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Boom of the “E” Industry

Boom of the “E” Industry

With the boom of the internet usage in the UAE, many consumers are turning to buying and selling their goods online. The competition between portal website is intensifying and now consumers have plenty of options to choose from.

One of the most popular website in the UAE is souq.com. Souq.com is a UAE based website that acts like an auction, where buyers and sellers bid for products. With a username and password, you are ready to go and start your shopping experience online with anything listed on this portal such as mobile phones, jewelry, cars, tickets, and many other products, new and used. Kristy Melia, the sales and marketing manager of souq.com, confirms the “great growth” they are experiencing in the market and how they have a customer base of more than 400,000 members.

Competition is present in this industry with another portal in the market. Dubizzle is considered a market leader in classifieds in the UAE, with items ranging from property for sale or lease, jobs, to community services such as car lifts. JC Butler, the managing partner of Dubizzle, states that they had a healthy growth in terms of revenues and customer subscription and that they play at the top of the game in the e-commerce competition.

The latest entrant in the Dubai market is the Lebanese portal Elmazad.com. Elmazad.com has its headquarters in Lebanon and has operations in Dubai with plans to expand to other nearby countries. The website invites users “buy and sell anything free on the largest online market in Lebanon and UAE”. “Anything” can be items like mobile phones, clothes, cars, accessories, and even real estate properties. The COO of elmazad.com in Lebanon, Hisham Al Ashkar, sees Dubai as a great potential for the business to grow as it is still focusing on brand awareness with its marketing campaign through SMS, Facebook and other magazines.

According to company spokespersons, all of the above websites have experienced a huge growth in their customer base. Nowadays, consumers are shifting their buying behavior to online websites or auction sites for many reasons.

One reason is the cheap prices that one can get through such websites. The exact products found in the market are being sold for a discount in dubizzle and souq.com. Unwanted gifts from jewelry to business pens are sold online for less than their original prices in store, and trust us, there are a lot!

In addition, these websites have done a lot to develop their offerings to attract more customers. Souq.com for example introduced a free shipping promotion to encourage more customers to spend online.

The recent economic downturn has also affected much of the regular shopping that is going on in the marketplace. Many people are moving in and out of the country, requiring to sell or to buy their household goods. During financial distress, consumers would turn to buying used products at a cheap price or selling their unwanted stuff to get some extra cash.

Last but not least, while the prospects of online shopping are definitely better during hard times, it is the quality of experience that is more important. Just like window shopping is fun for some of us, so is shopping online. With just a few clicks of a mouse and some searches for the item that you’re looking for, the product becomes yours! You don’t have to worry about getting stuck in a traffic jam, finding a parking space for your car, or not finding what you’re looking for in the mall. One of the many ways the internet continues to make life simpler.

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22.10 launched to become the region’s first network for female DJs

22.10 launched to become the region’s first network for female DJs

img_0837-212th February 2010 – Dubai UAE: Dubai launches the first female DJs network, 22.10, to become the first forum of its kind in the region. Aimed to promote, enhance and develop a network of female DJs and aspiring DJs from across the region, 22.10 will pave way to build on the existing pool of female DJs while recruiting new members.  Founded and spearheaded by Dubai’s very own leading lady on the decks, DJ Lady Red Label, 22.10 is a group dedicated to meet the market demands and provide clients with professional female DJs in a market previously dominated by male DJs. 22.10 will also become the first platform for female DJs to meet regularly and build on their presence within the market segment. With professional female DJs already members, 22.10 will offer emerging DJs training workshops and opportunities to learn techniques including mixing and editing molding them to become professional, top-notch DJs in the market. Alongside the DJ recruitment, 22.10 will also reach out to include Dubai-based female musici
ans and provide a collaboration to work with the DJs forming a unique platform to provide female artists across the market.

Coming from the UK, DJ Lady Red Label began her career at the tender age of 15 by mixing music at local house parties where she quickly developed a keen interest in the field. As she mastered her music mixing techniques and growing determination to pursue it as a full time career, DJ Lady Red Label continued to appear regularly at various private functions before taking to the London West End club scene where she performed at a number of exclusive venues including Capisce, Click, The Yacht, Browns, Suga Suga, Pop and Trap. In 2000, DJ Lady Red Label moved to France and got her first residency working with other DJs and MCs to form a sound system incorporating various styles of underground urban and dance music.

Returning to London in 2002, where the West End music scene was becoming more mainstream dance and urban styles and moving further away from underground styles, DJ Lady Red Label broadened her repertoire to include everything from classic, soulful, funky, deep, tech house and broken beats, to Latin and Afro beats, old school soul, funk, and hip hop.

In 2005, DJ Lady Red Label moved to Dubai where she appeared at various private and corporate events as well as numerous clubs and lounges like Trilogy and Tangerine. Having just completed a 6 month residency in Cavalli Club, DJ Lady Red label has recently played alongside Cash Money and Kenny Dope (MAW) at the ‘Time Out Comes Home’ festival. She also held a 15 month residency at Park Hyatt’s idyllic venue, The Terrace and is currently the residing DJ at Dubai’s hippest bars; Calabar and CinCin performing there every Thursday.

Established to fulfill the market requirements and promote the growing number of female DJs and female musicians in the market, 22.10 aims to scout the country in search of female talent and build to become the only female DJ and singers’ network in the Middle East. 22.10 will also offer a range of services including consultation and booking of regionally and internationally female DJs while nurturing, training and supporting the emerging female DJs and musicians locally. Offering diverse genre of music styles, 22.10 will cater to a range of clients including private functions, corporate entertainment and regular club and lounge appearances.
 
“When it comes to DJs and entertainment, Dubai is considered to be an entertainment hub with regular appearances of international artists. Previously dominated by male DJs, the market dynamics are evolving and we have witnessed a growing demand for female DJs and performers. Our objective is to expand on this by proving a networking circuit for both local and international female artists. With that in mind we intend to offer and nurture aspiring female performers and provide them with training opportunities, forums and dialogues to grow the female segment” said DJ Lady Red Label, Founder, 22.10.

With extensive DJing experience in the UAE, the pool of talented female DJs at 22.10 have played at some of Dubai’s trend setting hotspots including the Cavalli Club, the Address Hotel Downtown Burj Khalifa, Hyatt Regency Dubai, Chi at The Lodge, paving way to the new breed of female spinners in the city.

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Winners of Pan Arab Intellectual Property Rights Media Awards announced in Qatar

Pan Arab Intellectual Property Rights Media Awards-Winners

Pan Arab Intellectual Property Rights Media Awards-Winners

Winners of the 2009 Pan Arab Intellectual Property Rights Media Awards were announced last night (January 24, 2010) at a gala ceremony held at the Sheraton Hotel, Doha, Qatar, under the support of Qatar’s Ministry of Justice. Established by the Business Software Alliance (BSA), the leading global organisation that is the voice of the global commercial software industry and its hardware partners before governments and in the international marketplace, the Award recognises media’s contributions to promoting a safe and legal digital society throughout the Arab World.
The awards were given in five contest categories including ‘Best Opinion Piece,’ ‘Best Investigative Piece,’ ‘Best News Article,’ ‘Best Feature Article,’ and ‘Best Interview,’ with a winner and runner up named for each.
The winners of the ‘Best News Article’ category were Mohammad Al Farah, Al Sharq newspaper, Qatar – first, and Dana Halawi, Daily Star newspaper, Lebanon – second; winners of ‘Best Opinion Piece’ category were Fadi Al Halabi, Future TV (Tawasul), Lebanon – first, and Samir Mahmoud, Shabab Maser newspaper, Egypt – second; winners of the ‘Best Feature Article’ category were Bashar Abu Leil, Al Watan newspaper, Qatar – first, and Mohammad Ghazal, The Jordan Times, Jordan – second.       ‘Best Investigative Piece’ category awards went to Ayat Mohamad Said Al Fiki, ICT News newspaper, Egypt – first, and Naushad K Cherrayil, Gulf News newspaper, UAE – second. Winners of the ‘Best Interview’ category were Inas Ismail, Al Aalam Al Youm newspaper, Egypt –first, and Mahmood Nasheet, Akhbar Al Khaleej Newspaper, Bahrain – second.  




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O2 Network celebrates the year’s successes at fourth annual gathering in Dubai

O2 Network celebrates the year’s successes at fourth annual gathering in Dubai


O2 Network—the award-winning marketing communication network—recently held in Dubai its 4th annual gathering which was attended by all 80 employees of the company’s different branches in Dubai, Abu Dhabi, Bahrain,KSA, Oman, Qatar and Hong Kong. Read the full story

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Second ASDA’A Burson-Marsteller Arab Youth Survey to be unveiled in January 2010

Second ASDA’A Burson-Marsteller Arab Youth Survey to be unveiled in January 2010


Landmark study measures attitudes of 2,000 Arab youth in nine Middle East nations

Study conducted by Penn, Schoen & Berland (PSB); findings based on face-to-face interviews across MENA region

Results to be presented in January 2010, followed by high-profile panel debate of survey findings

Event to mark 10th anniversary of founding of ASDA’A Burson-Marsteller Read the full story

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Real estate got less negative coverage in Q3, says new media intelligence report

Real estate got less negative coverage in Q3, says new media intelligence report


Signs of recovery were reflected in positive share of voice for real estate developers, with projects getting back on track

The head of Mediastow, Mohamed Elzubeir

The head of Mediastow, Mohamed Elzubeir

The Mediastow Q3 report on the real estate industry has revealed that negative coverage of the property sector Read the full story

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Horizon Draftfcb Launches New Pioneering Philosophy

Horizon Draftfcb Launches New Pioneering Philosophy


Industry Leaders’ Congregate to discuss Emerging Industry Trends at the Launch Forum

Eddy Azzam, Vice President, Lower Gulf and Kuwait, Horizon Draftfcb.

Eddy Azzam, Vice President, Lower Gulf and Kuwait, Horizon Draftfcb.

Horizon Draftfcb, the Middle East’s leading advertising agency, today unveiled its insight platform titled “matter(s)”, which is an extension of Horizon Draftfcb’s philosophy, The 6.5 Seconds That MatterSM. Read the full story

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Discussions underway at seventh annual Brand Summit in Dubai

Discussions underway at seventh annual Brand Summit in Dubai


Week-long forum welcomes professionals from across the region to discuss “Staying Alive” in light of today’s evolving consumer trends

Nermin Habib, Creative Strategist for O2 Branding

Nermin Habib, Creative Strategist for O2 Branding

Panel discussions began today for one of the largest marketing communications conferences of the year, Brand Summit 2009.  Produced by IIR Middle East and in association with Dubai Media City, the annual event is advertised as the most powerful platform for the industry to reveal new insights, discuss collective challenges, and clarify standards across the global branding community.  Now in its seventh year, “Staying Alive” is the theme for Brand Summit 2009, which saw over 150 participants attend last year.  It is being held from November 8-12 at the Al Murooj Rotana Hotel in Dubai.

There were a number of notable highlights from the first day, including speeches from individuals such as Mohammed Salama, Head of Marketing for Sony Ericsson Middle East and North Africa; Nermin Habib, Creative Strategist for O2 Branding; and Sean Costello, Director of Marketing and Business Development Middle East for PricewaterhouseCoopers.  Participants considered a wide range of topics on the first day, spotlighting the diversity of the Dubai marketplace and how multi-national companies need to create ‘Living Brands’ that are relevant to evolving—and increasingly fragmented—audiences.

Ms. Nermin Habib, Creative Strategist for O2 Branding—the Headline Sponsor of Brand Summit 2009—said:

It’s amazing that whether you work in pharmaceuticals or telecommunications, there are similar challenges across the board.  Sharing those experiences is extremely rewarding from a professional perspective, and I am looking forward to coming back for tomorrow’s agenda. ”

In addition to executive-led discussions, this year’s Brand Summit will also organize one-on-one meetings between conference participants, and will offer half-day intensive clinics conducted by renowned industry experts.  Still on the agenda are talks from individuals such as Mazan Nahawl, Managing Director at Media Watch, and Samer Costantini, PR Manager for Global Operations at Cisco Systems.

-END-

About IIR Middle East

IIR Middle East is the provider of up-to-the-minute information in a practical, highly interactive environment through training seminars and conferences. Covering every aspect of business from manufacturing to logistics, strategic planning to health and safety, information technology to marketing and sales, conferences are compiled using in-depth industry analysis. Participants will learn and network with a host of regional and international experts through case studies, round table discussions, panel debates and academic sessions. Attending IIR Middle East’s highly educational events gives consumers the opportunity not only to learn, but to question, reason and discuss industry trends and best practices. Visit www.iirme.comfor detailed information on specific training programmes and conferences.

About O2 Network

The O2 Network is an award-winning, research-oriented agency that has been established to fill the gap in the Middle East’s communications industry.  Founded in Dubai in 2005, the O2 Network consists of four agencies: O2 Marketing Communications (O2MC), O2 Public Relations (O2PR), O2 Interactive (O2i), and O2 Branding (O2B).

The O2 Network is renowned for its innovative communications strategies rooted in extensive market research. Through its unique approach “KNOW YOUR MARKET FIRST”™, O2 aims to put businesses, consumers, and the market at the core of all strategic planning.  This research methodology enables O2 to develop successful campaigns that effectively engage the consumer through multiple channels.  O2 Network prides itself on its high-profile client base, which has included partners like Al Ain Dairy, aswaaq, Dubai Municipality, Durrat Marina, Mohammed Bin Rashid Establishment for Young Business Leaders, Tameer Holding Investment LLC, and Sheikh Hamdan Bin Mohammed e-University. O2’s vision is to be the first independent, UAE-based regional marketing communications network to compete on the international stage.

To learn more about this unique concept, please visit the O2 website at www.o2mc.net.

 

For more information, please contact:

Kosta Petrov

Conference Director- IIR Middle East

Office: + 971 04 3365161

Kosta.petrov@iirme.com


Maan Dalghan

PR Account Manager - O2 Public Relations

Mobile: +971 0504735351

Phone: +971 43122777

Fax: +971 43122788

Email: maan.d@o2pr.net



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Venture Communications prides in the success of UIM F2 Powerboat World Championship- Bahrain GP

Venture Communications prides in the success of UIM F2 Powerboat World Championship- Bahrain GP


Team all set for the Port Ghalib GP- Egypt Challenge

Mr. Gabby Chamat (right) of Venture Communications with Mr. Abdul Salam Fairooz of Formula World Sports

Mr. Gabby Chamat (right) of Venture Communications with Mr. Abdul Salam Fairooz of Formula World Sports

Venture Communications, a leading independent full-service communications agency, announced yesterday the big success of the opening round of the UIM F2 Powerboat World Championship held at the Amwaj Marina, Amwaj Islands- Kingdom of Bahrain. Venture Communications has fully re-branded and taken over the full communication for the championship including the development of the new logo, Read the full story

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Nielsen Hires Industry Expert for Media Product Leadership and New Advertiser Solutions Unit

Nielsen Hires Industry Expert for Media Product Leadership and New Advertiser Solutions Unit


Steve Hasker Joins Nielsen to Help Marketers Connect with Consumers

Steve Hasker, President, Media Product Leadership and Advertisers Solutions effective November 2009

Steve Hasker, President, Media Product Leadership and Advertisers Solutions effective November 2009

The Nielsen Company has announced the appointment Steve Hasker to fill the newly created position of President, Media Product Leadership and Advertisers Solutions effective November 2009. Hasker will be based out of Nielsen’s New York head office. Hasker is currently a partner at McKinsey & Company’s Global Media, Entertainment and Information practice. Read the full story

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