High-octane four-day event to give one lucky visitor the chance to take home exciting high-end luxury products showcase

March 10, 2011

‘Big Boys Toys’, the Middle East region’s highly anticipated luxury lifestyle event, has announced a mega raffle draw that will be giving one lucky visitor the opportunity to take home an exciting high-end luxury products showcase and the chance to live a grand luxury lifestyle experience of a lifetime. The raffle draw has been dubbed as the most exciting raffle in the country’s exhibition industry and aims to complement the high anticipation and excitement of the coming four day event, which will run from March 16th to 19th, 2011 at the Abu Dhabi National Exhibition Centre (ADNEC).

Visitors to the event will have the chance to take home exciting and expensive luxury prizes in a grand raffle giveaway to be drawn on March 19th exhibition. Ticket holders will automatically be entered to join the mega raffle. VIP ticket holders are entitled to five coupons; Gold ticket holders are entitled to three coupons; Silver Single Entry holders are entitled to one ticket.

The luxury give-aways include a BWA Luxury Boat worth AED 100,000; a Kawasaki Jet Ski worth AED 70,000; an Ice Link Watch worth AED 73,000; the world’s largest 3D LED TV from LG worth AED 30,000; a Humberto Ribeiro autographed sports bike valued at AED 28,500; a five-night holiday package for two to Thailand worth AED 25,000; Yas Hotel Health Club memberships worth AED 16,000; a helicopter tour for four people from Abu Dhabi Aviation worth AED 14,000 and a Bykal Couture chair worth AED 10,000.

“It’s all systems go for the ‘Big Boys Toys 2011’, the highly awaited and most exciting lifestyle show to hit Abu Dhabi, and to add more excitement to the event, we have decided to give away a grand luxury lifestyle showcase to one lucky visitor,” said Biju Jayaraaj, Chief Executive Officer, Artaaj. “This mega raffle draw is one of a kind, because there is no event or exhibition in the UAE offering multiple luxury products and packages to one lucky visitor. The ‘Big Boys Toys’ show has witnessed unprecedented success since it first started in 2009 and we are doing everything to make sure that every visitor takes back with him an awesome weekend experience.”

Big Boys Toys’ is a must-attend event for consumers and high-net-worth individuals in the region showcasing their products to an affluent target audience of over 60,000 visitors. Currently all ‘Gold Class’ tickets for ‘Big Boys Toys’, have been sold out and there is brisk sales in the ‘VIP’ and ‘SILVER’ ticket categories, as the countdown starts for the most exciting four-day event in Abu Dhabi. Single Entry SILVER tickets are priced at AED 100 and Season Entry SILVER tickets are priced at AED 200. The show opens on March 16 for limited VIP ticket holders. Priced at AED 1000, the VIP ticket is inclusive of entry for all entertainment features and shows, while Gold and Silver ticket holders have only entry to the event from March 17 to 19, 2011. Tickets are available online through leading UAE web portals www.boxofficeme.com; www.timeouttickets.com; www.ticketingco.com and www.virginmegastore.me or at Hallmarks, Spinney’s Audio Video and Virgin Megastore outlets. More information about tickets is available on the hotline: +971 55 7766998.

DUBAI — In three weeks of fun and giveaways, the Dubai Summer Surprises (DSS) has turned itself into a festival of dreams and reality.

Shoppers and families dreaming of  luxury cars have made it a reality.

Those wanting in finances have become thousands of dirhams richer. The participating malls hoping to gain in the DSS fever have gained total sales of more than Dh440 million.

Majid Al Ghurair, Chairman of Dubai Shopping Malls Group (DSMG), said the increase in sales is a reflection of growing consumer confidence in the economy and the success of  the DSS campaign.

“The prospect of winning two new BMWs every week, mall wide bargains and entertainment activities have turned shopping into a must do activity this summer. We expect a weekly sales growth of 10 to 12 per cent for the rest of the promotion period.”

To the lucky winners, DSS paves the way for a dream come true.

Among them is a four-year-old Emirati girl and an Indian driver, who has been working in Dubai for the last 30 years. They were the first two winners of DSMG’s  campaign for this year’s DSS. Both will receive a stunning BMW 3 Series Sedan.

Last week’s winners Khulood Khalid and T Assainar, a 30-year-old resident of Dubai will receive keys to their BMW at the end of the campaign.

The DSMG raffle draws for the BMW 3 Series will continue for four more weeks.

Khulood’s father couldn’t hide his surprise and excitement. He said, “I can’t believe this! This is just beyond my dreams, my little girl has won a BMW! She is too small to understand the significance but she is excited that she is getting a new gift!” This is the first time that Khalid’s family has won a DSS raffle draw.

Assainar too was absolutely stunned when he was informed of his surprise win: “I don’t know what to say, this surpasses my wildest expectations. I can’t believe I am the owner of a fabulous BMW! My family will be so excited, I can’t wait to tell them. I have worked in Dubai as a driver for 30 years and this is the best thing that has happened to me.”

Two more lucky winners, Kevin Cairas, British resident of Dubai, and Tabarintseva Nutu, a Russian tourist, will also get to drive their BMW 3 Series Sedan home.

When informed about his win, Kevin exclaimed ‘unbelievable!’. “I have lived in Dubai for the last four years and, this is the first time I have won a raffle during a DSS. I was shopping for my new home and decided to try my luck at the raffle draw. Now I have both — a new home and a brand new BMW! This is just the best summer ever.”

Tabarintseva, who was in Dubai recently as a tourist,  said: “I simply love Dubai, the shopping bargains and options are the best in the world. I can’t believe I won a BMW! This makes Dubai even more special for me. I intend to come back very soon!”

Some 21  member malls of DSMG are participating in DSS 2010. They are Al Bustan Centre, Al Ghurair City, Al Manal Centre, Al Mulla Plaza, Arabian Center, Burjuman, Century Mall, Dubai Marina Mall, Dubai Marina Walk, Dubai Outlet Mall, Gold & Diamond Park, Hamarain Centre, Lamcy Plaza, Mazaya Centre, Mercato Mall, Oasis Center, Palm Strip, Reef Mall, Souk Al Bahar, The Dubai Mall and Town Centre.