Experience a 23.6-inch Full HD widescreen with SonicMaster Technology

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ASUS today enhanced the home entertainment experience with the introduction of the ASUS All-in-one PC ET2400 series. The ET2400 effectively combines the computing capabilities of the Super Hybrid Engine and the audio prowess of the ASUS SonicMaster Technology with a 23.6-inch Full HD widescreen.

Pure Sound Reproduction with SonicMaster Technology

The ASUS All-in-one PC ET2400 delivers pure audio reproduction through ASUS’ proprietary SonicMaster Technology. It is a complete hardware and software audio solution that utilizes codecs designed to minimize distortions and deliver crystal clear sound through a wide audio spectrum between 80Hz and 12 KHz. It gives richer and more distinct vocals at a wider frequency range, as well as deeper bass at the lower ranges. SonicMaster Technology replicates the audio from surround sound systems and has a higher volume threshold than other all-in-one PCs.

Speed and Performance through the Latest Technologies

The ASUS All-in-one PC ET2400 delivers unprecedented levels of speed and performance thanks to a host of new technologies. The ASUS Super Hybrid Engine* works in tandem with the latest Intel® processors to enhance system performance by up to 15 percent.

USB 3.0* speeds up file transfers ten-fold when compared to USB 2.0 to give users high speed data transmissions, while Bluetooth 3.0* syncs mobile devices up to 8 times faster than current standards.  The ET2400 also features a removable rear bezel to facilitate system memory upgrades.

3D Home Entertainment

All ASUS All-in-one PC ET2400 models come with a 16:9, 23.6-inch Full HD display. The top of the range ET2400XVT adds a whole new dimension to the already colorful world of movies and games, with NVIDIA® 3D Vision™ technology delivering stereoscopic 3D content in Full HD*.

Users are given a wealth of additional entertainment options thanks to its built-in TV tuner*, Blu-ray drive*, and HDMI-in* compatibility with devices like game consoles, cameras and notebooks*.

An optional optical touchscreen* lets users easily zoom in and out or rotate images, or scroll through webpages*.And with the VESA wall mount, it can be set up in any room of the house.

The activities receive remarkable support from policy makers, parents, government and private sectors

July 14, 2010

ICDL GCC Foundation, the governing body and the certification authority of the International Computer Driving License program in the Gulf States and Iraq, has announced the participation of more than 10,000 male and female students from different GCC countries in the ICDL Summer Camps 2010, an initiative being held for the eighth consecutive year to promote digital literacy in the region.

ICDL Summer Camps 2010 participants aged 18 and below will undergo an intensive training program that lasts between four to eight weeks, focusing on computer skills in accordance with the internationally recognized ICDL standards. The camps aim to complement the educational reform to eliminate digital illiteracy within educational systems in schools and universities, and create a motivating, self learning environment for students. The summer camps are being supported by the government, educational authorities, in addition to a number of private sector organizations.

The camps are being organized in UAE in cooperation with Abu Dhabi University, UAE University, UAE Academy, Sharjah University and Higher Colleges of Technology (Center of Excellence for Applied Research and Training - CERT), while in Kuwait the camps are being organized in cooperation with Kuwait University and a selection of approved centers. In Qatar the camps are being held in coordination with selected approved centers and various independent schools.

As part of the Corporate Social Responsibility from the Private Sector; the summer camp initiative has been sponsored by, HP, ACER, Canon, Etihad Airlines, Atlantis The Palm hotel in Dubai, and Dream Land Water Park in Umm Al Qaiwain, ITP Publishing group as the regional media partner. They have provided giveaways, graduation gifts, and packages of exclusive tickets that offer free entrance and/or reduced fees to enter and use a variety of tourist attractions including cinemas and water and entertainment parks.

“ICDL summer camps are one of the most exciting activities that attract major participation from female and male students in the Gulf region. We are pleased with the immense success we have attained this year through the support of the government and the contribution from those who have helped with funding and organising this initiative. Looking ahead, we aim to develop more initiatives in the near future to expand the scope of IT literacy by covering school and college students, teachers, government employees, jobseekers, women, retirees, the elderly and people with special needs,” said Jamil Ezzo, Director General of ICDL GCC Foundation.

The ICDL Summer Camps will wrap up their activities by honoring outstanding students during a concluding ceremony through giving out prizes from the official camp sponsors, such as PCs from Acer and HP, Canon digital cameras and printers, and Brother Printers, to encourage the youth in taking part in overcoming digital illiteracy in the region.

Launch of state-of-the-art showroom in Dubai to serve as one-stop-shop for the latest designs, technology and equipment in sports and entertainment

Sportal-Switch, a newly established joint venture between Switch Middle East and Sportal, has announced that the merger of the two leading providers of sports and fitness equipment - in which Switch will take on the management of Sportal, entertainment facilities and sports interiors - is poised to establish a one-stop-shop for the most comprehensive product range in the world of sports and entertainment, subsequently creating a dominating share in key product categories across the Middle East. Sportal-Switch further revealed that it expects to achieve a 25 per cent growth in 2010 as it pursues an aggressive, region-wide expansion program starting with the construction of a new headquarters and a state-of-the-art showroom in Dubai within the year, in addition to its existing offices in Abu Dhabi and Dubai.

Switch Entertainment is the best-known name in manufacturing bowling equipments by top notch Italian designer Paninfarina. The company has extensive international experience in delivering a unique and high-class line of bowling products and equipment, including bowling seats, ball racks, lanes, lighting and electronic scoring, which are all designed to help bring better bowling performance.

Sportal, a member of the Al Otaiba Group, is a leader in customised sports and fitness equipment, leisure facilities and state-of-the-art interior environments. Switch and Sportal are also renowned for their strong ties with globally acclaimed companies and leading sports brands. In addition to Switch Bowling, the new venture will bring together the best in each sports category from around the world such as brandswick billiard,  Panatta Sports, Gecco Glass, Maurizzio Di Silvestri, Teca Fitness, Nortidilia, BBL from the UK, Lausin Vincent from Spain, Dinoflex from Canada, Spectrum Sports from the USA, Tomahawk from Germany and EB Fitness from Taiwan.

Ahmad Komy, President of Switch Middle East and Executive Director of Sportal-Switch, said: “Consolidation is an integral part of the growth strategy of business organisations, particularly in light of the prevailing economic challenges. The establishment of Sportal-Switch is a big step towards realising our long-term growth objectives. More importantly, it is a key step towards delivering a much more extensive line of premium products in the Middle East under a unified access point, which will enable us to provide our clients with a wider range of value-added benefits and incentives.”

Mohamad Hareb Al Otaiba, Chairman of Al Otaiba Group, added: “The merger combines best practices, expands our manpower resources and leverages the extensive network of both companies to pursue new growth opportunities and develop new markets across the region. From the outset, our immediate target is to achieve a 25 per cent growth in 2010, which is perfectly in line with our strategy of harnessing the long-term potential of the Middle East. The region is gradually establishing itself as a prime destination for sports and entertainment, a refreshing trend that has unlocked new possibilities and opportunities for us to strengthen our presence in the Middle East market.”

Sportal-Switch has revealed that it is now in the process of adding new suppliers and expanding its product portfolio to cater to several niche markets in the Middle East. The company further disclosed that it plans to establish new offices in key growth areas, including Kuwait, Bahrain, Qatar and Egypt.

New customers will enjoy free installation and free one month subscription

Dubai, February 20, 2010 – E-Vision which is part of Etisalat and the leading cable TV provider in the region today announced a mega promotion for new customers signing up for its service. Customers who sign up for the service will stand to win gift vouchers worth AED 400,000 (AED50,000 every week) through a lucky draw.

In addition to this bonanza, customers can also enjoy free installation and a free one month subscription. The promotion will start from today till April 8th 2010 with eight weekly draws. Every week, 5 Lucky customers will each win a gift voucher worth 10,000 AED from Centrepoint and Home Centre in every draw with 40 winners being eventually selected at the end of the promotion. Customers can call 101 or 800101 to subscribe to the promotion.

According to Latifa Fekri, Vice President-Product Marketing, E-Vision, “E-Vision’s extensive array of channels and packages today offer television viewers in UAE the best in entertainment with the promise of exciting interactive services to follow. This latest promotion at the start of a new year will give customers a chance to win big and save as well with E-Vision.”

E-Vision is the leading regional source to offer over 300 TV channels, in 21 different languages, ranging from sports to movies, from documentaries to music and kid’s channels. E-Vision’s product line-up includes 15 premium packages from all the major TV providers like OSN, ART, Pehla, Firstnet, TFC, Pinoy Plus and many more, in addition to the E-Vision Basic package.

High public demand prompts organiser to open standing arena

Cyclops Communication, one of the leading entertainment event organisers in the UAE, has announced that renowned spin-master DJ Zubair will be among the special performers at the upcoming ‘Dazzle Dubai New Year’s Eve 2010′, Read the full story

The region’s first artificial skating rink spread over an area of 2,000 square metres has been opened in Bawadi Mall in Al Ain. The facility consists of a rink with a capacity of 200 skaters, services and spectator area.

Khalid Shraim, Marketing Manager, Bawadi Mall said: “We take pride in introducing this new technology to the Middle East. Read the full story

• Over 1,000 retail outlets including debuts of global brands already open

• New leisure attractions enhance visitor footfall

The Dubai Mall, the world’s largest shopping and entertainment destination, has achieved the impressive milestone of attracting 30 million visitors in less than one year of its opening. Read the full story

• World’s largest shopping and entertainment destination celebrates two key milestones

• Dubai’s largest candy store, Candylicious is the 1000th store

• Record 1,000,000 visitors to The Dubai Mall over the week of Eid holidays

The Dubai Mall, the world’s largest shopping and entertainment destination, Read the full story

The Community Development Authority (CDA) in Dubai concluded the Ramadan Hatta Forum 2009 activities. The event, which lasted for 20 days, was part of CDA’s commitment to mark the Holy Month of Ramadan with a number of Ramadan-related activities

Read the full story

• Back2School campaign educates, engages and builds excitement for children for the coming school year

• Educational and interactive activities for the entire family throughout the mall

• Retailers showcasing new and exciting school products and fashions from Hamleys, Magrudy’s, Babyshop, Ecco Kids, Pablosky, Lasenza Girls, Ankler and more Read the full story