The Dubai Blood Donation Centre, of the Dubai Health Authority, signed today a memorandum of understanding ( MoU) with Etisalat and Emarat Al Youm to foster regular blood donation campaigns and support this humanitarian initiative.
The MoU was signed at the Arab Health Congress which is being held at the Dubai International Convention and Exhibition Centre. The three-year contract will ensure that both Etisalat and Emarat Al Youm support the Blood Donation Centre by raising awareness about the need to donate blood from time-to-time.
His Excellency Qadhi Saeed Al Murooshid, Director-General of the Dubai Health Authority said, “We would like to thank both parties for supporting us in this noble initiative. When it comes to regular blood donations, the support of the community is vital because blood is a product that has a limited shelf life, that cannot be bought or imported and hence regular voluntary blood donations is the only method to ensure a continuous supply of blood. Both these parties will play a vital role in educating the community and stirring much needed awareness about blood donations.”
Dr Laila Al Shaer, Director of the Dubai Blood Donation Centre “The partnership will help us significantly because both parties will carry out awareness initiatives every three months They will also make people aware of any particular blood group we require and we can inform them in case we face a shortfall.”
Etisalat will support this initiative by encouraging its 800 strong employee base to donate blood. Ali Al Ahmed, Chief Corporate Communication Office for Etisalat said, “We will regularly encourage our employees to donate blood and we will schedule the donations throughout the year. We will organize internal communication campaign throughout the year to educate our employees.”
Al Ahmed also added that the company will reach out to the public through their huge database. “There is a law governing all messages that go to the public and we will adhere to those regulations. However, as blood donation is a humanitarian initiative, we shall be happy to raise awareness by channelizing our vast database.”
Dr Shaer said that the two parties will create awareness by reaching out to its mass database every three months through sustained campaigns and Emarat Al Youm will support these campaigns by providing pre and post media coverage.
Sami Al Reyami, Editor-in-Chief of Emarat Al Youm said, “ We are pleased to support this noble initiative. This initiative is part of our obligation to the community and is a social responsibility. We urge all members of the society to join us in this initiative.”
Al Shaer said, “We are very thankful to each and every member of the community who have donated blood because they have helped save someone’s life. The key to ensure regular donations is awareness. Therefore, we feel that this partnership is of significant important as we will involve the community members through awareness initiatives.”
Al Shaer highlighted that the blood donation centre is the only and central blood donation centre for the Emirate of Dubai. It supplies blood and blood products to all private and governmental hospitals in the Emirate of Dubai, this includes over 27 private and government hospitals in Dubai.
The DBDC blood collection amounts to 50% of the total blood collected in the UAE. Al Shaer said “The is possible because of the dedication of the community members.” She said 45 per cent of this blood is used for Thalassemia patients and 27 per cent is used for Trauma patients.
Al Shaer said, “At the centre, we carry out more than 300 campaigns in a year to donate blood and we visit various governmental organizations, private sector groups etc. We have recently introduced our mobile blood donation unit, which has helped us double the blood collection at every drive.”
Al Shaer said the mobile blood donation unit is a state-of-the-art bus which has 4 couches in the waiting area, 4 beds and complete blood storage facilities. Moreover the unit has a separate room to check the BP, cholesterol and haemoglobin levels of donors prior to any donation.
The Blood Donation Centre conducts blood donation drives every day, except Saturdays.Therefore, on an average the DBDC conducts about 25 campaigns every month. Sometimes the DBDC conducts 2 campaigns a day. Yearly, the DBDC conducts on an average about 300 campaigns. DBDC cooperates with over 250 private and government institutions for blood donations. The minimum number of donors at a camp is 50 and the maximum is 200.
The average annual whole blood collection for the centre is between 32,000 to 35,000 units per year and the average annual collection of blood products like apheresis platelets is 15,000 units
Al Shaer said in 2010, the centre was able to collect 32,808 units of blood, the highest collection as compared to other blood banks across the UAE. Of this, 22 581 units of blood was collected through the 357 campaigns held in 2010. The remaining, 10,227 units of blood were collected at the centre.
The DHA blood donation centre is located in the premises of Latifa Hospital and individuals interested in donating blood may contact the centre at 04 2193221 or alternately they may contact the DHA toll free number 800 342.










