Looking to make a difference to the lives of millions, September 3, 2011 saw the Swiss Red Cross Gala Auction make its annual appearance, with the intention of raising a substantial amount of money to pursue its charitable ambitions. Hosted at the Dolder Grand in Zurich, Rami Al Ali took his place amongst an international crowd of business elite and socialites to show his utmost support, highlighted with the donation of a gown from his latest Couture collection, as a contribution to the outstanding array of articles to be auctioned.
This striking gown was recently showcased in Rome, during Al Ali’s Autumn Winter 2011/12 Couture collection show. A strapless, full-length, floor-sweeping style, with a draped and intricately beaded front, Al Ali hoped that this dress would accumulate high interest, so was thrilled to witness a bidding war resulting in the gown raising an impressive 3,100 Swiss Francs (approximately Dhs14,430) for the charity. The winner of the dress further benefitted from a full Couture service, with the dress being tailored to fit their contours perfectly. Al Ali was in high spirits post-event, talking about the charity he said, “I feel privileged to have contributed to such a worthy cause, I really respect the objectives of the Red Cross organisation”.
Founded in 1866 in Bern, Switzerland, the Swiss Red Cross is one of the oldest humanitarian organisations to date. Having been a prominent support during both first and second world wars, providing blood donations and medical training, the Swiss Red Cross made a further international impact throughout Europe and Russia, with its involvement in medical care and food donations to those in need. In today’s society the Swiss Red Cross is recognised within the Red Cross movement as being one of the most dynamic national organisations on the international scene.
The Swiss Red Cross’ mission is to serve those who need care and assistance, regardless of their race, nationality, religion or beliefs. As a private humanitarian organisation, it is crucial that the Red Cross sources as much funding as possible, to pursue this mission with full force. Al Ali was honoured to be part of such a prestigious and admirable event, with the opportunity to support and contribute to their cause.











