Tag Archive | "Campaign"

Over 3,500 volunteers turn out to support Dubai Cares community campaign for Gaza

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Over 3,500 volunteers turn out to support Dubai Cares community campaign for Gaza


467A total of 3,593 volunteers converged at Al Boom Tourist Village in Dubai on January 8 and 9, 2015 to help pack 50,000 school kits for the children of Gaza. The Dubai Cares community campaign aims to supply the children of Gaza with the school necessities required to continue their education following the seven-week bombing during summer 2014 in Palestine. The campaign was conceived to provide children currently studying in UNRWA schools in Gaza with school essentials as they return to regular classes with the start of the second half of the academic year as well as the New Year.

The Dubai Cares community campaign, which is part of the organization’s recently launched “Rebuild Palestine. Start with Education.” initiative, was planned to take place from January 8 to 11, 2015. With the help of the thousands of volunteers that joined during the first two days, Dubai Cares was able to finish packing all the 50,000 bags on Friday January 9, 2015.

Commenting on the success of the campaign, Tariq Al Gurg, Chief Executive Officer of Dubai Cares praised the UAE community for its strong support saying: “We are grateful to everyone who volunteered over the course of the campaign, from corporations and schools to individuals, the UAE community has turned out in full force to make sure education remains part of the developmental vision for Palestine. The completion of the campaign with the packing of 50,000 school kits in just two days is testament to everyone’s commitment towards helping the children of Gaza. The children of Gaza have consistently fallen victim to the endless rounds of violence that has overwhelmed the region over the years. By providing them with the key material needed for school, we are enabling them to rise above the current circumstances and take control of their futures.”

The contents of the kit, sourced by Dubai Cares in accordance with UNRWA guidelines, included a backpack, notebooks, sketch books, geometry kit, calculator, pencil case for stationery including pens, pencils, erasers, sharpeners, crayons, rulers etc.

Aisha Abdulla Al Muhairi, UAE National, one of the participants commented: “I have a passion for volunteer work and I did not have a lot of chances to participate before so I am very happy to join Dubai Cares in this campaign. I feel pride and joy that our government and community caters to humanitarian programs away and at home. After this experience, I encourage everyone to take part in volunteer work as this kind of work reflects our humanity.”

Tareq Khalid, Palestinian, another participant commented: “I thank Dubai Cares for giving me this opportunity to work together with many people from different nationalities and cultures towards one noble cause with one aim; to draw a smile on the faces of Palestinian children.”

Piper Mills, American said: “To see so many people from different backgrounds, cultures and religions, working together for a cause that doesn’t provide personal gain for any of us, is incredibly rewarding. It really helps to restore some faith in humanity in a time when so many people are so focused on hurting others.”

The campaign follows the Dubai Cares AED 11 million (USD 3 million) program, which was launched in October 2014 to support access to education and mitigate the psycho-social effects of armed conflict on the student population in Gaza. This is not the first Dubai Cares campaign aimed at facilitating the lives of children living in Gaza. In 2009, the organization conducted a similar community engagement campaign that provided 50,000 school kits and 50,000 hygiene kits to the children of Gaza.



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DAMAC Properties donates AED 1 Million to #UAECompassion Campaign

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DAMAC Properties donates AED 1 Million to #UAECompassion Campaign


460DAMAC Properties has donated AED one million to the #UAECompassion campaign, to support thousands of refugees in Jordan and Lebanon hit by the ‘Huda’ across the Levant region.

DAMAC has supported the ‘Tarahamu’ campaign with a donation to the UAE Red Crescent, who is delivering aid to the most severely hit areas.

The first planes carrying aid from the UAE have already arrived in Jordan as the snowstorm Huda continued to increase in intensity.

“It is our humanitarian duty to do whatever we can for our brothers facing an unthinkable freezing cold winter away from their homes,” said Mr. Sajwani. “As a UAE-based company, we are keen to support the philanthropic efforts of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, and His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai as they guide us to become a global leader in international support and aid.”

“The #UAECompassion campaign has already seen an overwhelming response from every area of society throughout the UAE, highlighting the kindness in the hearts of everyone,” he added.

DAMAC Properties has consistently supported the campaigns of His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, and the efforts of the UAE Red Crescent, including recent donations of AED two million to the ‘clothe a child’ campaign, AED one million to the UAE Suqia (Water Aid) programme and a further AED one million to help build a high-tech care facility for the Dubai Autism Centre.

“We thank DAMAC Properties and Mr. Hussain Sajwani for their continued support towards these humanitarian and charitable campaigns, which deliver assistance to those most in need,” said, Mohamed Abdullah Al Haj Al Zarouni, General Manager of Dubai Branch, UAE Red Crescent. “We need as many companies and individuals to come forward to join this campaign as possible – to help the tens of thousands of people who are homeless and freezing.”

“This action isn’t new from a prestigious real estate company working for the happiness of people by providing them with decent living.”

The UAE Red Crescent says that anyone who wants to support the campaign can deliver their donations at any of its branches across the UAE, or via SMS through Etisalat and Du networks on 7100 and 7200, or through the bank accounts published in all official newspapers. Alternatively there is a toll free number: 800733.


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FedEx Cares Campaign celebrated across the Middle East

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FedEx Cares Campaign celebrated across the Middle East


420FedEx Express, a subsidiary of FedEx Corp. and the world’s largest express transportation company, recently concluded the 2014 FedEx Cares Campaign, its annual service month to benefit local communities. 124 FedEx team members across the UAE, Bahrain and Kuwait were involved in community outreach activities, clocking more than 680 hours of volunteer work.

FedEx Cares is an annual volunteering initiative, where FedEx team members and their families donate their personal time and effort by giving back to their local communities. In its fourth consecutive year in the Middle East, FedEx team members participated in various activities focused on the environment and society.

“The FedEx Cares Campaign highlights our commitment to being a great place to work, a thoughtful steward of the environment and a caring citizen in our local communities,” said David Ross, senior vice-president of FedEx Express Middle East, Indian Subcontinent & Africa operations. “Our team members are passionate about sustainably connecting people and places while improving quality of life. This program is just one of many ways in which FedEx actively supports the UAE and its people.”

In the UAE, FedEx volunteers dedicated themselves to monitoring their environmental impact as well as contributing to societal development by:

Carpooling to reduce carbon footprint for a greener community.

Spending time with senior citizens at the Family Gathering Centre in Al Mamzar.

Engaging in creativity inspiring games with special needs children at the Al Noor Training Centre for Children with Special Needs.

Holding a crafts and baked good sale to raise funds for the Apnalaya organization which supports urban community development projects in the underprivileged neighborhoods of Mumbai.

The FedEx Cares Campaign in the Middle East complements the volunteer activities taking place globally. Over the past 10 years the program has expanded to nearly 400 cities around the world. In addition to thousands of volunteer hours each year, FedEx donated over $46 million in total contributions in 2013.  FedEx also utilizes its global logistics network to support people in need by providing critical relief supplies and services to communities impacted by natural disasters.

For more information about FedEx Cares Campaign and the FedEx commitment to volunteerism and the communities it serves, please visit about.van.fedex.com/citizenship_report.




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THE RITZ-CARLTON, RIYADH LAUNCHES ENVIRONMENTAL CAMPAIGN, ‘GREEN EARTH, CLEAN EARTH’

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THE RITZ-CARLTON, RIYADH LAUNCHES ENVIRONMENTAL CAMPAIGN, ‘GREEN EARTH, CLEAN EARTH’


417The Ritz-Carlton, Riyadh has marked the launch of its environmental campaign “Green Earth, Clean Earth” by planting over 300 trees in the surroundings of the hotel in support of the global initiative, ‘Clean up the World’. 100 of the Ladies and Gentlemen of The Ritz-Carlton, Riyadh participated in the campaign in an effort to give back to the community and preserve their natural environment.

“We are constantly looking for ways to support our community, and the ‘Green Earth, Clean Earth’ campaign is a great way to highlight our ongoing commitment to working together for a better environment,” said The Ritz-Carlton, Riyadh General Manager Adel Al Mahboob. “We are thrilled to see that so many of our Ladies and Gentlemen here at The Ritz-Carlton, Riyadh took part in this initiative to actively support the community, proudly demonstrating the company’s long term vision.”

Through its corporate social responsibility (CSR) program, Community Footprints, The Ritz-Carlton focuses on three key areas: Hunger and Poverty Relief; Child Well-Being; and Environmental Responsibility. As part of the company’s commitment to the environment, there is a Ritz-Carlton Environmental Action Conservation Team (REACT) at each hotel, focusing on sustainability projects within the property and working together to make changes and improvements that benefit the environment. These efforts are resulting in reductions in the use of natural resources and support The Ritz-Carlton Hotel Company’s goal to reduce energy and water consumption by 20% by 2020 (baseline 2007).

The environmental campaign, ‘Clean up the World’, which is held in conjunction with the United Nations Environment Program (UNEP), inspires and empowers communities from around the globe to preserve their environment. Now in its 20th year, ‘Clean up the World’, is one of the largest community-based environmental campaigns in the world.



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The all-new Sony XperiaTM Z3 Campaign captures the Natural Beauty of the Kingdom of Saudi Arabia

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The all-new Sony XperiaTM Z3 Campaign captures the Natural Beauty of the Kingdom of Saudi Arabia


4193Sony Mobile is committed to deliver their passion for innovation through their class leading products and the way they present them and its latest campaign focuses on a journey of photographic discovery by two individuals across the landscapes of Saudi Arabia.

The new unique and exciting campaign is launched this week to support the launch of their latest flagship smartphones and Tablet, the Xperia Z3 series, to the residents of the Kingdom of Saudi Arabia.

The two heroes, Mohammed and Majid are two Saudi Arabian nationals – an aspiring young photographer and his companion, a mature traveler who has spent his life discovering Saudi Arabia and the outstanding natural beauty the nation has to offer through the lens and capabilities of the Sony Xperia Z3.

During their epic journey across the Kingdom they will share their adventures with their Saudi compatriots through a series of inspiring and lighted-hearted videos broadcast on multiple social platforms like YouTube, Instagram and Facebook.

Commenting on the initiative, Spyridon Gousetis, Director of Marketing at Sony Mobile Communications MEA said: “At Sony, we offer passion and excitement in everything we do – not just through our innovative range of products, but in all our activities. This once in a lifetime road trip captures the essence of our philosophy and brings out the best of what the Xperia Z3 series has to offer. It is a highly creative vehicle that we are confident will resonate with our audience in Saudi Arabia.”

During their journey the mature traveler will act as a guide for the aspiring young photographer to capture unique aspects of the Kingdom during a thrilling and pulsating journey as they depart from Jeddah to experience the real natural beauty of Saudi Arabia. They trip will take them from exploring the Edge of the World panorama to plunging in Ain Heet’s cave and fresh water ponds, through to walking the Tuwaiq escarpment and on every step of the way their adventure and excitement will be captured in all its detail with the help of the Sony Xperia Z3.

This unprecedented campaign will generate a series of videos and images that is designed to encourage popular engagement as they are broadcast on social networks over four weeks, encouraging residents of Saudi Arabia to join Mohammed and Majid on their travels, while contributing and even share their own content with their friends and families.

“Our aim from this innovative social engagement initiative is to drive discussion and interaction between our two travelers and the community with the help of our latest product and present the natural and rarely seen beauty of Saudi Arabia to people that have not been able to experience it for themselves.” added Gousetis.

The journey will run from 28 October to 18 November, with the first video in the series to be broadcast on the 2 November 2014.




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OSN partners with Zahra Association for Saudi-wide campaign to mark ‘Breast Cancer Awareness Month’

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OSN partners with Zahra Association for Saudi-wide campaign to mark ‘Breast Cancer Awareness Month’


488As the world marks ‘Breast Cancer Awareness Month’ during October, OSN, the region’s leading pay-TV network, is rolling out a Kingdom-wide campaign in Saudi Arabia to promote awareness and early detection, in partnership with the Zahra Breast Cancer Association, a health charity organisation.

Building on its ‘Live More’ corporate social responsibility (CSR) initiative that leverages the power of television and community engagement to promote health and wellbeing and bring positive change to people’s lives, OSN is supporting the Kingdom’s concerted efforts to address the rising incidence of breast cancer through the month-long campaign.

According to Saudi Cancer Registry, breast cancer accounts for nearly 15 per cent of all new cases of cancers in women. A Globocan report identifies that breast cancer is the most common form of cancer in prevalence (number of people affected), incidence (number of people newly identified) and mortality in Saudi Arabia.

OSN is taking the lead in building awareness about breast cancer through a series of on-ground initiatives. In association with Zahra, OSN will host ‘Pink Houses’ in 20 key cities and towns across the Kingdom in locations such as malls and community centres. These Pink Houses will screen awareness videos and hand out ‘Breast Cancer Healthcare Tips’ prepared by Zahra. The awareness leaflets will also be distributed at all retail outlets of OSN as well as through its social media platforms.

Additionally, OSN channels will screen specially developed awareness videos on breast cancer, while the popular Oprah Winfrey (on TLC HD channel) and Ellen DeGeneres shows will be utilised to communicate the message to a wide audience. A special screening on E! channel will have celebrity TV host Guliana Rancic talk about her battle with breast cancer.

OSN Ya Hala! HD will also devote its own exclusive production, Saudi Doctors to put the spotlight on breast cancer, its risk factors, the need for early screening, treatment and care, and stories of cancer survivors. A special episode of Saudi Doctors on October 16, 2014 will feature Dr. Essam Morshed, Consultant Clinical Oncologist and President of Saudi Oncology Society, and Dr. Khalid Al Hajeri, Consultant Surgical Oncologist, discussing the symptoms of breast cancer, detection, importance of self-assessment and aspects relating to treatment and care. Dr. Samira Al Ghamdi, Consultant Psychologist, will discuss the emotional, psychological and social support needed for breast cancer patients, while Dr. Wael Daghestani, Consultant Plastic Surgeon, will provide details about reconstruction surgery.

Khulud Abu Humus, Executive Vice President of Programming & Creative Services of OSN, said: “Through our Breast Cancer Awareness programming this month, we are highlighting our commitment to be closer to the community in addressing the increasing incidence of breast cancer. This complements our ‘Live More’ CSR initiative to encourage the community to lead a well-balanced lifestyle and make a big difference to their lives through simple day-to-day changes.

“It has been proven that early screening and diagnosis help enhance the effectiveness of breast cancer treatment. We are highlighting this message through our special programmes on various popular channels on OSN, while the on-ground activities with Zahra Association will motivate more women – and men – to step forward and further strengthen awareness on breast cancer. By highlighting the risk factors to bringing cancer survivor stories, we want to motivate more people to go for preventive checks and make positive lifestyle changes.”

Hanadi Al-Outhah, General Manager, and Co-founder of Zahra Breast Cancer Association, said: “Since our inception, our goal has been to underline the need for early detection of breast cancer through visits to universities, schools and malls. OSN’s partnership for the breast cancer awareness campaign enables us to reach out to a vast audience and highlight the critical need to raise awareness on the importance of early detection, its risk factors and treatment options. We congratulate OSN for undertaking this noble endeavour, which will give our efforts to fight breast cancer greater momentum.”

Several studies in Saudi Arabia and globally have concluded that obesity, smoking psychological pressures and stress and family history are risk factors of breast cancer. They advocate a healthy and balanced lifestyle to decrease the chances of breast cancer incidence, and reiterate the need for physical exercise which strengthens the body’s immunity.

Research conducted in Saudi Arabia reports that late-stage diagnosis of breast cancer in the Kingdom, which leads to greater mortality rates, are also the result of lack of information and timely care, thus underpinning the importance of awareness campaigns.



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NBAD & MasterCard announce winner of the 2014 International Spend Campaign

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NBAD & MasterCard announce winner of the 2014 International Spend Campaign


443As part of its commitment to constantly reward clients for their loyalty, the National Bank of Abu Dhabi (NBAD) presented a 2014 Mercedes- Benz GL-Class luxury car to Mr. Karol Piotr Ozimski, the winner of this year’s NBAD MasterCard International Spend Campaign.

The NBAD MasterCard International Spend Campaign is a joint initiative between NBAD and MasterCard. It is designed to encourage clients to use their NBAD MasterCard payment solutions while abroad and to make the most of the exclusive benefits offered internationally by NBAD and MasterCard.

During this campaign, the names of clients were entered into a draw each time they use their NBAD MasterCard credit or debit card overseas. This year’s campaign ran from 1st June to 31st July, targeting the peak summer travel season. The draw, announcing Mr. Karol as the lucky winner, was held on 11th August, and the keys to his new luxury car were handed over by representatives of MasterCard, NBAD and Emirates Motor Company (EMC), authorized distributor for Mercedes-Benz in the Emirate of Abu Dhabi and the flagship company of Al Fahim Group.

Mr. Anthony Gibson, Corporate Sales Manager of EMC, said: “At EMC we are committed to excellence and value high loyalty. Therefore we are always delighted to be part of loyalty rewarding initiatives of reputable organizations like NBAD and MasterCard. Congratulations to Mr. Karol; we are confident that the unequalled Mercedes-Benz GL Class 2015 will welcome him to the world of undisputable luxury of the Mercedes-Benz brand offering him high standards of driving pleasure.”

Mr. Navneet Dave, Executive Director Cards Business at NBAD, reiterates the strategic importance of this initiative with MasterCard.

“The NBAD MasterCard International Spend Campaign encourages our cardholders to use their cards when travelling and take advantage of the benefits that come with having an NBAD MasterCard payment solution,” said Mr. Dave. “They can avail favorable exchange rates, use their card across the world and avoid the hassle and danger of carrying large amounts of cash. Additionally, their card offers them travel privileges such as exclusive lounge access at international airports and meet and greet services, all designed to make their travels as comfortable and convenient as possible.”

“We are delighted to be part of the NBAD International Spend Campaign,” said Sara Milionico, U.A.E. Marketing Director of MasterCard. “Developing customized payment solutions that offer real value and priceless experiences to cardholders are a key priority for MasterCard and we look forward to developing more rewarding products and exciting promotions with NBAD in the near future.”

Mr. Dave added: “Cardholders of all NBAD MasterCard Credit Cards and Debit Cards earn NBAD Stars on all local and international transactions, which can then be redeemed directly at over 300 airlines, or for a prepaid card.


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The Governor of Makka Honors Mobily for its Strategic Partnership in the Hajj Awareness Campaign

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The Governor of Makka Honors Mobily for its Strategic Partnership in the Hajj Awareness Campaign


485HRH Prince Meshal bin Abdullah bin Abdulaziz, Governor of Makkah Region, Chairman of the Haj Central Committee, honored Mobily for its strategic partnership in the National Media Campaign for pilgrims awareness that was organized by the Emirate of Makkah Region for the Hajj season 1435H.

This took place during a press conference held this afternoon in the Makkah Emirate premises. Our colleague, Humoud Al Ghobaini, Executive General Manager, Corporate Communications & Public Relations received the honorary shield on behalf of Mobily.

Al Ghobaini expressed his thanks and appreciation to HRH the Governor of Makkah region for allowing Mobily the opportunity to contribute in the service of the pilgrims, pointing out that the national media campaign organized by the Emirate of Makkah Region to educate the pilgrims, came out of the attention and care provided for the Two Holy Mosques by the wise leadership, noting that the objectives upon which this campaign is based, confirms the sense of responsibility entrusted to the organizers in order to provide the best means of comfort to the pilgrims and guests of the Holy Mosques.

Al Ghobaini added that Mobily has mobilized all its potential technical support for the campaign, including the social network sites and sales outlets of the company spread in all international airports, land and sea ports, and the holy sites, through the distribution of awareness leaflets and publications in many different languages.

Mobily is sponsoring this campaign for the fifth consecutive year in a move that aims to promote the objectives of this national campaign and to deliver its lofty and noble message out of its social responsibility.

The National Media Awareness Campaign aims to educate the pilgrims, and came under the slogan (the right way is with Hajj permission) to implant the culture of reverence and holiness for the holy sites during Hajj and Umrah seasons. The campaign is directed to pilgrims, service providers and all members of the community through launching awareness campaigns based on the respect and the sacredness of the holy places and compliance to regulations and instructions.

Mobily is so keen to harness all of its professional services and human resources to the pilgrims and work in coordination with various governmental and private sectors in order to implement this noble and honorable goal of serving the pilgrims. In addition, Mobily is supporting its network in the central area and the holy sites with the latest communication technologies around the world and its experience in offering service to this huge number of pilgrims at one time becomes the center of interest for the major international companies.


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Al-Futtaim Motors’ 5th Annual Blood Donation Campaign gets underway

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Al-Futtaim Motors’ 5th Annual Blood Donation Campaign gets underway


4138Al-Futtaim Motors, exclusive distributor of Toyota, Lexus and Hino vehicles in the UAE, has launched its fifth annual blood donation campaign. The highly successful inaugural event was held at the flagship Toyota showroom in Abu Dhabi and attended by dozens of associates who donated enough blood to save up to 228 lives.

Dubbed ‘My Blood for the UAE’ Al-Futtaim Motors’ blood donation drive is in support of the ‘My Blood for My Country’ initiative launched by H.H. Sheikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Executive Council.

Out of the 87 volunteers who turned up during the 12-hour window, a total of 76 were found to be fit for the purpose.  Between them a total of 34,200ml of blood was collected that will go a long way to maintaining a good supply of blood for the UAE’s patients in need.

“This was our first blood donation activity in Abu Dhabi and we are overwhelmed by the response of our associates who selflessly turned up in high numbers,” said Jon Williams, Managing Director, Al-Futtaim Motors. “Such was the appeal amongst our associates that we had to prolong the event by five full hours with the last donor coming through at 8pm.”

“As part of the fabric of this nation, Al-Futtaim Motors feels compelled to play a role in initiatives designed to save lives and help improve the health of members of our community. Through this activity we are able to help the UAE fortify its supplies of red blood cells, plasma platelets and cryoprecipitate to support people who are in need of blood transfusions due to a variety of medical conditions.”

Al-Futtaim Motors’ ‘My Blood for the UAE’ campaign continues with two more blood activities at its Dubai Festival City Toyota showroom and Sheikh Zayed Road Toyota showroom.



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Mobily is a strategic partner for the “National Media Awareness Campaign” for Pilgrims

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Mobily is a strategic partner for the “National Media Awareness Campaign” for Pilgrims


4116HRH Prince Mesaal bin Abdullah bin Abdulaziz, the Governor of Mecca Province and the head of the Central Haj Committee, and Engineer Khalid Al Kaf MD, and CEO of Mobily signed a strategic partnership agreement for sponsoring the “National Media Awareness Campaign for Pilgrims which will be organized by Emirate of Mecca to educate and guide the pilgrims of 1435H Haj season. This took place in HRH office in Jeddah.

Mobily is sponsoring this campaign for the fifth consecutive year in a move that aims to promote the objectives of this national campaign and to deliver its lofty and noble message out of its social responsibility.

The National Media Awareness Campaign aims to educate the pilgrims, and came under the slogan (the right way is with Hajj permission) to implant the culture of reverence and holiness for the holy sites during Hajj and Umrah seasons. The campaign is directed to pilgrims, service providers and all members of the community through launching awareness campaigns based on the respect and the sacredness of the holy places and compliance to regulations and instructions.

Engineer Khalid Bin Omar Al Kaf, CEO of Mobily pointed out that the National Media Awareness Campaign which will be organized by the Emirate of Macca Region to educate the pilgrims, came out of the attention and care provided for the Two Holy Mosques by the wise leadership, noting that the objectives upon which this campaign is based confirms the sense of responsibility entrusted to the organizers in order to provide the best means of comfort to the pilgrims and guests of the Holy Mosques.

Mobily is so keen to harness all of its professional services and human resources to the pilgrims and work in coordination with various governmental and private sectors in order to implement this noble and honorable goal of serving the pilgrims. In addition, Mobily is supporting its network in the central area and the holy sites with the latest communication technologies around the world and its experience in offering service to this huge number of pilgrims at one time becomes the center of interest for the major international companies.






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