Tag Archive | "experience"

Samsung Revolutionizes the Viewing Experience With Innovative New SUHD TV

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Samsung Revolutionizes the Viewing Experience With Innovative New SUHD TV


494Samsung Electronics Co., Ltd. the leader in Home Entertainment for nine consecutive years, unveiled an extensive lineup of SUHD TVs – setting a new standard in premium UHD content and elevating the viewing experience to new levels.

The innovative SUHD TV celebrates a major milestone in the UHD era. It surpasses the limitations of previous displays, delivering superior picture quality with stunning contrast, striking brightness and spectacular color.

Additionally, Samsung’s SUHD TVs have a number of new and exciting features–its SUHD re-mastering engine delivers an unrivaled viewing experience; its stylish curved design provides viewers with a more immersive viewing experience; and its Smart TV functions are now powered by Tizen, giving viewers easy access to their favorite content.

“Our innovative heritage and spirit continue to push the boundaries of the home entertainment experience to new possibilities,” said HS Kim, president of the visual display business at Samsung Electronics. “Regardless of the content source, Samsung provides the leading picture in the industry and will continue to do so with our SUHD TVs. Consumers can trust that we are more committed than ever to consistently deliver a superior home entertainment experience for years to come.”

Introducing Unmatched Picture Quality

Utilizing Samsung’s proprietary, eco-friendly nano-crystal technology and intelligent SUHD re-mastering picture quality engine, Samsung SUHD TVs demonstrate groundbreaking advances in contrast, brightness, color reproduction, and detail to deliver an overall superior picture quality experience.

SUHD TV’s nano-crystal semiconductor transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today. This technology produces a wide range of more accurate colors, providing viewers with 64 times more color expression than conventional TVs.

The SUHD re-mastering engine automatically analyzes the brightness of images to minimize additional power consumption while expressing ultimate contrast levels, producing images with much darker blacks and an elevated brightness up to 2.5 times brighter than conventional TVs. and twice the color adjustment points for the most accurate color display.

By collaborating with the leading Hollywood studio 20th Century Fox, Samsung has been able to optimize content to meet premium quality SUHD standards. This allows for consumers to have an unrivaled UHD viewing experience.

Most recently, Samsung partnered with the Fox Innovation Lab to re-master multiple scenes from its critically acclaimed film, Exodus, specifically for the SUHD TV. The result was spectacular – generating more vivid colors and lifelike scenes.

Furthermore, Samsung’s SUHD TVs use environmentally friendly technology to deliver best-in-class energy efficiency and reliability.

Sophisticated And Improved Curved Designs

When Samsung introduced the curved form-factor in 2013, it dramatically enhanced the home entertainment experience for consumers. Taking cues from contemporary art and architecture, Samsung’s were designed and enhanced with many modern and minimalist highlights.

Samsung SUHD TV JS9500 will feature Samsung’s Chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the TV look like a piece of art when mounted on the wall.

SUHD TV JS9000 model has a soft, textured Shirring design on the back, ensuring the TV maintains its stylish edge from any angle.

New Smart TV Redefines the Future Entertainment Experience

New for 2015, all of Samsung’s Smart TVs, including the new SUHD TV, will be powered by Tizen, an open-source platform that supports the web standard for TV app development. Thanks to Tizen, Samsung’s new Smart TV platform not only has a bevy of new features, but it also allows consumers intuitive access, a more integrated entertainment experience, and more choices for content than ever before.

The new user interface for Samsung’s Smart Hub is more responsive and playful, allowing users easier access to the content they want. It is simplified to just one screen, displaying your most recent content and tailored content recommendations for even more entertainment options.

With Quick Connect, Samsung Smart TVs automatically recognize Samsung smartphones once paired via BLE (Bluetooth Low Energy) technology. Consumers can share video content from their Samsung smart phone to their Smart TV with the press of a button. Also, users can watch TV through their mobile devices without any apps or complicated pre-settings.

Consumers will be able to view UHD movies and TV shows from providers such as Amazon, Comcast, DIRECTV and M-GO. In addition, Samsung has enabled a new UHD movie download service utilizing its existing UHD Video Pack in partnership with M-GO, a premium TVOD service and joint venture between Technicolor and DreamWorks Animation. This download service which uses the SCSA (Secure Content Storage Association) standards. In 2015, this service will offer the highest quality content for both Samsung SUHD and UHD TVs.

Samsung Sports Live allows users to watch live games while simultaneously checking team and player stats on the same screen. Samsung has also partnered with global games companies for a large and varied games catalogue.

Samsung introduces its very own Milk Video platform allowing consumers to discover, collect, and share all of the web’s best videos seamlessly. Milk Video curates the most popular and interesting video clips from websites, and video giving consumers access to premium content from a fast-growing list of almost 50 content partners.

Samsung Smart TV owners can wake-up a bit easier with Briefing on TV. Samsung Smart TVs now act as an alarm, and sync up with Samsung mobile devices, to turn on and display important items such as the time, weather and your schedule with a large screen for the day.

Samsung’s platform powered by Tizen allows Samsung Smart TVs to become part of a much larger content ecosystem, allowing easy collaboration with a number of partners for ultimate flexibility and unparalleled access.

Tizen’s compatibility with other devices establishes Samsung’s Smart TVs as the control center of any Smart Home. Samsung’s new Smart TV with Tizen sets the standard for future Smart TVs, redefining the entertainment experience.

Samsung will offer three new series of SUHD TVs – JS9500, JS9000 and JS8500 – in nine screen sizes from 48” to 88”, so consumers are able to purchase not only the best possible picture, but a TV that best fits their needs.

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Panasonic’s high-performance trimmers offer a smoother precise shaving experience

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Panasonic’s high-performance trimmers offer a smoother precise shaving experience


470The United Electronics Company “eXtra” today announced the opening of Apple’s first new generation stores in the Kingdom of Saudi Arabia. The Apple outlets will be located in eXtra’s shops in Riyadh and Al Khobar. The Apple store openings follow successful three-year collaboration between the two companies.

Apple will continue to provide the Kingdom with products and solutions along with expert guidance from staff. A wide range of Apple accessories will be available at eXtra’s outlets in Riyadh (Alworood) and Al Khobar (Al Rakka).

Mr. Karim Dahbi, CEO United Electronics Company, eXtra, commented:

“Our Apple stores will provide customers with a first class shopping experience and a complete range of products. Expert advice will be available for customers who want to learn more about products such as the iPad Air and MacBook Pro. Customers will be able to interact with products by testing them in-store, exploring the basics and learning new skills from our knowledgeable team.”

Mr. Dahbi continued:

“The Apple outlets will enable our customers to discover more about Apple products and their unique features. The available range will include the iPhone, iPad, as well as the full range of Apple desktops and notebooks, which are pioneering creativity and excellence in modern technology and support. Customers will have the opportunity to learn why Macs provide the perfect solution for creating projects at home, such as producing music or high-quality films and movies, as well as for developing professional websites. They will also experience first-hand why Apple’s devices are the best solution for communicating with family and friends, whether through blogs, social media or photo-book development.”





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Land Rover reveals $1million space flight experience

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Land Rover reveals $1million space flight experience


4135Piracy, terrorism and criminal activities originating in Somalia can only be addressed by creating a climate of security, engagement and empowerment that will encourage home grown businesses, international investment and alternative employment for Somalia’s young people.

That’s one of the key conclusions of the second high level meeting of public and private sector experts on Somalia brought together by DP World and knowledge partner the Institute for Near East and Gulf Military Analysis (INEGMA) in Dubai under the theme ‘Public-Private Partnership (PPP) Opportunities, Communities’ Engagement and Soft Diplomacy’. The expert panel was the second in a series that form part of DP World’s ongoing counter piracy efforts and Somalia capacity building.

The panel was attended by around 50 government representatives, industry experts, academics and Somali youth, including H.E. Abdighani Abdi Jama, State Minister of Presidency, Jubbaland, H.E. Prof. Ali Mohamed Gedi, Former Prime Minister, Federal Republic of Somalia, H.E. Ambassador Mahash Saeed Alhameli, Director of International Security Cooperation Department, UAE Ministry of Foreign Affairs, and DP World Group CEO Mohammed Sharaf.

A white paper following the discussion was released today in the run up to the fourth public-private Counter-Piracy Conference to be held in Dubai later this month under the theme ‘Securing State Recovery: Sustaining Momentum at Sea, Confronting Instability on Land’.

The paper highlights the pivotal role of public-private partnerships (PPP) and community engagement in countering instability, attracting investment and creating a sense of solidarity and belonging among Somali nationals.

DP World Group CEO Mohammed Sharaf said:

“Public-private partnerships are a way to develop economies and infrastructure. We have experience of PPP agreements around the world, particularly where governments are often seeking expertise as much as they are pursuing foreign direct investment.

“The question of who delivers such major projects was in large part answered by the presence in the panel discussion of Somalis of all ages and from all walks of life and their willingness to be involved in an initiative which aims to help Somalia move beyond piracy permanently and become once again a vibrant economy, an engaged community and a safe place to live and work.”

INEGMA Director of Research and Consultancy Dr. Theodore Karasik said:

“Creating hope in Somali societies will encourage communities to implement change and soft power that develops cooperation strategies between public and private stakeholders as alternatives to a military or coercive approach. Emphasising the role of local cultures and policies is crucial in promoting national security and boosting the economic sector.

“At the same time, measures such as Communication for Development (C4D) – a communication tool and process for sustainable democratic development – have emerged as drivers for the delivery of aid programmes involving social media campaigns which could impact the recruitment of young people into piracy.”

The white paper also highlights the importance of youth and gender engagement to promote community dialogue. Some 70 per cent of Somalia’s population is below the age of 30 and while there are no laws that limit women’s political participation, employment or education, the panel commented they remain marginalised in society despite steps to reinforce democracy and state-building processes in the country.

The paper also recommended that there was a need to view Somali issues with a wider perspective and as a nation state, taking into account all its smaller and scattered communities. The previous emphasis on local politics and rivalries highlighted the limitations in the effectiveness of PPP programmes.



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Saudi Enterprises Need a Strong Wi-Fi Foundation to Improve Mobile App Experience and Support Increased Usage of Smartphones and Tablets in the Workplace

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Saudi Enterprises Need a Strong Wi-Fi Foundation to Improve Mobile App Experience and Support Increased Usage of Smartphones and Tablets in the Workplace


494Smartphones and tablets have become an integral part of our lives. With smartphone penetration exceeding 60 percent, Saudi Arabia ranks high in global reports of smart device usage. According to a recent Aruba study, #GenMobile - an emerging population marked by their preference for all things mobile—would give up coffee and eating out before their mobile devices. In Saudi, 82% of respondents surveyed by Aruba own three or more connected devices and they also display the second highest ownership of tablets (31%).

Our addiction to smartphones and tablets extends to the workplace. Tucked away in bags and pockets, these devices are the first to connect to company Wi-Fi networks when employees and guests walk on site. Unlike desktop and even laptop computers, we don’t have to be stationary to use work applications on our smartphones and tablets.

Instead of a desk phone, #GenMobile communicates using apps such as Microsoft Lync, FaceTime, Hangouts, WebEx and GoToMeeting, which establish peer-to-peer voice and video flows. And as soon as the Wi-Fi network is in range, the Photos app on almost every iPhone automatically synchronizes to iCloud. Then there‘s the YouTube effect—streams of video content have become a core part of everyone’s Internet experience on all devices.

Collaboration with mobile apps requires a WLAN smart enough to know Lync from YouTube—and treat that traffic accordingly. With a little upfront planning and some smart technology, IT can dramatically improve the quality of users’ mobile app experience on workplace Wi-Fi networks.

Nawar Hasan, Technical Manager for Middle East and Turkey at Aruba Networks lists some essential Wi-Fi services, which provide a smartphone and tablet experience that #GenMobile can trust:

Push Wi-Fi everywhere: Wi-Fi coverage must extend pervasively to all parts of a campus, with uniformly good signal levels. RF management techniques should be employed to maximize coverage and network capacity, while avoiding interference. To achieve 100 percent coverage in all areas, the WLAN should be designed with a minimum RF signal (RSSI) level of -67 dBm, signal-to-noise ratio (SNR) of 25 dB and co-channel separation of 20 dB.

Increase Wi-Fi Capacity with a stable 802.11ac Wi-Fi foundation: Wi-Fi coverage must be able to handle multiple devices per user and extend to hallways, corners, elevators and even outdoors. Products supporting the 802.11ac gigabit Wi-Fi network standard are now available for indoor and outdoor installation at a price point close to 802.11n. 802.11ac access points (APs) turbocharge mobile apps by expanding the available bandwidth and the number of devices that an individual AP can serve simultaneously. 802.11ac provides four to six times higher speeds than 802.11n, allowing devices to transmit faster and free up the shared channel for someone else to use. 802.11ac access points (APs) are ideal for high-density areas; IT can redirect older 802.11n APs to lower density areas to ensure complete coverage.

Deliver a reliable unified communication experience: Voice and video traffic must have priority handling to ensure that collaboration apps such as Skype, Lync and Hangouts operate reliably. In order to prioritize delay-sensitive unified communication traffic on the Wi-Fi network, IT needs to know it’s there. Integrating the Wi-Fi network with unified communication servers like Microsoft Lync lets IT accurately fingerprint voice and video sessions and gain the visibility they need to prioritize delay-sensitive unified communication traffic that would have otherwise gone unnoticed. With this integration, unified communication sessions to and from personal devices can now be routed inside the firewall, thereby eliminating the latency of a VPN connection.

Wireless screen mirroring: Smartphones and tablets support wireless screen-sharing protocols such as Apple AirPlay or DLNA technology, which require special handling on workplace Wi-Fi networks.Screen-sharing must be bridged across network segments because personal and guest devices are often on different VLANs than networkconnected screens, projectors and media devices like Apple TV or Chromecast. IT must also be able to limit wireless screen-sharing based on a user’s role. For example, in a classroom, this will prevent students from taking over a teacher’s screen.

Wireless printing: Wi-Fi networks need special provisions to support Apple AirPrint technology that allows iPhone and iPad users to locate and send print jobs to networked printers, which are often wired and on a separate VLAN than user devices. So, much like the AirPlay technology, AirPrint traffic has to be bridged across network segments. In addition to bridging print traffic, the Wi-Fi network should also leverage user location to ensure users are shown only the closest printer.

App sign-on: Wi-Fi networks can play a part in minimizing the manual entry required on small smartphone and tablet keyboards. Users typically login to the Wi-Fi network with the same username and password they use for accessing web apps like Box and Salesforce.com. Your Wi-Fi network should support SAML and pre-register users with Identity Providers upon successful authentication. The Wi-Fi network can then act as the proxy to provide user credentials to web applications, eliminating the need for Wi-Fi authenticated users to repeat the frustrating username-password authentication process on their small browser screens.

Regain control of cloud-based apps: To differentiate web traffic for work from personal-use traffic and control it appropriately, invest in next-generation mobility firewalls that perform deep packet inspection. These firewalls provide granular application information that lets IT make informed decisions about allocating Wi-Fi bandwidth for mission-critical apps. IT can also use this information to control bandwidth-consuming peer-to-peer apps like BitTorrent that originate from Wi-Fi enabled devices.

Monitor app performance on networks: Ensure your network management tools have application-awareness, which is key to speedy problem resolution and making informed design decisions. In addition, having a single pane of glass to monitor networks and applications eliminates the need for IT to reproduce errors and correlate data from multiple platforms and people.


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30 Oman Air Facebook winners experience the best Oman has to offer

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30 Oman Air Facebook winners experience the best Oman has to offer


4203Oman Air, the national airline of the Sultanate of Oman, has welcomed to the Sultanate the first three of the thirty winners of its recent, phenomenally successful Facebook promotion, entitled ‘Fly a Boeing 737’.

The three winners from Dubai, along with their partners arrived at Muscat International Airport and were accorded a warm welcome by Mohammed Al Shikely, General Manager Marketing of Oman Air, along with Oman Air’s Social Media team, who presented the guests with gifts.

The innovative promotion was designed to help celebrate the national carrier of the Sultanate of Oman’s milestone of over 2 Decades of Service and as part of a range of activities which included a Facebook flash game which allowed fans to fly a virtual Boeing 737. The competition was deemed a resounding success and reached out to well over three million people.

‘Fly a Boeing 737’ was launched by Her Excellency Maitha bint Saif bin Majid Al Mahruqi, Deputy Chairman of Oman Air and Undersecretary of the Oman Ministry of Tourism, at a special ceremony held at the airline’s headquarters in Muscat, on May 6th 2014. Running for six weeks until June 21st, the competition connected with more than 3.1 million people around the world and was ‘liked’ by over 36,000 Facebook members.

Proving that the simplest ideas are often the best, ‘Fly a Boeing 737’ allowed fans to fly a virtual Boeing 737, answer questions about the aircraft and land it. The thirty participants with the highest scores, who answered the questions correctly and within the fastest time, were rewarded with fantastic prizes allowing them to experience all the outstanding beauty and warm hospitality that the Sultanate has to offer.

The thirty lucky winners and their partners received two Oman Air tickets to Muscat, three nights stay at the luxurious Shangri-La’s Barr Al Jissah Resort & Spa, breakfast and dinner, as well as airport transfers by EuropCar.

Oman Air’s General Manager Marketing, Mohammed Al Shikely, said:

“This Facebook promotion was a first for Oman Air as far as pushing the boundaries of what can be done on Facebook is concerned and the results proved to be a huge success. Our first winners arrived from Dubai and, over the coming weeks, we look forward to welcoming the remaining 27 winners with their partners to experience the rich culture, breathtaking landscapes and unique hospitality that our country has to offer. We will provide further updates as and when the other winners arrive in Oman.

We congratulate all those who took part in ‘Fly a Boeing 737, especially the winners, and look forward to running more exciting and innovative promotions on our Facebook page.

The competition was part of a series of special offers and promotions which aimed to increase awareness of the Sultanate of Oman’s national carrier and the frequent flyer programme, Sindbad, as well as thank our customers for their ongoing support”.

Recent promotions have included a 50% discount on the number of Sindbad miles required to fly to members’ favourite destinations and the introduction of a Bank Muscat Oman Air credit card.



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ENJOY A MEMORABLE EID AL-FITR WITH A RITZ-CARLTON EXPERIENCE AT SHARQ VILLAGE & SPA

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ENJOY A MEMORABLE EID AL-FITR WITH A RITZ-CARLTON EXPERIENCE AT SHARQ VILLAGE & SPA


4161Residents and guests seeking the perfect celebration this Eid Al-Fitr can look forward to a luxurious getaway at Sharq Village & Spa. The resort is offering a special Eid package for guests to celebrate the upcoming holidays in luxury and style.

The Eid package offers options for guests traveling alone or with family and friends. Priced at QAR1800 and QAR1950 respectively, the package includes a minimum of three nights in a resort view Deluxe Room. Guests will also get to enjoy a special daily Eid buffet at Al Liwan restaurant. To further enhance their stay at Sharq Village & Spa, the package also offers each guest the option to choose either one 50-minute signature massage at the Six Senses Spa or a buffet dinner at all-day dining restaurant, Al Liwan. In addition, guests will also enjoy 15% savings on laundry service, and food and beverage, excluding alcohol and tobacco.

During the first three days of Eid Al-Fitr, the extravagant Eid buffet will be hosted in the Ramadan Tent. Sharq Village & Spa’s Executive Chef Hassan Abdallah and his culinary team will showcase a selection of delicacies including 35 mezze, freshly baked breads, a sushi station, grilled seafood and meat, and a mouth-watering selection of traditional hot dishes including Ouzi lamb. An array of puddings, tarts, chocolates and Arabic sweets are perfect treats to complete a delightful meal.

“Eid is a special time for family and friends to celebrate the end of the holy month of Ramadan,” said Carsten Fritz, General Manager of Sharq Village & Spa. “The Ladies and Gentlemen of Sharq Village & Spa have dedicated their time and effort leading up to the holidays to ensure all guests enjoy a relaxing and unforgettable escape,” added Fritz.

Further enhancing the Eid getaway experience, guests can enjoy the newest addition to Sharq Village & Spa, the Parisa restaurant. Overlooking the Doha Bay, Parisa is elegantly decorated with handpicked traditional ornaments from Iran, while Chef de Cuisine Moghadam presents his original and contemporary dishes direct from the finest kitchens of Tehran.


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SMG created a powerful second screen experience for adidas MENA during the 2014 FIFA World Cup

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SMG created a powerful second screen experience for adidas MENA during the 2014 FIFA World Cup


4159For the 2014 FIFA World Cup Brazil – which was touted as the first social media World Cup – Starcom MediaVest Group (SMG) created a unique online platform for adidas in the Middle East and North Africa: the adidas #allin arena (www.adidasallinarena.com). A first of its kind in the region, the adidas #allin arena brought football fans together in an interactive digital environment, offering a second screen World Cup experience that gave them the opportunity to cheer for their team, earn points, and win prizes.

Echoing the spirit of adidas’ global ‘all in or nothing’ World Cup campaign, the adidas #allin arena was, at its core, a second screen app designed exclusively for the MENA region by SMG and Zero Dot, the Experience Design unit of SMG. Aimed at complementing the match-viewing experience, the arena served as a space where fans could express themselves, play games, and interact with likeminded football enthusiasts – a social stadium created to capture the experience and atmosphere of a real arena.

Fans could log in using their Twitter credentials, choose the team they support on sign-up, and then choose a zone to start cheering for their favourite teams with other fans from around the region.

Every single interaction earned points for the participant. The fans with the most points were eligible to win prizes from adidas – including a trip to celebrate with FIFA World Cup Champions in their home country. The platform also featured exclusive, unique and real-time content from the action in Brazil.

Reflecting SMG’s Human experience philosophy, the campaign’s mission was to unite MENA fans together via the social stadium, bringing the World Cup experience coupled with the Brazilian atmosphere to their screens.

Since launching on the 15th of May, the adidas #allin arena has had over 30K registrations, with an average of 300 users active on a daily basis. Users have generated over 100,000 tweets, with a total of over 500,000 points earned across all registered accounts.

“The 2014 FIFA World Cup has been the most digitally-connected international sports event that we have seen in recent years,” said Jad Chouman, Brand Director, adidas Middle East and North Africa. “In the MENA region, we also have some of the most passionate football fans in the world. As an official partner of FIFA since 1970, we wanted to create a unique experience for fans of the beautiful game by giving them an opportunity to connect with each other, regardless of the team they support or the language they speak. Our campaign for this year’s World Cup was ‘all in or nothing’ – this was also our promise to our fans in the Middle East and North Africa and the driving force behind the #allin arena.”

Amy Karr, Experience Designer at ZeroDot, also added: “We knew it was important to create a unique experience that brought the region together for the World Cup, while generating real time conversations around the brand during matches. #allin arena achieved that for Adidas. We were thrilled with the results and felt like it was a great success for ZeroDot and SMG MENA.”

“adidas #allin arena proved to be an innovative World Cup experience, bringing thousands of fans across the region into one platform where they can interact, express their love for the game and, at the same time, consume exclusive brand content in a subtle yet meaningful way,” said Javier Bravo, Director, Digital, MediaVest. “At MediaVest, we strive to grow our clients’ businesses by transforming behavior through uplifting, meaningful Human Experiences that matter.”

“The latest studies describe the 2014 FIFA World Cup as the ‘The Ultimate Multi-Screen Event’ with viewers keeping up with all the football games using more than one device,” explained Pauline Rady, SMG Associate Media Director. “Consumers are no longer stuck with limited choices when it comes to consuming media. We know that second screen is no longer just a trend; it is now an integral part of media experiences and it needs to be social.”

The adidas #allin arena mirrored the global success of the brand’s ‘all in or nothing’ campaign.


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Visa partners with international ecommerce company Borderfree to enhance Middle East online shopper experience

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Visa partners with international ecommerce company Borderfree to enhance Middle East online shopper experience


4117Visa, one of the largest retail electronic payments networks in the world, today announced a partnership with Borderfree, a market leader in international cross-border ecommerce solutions, to offer customers in the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar, Bahrain and Jordan special promotions from retailers in the United States.

Headquartered in New York City, Borderfree operates a technology and services platform that allows US retailers to transact with customers in more than 100 countries and territories and more than 60 currencies worldwide. Borderfree’s customer portfolio includes some of the world’s most iconic brands, including Bloomingdale’s, Sears, Macy’s, Gilt, Elie Tahari and Neiman Marcus, among others.

Visa’s partnership with Borderfree will commence with an exciting Neiman Marcus promotion which will be rolled out in select markets in the Middle East, including the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain. Visa has partnered with almost 40 banks in the region to exclusively offer cardholders of participating banks duty-free and free international express shipping of goods purchased in excess of US $100 through August 20, 2014.

The promotion also extends to leading fashion retail brand Elie Tahari, whose Spring/Summer 2014 collection offers a modern take on classic silhouettes for women and men, and Gilt, the online retailer that provides instant access to today’s top designer labels at up to 60 percent off. Through August 20, 2014, shoppers will be able to enjoy duty-free and free international shipping on orders of US $100 or more with Elie Tahari and free international shipping with Gilt on orders of US $100 or more.

Karim Beg, Head of Marketing at Visa MENA, said: “Visa is excited to engage with one of the leading ecommerce platforms in the world and offer customers of select banks the opportunity to purchase products from some of the most coveted fashion and retail brands without leaving the comfort of their homes. Visa has been committed to growing its ecommerce footprint in the MENA region and this promotion with top US merchants such as Neiman Marcus, Elie Tahari and Gilt is a fantastic opportunity to reach out to the ever-growing base of online shoppers in the region.”

Michael DeSimone, CEO of Borderfree, said: “The growth of ecommerce has enabled a truly global marketplace and shoppers all over the world expect to be able to buy from the retailers they prefer, regardless where they are based. After the success of a similar partnership with Visa in 2013 to bring exclusive savings to shoppers in Singapore, the Philippines and Thailand, Borderfree is thrilled to work with Visa again to offer exciting promotions to shoppers throughout the MENA region where authentic US brands are in demand.”

Visa is utilising its own marketing channels to spread awareness about this campaign, including Visa Twitter, the highly educative and informative Visa MENA website, Visa MENA Facebook channel and the Visa MENA mobile app. To ensure that cardholders remain vigilant while transacting online, Visa is actively engaged in ecommerce awareness campaigns in the Middle East which highlight Visa’s security standards and processes including tips on protecting oneself from online security fraud and safely transacting when abroad. Further, Visa works closely with all stakeholders to adopt a multi-layered approach and build a reliable, scalable and secure payments landscape.


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Bring powerful sound to your viewing experience

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Bring powerful sound to your viewing experience


483Designed to enhance the audio experience within your home, the Samsung AirTrack is part of the Samsung Wireless Audio Solutions line-up.

AirTrack connects wirelessly to your Samsung TV and can be operated from a single remote control with Samsung’s TV sound connect. Through Bluetooth technology, it can also connect to the separate subwoofer, and the built-in Near Field Communication (NFC) technology can activate the speaker in one simple touch.

Having friends and family over? With AirTrack’s multi-room function, it’s easy to make sure everyone in your home becomes immersed in the entertainment.

The AirTrack is outfitted with two powerful amps, delivering crisp, warm tones while reducing unnecessary distortion.3D Sound Plus technology intuitively matches the sound to the motion and depth of the image on your screen. With the intelligent Gyroscope, Samsung AirTrack is equipped with smart sensor positioning that identifies where the AirTrack is positioned relative to the screen to allocate the sound to the right speakers for a true-to-life aural quality.

Designed in black or silver metal, the device is sleek and fits perfectly under a standard LED display stand. By enhancing audio quality, AirTrack pairs perfectly with any home entertainment system, allowing you to get truly immersed in the viewing experience.





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Shanti Maurices Launches New La Kaze Mama Experience: The Art of Home Cooking

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Shanti Maurices Launches New La Kaze Mama Experience: The Art of Home Cooking


464This summer, HYPERLINK “http://www.shantimaurice.com” Shanti Maurice, in Mauritius, is inviting gastronomes to experience the art of Mauritian home cooking with its latest food initiative: La Kaze Mama. Combining two of the hotel’s most popular dining experiences; Grandma’s Kitchen and the Herb Garden BBQ, the new experience will enable guests to taste truly authentic Mauritian home cooking in a memorable outdoor setting.

Building on Grandma’s Kitchen, whereby guests can dine at the home of the grandmother of one of the resort’s team members, La Kaze Mama brings Grandma to the heart of the resort as she demonstrates her cooking skills in the hotel’s HYPERLINK “http://shantimaurice.com/en/culinary-experience/herb-and-vegetable-garden/” vegetable and herb garden. It is available now.

Guests are welcomed with a local rum based cocktail made from tamarind rum, lemon juice, ginger and spices. Then, surrounded by tropical trees and plants, Grandma will demonstrate how to make “Faratha”, a traditional Mauritian bread. Seated under a pergola on rustic garden furniture, diners will enjoy a rustic style buffet of traditional salads and a selection of curries with pickles and chutneys. The home-style meal is finished off with a selection of homemade Mauritian sweets, sorbets and tropical fruits.

Assisted by her family, Grandma will serve the dinner herself while sharing Mauritian cooking tips and stories about her life on the island. White and red wines, local beers and soft drinks are included, and to add atmosphere, small wood fires will burn throughout the evening.

Available on Thursdays from 1 July 2014 the new La Kaze Mama experience will allow guests to sample truly authentic Mauritian cuisine whilst spending time with a genuine local family. It will be available to resort guests at a €15($20 USD) supplement and non-resident guests at $31($42 USD) per person. Nightly rates at the luxurious Shanti Maurice start from €780($1059 USD) in a Junior Suite on a half board basis, inclusive of VAT.



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