Baume & Mercier creates Hampton magnum in white for the Middle Eastern Woman. Cut out for action and for leisure pursuits beneath the Atlantic sun, the avant-garde design and the powerful identity make it equally at ease in the city and at an evening event.

For women of character, the HAMPTON MAGNUM XL model also comes in a feminine version featuring a bezel set with 52 diamonds.

Its automatic movement incorporates two extremely useful complications: a big date and a dual time zone displaying the hours and minutes. Functions big Date at 12 o’clock – Dual Time at 6 o’clock, case Shape: square, Width: 34.1 mm – Length: 45 mm, Case in polished/satin-finished steel reinforced by lateral inserts in white vulcanized rubber, Water-Resistance 200 m, strap: white vulcanized rubber, central «Clou de Paris» décor.

BAUME & MERCIER CREATES HAMPTON MAGNUM XL WATCH WITH 52 DIAMONDS FOR LADIES

Baume & Mercier creates Hampton magnum in white for the Middle Eastern Woman. Cut out for action and for leisure pursuits beneath the Atlantic sun, the avant-garde design and the powerful identity make it equally at ease in the city and at an evening event.

For women of character, the HAMPTON MAGNUM XL model also comes in a feminine version featuring a bezel set with 52 diamonds.

Its automatic movement incorporates two extremely useful complications: a big date and a dual time zone displaying the hours and minutes. Functions big Date at 12 o’clock – Dual Time at 6 o’clock, case Shape: square, Width: 34.1 mm – Length: 45 mm, Case in polished/satin-finished steel reinforced by lateral inserts in white vulcanized rubber, Water-Resistance 200 m, strap: white vulcanized rubber, central «Clou de Paris» décor.

Proceeds from new Baume & Mercier & Me campaign to be donated to charity

ENDURING GENEROSITY

To celebrate the fifth edition of its Baume & Mercier & Me charity campaign, the Geneva-based watch brand is associating with actor Andy Garcia as the new star ambassador of its now famous humanitarian initiative.

The philanthropic mechanism of this campaign is both simple and effective: Andy Garcia, like the Hollywood celebrities in the previous campaigns, is offering voluntary use of his reputation and his image by serving as a Baume & Mercier ambassador for a full year – in exchange for the brand providing financial support to the charities of his choice.

All royalties normally due to Andy Garcia, as well as those of photographer Greg Gorman, will be donated to several organizations working in the fields of cancer research, child education, helping underprivileged women and the struggle against poverty – all causes that Baume & Mercier has been actively supporting for some time now.

AN HISTORICAL HUMANITARIAN COMMITMENT

The Baume & Mercier & Me charity campaign first launched in 2005 was one of the first of its kind. But the brand’s commitment to others goes much further back. Arthur Baume, son of one of the founders of the Maison Baume and director of the Baume & Co subsidiary company in London, personally undertook to help the city’s French hospital during World War I. He served as Chairman of the establishment, thereby taking over from his uncle and predecessor Celestin Baume in the 19th century.

In 1920, Arthur Baume was rewarded for his devotion by the French President Raymond Poincaré, who presented him with the Legion of Honour. During World War II, the Chairman of Baume & Mercier, Constantin de Gorski, was also actively involved in the activities of the Red Cross in Geneva. Since the 1920s, the brand has consistently striven to defend noble causes relating to the environment, children and medical research, and Baume & Mercier now continues to cultivate this philanthropic legacy in an innovative way through its Baume & Mercier & Me campaign.

Previously, actress Evangeline Lilly (Lost) and actor David Duchovny (X-Files) associated with the fourth edition of the Baume & Mercier & Me campaign, representing the Geneva-based brand in order to join it in supporting charity projects. All royalties for the two celebrities, as well as those of photographers Michael O’Neill and Markus Klinko & Indrani who shot their portraits, are donated to charities selected in cooperation with Evangeline Lilly and David Duchovny. The causes supported by this campaign include cancer research, child education, helping underprivileged women and the struggle against poverty

This campaign enables Baume & Mercier to convey, in an authentically committed manner, the three values forming the essence of its brand identity: proximity, authenticity and creativity.

Proximity through the association with famous personalities well-known to the general public, who nonetheless remain accessible and are prepared to engage in helping others. In the same way, within the world of luxury watchmaking, Baume & Mercier has managed to remain an accessible brand producing watches that become intimate possessions for their owners. Therein lies the true meaning of the slogan Baume & Mercier & Me. These close ties are visually illustrated by the close-up shots of Evangeline Lilly and David Duchovny, who reveal themselves without artifice, as they are in daily life, in order to serve good causes that touch them profoundly.

Authenticity through an approach based on heart-felt values: the personalities who take part in the Baume & Mercier & Me campaign do so pro bono, in order to serve noble causes they share with the brand. This authenticity echoes that which undergirds Baume & Mercier’s entire approach to watchmaking, building on 179 years of uninterrupted history and expertise to craft genuine Swiss watches.  Creativity through a new and unprecedented relationship between a watch brand and its ambassadors. Exactly like the technical and aesthetic creativity for which Baume &

Mercier watches have been famous over the decades, while remaining deeply rooted in the timeless values of Swiss watchmaking.    The previous Baume & Mercier & Me campaigns were created in cooperation with Meg Ryan and Kiefer Sutherland (2006), Kim Basinger and Gary Sinise (2007), Teri Hatcher and Ashton Kutcher (2008).

Andy Garcia

WHY ANDY GARCIA?

The choice of Andy Garcia as a Baume & Mercier ambassador is fully justified by the numerous common denominators the actor shares with the Geneva-based brand.

Like Baume & Mercier, Andy Garcia radiates classic elegance, an authentic personality and charisma, along with a timeless and natural presence. His humanism and his generosity make him an ideal ambassador for the Baume & Mercier & Me campaign.

Many of his roles and the films he directs (particularly The Lost City) testify to the importance he devotes to the concept of historical heritage, as well as to family values. Andy Garcia has been married for 27 years and has four children.

ANDY GARCIA: ACTOR, PRODUCER, DIRECTOR AND MUSICIAN

An American actor of Cuban origin, 54 year-old Andy Garcia became famous since 1987 for his film roles, which have since included The Untouchables, Black Rain, The Godfather III as well as the Ocean’s Eleven, Ocean’s Twelve and Ocean’s Thirteen trilogy.

In addition to the 60 films and TV series in which he has acted, he has also produced around 30 feature films, including two that he also directed  (The Lost City in 2005, and Cachao… Como Su Ritmo No Hay Dos in 1993).

Andy Garcia is also a musician and composer who has also performed the title soundtracks for several films such as The disappearance of Garcia Lorca, Gary and Linda or The Lost City. He is a truly multi-talented individual.

A DISTINGUISHED CAREER

In September 2009, Andy Garcia was honoured by the American Film Festival in Deauville, which rewarded him for his career achievements. On this occasion, he also presented his latest film, City Island, in which he stars alongside his daughter.

This distinction was added to previous accolades such as his Oscar and Golden Globe Best Supporting Actor nominations in 1991 for his performance in The Godfather III; Golden Globe and Emmy Best Actor nominations in 2000 for his portrayal of Cuban trumpeter Arturo Sandoval in For Love or Country: the Arturo Sandoval Story; and Best Director and Best Film Awards at the 2006 Imagen Awards for The Lost City in 2006.

THE WATCH WORN BY ANDY GARCIA

For this campaign, Andy Garcia wears a Baume & Mercier Classima Executives XL MOAO 8688 steel watch. This classic, timelessly elegant watch with its guilloché dial featuring an opening that reveals the balance, is a perfect match with his personality. With its Roman numerals, straight-line guilloché dial and blued hands, it features the best of traditional watchmaking interpreted in a contemporary manner ideally suited to all circumstances.

The ideal watch for classic yet relaxed personalities such as Andy Garcia.

This traditionally and opulently finished chronograph is equipped with a high-end mechanical self-winding movement driving indications of a complete calendar (date with central pointer in 18-carat red gold, day and month through a window at 12 o’clock, moon phase at 6 o’clock) and 24h indicator at 9 o’clock. The silver-colored dial with a “grain d’orge” guilloché décor is graced with circular snailed and sun satin-finished counters. The case-back reveals an oscillating weight adorned with “Côtes de Genève”, as well as circular-grained bridges and blued steel screws. The crown proudly bears the Phi symbol.

Technical Specifications: Collection, Classima Executives, Movement: Automatic (ETA 7751), Oscillating weight decorated with « Côtes de Genève », blued steel screws, Functions: Chronograph, moon phases at 6 o’clock, central hand date, weekdays and months at 12 o’clock, 24h indicator at 9 o’clock, Case : Round Size: XL - 42mm, Thickness: 13.1mm, Polished steel case, Crown adorned with a Phi symbol, Sapphire crystal case back, Dial: Silver-colored “Grain d’orge” guilloché décor, alternating opaline, circular-snailed and sun satin-finished zones, Black indexes, 18 carat red gold date hand, Sapphire crystal, Bracelet: Black alligator strap, Adjustable triple folding buckle

Water-resistance: 30m.

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