January 13, 2012

Brother Gulf, a leader in home and business IT peripherals that focuses on the ‘Customer-First’ approach, was presented with the ‘Corporate Social Responsibility’ Award by ICDL GCC Foundation, the governing body and the certification authority of the International Computer Driving License program in the Gulf States and Iraq, during the recently concluded ICDL Recognition Event in Dubai. The award was given for Brother’s support for the recent ICDL Computer Summer Camp 2011 and also in recognition of the company’s continuing initiatives towards the improvement and development of computer skills of students coming from across the Middle East.

Thousands of students from around the Arabian Gulf region have benefited from the annual ICDL Computer Summer Camp, gaining invaluable computer skills that drive them to achieve academic excellence and integrate in today’s digital society.

“It has been our continuing thrust to establish strategic partnerships with public and private institutions to improve IT literacy in the region and empower citizens to become more productive members of the society,” said Jamil Ezzo, Director General, ICDL GCC Foundation. “We take pleasure in recognizing the contributions of Brother to the success of the ICDL Computer Summer Camp 2011. We are also looking forward to leveraging our constructive cooperation to explore more meaningful initiatives that will drive us closer to achieving a knowledge-based society.”

“It is an honor to receive this distinction from the ICDL, which stands as a testament to our dedication towards the development of computer skills for today’s generation,” said Ranjit S Gurkar, General Manager, Printing & Solutions Division MENA Brother International (Gulf) FZE. ”The ICDL Foundation continues to be a strong proponent towards the efforts to give due computer certification for students, government workers and employees from the private sector. This certification not only serves as proof that one is computer literate and proficient but also acts as an affirmation that the holder is knowledgeable enough to work in today’s dynamic global markets. Rest assured that we will continue to be strong partners with ICDL and help in the advancement of computer proficiency across all sectors in the region.”

Brother International (Gulf) FZE is a subsidiary of Brother Group, Japan, one of the global leaders in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SOHOs and enterprises. The company maintains headquarters for the Middle East, Africa and Turkey, at the Jebel Ali Free Zone in Dubai with fully integrated sales, marketing and services capabilities, Brother has authorized distributors across the MENA region, including Africa and Turkey. The core products of the company are Laser printers, Facsimile machines and Multi-Function Centres. Brother’s product range also includes Labelling machines, Electronic Typewriters, Mobile Printing Devices, Home Sewing machines and Embroidery machines.

ICDL is an integrated digital literacy program recognized worldwide. The program empowers individuals with the essential skills and knowledge of computer and practical use of common desktop applications. ICDL is based on a recognized global standard, acknowledged through testing, and proves that the certificate holder has fundamental skills in IT, using the computer and managing files, word processing, spreadsheet, database, presentation, and information and communication (internet and e-mail). Available in more than 40 languages, the program is endorsed by education ministries, universities and government organizations and is accredited by more than 168 countries.

Leading company’s latest range of MLPs to reduce paper usage by 50 per cent

September 22, 2011

Brother Gulf, a leader in home and business IT peripherals that focuses on the ‘Customer-First’ approach, has revealed the launch of a new line of Monochrome Laser Printers (MLPs) that can help Middle East businesses cut down on printing costs. The new printers, which include the MFC 7860DW, MFC 7470D, HL 2240D, HL 2270 DW and the DCP-7065DN, have been designed to help drive in a reduction of paper usage by as much as 50 per cent. The new units have also been packaged as all-in-one multi function printers (MFPs) offering key features like laser printing, scanner, copier and fax. The launch complements the leading company’s move to reinforce its current market share across the different printer segments, particularly in the MLP segment.

The new line of MLPs offers printing speeds of up to 24 to 26 pages per minute. Each unit is presented in a sleek and easy to maintain body and comes with a 35 sheet Automatic Document Feeder (ADF) for fast and efficient multi-page scanning, copying and faxing. According to Brother senior executives, the new line of MLPs have been designed to be low maintenance with a 250-sheet dust free paper tray and a manual feed slot for envelope printing. The printers can help drive in a reduction in printing costs with its automatic double-sided printing capabilities and makes use of optional high yield toner cartridge. The MLPs also offer a direct print feature, which allows direct printing without a computer. Also, the printer’s PC Fax function comes with a junk fax filter that eliminates the printing of unnecessary faxes by scanning documents directly to your computer instead of printing them out, thereby cutting down on paper and toner wastage.

“Businesses in the Middle East have expressed a demand for printers that can fulfil their daily operational requirements; help reduce operational expenditure and leave less of a carbon footprint on the environment,” said Shinji Tada, Managing Director, Brother Gulf. “We are looking to meet this demand with the release of the MFC 7860DW, MFC 7470D, HL 2240D, HL 2270 DW and the DCP-7065DN, which have been designed to offer strategic features like duplex printing and use of a high yield toner for maximum printing output.”

Recent industry reports have shown that laser printers are considered paper and ink savers and in recent years, have shown a drop in prices. It is generally accepted that laser printers have lower cost per page than a standard ink-jet printer. The demand for efficient and eco-friendly printers has led consumers to look for key features in today’s growing line of MLPs. These features include the number of pages a printer is capable of handling in a one-month period and the printer speed.

“This new line of printers will help users save on cost and time from their busy day-to-day tasks. Also, users are assured of fast printing speeds and high quality crisp print outs with minimal ink toner use. The release of these 3 Year Warranty printers demonstrates our continuing commitment to provide our customers with world class high quality printers that offer reliability and value for their money,” concluded Tada.

All units will allow users to save on hardware costs with its unique sharing abilities on a wired or wireless network. All supplies, including the drum, can be replaced individually, giving users the advantage of only paying for what they have used. The units also come with an ENERGY STAR certification, which is a leading international standard for energy efficient consumer products.

Leading company’s target to complement expected USD 7.6 billion growth for region’s printer segment by 2012  

July 17, 2011

Shinji Tada

Brother Gulf, a leader in home and business IT peripherals that focuses on the ‘Customer-First’ approach, has revealed its plans to grow by 22% by 2012 in the Middle East. The company’s confidence in driving growth over the next year complements recent industry reports showing that the region’s printer segment will reach USD 7.6 billion by 2012. According to Brother, the release of their latest lines of Digital Copier Printers (DCPs) and Multifunction Centres (MFCs) will act as key drivers in achieving the set growth target and are being packaged as perfect accompaniments for Small Office / Home Offices (SOHOs), Small & Medium Businesses (SMBs) and Small Workgroups of up to 25 users.

The increased demand for printing products and technologies in the Middle East has stirred in an influx of opportunities for local and international suppliers and printer vendors like Brother. This vibrancy in the printer segment has allowed industry experts to predict a USD 7.6 billion increase in revenues in 2012. Looking to take advantage of the expected growth, Brother aims at consolidating its regional market presence with the eight new models that were launched this year. All units are presented in a stylish and compact design, which is best suited for its SMEs and SOHO target markets. The three new Mono Laser Printers (MLPs), which include the HL-2130, HL-2240D and the HL-2270DW, offers a wide variety of user-friendly functions that enable users to choose from a range of print options with ease. Work space clutter can also be avoided with the wireless networking feature of the HL-2270DW for sharing with 25 users on the network. In fact, the HL-2270DW has been awarded  the “Pick“ of the year for SOHO by Buyers Lab (BLI) for it’s ease of use, convenience of wireless connectivity and a host of other features backed with a 3 Year Warranty. The entire range of Brother’s Mono Laser, Colour Laser and Colour LED products are backed with a 3 Year Warranty.

The MFC-7360, MFC-7470D and the MFC-7860DW are the latest additions in Brother’s Multifunction Centres. These three new models print at fast speeds, ranging from 24 to 26 pages per minute and are versatile “all in one” laser printer, scanner (color), copier, fax and PC Fax. Automatic double sided printing is available on the MFC 7470D and the MFC 7860 DW. Wired and wireless networking is available on the MFC 7860DW. The printers are easy to operate with a control panel and two-line LCD screen.

Meanwhile, the DCP-7055 and the DCP 7065DN are the newest Digital Copier Printers for Brother. These new units offer copying, printing and scanning functions that are standard on each of these models. The DCP 7065DN offers automatic duplex feature for automatic double sided printing, and hardwired network connectivity. These digital copier printers can print at 20 pages per minute at 2400 x 600 dpi print resolution, and have a two-line LCD display. All eight new models have been fitted with large paper trays that accommodate 250 sheets of paper, which is enough to meet the needs of any busy office. Remote management utilities such as the Web-Based Management or BR Admin Light, or BR Admin Professional 3 or Web BR Admin are bundled with the relevant models free of cost, allowing users to access the printers from any terminal and view usage and change settings conveniently.

“The Middle East region has demonstrated a strong demand for essential printing products and technologies, especially across SMEs and SOHOs. Today’s consumers prefer printers that can meet their daily operational requirements; help save costs and leave less of a carbon footprint on the environment. The continuing demand is expected to help drive in more growth for the region and also allow more opportunities for Printer vendors like Brother. We are confident that the release of our latest printer models will not only help us to meet our set growth target of 22 per cent by 2012 but will also help today’s businesses in increasing productivity and efficiency of their operations,” said Shinji Tada, Managing Director, Brother Gulf.

Jumbo Electronics recognized as Gold Partner for Sales and Marketing, Highest Colour Laser MFC, Highest Inkjet Units and Highest Consumables

June 21, 2011

Brother International (Gulf) FZE, a leader in home and business IT peripherals that focuses on the ‘Customer-First’ approach, recently honoured its top regional performing partners at a strategic business planning workshop held recently in Barcelona, Spain. During the event, UAE based partner, Jumbo Electronics Co. Ltd. LLC, received the award ‘Gold Partner for Sales and Marketing’ for its exemplary sales performance across all segments of the market. The company also won top honors in the Highest Colour Laser MFC, Highest Inkjet Units and Highest Consumables categories.

More than 15 partner distributors coming from 12 countries across the Middle East region, GCC and the African region were present during the three-day affair. The event proved to be a strategic platform for partners and senior Brother executives to discuss key challenges in today’s rapidly growing printer market segments and also develop key solutions and strategies to help raise revenues and promote Brother’s diverse range of printing equipment. According to Brother senior officials, the company is looking to achieve 22 per cent growth in revenues by 2011.

“Brother is pleased to announce the success of this year’s annual business planning workshop, an annual event that not only allows us to develop stronger ties with our key partners and associates but also gives us the opportunity to give due recognition to our top performers for this year,“ said Shinji Tada, Managing Director, Brother International (Gulf) FZE. “We extend our heartfelt congratulations and appreciation to partners like Jumbo Electronics in the UAE, who have been instrumental in our company’s move to consolidate its leadership in the different printer segments. Being able to sit down and discuss the key challenges of today’s printer markets and develop solutions and campaigns to effect better sales performances.”

This is the second time that Brother’s annual business planning workshop was held outside of Dubai and complements the company’s strategic initiative to develop stronger business ties with their key partners from across the different regions where Brother maintains key presence. Another partner from the UAE, Gulf Islands General Trading, won the award for ‘Best Corporate Sales in the Region.
 
“Brother has always believed in keeping an interactive relationship with its distribution partners and also towards meeting the demands and requirements of our customers. Implementing these strategies not only gives us a better understanding of the printer market and its different segments but also allows us to develop key solutions based on new technologies. Our event in Barcelona has helped us in determining the direction we wish to take and the goals we have set for our different products. Rest assured, we remain fully committed in providing our customers with world class high quality printers and accessories,” concluded Tada.

Leading company recognizes outstanding sales achievements of Qatari partners

April 05, 2011

Brother International (Gulf) FZE, a leader in home and business IT peripherals that focuses on the ‘Customer-First’ approach, expressed its plans to consolidate its presence in Qatar’s printer market segment with the continued implementation of strategic initiatives and roll-out of new printers. Brother recently organized a high-profile dealer’s meet at the Holiday Villa in Doha, Qatar. The event, which was jointly organized with Video Home Qatar, reflects the company’s efforts to maintain strong key relations with its business partners, dealers and vendors.

“The dealer’s meet in Qatar was a very important event for Brother that aimed at strengthening our business ties with our partners and helping us leverage our new products to help increase our market share in Qatar’s printer segment,” said Shinji Tada, Managing Director, Brother Gulf. “The event also served as a strategic venue to recognize the excellent sales performance posted by our dealers. Brother is upbeat about the opportunities in the market and is looking toward implementing key strategies that can help reinforce our presence in Qatar.”

During the event, the leading printer manufacturer recognized the sales achievements made by its key retailers in the country. Brother handed out special certifications and commendations to Lulu Hypermart (Winner, Power Retail Category); Delta Business Centre (Winner, Dealer Category); E-Max (Winner, Best New Entry-Power Retail Category); PC One (Winner, Best New Entry-Dealer Category); The Carrefour Group (Runner-up, Power Retail Category) and Micro World (Runner-up, Dealer Category). The awards were not just aimed at recognizing the efforts made by the dealers and partners, but also encourage them to perform better.

“We commend Brother’s efforts to recognize the outstanding sales achievements and performances of their partners and dealers in Qatar. The move reflects the strong ties maintained by the company with its partners and their commitment to provide them with key incentives to perform better,” said C.V. Rappai, DGM, Video Home and Electronic Centre-Doha, Qatar.

“Qatar has witnessed key trend changes in purchasing consumer electronics; reflecting strong preferences towards more reliable and effective brands like Brother. We commend Brother for its strong commitment towards understanding the different demands and requirements of today’s markets - investing in key research and development initiatives to determine and develop the best printer solution for each segment. As key partners, we seek to match Brother’s commitment with aiming to provide our customers with the best service we can render,” said Sajid Jassim Suleiman, Executive Director, Video Home and Electronic Centre-Doha, Qatar.

New affordable monochrome laser range offers automatic double-sided printing and compactness for home, Small Office and Home Offices

March 27, 2011

Brother International (Gulf) FZE, a leader in home and business IT peripherals that focuses on the ‘Customer-First’ approach, revealed a new line of compact monochrome laser printers, DCPs and MFCs suited for homes, Small Office Home Offices (SOHOs) and even Small Medium Businesses (SMBs) during a product launch held at The Address-Dubai Mall. The new range offers first-in-its-class automatic duplex printing that not only avoids the hassles of manual paper feeding, but also saves costs conveniently - a top priority for most individuals or businesses today.

Consisting of three stylish and compact new printers – HL-2130, HL-2240D, and HL-2270DW – this latest range of monochrome lasers offer a wide variety of user-friendly functions that enable users to choose from a selection of print options with ease. One such function is the new time-saving Automatic Duplex Print, a first for monochrome laser printers in the market to offer smart double-sided printing for all documents, cutting the hassle of manually feeding papers separately. Besides increasing efficiency, the new printers are also environmentally-friendly by reducing paper usage by 50 percent and comes with a 3 Year Warranty.

“Brother aims to deliver quality printing solutions at minimal cost while providing maximum value and optimum results for our users. Adding a slew of new and improved features including the exceptional automatic double-sided printing capability in this class of printers, Brother’s new range of compact monochrome laser printers keep prices competitive and highly affordable with increased efficiencies, making it ideal for home or office users seeking excellent reliability and returns,” said Ranjit  Gurkar, General Manager, Brother International (Gulf) FZE.

Also included in the launch were three additional MFCs; the MFC-7860DW, MFC-7360 and the MFC-7470D. These three new models print at fast speeds, averaging at 24 to 26 pages per minute; versatile all in one laser printer, scanner, copier and fax; automatic double sided printing, wired and wireless networking access and spacious automatic document feeder trays. The printers are easy to operate with a control panel and two-line LCD screen. Two new DCP units have also been launched, the DCP-7055 and the DCP 7065DN. These digital copier printers can print at 20 pages per minute and comes in a High Quality 1200 print resolution and two-line LCD screen. All units are eco-friendly and use high yield toner to help promote savings on costs.

Work space clutter can also be avoided with the wireless networking feature of the HL-2270DW for sharing among multiple users. Web-Based Management and BR Admin Professional 3 are also available for HL-2270DW, allowing users to access the printers from any operating system without the need to install any software. Furthermore, this range of monochrome laser printers boasts noticeably improved print speeds of up to 26 pages per minute (ppm) and high-quality documents with 2,400 x 600dpi optimised print resolution. Equipped with a 1,200-page standard yield toner cartridge, users enjoy a lower cost-per-page printing cost.

“Brother remains steadfast in its commitment to meet the Middle East and North African (MENA) region’s increased demand for more reliable and effective multi-function printers. Today’s consumers are on the lookout for printers that can fulfil their daily operational requirements; help save costs and leave less of a carbon footprint on the environment. The launch of these new printers bolster’s our confidence in further implementing key strategies that can help reinforce our presence in the region,“ concluded Gurkar.

Apart from cost-savings, Brother also recognises the need for SOHOs to save time and space. The flexible paper handling from Brother’s latest range allows users to load up to 250 sheets of paper, thus reducing precious time from multiple loadings. With the slew of added features that deliver maximised conveniences and efficiencies to home and business users, this range of environmentally-friendly monochrome lasers are also Energy Star certified for lower power consumption that reduces energy bills.

Initiative aimed at leveraging forecasted 27 per cent growth in UAE colour laser multi-function printer market by 2011

October 02, 2010

Brother Gulf, the Middle East subsidiary of Brother Japan, a global leader in the development and manufacturing of printing, communication and digital imaging products for homes and offices, has unveiled its ‘First Channel Incentive Program’ for the UAE, which aims to ensure availability of Brother equipment and consumables across the local channel. The initiative is aimed at leveraging the projected uptrend in the UAE’s colour laser multi-function printer market, which is expected to grow 27 per cent by 2011 – the highest growth rate forecasted for the region according to latest data from IDC. The unveiling was held during the company’s recently concluded Dealers’ Meet at the Atlantis Hotel in Dubai.

The ‘First Channel Incentive Program’ kicked off on October 01, 2010 and will run until March 31, 2011, and will involve a target-based incentive plan for local partners, which can help Brother  increase sales, strengthen its install base, and gain a bigger share of the market. In addition to plans to extend the reach of Brother products in the country, the manufacturer also shared its channel strategy for 2010-2011 with the over 125 UAE-based dealers who attended the event, including Jumbo Electronics and Almoe Digital Solutions.

“Sharing our vision for Brother’s growth and our plans for the UAE market amidst the excellent growth prospects is part of our philosophy of transparency, which we extend to all our channel partners, and is a way for us to include them in the decision-making process that shapes the future of our business,” said Shinji Tada, Managing Director, Brother Gulf. “The dealer incentive program we have launched, which was attended by every single one of our partners, was just the first step towards developing a closer relationship with them.”

Furthermore, the best performing UAE dealers were honoured during the event, including Proton General Trading (Best Equipment Channel Sales), Jazeerat Al Kanz (Best Consumables Channel Sales), Gulf Islands General Trading (Best VAR), HBC Printer Supplies (Best New Entry Dealer), and Seven Star Stationery (Best P-Touch Channel Sales). The manufacturer also awarded its top power retailers in the country – Carrefour (Best Facsimile Retailer), Sharaf DG (Best Printer and MFC Retailer), E-max (Best Product Display and Branding, and LuLu (Best Retailer). Attendees of the event were able to take advantage of pallet offers comprising of Mono Laser, Colour LED, Colour Laser, A3 and A4 Inkjet MFCs and P-Touch Labelling machines at a very special price.

“Every partner expressed their appreciation of the incentive program we have unveiled, which further boosts our expectations that this initiative will gain massive success among our partners and result in the achievement of targets we have set. We are also very pleased with their support for the new products, which we plan to launch at the upcoming GITEX, including the new series of Wireless Inkjet MFCs,” concluded Tada.

Leading printing solutions provider to highlight new ‘P-touch’ models at the exhibition

Brother Gulf, a global leader in the development and manufacturing of printing, communication and digital imaging products for homes, Read the full story

Company unveils compact business colour printers/MFCs and first-ever trilingual P-Touch label printer in the region

Shinji Tada, Managing Director, Brother International Corporation Gulf

Brother Gulf, a global leader in the development and manufacturing of printing, communication and digital imaging products for homes, SOHOs and enterprises, hosted a distributor meet last night (October 21, 2009) at the Al Massa Ballroom, Monarch Hotel, Dubai, in conjunction with ‘GITEX Technology Week 2009’. The event highlighted the launch of the company’s brand new range of affordable and high-speed compact business colour printers and Multi-Function Centres (MFCs), Read the full story

Leading manufacturer to unveil new line of colour printers and MFC’s at ‘GITEX 2009’

Shinji Tada, Managing Director, Brother International Corporation Gulf

A substantial shift from monochrome to colour printers and multifunction centres (MFCs) is being monitored across the Middle East, says Brother International Corporation Gulf, a global leader in the development and manufacturing of printing, Read the full story