Prestigious international awards-giving body recognises excellence in branding and marketing in the Asian region
August 6, 2011
RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company, has announced that it has won the “Asia’s Best Brand Award” and “Best Employer Brand Award 2011” during the 2nd CMO Asia Awards held recently in Singapore. Organised by the USA-based CMO Council, the CMO Asia Awards recognises excellence in branding and marketing in the Asian region.
The awards were among the most recent laurels received by RAK Ceramics, which was also officially confirmed as the world’s largest ceramic tile manufacturer for the second consecutive year by the Ceramic World Review. With the latest distinction, RAK Ceramics shared the limelight with other prominent brands that have been recognised by the CMO Awards such as Nestle, Coca Cola, P&G, HSBC, Yahoo and HP among others.
Abdulla Mahmood, Head – MARCOM, RAK Ceramics, said: “These prestigious awards validate the success of RAK Ceramics in cultivating a culture of excellence and quality in all our marketing and branding initiatives. The recognition from CMO Asia Awards will surely enhance the reputation of RAK Ceramics as one of the most successful brands in the region and provide a major boost to our ongoing efforts to strengthen our presence across international markets. Moreover, we are confident that this award will help create global awareness about the favourable business landscape in the UAE, particularly in Ras Al Khaimah, that provides greater leverage for companies to actively pursue their international growth plans.”
“Close on the heels of being conferred the SuperBrand title for the third year in a row and retaining the No. 1 position as the world’s largest ceramic tiles manufacturer for second consecutive year by World Ceramic Review, the latest award is a testimony of RAK Ceramics’ strong global brand presence,” concluded Abdulla.
RAK Ceramics is a USD 1 billion global conglomerate in the ceramic industry, offering a product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bathware. RAK Ceramics is also founding member of Emirates Green Building Council, which supports the development of sustainable buildings in UAE.