Tag Archive | "Etisalat"

Advanced DNS Protection is the Need of the Hour for Middle East Telco Operators in the light of Etisalat Website Hacking

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Advanced DNS Protection is the Need of the Hour for Middle East Telco Operators in the light of Etisalat Website Hacking


459The Etisalat website was hacked into on Thursday, 18th December and persons visting the domain name Etisalat.ae were redirected to a Chinese site. Etisalat’s payment service - e4me.ae - was showing an error message– “Gateway Timeout.

Cherif Sleiman, General Manager, Middle East at Infoblox says that what we know for sure is that Etisalat’s Doman Name System (DNS) was compromised. Since Etisalat is the incumbent UAE operator that owns the Etisalat.ae domain, it was definitely an attack on Etisalat’s DNS and not another hub. They have been victimized by a DNS Cache poisoning exploit that basically involves inserting a false address record for an Internet domain into the DNS query. If the DNS server accepts the record, subsequent requests for the address of the domain are answered with the address of a server controlled by the attacker. For as long as the false entry is cached, incoming web requests and emails will go to the attacker’s address. There are many ways to accomplish this. New cache poisoning attacks such as the “birthday paradox” use brute force, flooding DNS responses and queries at the same time hoping to get a match on one of the responses and poison the cache.

Cache poisoning is one of 14 attack vectors on DNS infrastructure and perhaps the most dangerous DNS exploit today is the DNS Tunneling and this is a killer exploit as it allows attackers to bypass all security mechanisms an organization has put in place. DNS tunnelling involves tunneling another protocol through DNS port 53 – which is allowed if the firewall is configured to carry non-DNS traffic – for the purposes of data exfiltration. A free ISC-licensed tunneling application for forwarding IPv4 traffic through DNS servers is widely used in the kind of attack. Iodine is one of the most popular tools that is easily available and widely used for this attack. Some of our Service Provider customers have seen this being used to evade billing systems.

There are 2 possible motivations behind these attacks. The first is the pure joy of proving that a high profile organization (in this case Etisalat) is vulnerable and their systems can be compromised. And the second is malicious intent for financial gain. People logging onto a website that has been hacked are redirected to a malicious site that instantaneously downloads malicious code via the browser session in the form of botnets, advanced persistent threats (APTs) and malware into unsuspecting users’ devices – mobile phones, PCs and laptops and steals their data including sensitive information like user names and passwords through techniques like keyboard logging which tracks the keys struck on the keyboard secretly while the user is making an online banking transaction for example.

The code that is downloaded is perfectly legitimate code (with malicious intent) and as such will pass through through all the security measures that have been put in place, undetected. This can be likened to a person (with malicious intent) travelling with a legitimate passport and visa through airport immigration and then causing disruption once he enters the country. There could be no screening at the airport that could have detected the malicious intention.

Attacks like the one on Etisalat could definitely have been prevented. In the past 15 years, we have seen attack vectors move from the Desktop to Network and to the Application layer. In the past 18 months, DNS has become the latest target where DNS has become the second highest attack vector on the Internet slightly behind HTTP attacks. In fact DNS is projected to surpass HTTP to become the number one attack vector within the next 12 months. In the past year alone, DNS attacks have increased by more than 216 percent. In the same way that today companies cannot build networks without firewalls and intrusion prevention systems, we have entered an era where organizations can no longer build networks without DNS security.

There is currently only ONE effective way to address these DNS threats – directly from within the DNS servers themselves. DNS attacks cannot be handled by any of the traditional security technologies including Firewalls, intrusion technologies, etc. Only purpose-built products that provide Advanced DNS Protection (ADP) can address such attacks.


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Etisalat 3G coverage to reach 106 countries

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Etisalat 3G coverage to reach 106 countries


410Etisalat makes traveling this summer easier with the expansion of its preferred partner network for data roaming. Customers subscribed to Etisalat’s mobile data packs can now access Internet on the country’s largest roaming network of a total of 248 operators in 106 countries.

Etisalat’s enhanced roaming network includes all GCC countries, allowing customers to enjoy data usage anywhere in the region as well as in 36 new destinations worldwide including Hong Kong, Iran, Japan, Maldives, Philippines, Tunisia, South America and South Korea. Etisalat has also added 110 new networks in existing and new countries.

Etisalat’s daily, weekly and monthly data roaming packs offer customers the UAE’s most competitively priced data allowances for hassle-free travel without high mobile data costs. Customers can view and purchase roaming packages by dialing *177# (for free) from the UAE or abroad.



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Etisalat and MasterCard look to the future of mobile payments with new technologies

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Etisalat and MasterCard look to the future of mobile payments with new technologies


4210Etisalat Group, the leading telecoms operator in the Middle East, Asia and Africa, today at Mobile World Congress celebrated an enduring partnership with MasterCard that has brought award-winning technologies to the market.

“Over the last few years, Etisalat has used the Mobile World Congress as a platform to reinforce strong strategic partnerships and launch innovative solutions that are now being used by millions of people all over the world,” said Khalifa Al Shamsi, Chief Digital Services Officer at Etisalat Group. “We’re now looking at ways to further enhance this successful partnership with MasterCard using the technologies of tomorrow such as the innovative mobile payment solutions we are showcasing today.” .

MasterCard and Etisalat will strive to build upon the milestones of the previous year and replicate the success of their existing mobile payment solutions including recent commercial launches of services in Egypt and Nigeria.

Mobile Cashier, a mobile point of sale service which is nominated for an award at the Mobile World Congress this year. The Mobile Cashier service transforms merchants’ smart devices like phones or tablets into industrial-grade Point of Sales (POS) terminals, enabling them to accept Debit/Credit/Pre-Paid cards and Mobile Money accounts payments in a secure, convenient, and simple-to-use environment. Through integration with Inventory Management and CRM systems, Mobile Cashier provides a full suite of advance business tools, thereby bringing affordable and market relevant professional tools to SME and Enterprise customers.

“Both MasterCard and Etisalat recognize the need for innovative new products that meet the unique needs of consumers,” said Aaron Oliver, Head of Emerging Payments, Middle East and Africa, MasterCard. “As mobile penetration rates across the region continue to grow, we will continue to tap into the expertise of both companies to find more ways of converging payments with mobile. Our work so far with Etisalat is just a scratch on the surface. We look forward to continuing building on our success and rolling out payment solutions that are faster, more secure, and more convenient for everyone.”

He continues: “Technology and innovation are key drivers of financial inclusion. At MasterCard, we believe that everyone should have access to financial services and we will continue to work alongside our partners to ensure that financial inclusion becomes a reality for everyone across the region”.

Etisalat and MasterCard also won last year a global award for “Best Mobile Money Deployment in the Middle East” for the launch of Flous in Egypt, and Etisalat won in the “Best Bank Led Mobile Money Programme” at the Mobile Money Global Awards for a new innovative mobile commerce solution in Pakistan. Etisalat is already offering mobile commerce services in 11 operations of the group.

Etisalat’s Mobile Wallet service “Flous”, an industrial grade, open-loop commerce ecosystem which includes mobile payments (merchants, utility, transportation), money transfers (domestic and International), bank accounts/payment cards management, secure access, ticketing, as well as merchant payment acceptance service “Mobile Cashier”. The award winning service “Flous” has been nominated again this year by the GSMA under the category of the “Best NFC/Mobile Money Product or Service”.




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MasterCard and Etisalat Celebrate Award-Winning Partnership

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MasterCard and Etisalat Celebrate Award-Winning Partnership


4193Etisalat Group, the leading telecoms operator in the Middle East, Asia and Africa, today at Mobile World Congress celebrated an enduring partnership with MasterCard that has brought award-winning technologies to the market.

“Over the last few years, Etisalat has used the Mobile World Congress as a platform to reinforce strong strategic partnerships and launch innovative solutions that are now being used by millions of people all over the world,” said Khalifa Al Shamsi, Chief Digital Services Officer at Etisalat Group. “We’re now looking at ways to further enhance this successful partnership with MasterCard using the technologies of tomorrow such as the innovative mobile payment solutions we are showcasing today.” .

MasterCard and Etisalat will strive to build upon the milestones of the previous year and replicate the success of their existing mobile payment solutions including recent commercial launches of services in Egypt and Nigeria.

Mobile Cashier, a mobile point of sale service which is nominated for an award at the Mobile World Congress this year. The Mobile Cashier service transforms merchants’ smart devices like phones or tablets into industrial-grade Point of Sales (POS) terminals, enabling them to accept Debit/Credit/Pre-Paid cards and Mobile Money accounts payments in a secure, convenient, and simple-to-use environment. Through integration with Inventory Management and CRM systems, Mobile Cashier provides a full suite of advance business tools, thereby bringing affordable and market relevant professional tools to SME and Enterprise customers.

“Both MasterCard and Etisalat recognize the need for innovative new products that meet the unique needs of consumers,” said Aaron Oliver, Head of Emerging Payments, Middle East and Africa, MasterCard. “As mobile penetration rates across the region continue to grow, we will continue to tap into the expertise of both companies to find more ways of converging payments with mobile. Our work so far with Etisalat is just a scratch on the surface. We look forward to continuing building on our success and rolling out payment solutions that are faster, more secure, and more convenient for everyone.”

He continues: “Technology and innovation are key drivers of financial inclusion. At MasterCard, we believe that everyone should have access to financial services and we will continue to work alongside our partners to ensure that financial inclusion becomes a reality for everyone across the region”.

Etisalat and MasterCard also won last year a global award for “Best Mobile Money Deployment in the Middle East” for the launch of Flous in Egypt, and Etisalat won in the “Best Bank Led Mobile Money Programme” at the Mobile Money Global Awards for a new innovative mobile commerce solution in Pakistan. Etisalat is already offering mobile commerce services in 11 operations of the group.

Etisalat’s Mobile Wallet service “Flous”, an industrial grade, open-loop commerce ecosystem which includes mobile payments (merchants, utility, transportation), money transfers (domestic and International), bank accounts/payment cards management, secure access, ticketing, as well as merchant payment acceptance service “Mobile Cashier”. The award winning service “Flous” has been nominated again this year by the GSMA under the category of the “Best NFC/Mobile Money Product or Service”.




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Etisalat to highlight role of M2M in shaping future of UAE at Inaugural M2M Middle East Forum 2013

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Etisalat to highlight role of M2M in shaping future of UAE at Inaugural M2M Middle East Forum 2013


4269‘Machine-to-machine (M2M) technology will shape the future by laying the foundation for all spheres of life in the UAE,’ said Abdulla Hashim, Senior Vice-President of ICT, Etisalat, one of the largest telecom operators in the Middle East and Africa.

Hashim’s comments came ahead of the telecom major’s inaugural M2M Middle East Forum 2013 that will be held in Dubai from 22-23 September.

Through hosting the event, Etisalat has created the first large-scale discussion platform on machine-to-machine (M2M) technology in the UAE.

Through M2M communication, devices can exchange data automatically in real time without human intervention. This can drive innovation, create new revenue streams, shorten product cycles, increase agility and reduce costs. The reduction of energy costs, as a result of this, is also aligned with Etisalat’s focus on a sustainable future for the UAE.

Speaking about his keynote speech titled ‘Driving Sustainable Solutions in the UAE’, Hashim said: “Our business strategy to focus on machine-to-machine technology is aligned with the UAE’s vision of progressing from an oil-based economy to a knowledge-based and sustainable economy. Etisalat will showcase its key achievements in the M2M sector and set the stage for discussing ways that the technology can be harnessed to change the face of the future.”

The event will also feature a panel titled ‘How M2M Solution will shape the future in UAE’, which will examine case studies to highlight the success of M2M deployment projects. Panelists will include Sougata Nandi, CEO of Pacific Controls; Harish Nanjundaswamy, CTO of Higher Colleges of Technology, and David Brown, CEO - Fraser Hospitality.

“Placing major emphasis on M2M has been part of our business strategy. During the year, we have made significant progress in this direction with the continued success of the Emirates Energy Star project and the launch of the M2M Control Centre. During the panel discussion, we will highlight the way our partnerships have helped drive innovation in the UAE M2M market,” Hashim added.

Running across 83 buildings in the UAE, Etisalat’s M2M energy management program, Emirates Energy Star has registered significant energy savings, which has resulted in cutting costs by AED14.4 million and CO2 emissions by 23,698 tonnes in less than two years. Etisalat recently launched the M2M Control Centre that allows enterprise customers to activate, manage and rapidly scale connected device businesses or deployments. The M2M Control Center will especially benefit businesses in verticals such as construction, infrastructure, retail and oil and gas. Etisalat has also developed fleet management solutions for several customers.

The two-day M2M Middle East Forum 2013, organized by DMG events, is expected to bring international enterprise leaders and M2M solution providers to share knowledge and explore new solutions that address industry challenges, improve enterprise operations and create a competitive edge. Discussion topics will additionally include remote monitoring and smart cities, enterprises, governance, grids, metering, healthcare, security and retailing.





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Etisalat introduces Nokia Lumia 625 4G LTE to UAE

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Etisalat introduces Nokia Lumia 625 4G LTE to UAE


426Etisalat and Nokia have joined forces to announce the UAE debut of the new Nokia Lumia 625 4G LTE smartphone, the Finnish phone maker’s most affordable 4G LTE phone to date.

The new phone not only boasts the award-winning Nokia Lumia design, and the latest Windows Phone 8 operating system, but also features a 4.7-inch display, making it ideal for use as a mobile media player and gaming device.

The Nokia Lumia 625 is available to both pre and post-paid customers with a special launch offer of 1 GB data free for the first three months following purchase. After this initial three-month period customers will be charged the monthly 1 GB data allowance.

The Nokia Lumia 625 4G LTE deal also gives both pre- and post-paid customers access to Etisalat’s superfast LTE network, which covers 80% of the inhabited area of the UAE.

Khaled El Khouly, Chief Marketing Officer, Etisalat said: “Customers are using their mobile devices for an increasing variety of purposes, they want faster mobile data speeds on their devices. Etisalat has listened to its customer and is committed to providing them with an unrivaled choice of smartphones to suit both their needs and their pockets. The Nokia Lumia 625 is an ideal device for those who want a powerful smartphone for a budget price.”

Vithesh Reddy, General Manager, Nokia Lower Gulf said: “With Nokia’s largest smartphone screen to date, the Nokia Lumia 625 4G LTE is a perfect example of how we are delivering leading smartphone innovation and experiences at every price point.”

The Nokia Lumia 625 also comes with changeable covers that are available in five different colors: black, white, green, yellow and orange.




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Etisalat launches first major CSR report covering global footprint

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Etisalat launches first major CSR report covering global footprint



4265Etisalat Group launched its first major global Corporate Social Responsibility and Sustainability report in a bid to highlight and coordinate philanthropic and community-based activities across its 15 operating countries.

The document, “Etisalat CSR & Sustainability Report 2012″, was released at IIR’s tenth CSR Summit, which is being held at The Address Dubai Marina from May 21 to 22.

“This report is an important step for Etisalat to achieve its goal of embedding a socially responsible culture through its operations in general,” said Ahmed Bin Ali, the Senior Vice President of Corporate Communications, Etisalat Group, who took part in a panel today. “It will enable us to share the positive contributions we make globally and encourage new ideas and initiatives.”

In 2012, Etisalat’s sustainability and social responsibility strategy evolved as it undertook several commitments to ensure better coordination across is global operations, including a pledge of support to the United National Global Compact. It has also published environmental and procurement policies within the report as concrete steps to support the UNGC Principles.

In 2012 the Etisalat Group has supported more than 40 development, humanitarian and charity projects across its footprint.

Etisalat has been active in Egypt through many initiatives such as “Origin”, a project to help meet the challenges of water security that has been implemented in 19 governorates to date. Etisalat contributed to assist UNICEF to supply about 1,000 households with drinking water in the governorate of Qena in Upper Egypt, as well as to supply around 1000 water connections to unfortunate families in 3 other governorates. This is in addition to the provision of 31 kidney dialysis machines and stations across many hospitals over the country. Lastly, chlorination stations were installed to serve 400,000 beneficiaries in the governorate of Suhag in Upper Egypt.

Other African countries, such as Togo, have had aid contributions split between education and health. Etisalat supported education projects including the provision of scholarships for girls, building classrooms and generally contributed to the rehabilitation and restoration of schools. Additionally, other projects in the country include work on securing the drinking water supply, and distribution of food aid and assistance. The company is providing 300 laptop computers in 60 schools and is constructing computer labs in the five main regions of the countries.

Etisalat has also pursued social development with an emphasis on educational initiatives in countries such as Nigeria. The West African country has received aid through its annual Merit Awards Scheme - an educational scholarship program that focuses on undergraduate students of Electrical and Electronics Engineering, Computer Science, and Business Management courses, in their second and third years of study in Nigerian universities. Other initiatives include the Adopt-A-School program, Career Counselling Scheme, Teacher Training Programme, fight malaria project.

The aid to Afghanistan for projects of a charitable, social and religious nature, this includes the distribution of more than 3,000 food packages containing basic food items to needy families in Kabul during the holy month of Ramadan; Etisalat Afghanistan has also facilitated pilgrimages, and supported the annual competition to memorize the Holy Quran. The education sector was supported by projects such as building computer labs and classrooms at several universities and educational institutes.

In Benin, the telecommunications company has supported educational projects, including the provision of supplies for elementary school students and the provision of seating and tables for nine colleges. Additionally the company has supported the Ministry of Health in Benin through blood donations.

The telecommunications company also provided assistance to both Sri Lanka and Pakistan for water projects, sanitation aid, education, as well as aid to orphans.

“In addition to healthcare and educational initiatives, Etisalat has made great efforts to reduce its environmental footprint and committed to a ‘Go Green’ strategy,” Mr Bin Ali said. “This is exemplified in the Energy Star Initiative, which is cutting greenhouse gas emissions in the UAE. We estimate participants have seen a 15 to 20 per cent reduction in electricity consumption and we aim to initiate the project in Saudi Arabia this year.”




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Etisalat extends winning streak through innovation

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Etisalat extends winning streak through innovation



4158Etisalat repeated last year’s success at the most important annual gathering of the telecommunications industry by winning a major award for innovation.

The Middle East’s leading telecommunications operator won in the “Best Near Field Communication/Mobile Money Product” category at the GSMA’s Global Mobile Awards 2013 during the Mobile World Congress being held in Barcelona, Spain, from February 25 to 28, adding to three awards from the industry’s most prestigious competition last year.

“It’s tremendous to be recognised in this way at the most important event in the global telecoms calendar,” said Ahmad Abdulkarim Julfar, the Chief Executive Officer at Etisalat Group - who heads a delegation from 15 countries and three continents. “Giving communities the technology that enables their economies - and therefore societies - to progress is one of our core missions and winning this award is a sign that we’re on the right track.”

The winning product, Etisalat Commerce Programme - Flous, is an application for conducting a variety of financial transactions with a mobile device. It was also nominated for a prize in the “Most Innovative Mobile Application” category. “Flous” is Arabic for “money”.

Mr Julfar added: “This award will motivate us to keep to keep innovating and introducing products that give entrepreneurs the tools they need to achieve their goals anywhere in the world.”

Flous brings together a wealth of services - varying from market to market - for customers and businessmen who like to take care of their finances on the move. The mix of services available includes utility, merchant and salary payments, domestic and international transfers, online purchasing, cash collection, bank transactions and ticketing.

Flous was developed in partnership with MasterCard and Oberthur Technologies and since 2012, it has been commercially available across a number of Etisalat countries.

“We are extremely proud of Etisalat’s Global Mobile Awards win at the Mobile World Congress”, said Michael Miebach, President, MasterCard Middle East and Africa. “Solid successful partnerships with leading regional telecoms operators in one of the fastest growing regions in the world enable us to quickly take mobile money applications such as this to higher altitudes. This in turn will help us achieve our goals of making everyday payments easier, safer and more convenient for individuals and merchants everywhere.”

Etisalat has operations in 15 international markets and over 139 million customers.

The judges’ criteria were that the product should be different from anything else available, easy to understand, reliable and consistent, and already on the market. The judges also wanted to see evidence that the product is popular with customers and conformity with industry standards.

In 2012, $1.8bn of financial transactions were completed through Etisalat Commerce. Around $18m of this figure was made up by 5.7 million ticket sales for parking and the metro.

“Through these awards, we are proud to shine the light on the mobile industry’s many innovators and leaders, from all corners of the world,” said John Hoffman, CEO, GSMA Ltd. “This year’s new categories reflected the industry’s reach into many new sectors and we received more than 600 high-quality entries from across the mobile ecosystem. We would like to congratulate all Global Mobile Awards winners and thank the many hundreds of companies and organisations that support these awards by entering each year.”

A member of the judging panel said the product is “a stand-out entry in terms of the scale of deployment and comprehensive suite of m-commerce offerings across so many countries and different verticals. The open-loop system also makes it future-proof”.

He added that Flous is “an excellent mobile money product which has been very well tailored to serve local users”.

Another Etisalat product, Mobile Baby, aimed at helping pregnant women in developing countries, was also nominated in the “Best Mobile Product, Initiative or Service for Emerging Markets” and “GSMA mWomen Best Mobile Product or Service for Women in Emerging Markets” categories.

GSMA, an association for the world’s mobile operator community and broader industry organises the Mobile World Congress, the world’s biggest annual communications industry event.




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Etisalat renews sponsorship agreement with FC Barcelona

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Etisalat renews sponsorship agreement with FC Barcelona



4137Etisalat Group, telecommunications operator in the Middle East, Africa and Asia, and FC Barcelona yesterday announced the renewal of a four-year partnership agreement. The deal means the UAE-based company is FC Barcelona’s official partner in the UAE, Nigeria, Saudi Arabia, the Ivory Coast, Benin, Togo, Niger, Gabon and the Central African Republic.

The contract was signed during Mobile World Congress 2013 - a major event for the telecommunications industry taking place in Barcelona - at FC Barcelona’s stadium, Camp Nou, by Ahmad Abdulkarim Julfar, the Chief Executive Officer of the Etisalat Group and Sandro Rosell, FC Barcelona’s President.

They were accompanied by Eissa Al Suwaidi, the Chairman of Etisalat Group, Saleh Al Abdooli, the CEO of Etisalat UAE, Khalid Al Kaf, the CEO of Mobily (which operates in Saudi Arabia), Steven Evans, the CEO of Etisalat Nigeria, Nagi Abboud, the CEO of Atlantique Telecom and Essa Al Haddad, Etisalat Group’s Chief Regional Officer for Africa.

Speaking about the partnership, Mr Julfar, Etisalat Group’s CEO, said, “As a global telecommunications operator, it makes sense for us to partner with a world-class football club interested in expanding its international fan base. This partnership presents a unique opportunity for us to engage and share the talents of FC Barcelona with our customers.”

Sandro Rosell, the President of FC Barcelona, expressed a deep satisfaction for the continuity of the alliance with Etisalat: “They are pioneers in telecom services in the Middle East, Africa and Asia, and this will allow FC Barcelona to strengthen the connection with and feel closer to our fans in these territories. It will also help to share the FCB feeling there as well as letting us grow in social and economic terms.”

Saleh Al Abdooli, CEO, Etisalat UAE, said, “Today football is the most popular game in the UAE and playing a significant role in the lives of youth today. Barcelona FC is one of the most prominent football clubs globally with a record number of championships. Etisalat’s renewal of the contract with Barcelona FC restates our values focused on excellence, ambition and creativity. As a UAE based organization, it’s been top priority to extend our efforts from creating a successful business model as well as supporting activities impacting various elements of the ecosystem.”





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Etisalat supports Sharjah International Book Fair as main sponsor for fourth consecutive year

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Etisalat supports Sharjah International Book Fair as main sponsor for fourth consecutive year


2143For the fourth consecutive year, Etisalat participated and supported in the Sharjah International Book Fair 2012 as its Main Sponsor. The book fair was held under the patronage and in presence of His Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah.

The opening ceremony was attended by Saleh Al Abdooli, Chief Executive Officer; Abdul Aziz Taryam, General Manager, Northern Emirates Region and Ali Alahmed, Chief Corporate Communications Officer from Etisalat UAE.

In his speech, Taryam said, “Sharjah Book Fair has immense cultural importance, and we value the initiative of His Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi in supporting and sponsoring it. This support reflects the importance of the written word in building civilizations and in particular the historical heritage of our country. Since inception, Etisalat was been a keen supporter of major cultural events to well-position the UAE regionally and globally.”

“Etisalat today is proud of its contribution to the success of the Sharjah Book Fair both, within and outside the country. Etisalat continuously helps in developing and supporting writers and intellectuals, while also highlighting important works of literature and equipping Arabic libraries for readers to increase their wealth of knowledge,” he added.

Alongside the Corporation’s efforts, Ayaadi, Etisalat’s social responsibility initiative participated in the Sharjah International Book Fair 2012 showcasing its e-library project that was recently launched in collaboration with the Ministry of Education. Ayaadi also demonstrated and discussed its recently organized kids’ activities and competitions.

Commenting on the participation, Ali Alahmed, Chief Corporate Communication Officer at Etisalat highlighted, that Ayaadi’s participation in the fair falls in line with its strategic aim to support young talent and contribute in enhancing their capabilities. Ayaadi encourages youngsters to broaden their knowledge and provides them with all possible means to develop their analytical and practical skills. Alahmed added that this participation confirms Ayaadi’s commitment to be a part of the cultural events in the UAE. He pointed out that this event is an ideal platform for Ayaadi to communicate with different segments of the society.

Etisalat’s Ayaadi initiative, launched in 2011 by Etisalat, is the corporation’s focal undertaking for organizing and supporting projects of social responsibility in the UAE. Its strategic aim is to participate in the sustainable growth of the UAE community.

This initiative also seeks to provide advanced technological solutions to education and other sectors. It also aims to raise awareness among individuals and institutions on various social issues. It encourages the young generation to voluntary contribute in areas of their expertise and to participate in projects that benefit their society on the whole.


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