• Manoukian, the French fashion brand, hosts its grand launch in the Dubai Mall on Level 1, between the Star and Fashion Catwalk Atriums from 6pm on July 21st;

• The store launch includes a custom built photo studio, allowing visitors to try on key looks from Manoukian and be their own fashion model by “shooting themselves”;

• Manoukian - which stands for feminine, French fashion - hosts a modern collection for the urban young woman of today – taking her from day to night  - from work to weekend;

• The brand Manoukian was bought by Max Azria, founder of BCBGMAXAZRIAGROUP, in 2005, as part of his return to France – the designer’s adoptive country.

Manoukian, the fresh French fashion brand announces the opening of its first Middle Eastern store in the Dubai Mall on July 21st, 2010.

The store will be celebrating with a stylish launch event on Wednesday, July 21st, 2010 from 6:00pm. In addition to models showcasing the latest collection from Manoukian, the store will play host to a pop up photography studio, encouraging visitors to be their own fashion models. The “Shoot Yourself” concept wants people to immerse themselves in the brand by trying on the Manoukian clothing  - being their own model – and using cameras with remote controls to take their own photo, which they will receive a framed copy of on the night. All images taken in the studio will also be placed into a full DVD montage with music, which will later be shared with the media.

The launch event will also include live entertainment from DJ Venus.

The Manoukian brand, which stands for feminine, French design, hosts a modern collection for the urban young woman of today – taking her from day to night - from work to weekend. The latest AW10 collection includes trendy knits, novelty woven and a unique collection of evening dresses, all in a deliberately accessible price range.

The Manoukian woman can be typified as a woman who knows how to both work and play with her wardrobe, and to always be herself. Her style is chic yet casual – and her wardrobe reflects this, through the merging of both her professional and private lives and associated looks.

Visit Manoukian’s opening celebration on Wednesday, July 21st, 2010 from 6:00pm – 8:00pm.

Schedule of Manoukian Brand and Store Launch – Wednesday, July 21, 2010

Manoukian Store - Dubai Mall
5 pm – 6 pm (GST): In-Store Meet & Greet + Q&A – PRESS ONLY
6 pm– 8 pm (GST): In-Store Launch Event – GENERAL PUBLIC & PRESS