Waste Management Department of Dubai Municipality launched the Desert Clean Up campaign under the title ‘Keep desert clean; it is for others too’ in line with the National Environmental Day celebrations, for the second consecutive year.
Various activities including cultural and entertainment programs, exhibitions and awareness sessions were organized in the event and was ended with a mass clean up drive. Eng. Hussain Nasser Lootah, Director General of Dubai Municipality, inaugurated the drive in the desert area of Al Warqa.
Eng. Lootah said while inaugurating the activities that the move is aimed at spreading awareness on the importance of preserving desert and getting rid of bad practice of leaving food and other wastes over desert areas which negatively affecting the environment and landscape.
“The campaign had received excellent response last year from desert visitors. The community interaction was also very clear with the huge number of participants from companies and societal groups. So we are up with the second consecutive year,” he added further.
Eng. Abdul Majeed Saifaie, Director of Waste Management Department said the campaign would shed light on one of the important environmental issues in the United Arab Emirates and intensify the efforts to raise awareness as well as publicize the efforts made by the concerned authorities in the country to encounter it.
“In spring season desert areas witness a high turnout of picnickers. Sandy hills and roadside areas experience a lot of activities such as mountain biking, camping, etc. With the level of environmental awareness of the visitors vary, some of them leave the place clean and collect the waste resulting from their activity and dispose it off safely, while some others leave large quantities of waste without thinking of others who would use the area later, in addition to distorting the area’s general appearance,” Saifaie said.
“The drive will educate young people of maintaining hygiene in all places, make public aware of appropriate ways to get rid of the waste, on where to drop waste bags, on how to reduce waste generation and on importance of using materials that are recyclable and can be reused. It will also create a positive image of the desert environment, highlight its value, and, indeed, educate them of legal procedures applicable for leaving the waste carelessly,” he added.
Representatives of various institutions and groups were present at the event. Students from Dubai Club for Special Sports contributed to the event with preparing paintings and cartoons which carried the message of environment.
Energetic children led by Ms. Abrar from Salma Al Ansari School located in Satwa, staged a drama titled “my sweaty environment” and got wider applause.
After the inaugural session schoolchildren, volunteers from private firms and municipality staff started the mass clean up drive.
Municipality staff distributed bags for waste collection ,pamphlets and promotional gifts for volunteer groups from the temporary traditional tents set in the venue. Camels and horses carrying posters reading the message and with dustbins on the back, to collect waste, also participated in the drive.
Camel and horse ride facilities for the participants which meant for spreading the message of deserts gave a festive mood to the function.
Du, famous telecommunication company has decided to send the message through 4 million SMS to its customers’ mobiles .Moreover ,it has used social networking sites for campaigns’ publicity.
Last year the campaign won the best environmental initiative award by Organization of American Ideas based in Texas.
At the meantime Municipality has conducted cleaning programmes in association with various tourism groups in Al Aveer area. Waste Management Department has issued a set of local orders and legislation for individuals in order to keep desert cleaner. In addition, field visits to desert areas to guide visitors on cleanliness is also on the cards with the civic body.