Nissan has announced that its innovative Juke-R crossover will be made available to buy in a very limited run on build-to-order basis.

The 3.8-litre, 160mph Juke-R made its global debut in Dubai in January this year, attracting enormous attention and, as a result, Nissan has now received firm orders for three cars to be built. Two have come from a high-profile and well-respected member of Dubai society.

Nissan will build more Juke-Rs upon request and will be taking orders in the coming four weeks, before production starts in earnest.

While the original Juke-R was based on the MY10 GT-R running gear, the run of new cars will benefit from featuring the drivetrain and chassis of the MY12 GT-R and, with the build of the first cars underway, the first three cars will be delivered to their new owners in late summer.

Gareth Dunsmore, Marketing Product Manager for the Juke, said, “The Juke-R was originally intended as a one-off concept to marry two of Nissan’s most innovative models. But the reaction we had to the car in Dubai was amazing - people were making offers for the original on the street! With such a strong reaction, and with three genuine offers on the table, we decided we had to make the car a reality. We can’t let down enthusiasts who are this keen to add to their collection of cars. The Juke-R has become something of a phenomenon and I’m enormously proud of the impact it has had. There will be more news to come on Juke later in the year.”

Anyone wishing to register an interest in purchasing Nissan’s most innovative Crossover yet should contact Juke-R@Nissan.co.uk.

Desert Nemesis follows Nissan’s inaugural GT Academy winner, Lucas Ordonez, as he takes on the world’s best supercars in a thrilling street race, reminiscent of the ‘Need for Speed’ movies.

In Desert Nemesis, award-winning film director, Rob Kaplan, captured the noise and excitement generated by the muscular Juke-R and a street race against its loudest, most acclaimed adversaries.

Weaving together the cinematic scenes of a high-production movie and raw footage of the gamer-turned-professional racer taking on the world’s most exciting, road-legal cars through the roads of Dubai’s exclusive International Marina Club, Kaplan gives us the opportunity to see the Juke-R find its place among the world’s elite.

Spaniard, Ordonez, became a professional racing driver thanks to Nissan’s hugely-innovative GT Academy partnership with Sony in 2008. He made his debut at the Le Mans 24 Hours with Nissan in 2011 and will return to La Sarthe on June 16/17 with class-winning Nissan-powered team, Greaves Motorsport.

In the run-up to the film launch on May 3, several teaser trailers have been released through Nissan’s Facebook and YouTube channels, offering the audience ‘behind-the-scenes’ footage of one of the automotive industry’s bravest, boldest productions.

Bentley Oman has organised an exclusive preview and test drive of the new V8 Continental GT for select customers following a regional media ride and drive event that was hosted in Oman.

The 2012 Continental GT V8 was received with great enthusiasm by discerning customers who have traditionally experienced exceptional levels of performance in a Bentley motor car.

James Armstrong, Brand Manager of Bentley Oman said, “The reception and feedback we had this time from our customers and prospects who saw and drove the V8 Continental GT has been incredible. And the first reports from top Middle East journalists also confirm how much they enjoyed driving the V8-powered Continental GT in the winding roads of the Sultanate enjoying the nation’s outstanding natural beauty. The Continental GT always had that ‘wow’ factor and now we match the breathtaking GT with superlative V8 performance for the first time.”

The event was hosted at the Al Husn Hotel at the Shangri-La Barr Al Jissah Resort and Spa providing a dramatic setting of rugged mountains and inviting beaches as the backdrop to the event. Customers who drove the 4.0-litre, 500bhp twin turbocharged Bentley Continental GT V8 coupé were enormouslyimpressed with the car’s exceptional standards for power-to-emissions in the high luxury sports car sector.

This new Bentley V8 engine delivers maximum power at 6,000 rpm and an extraordinary peak torque of 660 Nm which is available across virtually the entire rev range from 1,700 to 5,000 rpm. This helps the marginally lighter car [when compared with the Continental GT W12] to offer exhilarating performance and effortless power delivery in the Bentley tradition. Combined with a new close-ratio 8-speed automatic transmission, this translates into a sub-5 second acceleration time for the 0-100 km/h sprint and a top speed of over 290 km/h.

The new V8 engine features variable displacement with a highly sophisticated engine management system, ensuring a seamless and imperceptible transition from V8 to V4 mode under light throttle load. This arrangement helps the new V8 Continental models achieve outstanding levels of fuel efficiency and CO2 emissions for the luxury performance sector and depending on driving conditions are capable of travelling over 800 km on a single tank of fuel. The arrival of the new V8 Continental models fulfils Bentley’s environmental commitment to produce a new powertrain that delivers a 40 per cent improvement in fuel efficiency and CO2 emissions.

“We are confident that besides the performance, our customers in Oman will appreciate the driving range and fuel economy benefits that this car has to offer. After driving the car myself and experiencing it, I am sure that the V8 CGT will attract many new customers to the brand who had not considered a Bentley in the past.” said Chris Buxton, regional director of Bentley Middle East.

While the W12 and V8 models look similar in their exterior profile, Bentley has made some changes to the exterior detailing and jewelrythat help differentiate the siblings. In the new V8 variant, the mesh grille is finished in black, air scoops in the lower front valance have a different design and the Bentley badging on the wheels and bonnet and boot lid sport a red background instead of the traditional black.

The new Continental GT V8 is available to order from Bentley Motors Wattayah showroom in Oman along with the other models in the line-up.

Luxury automotive manufacturer Jaguar Land Rover has posted strong sales results for the MENAP region at the end of its fiscal year.

Sales for its luxury SUV brand, Land Rover, in the Middle East and North Africa region were up 40% on the previous year in what is the 6th largest market for Land Rover globally. Jaguar’s performance was also strong, with regional sales up 20% year on year in the brand’s 5th largest market globally.

The figures are a clear indication of Jaguar Land Rover’s positive growth in the region, with demand for its luxury vehicles remaining strong. Land Rover experienced phenomenal success with the launch of the new Range Rover Evoque, with order banks stretching out across the year. The popularity of its Range Rover and Range Rover Sport nameplates continued to be a key growth driver for the Land Rover brand, posting an increase of 21% on its flagship, the Range Rover, and 16% on the Range Rover Sport. Notable market performers in the region included North Africa, where sales of the Land Rover LR2 more than doubled year on year, and Iraq, which experienced strong growth in its first full year of operation. The brand also posted healthy sales in KSA, the UAE and Qatar.

Jaguar’s positive performance was led by the flagship Jaguar XJ which posted record year on year sales results, up 78% on the previous year, placing the Middle East as the 4th largest market for the XJ nameplate worldwide. Sales of its luxury sports car, the Jaguar XK grew by 38% year on year, reaffirming the success of Jaguar’s continued investment in new products such as the XKR-S, the fastest production car Jaguar has ever built, and the introduction of its 12MY line-up. Sales of its luxury saloon, the Jaguar XF were also up 6% year on year. Market highlights for Jaguar included KSA, Qatar and the UAE in the GCC, with new territories; Iraq and Azerbaijan, generating incremental volume.

Commented Robin Colgan, Managing Director of Jaguar Land Rover Middle East, North Africa and Pakistan; “Jaguar Land Rover’s decision to invest in design and technology has clearly paid off in recent years, with consistently strong global sales proving consumer demand remains high for what is our strongest ever line-up of vehicles. This is echoed in the Middle East & North Africa region, where we have posted a significant sales increase across all our nameplates, cementing this as a significant growth region for Jaguar Land Rover. With the introduction of segment-defining vehicles such as the Range Rover Evoque, and our current 12MY fleet, this trend looks set to continue and we look forward to a great year in 2012.”

In line with its commitment to always provide its customers with the best service possible, and as a response to the increasing interest in BMW Motorrad bikes in Bahrain, Euro Motors has unveiled a new dedicated BMW Motorrad showroom within its main facility in Sitra.

Representing an additional new investment, the new showroom covers an area of over 100 sqm, and is able to accommodate the display of up to 10 motorcycles. It also boasts all new diagnostic equipment and has new systems and processes in place to ensure more efficient customer service turn-around times.

Latest results from the exclusive BMW Group importer in Bahrain highlight the ever-increasing interest in BMW Motorrad in the Kingdom, with a 10% increase in sales during the first quarter of 2012 compared to the same period last year. The new showroom will help cater for this growth and further fuel interest in BMW Motorrad.

Paul Yates, General Manager at Euro Motors said: “At Euro Motors we place a huge emphasis on delivering a premium experience to all our customers. This new facility will not only allow us to match our sales growth with our physical growth, but also underlines our commitment to serving our customers even better, and providing them with the latest and most advanced in driving machines.”

In an aim to connect riders across the Kingdom with a passion for BMW Motorrad bikes, Euro Motors will soon be launching an exclusive BMW Motorrad Owners Club, under the name BMO (BMW Motorrad Owner).

“We have a growing community of BMW Motorrad lovers in Bahrain. As the sole importer of BMW Motorrad in the Kingdom, we hope that this club will bring bike enthusiasts together to celebrate their love for this ultimate driving machine.”

Euro Motors’ latest additions to the BMW Motorrad range include the eagerly-awaited R1200 GS / GS Adventure, K1300 R, 2012 S1000 RR and the Maxi Scooter.

The new Euro Motors showroom in Sitra is open from 8 AM to 8 PM, Saturday to Thursday.

Mannai Automotive, the exclusive dealer of Cadillac, GMC, and Subaru in Qatar, supports Project Qatar as Official Car Partner with GMC from the 30th April - 3rd May at the Doha Exhibition Centre.

Participating as the Official Car of the show GMC aficionados will have the opportunity to see the GMC brand take pride of place throughout the four day event, gaining exposure for its most up-to-date, state-of-the art technology and driving experience.

Mannai Automotive will be displaying three GMC vehicles at the exhibition entrances, including the GMC Sierra; a hugely versatile truck in terms of its power, reliability, and customization options, making it a particularly appealing option for the construction sector.

Mannai Automotive representatives will be there to answer visitors’ questions and queries about all the various models with GMC providing a comprehensive range of muscle SUV’s for families and those who want to make the most of outdoor activities.

Mr. Ivor D’Cunha, General Manager Operations, Mannai Automotive said, “Mannai Automotive is proud to have GMC as the event’s Official Car Partner of Project Qatar 2012. As the exclusive dealership for GMC in Qatar and one of the oldest corporations in the country we have a lot to offer local industry and invite visitors to come to our stand. Being an extremely popular car in Qatar GMC is certainly an apt choice for Official Car and Mannai Automotive intend to continue its expansion. We have recently launched several exciting new models in 2012, including the 2012 GMC Terrain and are delighted to use our participation in Project Qatar to showcase what these vehicles have to offer our customers.”

Mr. George Ayache, General Manager, IFP Qatar concluded, “We are delighted to have Mannai Automotive’s support for what is the 9th edition of Project Qatar. Representing this year’s Official Car, GMC, its participation highlights the company’s on-going commitment to supporting Qatar’s economic growth. Project Qatar is a leading industry show aimed at highlighting the latest products and services needed for the country’s fast growing construction sector and Mannai Automotive, as a highly respected local company, is an ideal partner to help us achieve this.”

Zawawi Trading Company (ZTC) - the exclusive distributor for Mercedes-Benz in Oman - has launched the completely redesigned and powerful new M-Class luxury SUV in the Sultanate, setting a new benchmark for the premium segment. The launch took place at the stunning location of the Almouj Golf Club; the Corporate Partner of Mercedes-Benz in the Sultanate.

With dynamic AMG sports styling as standard, three potent engine options, unparalleled ride comfort, and cavernous, high-quality luxury interiors - the bold new M-Class confidently conveys intent to meet performance with sophistication.

Available from ZTC’s Muscat and Salalah showrooms, in ML 350 and ML 500 variants, a new generation of BlueEFFICIENCY petrol engines boast 306 and 408 hp respectively, and reach triple figure km/h from a standstill in just 7.6 and 5.7 seconds. Permanent all-wheel drive delivers superb driving dynamics on both sand and tarmac, whilst innovative handling controls and a new chassis ensure excellent safety whilst leaving competitors seeing smiles in the M-Class’ rear view mirror.

The new M Class was unveiled by Sarah Chaplin, Sales Manager ZTC and Richard Wood, from Product Management, Daimler Middle East. Richard presented the new M Class and introduced many class leading features and style and design elements.

For those craving the sonorous notes of Affalterbach’s sinister creations, a high performance 250km/h (electronically limited) ML 63 AMG variant is also available. Packing the fierce AMG 5.5 litre V8 bi-turbo engine made famous by the award winning CLS 63 AMG, driven by 525 horses and 700 nm of torque the ML 63 AMG thunders from 0-100km/h in a sports car beating 4.8 seconds. An optionally available AMG Performance package delivers a further 15hp and 70nm, allowing the luxury sports SUV to harness 557hp and 760nm to rocket to a century in a blistering 4.7 seconds.

Craig Hardie, CEO - Automotive, Zawawi Trading Company, said: “The luxury SUV segment is a market in which we have been making strong in-roads to date. Mercedes-Benz SUVs had a record year in 2011 and we plan to make an even bigger statement in 2012 in Oman. With its strong features, powerful heart, intelligent technologies and masculine design, the all new M-Class epitomises Mercedes-Benz new approach.”

The design of the new M-Class with its GCC standard sports styling exudes self-confidence, athleticism and power. The front of the vehicle is dominated by a central three pointed star, whilst from the side, elongated lines and a rear sloping roof line give sporty appeal and emphasise the on-road credentials of the new SUV.

AMG bodystyling adds high-gloss black louvres under the radiator grille, and two outer air intakes, whilst LED running lights as standard deliver a sporty scowl underlined by the front apron’s matt silver chrome trim strip and a wider appearance.

The headlamps cut a particularly high-quality and exclusive figure in combination with the optional Intelligent Light System (ILS). The athletic front apron is integrated with the distinctive front wings, made wider on either side in order to accommodate the 20″ light-alloy wheels in elegant fashion. Dynamically profiled side sill panels establish a visual link between the front and rear of the vehicle.

The striking rear apron with simulated black air outlet openings further emphasise the vehicle’s width in addition to trim strips in matt silver chrome, which cite the design of the front apron and frame the sports exhaust system. Two sets of chrome twin tailpipes deliver a throaty grumble from the M-Class engines.

Inside delivers the sort of comfort normally the reserve of Mercedes-Benz flagship saloons. Seats have been designed to offer high long-distance comfort and optimum lateral support, with 34mm and 25mm more elbow room in the front and rear respectively than its predecessor, and the spaciousness boosted by a panoramic sliding roof and three tone ambient lighting.

Keeping drivers coffee warm on the long ride in to work is assured by heated climatised cup holders as standard, whilst the optional COMAND online satellite navigation system stays on track. Its 2,010 litres of boot space is the best in the segment.

Craig Hardie adds: “The M-Class is a story of success. With more than 1.2 million vehicles sold, it is the best-selling SUV in its segment globally, and also enjoys the loyalist customer base. We will be continuing this success with the new M-Class in the Middle East, which will make an important contribution to our sales growth over the coming years.”

Juffali Automotive Company, the exclusive dealer for Mercedes-Benz cars in Saudi Arabia, launches the all new Mercedes-Benz, SUV car M-Class 2013, which has been redesigned entirely to set new standards in its luxury car segment.

On this occasion, Safi Kobaisi, the General Manager of Juffali Automotive Co., said: “With dynamic AMG sports styling as standard, three potent engine options, unparalleled ride comfort, and cavernous, high-quality luxury interiors - the bold new M-Class confidently conveys intent to meet performance with sophistication”.

“Available across the region in ML 350 and ML 500 variants, a new generation of BlueEFFICIENCY petrol engines boast 306 and 408 hp respectively, and reach triple figure km/h from a standtill in just 7.6 and 5.7 seconds. Permanent all-wheel drive delivers excellent driving dynamics on both sand and tarmac, whilst innovative handling controls and a new chassis ensure excellent safety whilst leaving competitors seeing smiles in the M-Class’ rear view mirror”, he added.

A high perforformance 250km/h (electronically limited) ML 63 AMG variant is also available. Packing the fierce AMG 5.5 litre V8 bi-turbo engine made famous by the award winning CLS 63 AMG, driven by 525 horses and 700 nm of torque the ML 63 AMG thunders from 0-100km/h in a sports car beating 4.8 seconds. An optionally available AMG Performance package delivers a further 15hp and 70nm, allowing the luxury sports SUV to harness 557hp and 760nm to rocket to a century in a blistering 4.7 seconds.

The luxury SUV segment is a market in which we have been making strong in-roads to date. Mercedes-Benz SUVs had a record year in 2011 and we plan to make a big an even bigger statement in 2012. With its strong features, powerful heart, intelligent technologies and masculine design, the all new M-Class epitomises our new approach and spearheads Mercedes-Benz ‘Year of the SUV’ sales strategy for the Middle East.” Kobaisi said.

Inside delivers the sort of comfort normally the reserve of Mercedes-Benz flagship saloons. Seats have been designed to offer high long-distance comfort and optimum lateral support, with 34mm and 25mm more elbow room in the front and rear respectively than its predecessor, and the spaciousness boosted by a panoramic sliding roof and three tone ambient lighting.

Keeping drivers coffee warm on the long ride in to work is assured by heated acclimatised cup holders as standard, whilst the optional COMMAND online satellite navigation system stays on track. Its 2,010 litres of boot space is the best in the segment.

Only four months since its official unveil at the Detroit motor show, the first models of the new Bentley Continental GT V8 have arrived in the Middle East region. With all of the first shipment of GT V8s presold, the model already looks set to join the flagship W12 as another key member of the Bentley model lineup.

“After the unveil and the subsequent interest it’s great to have the V8 in market,” said Chris Buxton, Bentley’s regional manager for the Middle East, Africa and India. “The GT V8 opens up the Bentley experience to a whole new market of buyers and adds yet another great car to our model line up. The dealers have been swamped with enquiries, so the lucky few who will receive this first batch of cars will be in a very unique and sought after club.”

This new Bentley V8 engine delivers maximum power of 500 bhp (507 PS / 373 Kw) at 6000 rev/min and an extraordinary peak torque of 660 Nm (487 lb ft) which is available across virtually the entire rev range from 1700 to 5000 rev/min, providing exhilarating performance and effortless power delivery in the Bentley tradition. Combined with a new close-ratio 8-speed automatic transmission, this translates into a 0-60 mph sprint time of 4.6 seconds for the GT (0-100 km/h in 5.0 seconds) and a top speed of 188 mph (302 km/h).

The new V8 engine features variable displacement with a highly sophisticated engine management system, ensuring a seamless and imperceptible transition from V8 to V4 mode under light throttle load.

The high-technology V8 also features high-pressure direct injection, low friction bearings, thermal management, energy recuperation via the charging system, and innovative turbo charger packaging for greater efficiency.

The instantly recognisable growl of the new 4.0 litre V8 engine sets it apart from its Bentley stablemates.

Expressing their potent, muscular character, the new Continental V8 is distinguished by a black gloss matrix grille with chrome frame and centre bar, a red enamel Bentley ‘B’ badge, and a black matrix three-segment lower front bumper divided by distinctive body-coloured strakes.

At the rear, unique chromed ‘figure eight’ exhaust tailpipes, a dark lower valance and red enamel ‘B’ bootlid badge emphasise the sporty, contemporary identity of the new V8. The new Continental V8 can be specified with 20-inch alloy wheels as standard or an optional 21 inch six-spoke design, which are available in a dramatic Diamond Black (exclusive to the Continental V8) or Diamond Silver finish.

Inside the cabin, an Eliade cloth headlining, new contemporary Dark Fiddleback Eucalyptus veneers, optional two-tone leather colour split and short centre console continue the fresh, sporting design theme.

The new Continental GT V8 model will be offered beneath the flagship 6.0 litre, 12 cylinder engined GT, which continues to excite customers with a combination of silken refinement and the ultimate power of the twin-turbocharged W12 Continental engine that, in its most potent form, delivers an astonishing 631 bhp (640 PS).

The Continental GT V8 model features a state-of-the-art, all-wheel drive system employing an advanced Torsen differential and a 40:60 rear biased power split. This ensures safe yet dynamic sports car handling in all road conditions.

Since the launch of the original GT in 2003, the W12-engined Continental range has gone from strength to strength with over 50,000 sales worldwide, making Bentley’s factory in Crewe, England, the largest producer of 12 cylinder engines in the world. The W12 story continues to unfold and remains the ultimate expression of Bentley’s engineering strength.

Distinctive sporting style

• Gloss black matrix grille with bright chrome surround and divider
• Three-segment lower bumper with black air intakes and striking body-coloured dividers
• Dark rear lower valance
• Distinctive twin ‘figure eight’ exhaust tailpipes
• Red enamel Bentley winged ‘B’ badges above the front grille, to the bootlid and wheel centres
• 7 exterior colours offered in standard range

Sporty, contemporary interior

• New Dark Fiddleback Eucalyptus veneer unique to the V8 models
• Eliade cloth headlining and pillar trim
• Short centre console in place of W12 through-console
• 4 hide colours offered in standard range
• Unique two-tone leather colour split

Exhilarating, efficient new 4.0 litre V8 engine

• Exceptional power-to-emissions ratio reflecting engine efficiency
• Variable displacement (a technology first proven on the Mulsanne) imperceptibly cuts 4 cylinders on cruise and light throttle
• Engine optimisation technologies boost efficiency
• Turbochargers mounted within ‘V’ for efficiency and fast response
• Switchable engine mounts ensure refinement
• New, close-ratio, 8-speed transmission with ultra-fast shifts
• Over 500 miles (800 km) range on one tank of fuel
• All-wheel drive system with 40:60 rear biased torque split.

Abu Dhabi Motors retained its leading position as the best performing BMW Group importer in the Middle East during the first three months of 2012 with a 43% sales growth over 2011 - the most successful first quarter in Abu Dhabi Motors’ history, and a major contributor to BMW Group’s 6% sales increase in the Middle East.

The exclusive BMW Group importer in Abu Dhabi and Al Ain delivered 1,563 BMW and MINI cars to customers in the Capital.

Commenting on the growth, Arno Husselmann, General Manager of Abu Dhabi Motors said: “We started the year well with the opening of the world’s biggest BMW Group showroom facility to cater for the ongoing growth of the BMW Group brands in the Capital and most importantly, our customers’ high expectations. Abu Dhabi customers are among the highest net worth households in the world, and they have a strong desire to own luxury products from premium brands that also offer the best service standards. The premium BMW Group products, professional staff and exceptional service standards are key to our winning formula. In fact, our customer satisfaction results have already increased by more than 2% over the best results achieved in 2011.”which were the best in the Middle East amongst all premium brands.

Sales for BMW increased 43% with a total of 1,502 cars sold. The top-of-the-range models remained the best selling, with the BMW X5 leading with a 296% increase (790 cars), followed by the X6 Sports Activity Coupé with 11% growth (342 cars). The BMW 5 Series and flagship BMW 7 Series also continued their success stories with sales of 142 and 94 cars sold respectively.

Another area of the BMW brand that saw substantial growth for Abu Dhabi Motors was BMW Premium Selection, the BMW approved used-car programme which enjoyed a 23% increase in sales. “The strong residual values of BMW cars as well as the unmatched service package, BSI Ultimate ensures high demand for pre-owned cars. Our toughest challenge is to try secure trade-in cars to sell in BMW Premium Selection,” added Mr. Husselmann.

The MINI brand also continues to grow vigorously with 61 cars sold during the first three months of the year, an increase of 39% and an impressive achievement when operating in a market that predominantly favours large, luxury vehicles.

The first quarter sales successes support Abu Dhabi Motors’ 25th anniversary celebrations and the February launch of the world’s largest and most impressive BMW Group showroom.

“We were always confident our investments would support our customer satisfaction objectives as well as increase our market share. Our international sales successes, taking into account that we are competing against large, populated markets, are testament to our quality processes, products and the hard work of loyal and passionate professionals. Abu Dhabi Motors has been ranked amongst the top three BMW Importers in the world and in addition, have several best in world accolades from Rolls-Royce, which set a standard for expectations from our owners, our principals, the BMW Group, and most importantly, our customers. We will put our foot on the accelerator with the intent this year to achieve another record year in sales and customer enhancing performances, which is going to make it another tough year in the office for our competitors.” added Husselmann.

Euro Motors, the exclusive importer of BMW Group vehicles in Bahrain, will welcome the latest addition to the MINI family, MINI Roadster, through a unique activity at Bahrain City Centre between 19th - 22nd April.

Bahrain City Centre visitors during that period will be forgiven for rubbing their eyes in astonishment when they see two vehicles parked with parachutes shooting out of the top, go-kart competition and a giant comic book of MINI heroes representing the MINI family surrounding them.

Euro Motors will bring a small piece of the MINI world to life in Bahrain through the adventure-themed stand at one of the busiest shopping centres in the Kingdom to promote its latest models. Entitled “Another Day, Another Adventure.” Visitors will get to enjoy a host of fun, eye-catching stunts, including an open parachute, a go-kart simulator and a giant comic book for visitors to take pictures with. This mall activity will feature both the MINI Roadster and the MINI Coupe.

The compact MINI Roadster and Coupe, the world’s only two-seater MINI models, embody sportiness and agility, and provide the best-ever interpretation of MINI’s go-kart driving experience. True to the brand’s experiential marketing roots, the vehicle displays aim to remind audiences that the playfulness of MINI extends far beyond vehicle design, and highlight the sportiness and adventurous positioning of these new MINI models.

Commenting on launching this car in Bahrain, Mr. Paul Yates, General Manager of Euro Motors, said, “The arrival of the MINI Roadster opens another opportunity for us to grow the MINI brand even further, and make it accessible to a wider customer audience. MINI has achieved such phenomenal success in Bahrain over the years making it the most successful small premium car brand in the world. MINI cars are outstanding and fun, yet they meet the demands of today’s customers who are looking for something different and fun to drive. The new MINI Roadster is a great example of this successful strategy.”

Commenting on this event, Sarah Klippert, MINI Manager in the Middle East, said, “We wanted to give our newest model an unconventional welcome and create something completely different for MINI enthusiasts. We took an interactive approach and focused on creativity and fun, two things that are fundamental to the MINI brand.”

“MINI is an unconventional brand so the marketing activity we use always has an unconventional approach that supports urban projects and events that champion creativity such as music, film and art,” added Klippert.