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PUMA® ANNOUNCES PARTNERSHIP WITH BORUSSIA DORTMUND (BVB)

PUMA® ANNOUNCES PARTNERSHIP WITH BORUSSIA DORTMUND (BVB)

2467Herzogenaurach, Germany (26 October, 2011) – PUMA today announced, that it has entered a new partnership with the German Bundesliga Champions, Borussia Dortmund. Effective from the 1st July 2012, this new technical partnership will see PUMA provide official playing kits for all associated Borussia Dortmund teams, including the senior mens and all youth teams, as well as becoming the club’s official partner in relation to replica kits, fanwear and other merchandise. 

PUMA will provide playing kits for Borussia Dortmund for the 2012/13 season and for multiple seasons to follow.  A full range of replica kits, fanwear and merchandise will also be launched at this time.  As part of PUMA’s commitment to the partnership, the global Sportlifestyle brand is providing football boots for players of all levels within the Borussia Dortmund club who don’t have existing boot contracts, this part of the contract is already in effect for the 2011/12 season, as is the individual shoe contract with Borussia Dortmund coach Jürgen Klopp which was announced at the beginning of the current 2011/12 season.

Franz Koch, Chief Executive Officer at PUMA SE commented: “We are really excited about this new addition to our football portfolio. Borussia Dortmund perfectly embodies the mix of sport and lifestyle, an ethos we share at PUMA.  The brand values emphasised by both companies of joy, enthusiasm and passion make this partnership a perfect match. Our association with Borussia Dortmund will allow us to further expand our position as the clear number three football brand.”

Matthias Bäumer, General Manager at PUMA Germany says: “We are very pleased to be able to strengthen our portfolio with such a long-standing and successful Bundesliga club as Borussia Dortmund. The enthusiasm of this club and its unique fans will not only allow us to leave our mark in the field of Teamsports and merchandising, but provide our retail partners with innovative football product and marketing concepts.”

Hans-Joachim Watzke, Borussia Dortmund Club President said: “Borussia Dortmund is thrilled to enter this new partnership with PUMA.  We share a great synergy with PUMA, we both have brand values that extend beyond simply performance on the pitch, and our work together in coming seasons will reflect this.  From our very early conversations with PUMA it was abundantly clear that they wished to make Borussia Dortmund fans integral to the brand’s football campaigns in Germany, to value them as we do.  This marketing focus was a key reason for us signing a partnership with PUMA, and we are excited about the prospect of implementing these plans for the 2012/13 season and beyond.”

Borussia Dortmund will become the third current Bundesliga club to partner with PUMA, joining VfB Stuttgart and TSG Hoffenheim in the global Sportlifestyle brand’s football family.  PUMA also partners with numerous club teams such as Girondins Bordeaux, AS Monaco, Feyenoord Rotterdam, Tottenham Hotspur, SS Lazio and Olympiakos Piräus as well as international teams including Italy, Czech Republic, Switzerland, South Africa, Cameroon, Ghana, Ivory Coast, Algeria, Chile and Uruguay. Borussia Dortmund will also join a host of international player assets that have joined PUMA in recent months including Sergio ‘Kun’ Aguero, Ramadel Falcao and Cesc Fabregas.

For more information, visit www.puma.com/football


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PUMA® SIGNS CÔTE D’IVOIRE INTERNATIONAL YAYA TOURÉ

PUMA® SIGNS CÔTE D’IVOIRE INTERNATIONAL YAYA TOURÉ

New Partnership To Benefit Under-Privileged Children In Africa

2466Herzogenaurach, Germany (27 October, 2011) – PUMA announced today it has signed a long-term partnership with Côte d’Ivoire and Manchester City midfielder Yaya Touré.  Having recently announced a string of high profile player partnerships including Sergio ‘Kun’ Agüero, Falcao and Cesc Fàbregas, PUMA is thrilled to welcome Yaya into its football family. He will join the global sportslifestyle brand’s line-up of global assets, becoming a key performance icon in PUMA’s African football communication.

This new partnership is different to most others.  PUMA’s commitment to the partnership is to provide Yaya Touré with large product allocations each year, all of which will be distributed to under-privileged children in West Africa.  The Ivory Coast international has a strong personal interest in projects that give children the opportunity and encouragement to play football in his homeland that will now benefit from multiple donations of PUMA football apparel, boots and equipment.  The first major installment of product will be ahead of the 2012 Orange African Cup of Nations in January, to further inspire children to get involved with the sport. Combining Yaya’s passion for the child welfare and the development of football in Africa with PUMA’s historical connection and support for the continent, is the perfect basis for this new partnership.

Speaking about the new partnership Yaya said; “I am very excited about this new partnership with PUMA and the work we will be able to do together to give children in Africa the chance to play football.  I have chosen to partner with PUMA because of the strong ties the brand has in Africa, they are the best company to help me provide these projects with football equipment.  In under-privileged areas of Africa, football is a way for children to enjoy themselves and be healthy, for some it is also a way to a better life as it was for me.  I am very happy to be working with PUMA on this.”

Christian Voigt, Senior Head of Global Sports Marketing at PUMA commented; “African football continues to be a key focus of PUMA’s global sports marketing strategy, and signing Yaya Touré is another important step in developing our asset portfolio.  Our commitment to Africa has always been based on both sport and supporting community projects through our PUMA Vision initiatives, this partnership is the perfect demonstration of that.  Yaya is an extremely talented footballer, and we very much admire his focus and ongoing commitments to Africa.  We are looking forward to working with him in the coming months and years.”

Yaya Touré will wear the PUMA v1.11 Speed boot on pitch, the lightest football boot PUMA has ever made.  It is the third generation boot that uses the special UNI technology, where the upper material is stitched rather than glued to the sole, providing the perfect fit by perfectly replicating the unique PUMA Aptolast. In addition, the v1.11 enables greater playing stability, through an external heel counter and a Pebax frame that provides support to the outsole. This increased stability also enables an optimal traction as well as manoeuvrability, provided through the pointed stud configuration featured on this new boot. The PUMA v1.11 also features a super soft premium lightweight microfiber upper material.  A carbon fiber composite in the forefoot helps provide optimal pressure distribution, reactivity and flexibility.

For more information, visit www.puma.com or www.puma.com/football



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Automobile enthusiasts gear up for start of Riyadh Motor Show next month

Automobile enthusiasts gear up for start of Riyadh Motor Show next month

Test driving facility being introduced at the event will provide rare opportunity for visitors to get a feel of some of the finest vehicles

November 23, 2010

Kamil Al Jawhari

Kamil Al Jawhari

Automobile enthusiasts across the Kingdom of Saudi Arabia are eagerly awaiting the start of the 28th edition of the Riyadh Motor Show, the oldest and most important auto show in the region set to take place from December 5 to 9, 2010 at the Riyadh International Convention and Exhibition Centre. The event organisers have lined up an array of exciting activities for the more than 85,000 visitors that are expected to attend the five-day event. For the first time, the show will offer test drives to visitors who will have a rare opportunity to get behind the wheel of some of the finest vehicles in the world.

This edition of the Riyadh Motor Show in particular holds major relevance to the Saudi automotive sector, which has been posting strong growth despite the global downturn, with sales expected to exceed SAR 69 billion in 2010. Among the factors fueling the industry are the country’s rapidly growing and predominantly young population, low tariffs on imported cars, high per capita income, low fuel costs and increased vehicle lending.
 
“Saudi automobile sales for this year have again been at very high levels and have influenced an accompanying increase in demand for various parts and services. We expect a 30 per cent increase in our exhibition size this year compared to the previous edition that will precisely reflect the market’s sustained growth. We believe that this edition of Riyadh Motor Show will once again reflect the vibrancy of the Saudi automobile industry and reinforce the Kingdom’s status as the top automobile market in the Middle East,” said Kamil Al Jawhari, Project Manager of Riyadh Motor Show at the Riyadh Exhibitions Company.

Aside from showcasing the latest models of passenger cars, station wagons, SUVs, pick-up trucks, motorcycles, Special Purpose Vehicles, and 4×4 vehicles, Riyadh Motor Show 2010 will also cover automobile financing and insurance services. Last year’s edition welcomed over 86,000 visitors, 68 per cent of whom were Saudi residents. The rest came from the Gulf (24 per cent) and other countries (8 per cent). Germany, Iran, Thailand, Australia, India, Italy and the UAE were represented during the 2009 event.

Running alongside the show is Saudi Autoshop 2010 – The 14th International Exhibition for Auto Repair Equipment, Tools, Parts and Accessories. This accompanying event will feature the latest automobile accessories and repair service equipment; gas station equipment; automobile parts; tires, exhausts and batteries; and automobile care products.


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Emaar Morocco in finishing stages of innovative ‘Street of Dreams’ in Tinja

Emaar Morocco in finishing stages of innovative ‘Street of Dreams’ in Tinja

• Model homes and driveway give true perspective of community experience awaiting customers
• A true touch-and-feel of the neighbourhood; concept introduced to Morocco for the first time

277Tangier, Morocco; April 11, 2010: Emaar Morocco, the country-subsidiary of Emaar Properties PJSC, is introducing the innovative ‘Street of Dreams’ to Tinja.

The Street of Dreams, currently in the finishing stages, encompasses different models of villas and townhomes with the customer journey starting from the Sales Centre. As the customers progress through the Street of Dreams, they get a true feel of their homes and the community ambience.

Emaar homes have the distinct appeal of being ‘ready to live in’ and are fully furnished and equipped with air-conditioning, advanced telecom connectivity, designer-fitted kitchen with ceramic floor tiles, fitted wardrobes, finished doors and wall treatments.

Mr Yves Delmar, Chief Executive Officer, Emaar Morocco, said that the Street of Dreams is being introduced for the first time in Morocco to provide customers of Tinja a tangible overview of the homes and lifestyle experience that await them. It will provide a unique insight into the design excellence, build quality and the amenities provided.

He added: “The development of Tinja leverages Emaar’s proven competencies in developing world-class projects, as highlighted by the recent inauguration of Burj Khalifa, the world’s tallest building in Dubai. Tinja will uphold the same international standards that are associated with Emaar’s projects globally.”

In close proximity to Tangier International Airport, which is only a ten-minute drive, Tinja is an integrated community featuring residential, commercial, retail and tourism components. It is set to become a preferred investment and lifestyle destination following the Tangier Free Zone expansion, the opening of the Tangier Marina and the roll-out of high-speed trains that link Tangiers to Casablanca and Marrakech.

Mr Delmar explained: “Tinja has been designed to the highest standards by a team of international architects and we have directed all our efforts in the timely completion and delivery of homes in the first phase by end of 2010.”

Set in 230 hectares of landscaped terrain and 60 hectares of natural forest, Tinja has 3 km of uninterrupted waterfront along the Atlantic Ocean. Described as an exclusive haven of peace and tranquility, Tinja integrates two much-sought after natural environmental ambiences – a waterfront location and close proximity to natural forests. The homes are designed in a mix of Californian and Andalusian architectural styles. The community features clubhouses, swimming pools, children’s play areas, in addition to restaurants, retail outlets and boutique shops.

Potential customers are invited to visit the Tinja sales centre at Route de la forêt diplomatique CT 8006.

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