Company concludes Facebook competition in a high note

Release Date: 28th April 2010 

Jumping atop Burj Khalifa, changing their names to Jacky’s and a lot more creative and innovative ideas were among the things people would do to win an Apple iPad for free but an artistic video executing what the participant would actually do to be the new owner of the iPad has bested the rest and was hailed the winner of the first Facebook competition of Jacky’s Electronics. 

Glenn Roxas, a graphic designer, took a creative 1-minute video of himself to let everyone know about Jacky’s iPad competition by going around Dubai Superman-style, walking on the middle of Sheikh Zayed Road, and socialising with other nationalities.

“I shot the video one half day and I wasn’t really expecting to win. Thank you Jacky’s for holding the competition and I can’t wait to use my new iPad in rolling out my creative ideas,” said Roxas.

Close to 600 comments, videos and pictures were entered onto Jacky’s Facebook fan page – www.facebook.com/jackysuae, for the contest dubbed as ‘What would you do to win an iPad at Jacky’s?’ from 18th to 25th April 2010. After much deliberation, the judging team at Jacky’s chose Roxas as the best entry, which showed uniqueness and real creativity.

“Social networking sites such as Facebook are important tools for us to interact and engage with our customers. We, at Jacky’s, have always aim to provide our customers with updated information whether it’s on products, promotions or industry news in the UAE. This competition allowed us to not only reward our loyal customers with an iPad, but also know their feedbacks as well,” said Ashish Panjabi, Chief Operating Officer, Jacky’s Electronics.

“Right from the time we announced this competition, we’ve been inundated with feedback from potential winners on all the whacky and crazy things they would do for an iPad.  With the craze for this product being unrivalled to anything else we’ve seen in a while, it was only natural we decided to have a contest based around this,” he added.

Second runner-up 15-year old Dana Salim received an iPod Touch, while third runner-up Nicoli Malabonga, 17-year old, got an iPod Nano. An awarding ceremony was held at Jacky’s Electronics outlet in The Dubai Mall where radio DJs Catboy and Geordiebird from Dubai 92FM handed over the prizes to the winners. Geordiebird also sung few karaoke songs to get herself an iPad while five shoppers also received iPod shuffles during the on-the-spot competition.

Twitter, fuelled by smartphones and online bursts of 140 characters, soared to lofty heights over the past year Read the full story

It’s a move that anyone in the business could have foreseen.  Announced last month in the United States, the multi-year strategic partnership between the Nielsen Company and Facebook has the potential to change the MENA marketing industry in unprecedented ways.

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Widescreen capture is perfect for uploading and sharing videos; be a star on Facebook and YouTube

Widescreen technology is everywhere these days, built into virtually every new notebook, desktop monitor and flat-panel TV,1 and Microsoft Hardware sets a new standard for webcams with LifeCam Cinema, the first consumer webcam on the PC to offer widescreen video with a native 720p sensor.2 The timing couldn’t be better, with more and more people going online to share videos with friends and family; Read the full story

The Facebook Lite service is presently being tested in India, with plans to deploy it in Russia and China, the company has told TechCrunch.

London: Facebook is preparing a service called Facebook Lite - but it is not, as some have inferred, a clone of Twitter, the service that Facebook tried to buy last year. Instead, it’s precisely what it says: Read the full story

Retail Company now on Twitter and Facebook

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Twitter workshops have “come to Dubai.” Whilst some people may make fun of the fact that we are now attending Twitter Workshops, the question that arises is are these workshops really helpful or just another way for social media guru’s to make a bit more money out of us. Although most of us have heard about Twitter and quite a few of us our twittering, it certainly hasn’t take off to the extent that Facebook has, then again, twittering is a relatively new concept. So, what did the latest Twitter Workshop have to say? The workshop was a general overview of Twitter; what it is, why use it, how to use it as well as a few case samples. For someone like myself who has never twittered before it was hard to really see the difference between updating my status on Facebook and tweeting. The internet on the other hand opened my eyes to Twitter in just 15 minutes, compared to the 3 hour Twitter Workshop. In terms of business, it would seem that Twitter can be of added value. Even today an article showed how Korean-style taco vendors in LA are tweeting their ‘special of the day’ as a way to entice customers and highlight their dish of the day. Informing customers about special offers, additional benefits and promotions seems like good logical sense but if done too often it is quite simply seen as spam, just more marketing ploys. In terms of the success of the Twitter Workshop, it was vague. Information about twitter on the web and on blogs is far more effective. In addition, Twitter can help raise awareness about the fact that a young women is in urgent need of blood, it can inform us that there is a traffic accident and remind us that the 80% sale at our favourite clothes store starts on Saturday.  As a means of sales though twitter takes the stand that direct hard core selling is a big No No. Yet, all of this and more information can be found by just going online and doing a few searches.  So, if you don’t know anything about Twitter and are considering paying several or mega bucks to attend a twitter course or workshop, think twice and see what you can find online first, it could save you a lot of time and money.

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Facebook has once again shown its continuing popularity as another world leader jumped on the bandwagon. Just weeks ago, Sheikh Mohammed Bin Rashid, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai created a Facebook Page, whereby friends and family and even the public can write on his wall, view old and recent photos of him as well as find out more about his interests and hobbies. His Highness is one of many political leaders who are now using Facebook as a means of communicating with the public. 

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(THE TELEGRAPH) Facebook has confirmed it has sold a 1.96per cent stake in the social network for $200 million to a Russian internet firm, valuing the social network at $10 billion. The acquisition follows much debate over Facebook’s true valuation. In October 2007, Microsoft paid $240 million for a 1.6per cent stake in Facebook that valued the social networking site at $15bn. Russian firm Digital Sky Technologies (DST) also said that it is planning buy at least $100m of Facebook common stock from existing common stockholders.

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