• Month-long shopping and entertainment extravaganza boost footfall and sales across all participating outlets of Emaar Malls Group – The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park

The Dubai Mall

Dubai, UAE; August 15, 2010: Visitors to the malls of Emaar Malls Group in Dubai won glittering prizes in gold at Dubai Summer Surprises (DSS), the shopping and entertainment extravaganza held in the city.

All the outlets of Emaar Malls Group – The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park – also recorded a boost in visitor footfall and stronger sales at the participating outlets.

The Grand Prize winners in the ‘All that Glitters is Gold’ promotion, held from June 17 to August 7, took home a gold watch, return Business Class tickets to a European destination and a luxury gold and jewellery set. The campaign was held in partnership with Emirates Airlines and Rivoli Group.

Gold bars were distributed weekly through SMS and online competitions in addition to Emirates business class air-tickets to Amsterdam, Prague or Madrid, and Longines watches.

Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: “This year’s Dubai Summer Surprises further contributed to driving visitor footfall to our malls and strengthening sales at the participating outlets. The shopping and entertainment event is a perfect fit for driving the retail sector during the summer months. The fun factor appeals to the family while the attractive bargains and raffles are a huge draw for customers.”

Visitors who spent AED 200 at any of the four malls received a coupon from the customer service desk. Customers simply had to SMS the coupon number to enter the draw for weekly and grand prizes. They could also take part in the Dubai Shopping Malls Group (DSMG) ‘Shop & Win’ promotion to win attractive prizes.

To celebrate DSS, The Dubai Mall organised a range of entertainment events too, including the Sheila & Abaya Fashion Show, Mini Bladi Exhibition, Kids Wonder Talent Show, Tap & Hip Hop Dancers, Circus Fera Show, Butterflies Show, and Yellow Speed Team.

The Dubai Mall, the must-visit retail and leisure destination in the city, features over 1,000 retail stores and 160 F&B outlets. With Galeries Lafayette and Bloomingdale’s as the anchor stores, the mall has a dedicated Fashion Avenue hosting 70 of the world’s leading names in haute couture. The dedicated Gold Souk has 220 stores offering the latest in gold and diamond jewellery.

Leisure attractions at the mall include Dubai Aquarium & Underwater Zoo with over 30,000 aquatic animals; the Olympic-sized Dubai Ice Rink; SEGA Republic, the largest of its kind indoor theme park in the Middle East; KidZania®, a unique children’s edutainment destination; and the 22-screen Reel Cinemas.

Souk Al Bahar is an Arabesque shopping and entertainment development located near The Dubai Mall with 100 stores including more than 22 food and beverage outlets framing the souk’s waterfront promenade. Waterfront dining at Souk Al Bahar offers some of the finest views of Burj Khalifa, the world’s tallest building; and The Dubai Fountain, the world’s tallest performing fountain. 

Dubai Marina Mall, a lifestyle shopping destination for residents and visitors of the Dubai Marina community, has 160 stores. The mall provides an exciting mix of tenants including a supermarket, fashion wear, accessories, jewellers, boutiques, toy shops and children’s entertainment. The premier Reel Cinemas with six screens opened recently at the mall.

The Gold & Diamond Park, on Sheikh Zayed Road, has 90 retail outlets dedicated to the gold and jewellery trade. A sought-after shopping destination, it also has several cafés and a restaurant to cater for shoppers and neighbouring businesses. Jewellery enthusiasts have the option of commissioning their own designs and have them handcrafted within a short time frame at the onsite manufacturing site.

• The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park roll out ‘All that Glitters is Gold’ promotion
• The golden theme across all malls offer customers prizes in gold
• A perfect complement to the rich selection of gold and jewellery stores at Gold Souk in The Dubai Mall
• The Dubai Mall to host Sheila & Abaya Show and Min Bladi Show exclusively
• An array of entertainment activities, festive deals and raffles liven up this summer

Dubai, UAE; June 16, 2010: Golden opportunities to win prizes in gold and more await shoppers at the four retail and leisure destinations of Emaar Malls Group in Dubai, during this summer.

As a key sponsor of Dubai Summer Surprises, the shopping mall subsidiary of Emaar Properties PJSC is celebrating the shopping and leisure spectacle with an ‘All that Glitters is Gold’ campaign. Customers stand to win jewellery, gold bars, and Business Class tickets to a ‘golden city’ in Europe including Prague, Madrid and Amsterdam. 

The ‘All that Glitters is Gold’ promotion will be held from June 17 to August 7 at The Dubai Mall, the flagship project of Emaar Malls Group and the world’s largest shopping destination; Dubai Marina Mall; Souk Al Bahar and Gold & Diamond Park.

All the malls will sport a golden theme, and the campaign further complements the rich offering of gold and jewellery at the Gold Souk in The Dubai Mall and the Gold & Diamond Park.

By spending AED 200 at any of the four malls, customers get a coupon from the customer service desk. For the first time in a mall, Emaar Malls Group is adding to the convenience of shoppers with an SMS campaign open for Etisalat, Du and international subscribers, whereby customers only have to SMS the coupon number to enter the draw. They stand to win weekly prizes including one return Business Class ticket to a European destination, two gold bars and a Longines gold watch.

The three Grand Prizes, to be drawn on the last day of DSS, are as glittering as it gets with the winner taking home a Longines gold watch, two return Business Class tickets to a European destination and a luxury gold and jewellery set worth AED 50,000. Shoppers can also participate in exclusive online promotions on The Dubai Mall’s social media networks Facebook & Twitter (@dubaimallnews). 

Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said: “Retail is a key pillar of Dubai’s economy, and the Dubai Summer Surprises has energised the city’s retail sector. Emaar Malls Group is partnering in the governmental initiative to drive retail growth this summer by offering customers a value-added offering. The in-mall entertainment activities and range of prizes will give a refreshing experience for families and visitors to our malls.”

The winning deals are only part of the excitement with The Dubai Mall also offering a veritable spread of entertainment events that appeal to all. Among the highlights are the Sheila & Abaya Fashion Show (July 8 to 11 at the Fashion Catwalk); Mini Bladi Exhibition (July 17 to 26 at the Gold Souk Atrium); Kids Wonder Talent Show (June 17 to 19, June 24 to 26 and July 12 to 14); Tap & Hip Hop Dancers (June 21 to 23); Circus Fera Show (June 28 to 30 and July 15 to 16); Butterflies Show (July 27 to 28 and August 5 to 7); and Yellow Speed Team (July 29 – 31 and August 3).

A music concert by Centre of Musical Arts (June 18) will be held in the Gold Souk Treasury Dome and add to the buzz. A special Father’s Day Event will be held from June 16 to 20 while Bloomingdale’s will host a beauty event outside their store from June 9 to 19. Additionally, The Dubai Mall will host Oud & Qanoon shows, saxophonists, Spanish guitarists, mime artists and living statues.

Emaar Malls Group is partnering with several key organisations for the ‘All that Glitters is Gold’ campaign including Emirates Airlines and Rivoli Group. The four malls are also taking part in the Dubai Shopping Malls Group (DSMG) ‘Shop & Win’ promotion during DSS. To participate in the DSMG raffle, customers only have to shop for AED 200 for the chance to win luxury cars throughout DSS.

The Dubai Mall, the must-visit retail and leisure destination in the city, features over 1,000 retail stores and 160 F&B outlets. With Galeries Lafayette and Bloomingdale’s as the anchor stores, the mall has a dedicated Fashion Avenue hosting 70 of the world’s leading names in haute couture. The dedicated Gold Souk has 220 stores offering the latest in gold and diamond jewellery. Leisure attractions at the mall include Dubai Aquarium & Underwater Zoo with over 30,000 aquatic animals; the Olympic-sized Dubai Ice Rink; SEGA Republic, the largest of its kind indoor theme park in the Middle East; KidZania®, a unique children’s edutainment destination; and the 22-screen Reel Cinemas.

Souk Al Bahar is an Arabesque shopping and entertainment development located near The Dubai Mall with 100 stores including more than 22 food and beverage outlets framing the souk’s waterfront promenade. Waterfront dining at Souk Al Bahar offers some of the finest views of Burj Khalifa, the world’s tallest building; and The Dubai Fountain, the world’s tallest performing fountain. 

Dubai Marina Mall, a lifestyle shopping destination for residents and visitors of the Dubai Marina community, has 160 stores. The mall provides an exciting mix of tenants including supermarkets, fashion wear, accessories, jewellers, boutiques, book and toy shops and music centres and children’s entertainment.

The Gold & Diamond Park, on Sheikh Zayed Road, has 90 retail outlets dedicated to the gold and jewellery trade. A sought-after shopping destination, it also has several cafés and a restaurant to cater for shoppers and neighbouring businesses. Jewellery enthusiasts have the option of commissioning their own designs and have them handcrafted within a short time frame at the onsite manufacturing site.

• The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park are key sponsors of DSF 2010
• ‘Fly from one Fashion Capital to Another’ signature promotion sends winners to the world’s fashion capitals: London, Paris, Milan & Tokyo
• Daily calendar of activities, exhibitions, competitions and entertainment for the entire family across shopping malls

Dubai, UAE; January 30, 2010: Emaar Malls Group, the shopping mall and retail subsidiary of Emaar Properties, is blending luxury travel and leisure to offer an unparalleled array of exciting events and promotions to the 15th edition of Dubai Shopping Festival 2010, the month-long shopping and entertainment extravaganza running January 28 - February 28, 2010.

The shopping malls under the portfolio of Emaar Malls Group – The Dubai Mall, Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park – are Key Sponsors of DSF and expect to attract record numbers of footfall during the popular retail festival.

Emaar Malls Group’s signature promotion ‘Fly from one Fashion to Another’ offers all the exciting elements of travel, fashion and luxury, with every purchase of 300AED. Each week, one lucky winner will win a holiday trip for two, to the world’s most beloved fashion capitals: London, Milan, Paris and Tokyo courtesy of Etihad Airways and Etihad Holidays. The final draw will also see a shopper drive away with a Mercedes courtesy of Al Ain Class Motors.

Mr Nasser Rafi, Chief Executive Officer, Emaar Malls Group, said the participation of Emaar Malls Group’s various shopping malls at DSF 2010 highlights the company’s commitment to partner in initiatives that further boost retail and tourism in Dubai.

“Dubai Shopping Festival is one of the much-awaited shopping and entertainment extravaganzas globally, further boosting Dubai’s positioning as a must-see tourist destination. The month-long festival not only gives a major boost to retail but also offers families a season of unlimited fun,” he said.

Mr Rafi said that Emaar Malls Group has a unique portfolio of shopping and retail choices that is unparalleled in the region. “The Dubai Mall is a must-visit retail and leisure destination in the region, while Dubai Marina Mall, Souk Al Bahar and Gold & Diamond Park have clearly defined niches that appeal to all cross-sections of visitors. While Dubai Marina Mall offers the added appeal of a waterfront ambience, Souk Al Bahar’s architectural features and spectacular location will appeal to those who prefer the ambience of an old world Arabic souk. Gold & Diamond Park will add glitter to the retail festival with a spectacular array of jewellery.”

To participate in the ‘Fly from one Fashion Capital to Another’ promotion, shoppers need to spend a minimum of 300AED any retailer in any of the four Emaar Malls Group shopping destinations. Every 300AED spent can be redeemed for one raffle coupon at Guest Services and entered for the weekly draws every Sunday starting February 7, 2010 with the final draw on March 1, 2010. Holiday packages include two return (from Abu Dhabi) economy tickets to London, Milan, Paris or Tokyo with five-days/four nights accommodation. An additional draw for a Mercedes C-Class will be drawn on March 1, 2010. 

The Dubai Mall, the world’s largest shopping and entertainment destination with 1,200 retail outlets including 160 F&B outlets, will host a full entertainment and events calendar during DSF 2010 providing all day, every day activities for the entire family. Among the highlights is the Make-Up Festival to be hosted at Galeries Lafayette, a luxury car exhibition by Al Ain Class Motors, Glamour in the City, a haute couture exhibition by Swarovski Crystallized in Fashion Avenue and ‘Crafty Kids’ by Tickles & Giggles, a dedicated kids arts & crafts centre hosted in The Dubai Mall’s open-air streetscape, The Grove.

The Waterfall atrium will be an area of activity with a golf putting competition and a separate remote control car racing contest hosted by Hamleys, the UK’s favourite toy store. For those who appreciate the arts, The Dubai Mall will have a Photography Exhibition by ITP Publishing showcasing the creative works of award-winning photographers.

Other activities to be spread across The Dubai Mall and Dubai Marina Mall over the course of the Dubai Shopping Festival include oud and qanoon players; balloon bending; a Disney Discovery Centre for kids; Spanish guitarists; face painting; Freej movies; crafts for children; stilt walkers; mime artists; saxophonists and a Venetian opera singer.

Visitors at the mall can also enjoy the leisure assets including the Dubai Aquarium & Underwater Zoo with over 33,000 aquatic animals and the world’s largest acrylic viewing panel; the Olympic-sized Dubai Ice Rink; the Middle East’s first of its kind SEGA Republic theme park; the region’s first KidZania® children’s edutainment centre and Dubai’s largest megaplex, the 22-screen Reel Cinemas.

Dubai Marina Mall, centrally located in Dubai Marina, with over 160 retail outlets, also hosts an array of entertainment events for visitors. Sporting a distinctive architectural style with a circular atrium that makes utmost use of its waterfront location, the Dubai Marina Mall provides an exciting mix of tenants within the mall and includes supermarkets, fashion wear, accessories, jewellers, boutiques, book and toy shops and music centres, as well as plans for a 6-screen cinema in an ambient and modern setting.

Souk Al Bahar features 100 stores including more than 22 food and beverage outlets framing the souk’s waterfront promenade - truly defining itself as an entertainment and leisure destination. Waterfront dining at Souk Al Bahar’s generous selection of food and beverage outlets highlights its elite location, offering a fabulous experience with some of the finest views of Burj Khalifa.

The Gold & Diamond Park features 90 retail outlets dedicated to the gold and jewellery trade. Offering depth and breadth in jewellery retail, the Gold & Diamond Park also includes several cafés and a restaurant to cater for shoppers and neighbouring businesses.

For the full list of entertainment and events, please visit: www.thedubaimall.com or www.dubaimarinamall.com