Ahmed Seddiqi & Sons, the region’s timepiece retailer, has launched its first concept destination for fashion watches and accessories with the opening of 1915 by Seddiqi. The store is the first of its kind under the Ahmed Seddiqi & Sons name to cater to the interests of a younger, fashion-forward demographic.
1915 by Seddiqi features the latest watch styles in an edgy retail environment for a young, connected community. Watch and accessory products in the store will be continuously updated to reflect the dynamic and diverse tastes of its customers, as well as come at an affordable price point. Leading fashion watch and accessories brands available currently include Emporio Armani, Baume et Mercier, Charles Jourdan, Gc, Guess, Issey Miyake, Momo Design, Frédérique Constant, Movado, Mutewatch, Tag Hever and West End.
“After assessing key markets, we noticed a clear call-to-action from consumers in the 15- to 45- year-old age range for a vibrant retail experience which also incorporates top service and choices for which the Seddiqi name is known,” said Hind Seddiqi, Vice President of Marketing, Ahmed Seddiqi & Sons and spokesperson for 1915. “1915 by Seddiqi is a brand researched and created here in the UAE to reflect the trendy, culturally-diverse, and constantly-connected community.”
The first branch of 1915 by Seddiqi opened at Deira City Centre, offering a selection of timepieces and accessories for the young and young-at-heart. The diversity of the watches and lower price-range break 1915 out of the traditional Ahmed Seddiqi & Sons mold and allow a variety of shoppers experience and develop a taste for watches.