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Creative Buzz
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At the Top of the World |
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Have you got an iPad? |
Check out the latest creative work breaking the mold and pushing the limits of the ad world. A Music Video that Changes by the Hour?... |
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The unveiling of the Burj Khalifa was an unforgettable night by all accounts.
It was more than just the opening of a building; it was a night .... |
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Apple never ceases to surprise us by providing the world with amazing inventions and innovative takes on age-old concepts... |
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Arab Business leaders
Within this monthly forum, O2 takes a look at some of the most influential Arab business leaders shaping today’s markets. These individuals have achieved incredible success while advancing best practices in their respective industries. If you know someone who you think fits this description, let us know at . ... |
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Is Sport’s Biggest Brand Really Finished?
He’s the world's first billionaire athlete. He’s won more awards and shattered more records... |
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Evaluating the Asian Brand Revolution
Many predicted that the last decade would see the emergence and rise of Asian brands around the world. These emerging economic powerhouses would change the balance of power from West to East. This certainly happened in terms of manufacturing, but how has the Asian brand developed on the international stage? .... |
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Marketing Along the Gender Line
Get all the latest info on the newest innovations within the world of mass media. Looking at this social media app, you can immediately see the potential for success. Part GPS-finder and part video game, Foursquare has taken the world by storm as the fastest-growing application in the digital kingdom. There’s already a Dubai application that... |
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How Will You Watch the 2010 World Cup?
It was one of the biggest media purchases of 2009, although results will not be seen for at least another three... |
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| The Coolest Viral Videos from 2009 |
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Will YOU Pay for Online News?
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An Insider’s Guide to DSF 2010 |
| Think you’ve seen it all? It’s not always the biggest brands that capture our attention, or the largest agencies. Check out this world’s most popular viral videos of 2009 and see which businesses are making waves in the world of multimedia marketing.... |
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The world of free media has taken another blow as Google says it will let publishers set a limit on the number of articles people can read for free through its search engine. The decision comes as media moguls like ... |
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From golden necklaces to flat screen TVs, Dubai Shopping Festival is without a doubt theworld’s premier shopping event of the year.... |
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One Subway at a Time
| Who would have thought that healthy sandwiches would replace the days of French fries and Big Macs? That’s right; Subway is officially the world’s largest and fastest-growing restaurant chain. Subway sells around 2,500 sandwiches a minute from more than 30,000 locations in over 90 countries. In 1965, Dr. Peter Buck was working as a nuclear physicist.
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Sticking to a New Year’s Resolution
| Every year millions of people decide “This is the year for me!” Promises are made and plans are set in place for a new, better you. Most of these resolutions fade within a month. Few survive to the see the spring, much less the heat of summer.
So what happens if you slip off the track? You could just promise to try again next year, or you could take the initiative today and make a resolution for yourself that doesn’t have to... |
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Times Square Goes Wireless |
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The best new show on Broadway is the swirling chaos of the city itself—and the seats are free! Inspired by technological innovations in cities like London, Hong Kong and Copenhagen, the city of New York has permanently closed. ... |
