Dubai, UAE – Philadelphia by Kraft Foods announced today that nominations have opened for the third edition of its Spread Some Inspiration campaign, which celebrates the contributions of women in philanthropy, community development and charitable causes across the GCC. At a press conference held today at The Pavilion Downtown Dubai, Philadelphia also announced its partnership with UN Women, the UN organization dedicated to gender equality and the empowerment of women globally. The partnership marks a significant milestone for Philadelphia who has pledged to donate 8% from its sales proceeds in KSA, UAE, Qatar, and Kuwait to support UN Women projects that are geared towards women’s economic empowerment in the GCC.
Present at the event were dignitaries from UN Women, led by Maha Al Nuaimy Deputy Regional Director and Officer in Charge, representatives from Kraft Foods, as well as this year’s panel of judges headlined by Dr. Aisha Abbas Natto, Entrepreneur and Boardmember of the Jeddah Chamber of Commerce and Industry (JCCI), Iqbal Al Ahmed, one of Kuwait’s key media personalities, writer and journalist, and Azza Al Qubaisi UAE’s leading artist in jewellery and sculptures and environmental advocate. Also in attendance were some of the campaign’s previous nominees and judges, all of whom have contributed significantly to their respective communities and countries in the GCC.
“We are honored to announce our partnership with UN Women, whose association with the 2012 edition of Philadelphia Spread Some Inspiration campaign will enable us to reach out to even more inspiring women across the GCC. Starting January to February 2012, and again from July to August during the month of Ramadan, Philadelphia will be donating 8% of its sales towards UN Women projects in the region. These funds will be channeled towards developing women’s capacities and opportunities for leadership and socio economic empowerment”, said Vishal Tikku, Managing Director, GCC and Middle East Shared Services, Kraft Foods MEA.
“As such, our partnership with UN Women on the Philadelphia Spread Some Inspiration campaign is an ideal fit. Now in its third year, this campaign brings together many exemplary women who positively impact their communities each and every day of their lives through social work, charity and other philanthropic activities. This campaign enables us to document and follow the inspiring contributions of these women, bringing much needed awareness to their causes and celebrating their achievements”, added Tikku.
On her part Maha Al Nuaimy Deputy Regional Director and Officer in Charge at UN Women Arab States Regional Office (ASRO) commented: “UN Women(ASRO is delighted to be partnering with Philadelphia a global brand of Kraft Foods, and the world’s 2nd largest food manufacturing company in the Spread Some Inspiration campaign. This is an initiative that will support UN Women ASRO’s efforts to promote economic empowerment by highlighting the achievements of inspiring women in different fields. While enhancing women’s capacity and access to economic opportunities, this partnership is also setting the perfect model of cooperation between a UN organization and the private sector to bring about the aspired change in women’s lives in the region.” she concluded.
In his address at the beginning of the Press Conference, Azzam Alameddin, Corporate Affairs Director Kraft Foods, Middle East and Africa, stated that the campaign has to date brought to light the inspiring stories of some 230 women from the GCC, bringing much needed awareness and recognition for their respective causes. He added: “The campaign has flourished into one of the region’s most significant forums for women in the region to be recognized and rewarded for their inspiring contributions to community”.
Commencing today, women from GCC who have made extraordinary contributions to others around them can share their inspiring story on www.phillyarabia.com.Spread Some Inspiration with Philadelphia is an open forum for women to either submit their own stories or nominate stories of other women who spread feelings of joy, love and hope through their efforts in community relations and philanthropic initiatives. The panel of judges will shortlist the three most compelling stories, and the public will be then invited to vote online for the one story that has inspired them the most.
The winner chosen by the public through online voting will be announced at an awards ceremony, which will be held in Dubai on 8th March in conjunction with International Women’s Day. Philadelphia will honor the winner with USD10,000 in support of her cause, while the two runners up will also receive a fund worth USD5,000 each.
Follow the inspiring and heart-warming stories of women across the GCC on www.phillyarabia.com. And if you know of a woman whose story of helping the community should be told and celebrated this International Women’s Day, or if you yourself have a great story to share, visit the website and submit your nominations by 4 February 2012