsibilities in her new role include planning and developing the marketing strategy for the MENA region, planning and implementing the regional marketing plan and initiatives across direct and indirect channels, building relationships with local distribution and retail partners and operators to develop joint cooperative marketing plans, in addition to other branding and marketing related tasks. Gupta was previously HTC’s Brand and Retail Manager. 

Commenting on the appointment, Nikitas Glykas, Regional Director of HTC South Eastern Europe and the Middle East, said: “We believe that Ms. Gutpa’s domain expertise and vast experience will significantly help HTC consolidate its presence in the Middle East and North African markets. A fast-growing brand like HTC requires the contributions of young and dynamic marketing managers like her and I wish her success in her new role.”

Prior to joining HTC in 2007, Geetika Gupta – who is a MBA gold medalist from one of India’s premier business schools - worked as Product Marketing Executive at Sony Gulf FZE, Dubai.