Get all the latest info on the newest innovations within the world of mass media. Whoever geeks out at the latest technology and innovations in the market should easily be able to spot out Kindle. Kindle is a software and hardware device that stores and downloads e-books and digital media. It is a thin, lightweight, electronic reading device that you can take anywhere to download your favorite books, newspapers or magazines. In 2007, the internet’s largest bookseller, amazon.com, introduced Kindle to the market.

The Kindle screen simulates paper, and you can read it even in bright sunlight with no glare whatsoever. One of the features of the device is its slim model. Kindle is just over 1/3 of an inch thick. Another feature is its light weight where it’s only 10.2 ounces. In addition to that, you can store over 1500 books in your Kindle, so it has plenty of space. Kindle also has a long battery life as you might be able to read for days without recharging. Moreover, with your wireless 3G mobile phone you can download new books anytime and anywhere. There’s even a “Read to Me Feature” where you can set the Kindle to read text to you whenever you want to give your eyes a break.

Definitely one of the coolest gadgets to come out in a very long time!

Got Talent is one of the most popular TV series of the last several years, broadcasted on hundreds of channels around the world. It has captured the interest of all of those who are gifted with a talent—and even many that aren’t. The concept started in the UK by host Simon Cowell, although it was America’s Got Talent that cemented the show as an international platform for singers, dancers, musicians, magicians, comedians, and other performers of all ages.

In a recent move to bring the series closer to local audiences, MBC group has partnered with the Got Talent franchise in order to give the Arab world the chance to show off their talents to a wider public. Casting calls are being made in the month of March and are open to peoples of all ages and all backgrounds (provided they can speak Arabic).

In previous seasons of the Got Talent show, we have seen acts that have both horrified and amazed audiences, with judges screaming everything from rude obscenities to YES YOU CAN! Notable acts like Susan Boyle—who was mocked the moment she was on stage—broke all conventions after just a few seconds on stage, leaving the crowd’s eyes wide open and jaws dropped from her incredible voice. Maybe one of you out there can do the same…

During the first season of Arabs Got Talent, which will be aired on MBC4, the public can register online and will be chosen accordingly by talent and availabilities. From heartfelt performances to hilarious gags, we can’t wait to see who’s got talent in the Arab world!

Get on stage at http://riyadhciti.com/2010/02/arabs-got-talent/.

If you spend most of your time at a desk or sitting in meetings, you know that it takes a lot of work to maintain a healthy physique that you can be proud of. While exercising and sleeping are extremely important, there’s no denying that you are what you eat. A lot of research has been conducted regarding the diet plan in respect to one’s body, and we recently discovered that there are also plans depending on one’s blood type. A well-known concept “Blood Type Diet” is a plan based on the research conducted by Dr. Peter D’Adamo, and some of us at O2 have decided to give it a try. Maybe it will for you!

Type A should basically stick to fruits and vegetables (high carbs / low fat). They have thicker blood than other blood types, a sensitive immune system, and should not consume dairy products, animal fats and meats. They are at a heightened risk for cardiovascular disease, diabetes and cancer.

Type B should consume a balanced diet that includes fruits and vegetables, grains, fish, dairy, meat. However, they should avoid chicken as much as possible. Type B have great chances of overcoming many types of diseases that include heart disease and cancer.

Type AB individuals should consume a mostly vegetarian diet, and only on rare occasions have fish, meat, and diary. Just like type B, they should not consume chicken.

Type O, which is the most common blood type among people, should basically stick to a high protein diet that includes red meat, low carbs, and enriched with fruits and vegetables. They should limit the intake of wheat germ, whole wheat products, corn, and avoid dairy products and most nuts. Type O types are commonly affected with hypothyroidism, high stomach acid that leads to ulcers, and thinner blood with greater resistance to blood clotting.

Choosing the right snacks for your office breaks is incredibly important to maintain a good work/life balance. If you don’t know your blood type, go to your local doctor and find out today! It could be the key to a healthier you…

For those that have yet to travel to Japan for business, there are a couple of things you should know before booking your ticket and inviting clients out to eat. Japanese culture is centered on politeness, overall respect for people, age reverence, gracious apology for wrongdoing, and living in harmony.

Foreigners, when eating out in Japanese restaurants, need to understand the basics of the Japanese dining etiquette to avoid offending the Japanese by committing a dining blunder!

There are some essential basic rules to be mindful of when dining in a Japanese restaurant. First of all, when the food is served, join your hands in the “Namaste” gesture and say quietly, “Itadakimasu” the phrase translates as “I humbly receive.” The gesture is an expression of gratitude for the collective efforts made by many in growing and preparing the meal.

If you feel you need a bit of soy sauce for your meal, you should serve yourself by pouring a small amount into your soya dish. It is considered rude to directly pour the soy sauce on your meal. If you’re having sushi, dip the sushi in the soy dish and bring it to your mouth. Avoid pouring excessive amount of soy and hovering over your dish. When eating rice or soup, you are allowed to bring the entire bowl closer to your mouth so that you don’t spill any food. In addition, it is considered rude to burp at the table unlike in some other Asian cultures like Chinese or Korean, where it can be received as a sign of satisfaction.

As for the chopsticks, never put your chopsticks in a bowl of rice because it resembles the burning of incense sticks at a Japanese funeral. Instead, lay your chopsticks on the chopsticks holder or at the edge of your individual plate.

At the dining table, do not pour yourself a drink but rather serve others at the table. Another thoughtful person should pour your drink for you when you are finished serving.

At the end of the meal, thank the chef by saying “Gochisosama deshita!” Thank you for this great meal!

Many online matchmakers have made a fortune from the millions of digital users around the world. With high hopes, users tend to use such website to meet their significant other or their soul mates. Try as they might, many of these endeavors end unsuccessfully.

Online dating sites are now going to the extreme with their methodologies, using methods such as genetic testing or brain chemistry questionnaires that aim to let the users know more about their partner.

Companies such as Scientificmatch.com have a fee of $2000 for life which uses a DNA sample from a person to test for compatibility with partners. Another website following the trace is Chemistry.com. The website develops a questionnaire by a biological anthropologist to match up registered users for only $50 per month.

It may sound silly, but the industry of online dating makes $976 million a year! Either online dating is actually working for some, or bachelors just have too much extra cash that don’t know where to spend it. With the insignificant fee that some website are requesting, it would be a lot less expensive than going out for dinner. Something to think about for the future…

Arab Business Leaders

Within this monthly forum, O2 takes a look at some of the most influential Arab business leaders shaping today’s markets. These individuals have achieved incredible success while advancing best practices in their respective industries. If you know someone who you think fits this description, let us know at editor@pr2live.com.

Lubna Olayan
She is one of the most influential business women and was listed as the top 100 most influenmtial people of 2005 by Time magazine. Ms. Olayan was born on August the 4th, 1955, to a Saudi business man, Suliman Olayan, and mother Maryam Abdulwahab, and has many significant achievements in the world of business.

Ms. Lubna Olayan is the chief executive officer of the Olayan Financing Company (OFC). The company was founded in Kingdom of Saudi Arabia in 1947 by her father Suliman Olayan. OFC is a private multinational enterprise engaged in distribution, manufacturing, services, and investments. OFC operates in more than 40 countries and is one of the largest investors in the Saudi and regional stock markets.

Ms. Lubna’s first significant appearance was in 2004 where she was the first woman in Saudi history to deliver an opening keynote at a major conference at the Jeddah Economic Forum. Also in the same year, she was elected to the board of Saudi Hollandi Bank. In 2006 and 2007, Ms. Olayan joined the International Advisory Boards of Rolls Royce and Citigroup. She is also the member of the International Business Council of the World Econonic Forum and the International Advisory Board of the Council on Foreign Relations.

She also has significant roles in Saudi Arabia where she joined the Advisory Board of Effat College, a private and non-profit girl’s college in Jeddah.

Prince Al-Waleed Bin Talal
The most significant figures in today’s Arab business world
From banking to media, one of the most significant figures in today’s Arab business world is Prince Al-Waleed bin Talal bin Abdul Aziz Al Saud.

Prince Al-Waleed was born on March 7, 1955 to his father Prince Talal, the son of the founding king of Saudi Arabia, and his mother Mona Al-Solh, the Daughter of Lebanon’s first Prime Minister Riyad Al-Solh.

As a young man, Prince Al-Waleed completed his undergraduate studies in Menlo College in 1979 with a degree in business adminstration. Later on in 1985, he earned his master’s degree at the Maxwell School of Citizenship and Public Affairs in the U.S.

His business career started right after his graduation from Menlo College in 1979. His business activities as an investor started when he bought shares in Citicorp in the 1990s when the firm was in distress. Now, his holdings in Citigroup account for $1billion, nearly double his initial investments in the 1990s of $550 million. After his investments in Citibank, he earned an international nickname as being the Saudi Warren Buffett.

Later, he made he made significant investments in large media companies such as AOL, Apple Inc., Motorola, News Corporation Ltd and other companies. Prince Al-Waleed also holds 10% stake in Euro Disney SCA, as well as real estate holdings in Four Seasons hotel chain and Plaza Hotel in New York.

Early in 2005, Al-Waleed purchased Savoy Hotel in London to be managed by Fairmont Hotels—in which he owns 16% stake. As of 2008, there are plans to construct the tallest building in the world, The Tower of One Mile. The tower , which is proposed by Al-Waleed’s own company, Kingdom Holding Company, is said to be a super tall skyscraper and the tallest tower in the world with a height of one mile (1609 meters).

In August 2009, his fortune was estimated to be US$16.3 billion and was ranked the 22nd richest person in the world.

Dr.Saad H. Al Barrak
The Deputy Chairman and the Managing Director of Zain
Dr. Saad Al Barrak is the Deputy Chairman and the Managing Director of Zain, one of the leading telecommunication companies in the Middle East. Al Barrak, of Kuwaiti nationality, is a distinguished engineer and businessman of international reputation.

He holds a BSc in Electrical Engineering, an MSc in Systems Engineering from Ohio University, and a PhD in Information Systems & Technology Management from the University of London. He is also an alumnus of Harvard University.

Prior to his appointment with Zain (previously known as MTC), Dr. Al Barrak was Managing Director of International Turnkey Systems (ITS), one of the leading IT companies in the Middle East and North Africa (MENA) region. Under Dr. Al Barrak, ITS’s revenues grew from $5 million in 1985 to exceed $100 million in 2000.

Dr. Al Barrak was Vice-Chairman of the Social Development Office (SDO) of the Amiri Diwan in Kuwait; Chairman of Egyptian software developer IT Soft; Chairman of Arab Telecom; and a non-executive Director of Arab Management Association in Cairo.

Since his appointment as the CEO in 2002, Zain’s customer base has increased from 600,000 to a conglomerate of 24 operations with over 70 million active customers across the Middle East and Africa. In this period, Zain’s market capitalization on the Kuwait Stock Exchange has increased from less than US$2.5 billion to exceed $20 billion (September 30, 2009).

In 2003, he received the ‘E-businessman of the Year’ award in the region. Later in 2005, he received the Middle East’s ‘CEO of the Year’ award in the Information Communication Technology sector.

In September 2007, Dr. Al Barrak received the 2007 Lifetime Achievement Award from leading industry magazine COMMSMEA. Dr. Al Barrak is also an Executive Board Member of Celtel International and a Member of the Board of the GSM Association.

Courtesy of adage.com What marketing campaigns form the last fifty years do you remember the most? Probably only a few, and we bet that most of them are the ones that touched your heart and moved you emotionally. It’s not all about making money, and these campaigns show that the most memorable work is done not for the company, but for the public.

1. American Express Statue of Liberty Restoration (1983): During a three-month period, American Express offered to contribute 1 cent for each card transaction and $1 for each new card issued. The campaign raised $1.7 million to restore the statue and Ellis Island.

2. Yoplait Save Lids to Save Lives (1999 to present): Consumers were asked to save and mail in millions of sticky lids to raise 10 cents each to support Susan G. Komen, a breast cancer patient. To date it has raised more than $26 million.

3. Dove Campaign for Real Beauty (2004 to present): Unilever developed the Dove Self-Esteem Fund and hopes to reach 5 million young women with information on positive body image by the end of 2010.

4. 1,000 Playgrounds in 1,000 Days (2005 to 2008): The Home Depot and KaBOOM took employee volunteerism to build great places for kids to play within walking distance of their homes.

5. The Members Project (2007 to 2008): American Express pioneered the use of social media to direct corporate giving and buttressed brand appreciation with this effort. Over two years it gave away $4.5 million, including top winners the Alzheimer’s Association and U.S. Fund for UNICEF.

6. Whirlpool and Habitat for Humanity (2004 to 2007): The appliance maker transformed its previously little-known commitment to CSR by providing a refrigerator to each Habitat for Humanity home built in the U.S.

7. Lee National Denim Day (1996 to the present): Lee, a traditonal male brand, embraced the breast cancer cause by empowering consumers to organize workplace drives at which employees contributed $5 for the right to wear jeans to work on the first Friday in October. Over 13 years, the program has raised nearly $75 million for breast cancer research and advocacy.

8. Product (Red) (2006 to the present): With their privately held company, Bono and Bobby Shriver created a cause marketing campaign (RED). They licensed the brand to GAP, Apple, Armani and many other retailers. (RED) has raised more than $140 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria.

9. Live Strong Bracelet (2004 to present): Nike and Lance Armstrong Foundation first came up with the idea to raise funds and awareness to super cyclist’s cancer by yellow rubber bands.

Apple never ceases to surprise us by providing the world with amazing inventions and innovative takes on age-old concepts. So what is the company’s newest gadget to hit the market? It’s the iPad, revealed to the public for the first time on January 27th. The iPad is a medium-sized device that allows you to do everything you could do using an iPhone and more, but with more flexibility and ease. The smart invention is a bigger version of the iPhone and a smaller version of the Macbook, and it is as light as your wallet in the middle of the month (it weighs an incredible 1.5 pounds—less than 1 kilo)! The size of the iPad can also help you use it for more purposes than the iPhone like reading e-books or watching your favorite movies or series without getting your eyes tired. The multi-touch screen and the clarity on iPad makes it easy to surf the web, watch videos, utilize GPS navigation, play games exactly the way you are meant to experience them. iPad also provides you with great sound quality with built-in speakers to make you live the game you are playing, laugh with the show you are watching or dance with the song you are listening to wherever you are, online or offline. The iPad is extremely user friends and former Apple junkies will have no problem learning their way around the device. The price of an iPad ranges from $499 to $829 depending on the features and upgrades, and is unlikely to go down in the foreseeable future. A salute once again to Mr. Jobs and the Apple team! We can’t wait to get our hands on one.

It was one of the biggest media purchases of 2009, although results will not be seen for at least another three to five months.  Al Jazeera Sports, part of the region’s largest and most popular satellite operator Al Jazeera, has bought the rights to Arab Radio and Television’s (ART) sports content, including this year’s FIFA World Cup.

That might not sound like such a big deal, but is in fact estimated to be worth more than $1 billion!

The landmark deal, which makes Al Jazeera the dominant regional player in sports broadcasting, is the second major consolidation between Middle East pay-TV providers in the last twelve months, following the merger between Orbit and Showtime last July.  According to officials at ART, that merger was part of the decision to sell content to Al Jazeera.  Financial pressures from the recession made the decision even easier.

ART was the largest sports rights holder in the region until the sale, with a portfolio that included the FIFA World Cups for next year and 2014, the African Cup of Nationals from next year to 2016, and an array of league championships throughout the region, including the Saudi League and national team matches. Those rights will shift to Al Jazeera, with the exception of the Saudi League (ART is owned by Sheikh Saleh Kamel, a Saudi billionaire, and the contract for league TV rights requires them to go to a Saudi company).

ART will distribute Al Jazeera Sport Channels +1 to +8 “on a non-exclusive basis”, and although Al Jazeera will still have the option of selling its own smart cards, industry observers believe it makes sense for Al Jazeera to leave the distribution game to ART.   The company recently made a major investment in new encryption technology for its smart cards, and has an extensive network of offices throughout the region to service them.

Some fear that ART and Al Jazeera joining forces will eliminate rights holders’ ability to pit them against each other in bidding wars, with potential costs to the consumer.  On the other, concentrating so much sports broadcasting power in one place gives Al Jazeera a stronger position when setting prices for its packages.

For the time being, it seems as though conglomeration has won out again.

Have you been affected by this decision? If so, please email us at editor@pr2live.com and tell us about how your world has changed.

Get all the latest info on the newest innovations within the world of mass media.

Looking at this social media app, you can immediately see the potential for success.  Part GPS-finder and part video game, Foursquare has taken the world by storm as the fastest-growing application in the digital kingdom.  There’s already a Dubai application that has been up and running for months!

Think of foursquare as an “urban mix tape.” The application is specific to the city you are in and is used by downloading the software for free onto your cell phone.  In short, Foursquare helps you make lists of your favorite things to do and lets you share them with friends. Foursquare will keep track of the things you’ve done, help you create To-Do lists and even suggest new experiences to seek out.

By “checking in” around the city, you’ll start finding tips that other users have left behind. After checking-in at a restaurant for example, it’s not uncommon to unlock a tip suggesting the best thing on the menu. Checking-in at a bar will often offer advice on what your next stop should be. Every tip you create is discoverable by other users just by checking-in, and you even earn awards for being an active member!