Leading retail company aswaaq hosts “Pink Ribbon” event in cooperation with Dubai Health Authority, raising funds and awareness
Dubai, October 30, 2010: Bikers across the UAE got strapped in for a one-of-a-kind charity motorcycle rally this past weekend, aimed at raising funds and local awareness about the work being done to combat breast cancer across the country. aswaaq—the UAE’s leading local retail chain—served as the finishing post for the event in its community centre in Umm Suqeim, which was followed by a public gala event and garage sale of which profits were donated to the cause.
Clad in t-shirts bearing the world famous pink ribbon logo, the squad of bikers started from Dubai Hospital on Saturday afternoon and drove on Jumeirah road before reaching the finish post at aswaaq, marked by pink arches and a with a number of festivities organized for individuals as well as families.
Local businesses, aswaaq employees and neighboring schools were all invited to join in the gala, bringing items that they wished to sell in support of the “Pink Ribbon” campaign. Dubai Health Authority also had stand at the event, and doctors from Dubai Hospital were on site to advise members of the public on issues related to the cancer.
Among the key messages of the event was emphasizing the need for all women to undertake regular screening tests and encourage donors to contribute to research done at local healthcare centers.
“aswaaq is proud to have partnered with the Dubai Health Authority and the community at large in aid of this crucial cause,” said Jassim Sajwani, Executive Director –Corporate Services at aswaaq. “The money raised will be used in a variety of ways to support those who have been affected by this disease, as well as encourage individuals to learn more about screening procedures offered at their local healthcare centers.”
Serving the needs of local residents, aswaaq community centers—which feature shops, laundries, cafes and supermarkets—have become regular hosts of non-profit events for people of all ages from throughout Dubai.