Dr. Khater Massaad recognised for leading RAK Ceramics to become the world’s largest ceramic tiles & bathware manufacturing company
October 13, 2011
The 8th Annual International Business Awards 2011 has bestowed an Honorary Stevie Award to Dr. Khater Massaad for his achievements as the visionary CEO behind the success of RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company. The International Business Awards 2011, more widely known as the Stevie Awards, was held on Tuesday (October 11, 2011) at the Emirates Palace in Abu Dhabi under the patronage of H.E. Sheikha Lubna Al Qassimi, UAE Minister for Foreign Trade.
As CEO of RAK Ceramics, Dr. Massaad has led and guided the company to become a USD 1 billion global conglomerate and the world’s largest ceramic tiles manufacturer in less than two decades. Dr. Massaad, who holds a Ph.D in Geophysics from the University of Lausanne, Switzerland and an M.Sc in Mathematics, implemented a global expansion and rapid diversification strategy that allowed RAK Ceramics to expand its presence to more than 150 countries.
Commenting on the award, Dr. Massaad said: “The Stevie Award is one of the most prestigious in the global business community. This distinction is therefore a great honour not just for me but for the entire RAK Ceramics organisation. RAK Ceramics has always been about exceeding expectations and pursuing excellence as manifested by the world-class products and designs that have been introduced by the company over the years. The Stevie Award will certainly serve as an inspiration for us to move forward with the same vigour and energy to further strengthen RAK Ceramics’ position as a global leader in the ceramic tile industry.”
The Stevie Awards is the only international, independent, all-encompassing business awards. It has been established to honour the achievements and positive contributions of organizations and working people worldwide.
RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45×45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.