The Qatar Total Open 2012 will be held in the Khalifa International Tennis and Squash Complex from February 13th to February 19th. A star-studded event, the tennis tournament will see an outstanding line-up of some of the world’s top women players.

Jaguar Land Rover remains as the ‘Official Car’ for the prestigious tournament that brings together the world’s top women tennis players.

Alfardan Premier Motors will add style and comfort to their ride by rolling out a fleet of 40 vehicles to transport players and staff to and from the stadium.

Mr. Rabih Ataya, General Manager of Alfardan Premier Motors, said: “Our continuing partnership with Qatar Tennis Federation highlights our commitment to partner with prestigious events that raise the global profile of Qatar, as an all-round lifestyle destination.”

“The Qatar Total Open 2012 marks a new milestone in Qatar’s illustrious track record in Sports adding to its track record of numerous successes in staging prestigious international happenings such as the AFC Asian Cup Qatar 2011. Doha is claiming its title as the world’s new international hub for world-class sports events and all the world is in waits to see the experience that it will add to the 2022 World Cup. We are very proud to be part of this world class sport for the second year in a row. We believe that an event of this caliber best reflects Alfardan Premier Motors brand image of class and luxury” added Mr. Rabih Ataya.

Mr. Karim Alami, tournament Director of the Qatar Tennis Federation, confirmed the sponsorship agreement and said: “We are delighted to have continuous partnership with Alfardan Premier Motors who continue to deliver nothing less than superior automotive service in Qatar.”

Alfardan Premier Motors has, over the years, set new benchmarks with its diverse roster of world-famous motor vehicle brands.

A leader in luxury cars, Alfardan Premier Motors’s name has been strongly linked to major happenings in Qatar, a testament to the company’s commitment to become a key partner for Qatar.

The handover ceremony was headed by Brigadier Anas Al Matrooshi, Deputy Director Transport and Rescue Dubai Police and Simon Frith, Managing Director, Al-Futtaim Motors and attended by senior officials from DP and Al-Futtaim Motors.

Simon Frith gave tribute to the six decade long relationship: “We would like to thank the Dubai Police for their continuous trust in Al-Futtaim Motors and specifically the Toyota Land Cruiser Prado. Prado is one of the most popular 4×4 vehicles in the UAE, well liked for its great combination of on-road and off-road capabilities. Like every Toyota model, Prado is known for its quality, durability and reliability which make it the most effective and cost efficient car to be used by Dubai Police,” he said.

Brigadier Al Matrooshi commented: “This project further reinforces the long standing collaborative relationship between Dubai Police and Al-Futtaim Motors. Working in partnership with Al-Futtaim Motors is starting to deliver significant benefits and we are very satisfied with the level of attention our business is getting.”

Preceding the handover of the 35 new Prado’s, DP have also received training on Toyota’s Intelligent Tester, a machine that once plugged into the vehicle, can detect any defect or malfunction, thus reducing the risk of any sudden breakdown.

These activities have all been overseen by a recently appointed senior key account manager, a role created by Al-Futtaim Motors following feedback from DP. Fully dedicated to the requirements of DP in terms of sales, after sales queries, modification requests and updates on new technologies the role has been integral to the collaborative approach required.

Frith concluded: “We have managed to create a regular, almost daily two way communication channel with DP, which enables us to immediately respond to any query or feedback from them in addition to pro-actively providing solutions for any possible problem. We are proud to have achieved this level of support to DP, and look forward to further reinforcing our special business relationship in the future.”

- Leading Bespoke sales in the region

AGMC, the authorized Rolls-Royce Motor Cars Dealer in Dubai, Sharjah & Northern Emirates, recorded a 57% year on year growth in Rolls-Royce sales during 2011. This significant increase represents the strongest year on year volume growth within the Middle East, as the sales of Rolls-Royce Motor Cars soared in Dubai, resonating the overall improved market conditions in the Emirate. AGMC also ranked in the top 10 Rolls-Royce Dealers in the world with total sales volume exceeding the 100 vehicle mark.

AGMC’s local performance can be attributed to outstanding sales on the widely received Ghost and Ghost EWB models, as well as the Bespoke sales initiatives taken by AGMC on both model ranges. However, the Bespoke Programme has also been notably successful on Phantom, maintaining the flagship’s pinnacle position in a market known to desire personalized luxury.
 
“Rolls-Royce Motor Cars’ performance in 2011 has been extremely successful” said Kevin Hughes General Manager, AGMC, “The marque registered an impressive rate of growth over last year, which goes to show that residents of the Emirates are more confident in the economic recovery that is taking place, and allowing them to indulge in the Pinnacle of Luxury.”

Mohammed El-Arishy, Brand Manager of Rolls-Royce Motor Cars at AGMC noted that “2011 has been a great year for Rolls-Royce Motor Cars in Dubai. Our clients have confirmed that the Emirate remains at the forefront in terms of its appreciation for true luxury. A Rolls-Royce Motor Car is an emotional vehicle, and our clients drive these rolling works of Art for a pleasurable feeling “ He adds: “ We at AGMC are also very proud to now be part of the exclusive group of Rolls-Royce worldwide dealers that have achieved sales of over 100 units in 2011, this is a great achievment.“

Late in 2011, AGMC commissioned two ultra Bespoke Models specifically tailored for the tastes of our unique clients. The Phantom Riviera Drophead Coupe and Phantom Thoroughbred Coupe showcased the highest level of Bespoke craftsmanship possible from the workshops back in Goodwood, the Home of Rolls-Royce Motor Cars. Their respective Marine and Equestrian themes struck a high chord with the local enthusiasts both in the Yachting and Equestrian circles.

Likewise, sales of the G37 convertible rose 54.55%. Along with strong performance in established markets, Infiniti’s expansion into the Kingdom of Jordan proved a success, widening the brand’s geographical footprint and demonstrating Infiniti’s surging popularity in the region and its commitment to growth through inspired performance.

Leading the region was Azerbaijan, which posted an extremely large 2011 sales growth of 131.67% over 2010, followed by Bahrain at 81.06%, Kuwait at 76.48%, and Oman at 29.43%. Dubai and the Northern Emirates posted positive growth of 19.35%, while Lebanon showed growth of 15.38%.

Following on the success of the M37/56 and G37 convertible, the EX 35 premium compact-crossover SUV surged with 26.67% better sales, while the G37 sedan’s numbers were also up 19.26%. The all new, redesigned luxury SUV QX56 also used its opulent styling and powerful 400 horse-power V8 engine to post a strong gain of 12.30%. FX35/50 remains Infiniti’s best selling model with an impressive 1699 units sold across the region in 2011.

“We’re extremely happy that we’ve been able to deliver such good numbers in what was a difficult year, due to the Earthquake in Japan in March 2011. It shows that Infiniti is delivering exactly the type of luxury experience and inspired driving performance that our customers want,” said Jurgen Schmitz, General Manager, Infiniti Business Unit in the Middle East.

“We’ve been present in the GCC for eight years now, and everything is falling into place to massively increase our market and build towards Infiniti’s Mid-term Plan target to grow to 10% of the global market share among luxury brand segments by 2016. The launch of the all-new JX crossover SUV in 2012 is a bold next step in this direction.”

Other vehicles will also be on showcase including: the racing gullwing and winner of the Dunlop Dubai 24-Hour Race the SLS AMG GT3, the C Coupe AMG, the GL 500 Grand Edition, the E 63 AMG, the SLS 63 AMG Roadster, the CLS 63 Coupe, the SLK 350 with an AMG package, the S 500, the E 55, the C 300 Saloon, the E 350 Coupe and the E 350 Cabriolet.

Visitors of the Motor Show can further enhance their knowledge of the vehicle by opting to use the exclusive iPad technology which helps with a virtual showcase of the inside and outside of the car. With the iPad technology, visitors will enjoy the most interactive digital experience at the Motor Show and by simply pointing the camera towards the vehicle of their choice, they can select an area and retrieve relevant data, get sales information or book appointments with sales consultants.

Khaled Shaa’ban, General Manager of NBK Automobiles, said, “With the M-Class, it’s always been a case of combining the comfort and luxury of a saloon car with the off-road characteristics and the emotiveness of an SUV. The fact that the new M-Class is as fuel-efficient as the economical saloon cars displaying the Mercedes star makes the all-wheel-drive model even more desirable. A range of state-of-the-art engines, a class-leading Cd figure (drag coefficient) of 0.32 and extensive BlueEFFICIENCY measures lay the foundations for outstanding energy efficiency. The new ML-Class is truly in a class of its own.”

The new generation ML is instantly recognisable as an M-Class by its characteristic body design with the hallmark C-pillar shape. It combines high levels of design, appeal and ease of use to create a powerful presence. The front of the vehicle is dominated by the powerfully self-confident design of the radiator grille with its centrally positioned Mercedes star, giving it that typical M-Class look. Seen from the side, the elongated lines give formal emphasis to the on-road credentials of this vehicle, whose compact proportions are defined by a large wheelbase and short overhangs. The C-pillar that is so characteristic of this model series takes its cue from earlier generations of the M-Class and differentiates it very clearly in stylistic terms from its competitors. At the same time, the way the roof line slopes down to the rear underlines the sporty appeal of the new M-Class. This, together with the similarly wrap-around effect of the two-part rear light unit with LED fibre-optic technology, and the lowered roof with its large roof spoiler, add up to an overall harmonious design.

The rear bumper, which features an integrated chrome-effect load sill guard in a new “wing design”, defines the characteristic appearance of the SUV’s rear end. The available wheels range from light and aerodynamically optimised 43.2 cm (17-inch) wheels through to 50.8 cm (20 inch) wheels with an elegant, high-quality appeal. As an option, 53.3 cm (21 inch) AMG wheels can be fitted to emphasise the sporty look of the new M Class.

The interior design concept clearly combines an authentic SUV experience with a sense of wellbeing that is usually the reserve of top-class Mercedes-Benz saloons. While an expressive dome shape embodies the power of an SUV, the gently sloping contours of the dashboard in the front passenger area afford an outstanding sense of space, thereby highlighting the vehicle’s suitability for long journeys. The spacious, bright interior offers substantial elbow room thus enhancing spaciousness. Eye-catching features on the dashboard include a large trim element that matches the trim used for the doors and therefore creates a harmonious wrap-around effect. The seats in the new M-Class have been designed to offer high long-distance comfort and optimum lateral support. All of the key settings can be adjusted electrically. New features include rear seat backrests adjustable for angle and the through-loading feature via the armrest for transporting skis. Folding both backrests as well as the seat cushions forward creates a level load compartment with a capacity of 2010 litres up to the roof lining - a record in this segment.

The new M-Class comes as standard with the Audio 20 CD system, which comprises a radio with twin-tuner, a colour display with a 14.7 cm screen diagonal, an MP3/WMA/AAC-compatible CD player, a USB interface with CD Cover Art display, an AUX-IN socket in the centre armrest and a telephone keypad. The Bluetooth interface also allows hands-free telephony and Audio Streaming for the transfer of music. One of the particularly interesting features on offer is the Becker MAP PILOT, a fully integrated navigation module. The COMAND Online multimedia system with a high-resolution 17.8 cm colour display provides internet access in the M-Class for the first time. Customers can either browse freely when the vehicle is at a standstill or use a Mercedes-Benz App with pages that load extremely quickly and are also easy to use when the vehicle is on the move. As an option, COMAND Online is available with a 6-disc DVD changer. This system’s standard features include Speed Limit Assist, which recognises traffic signs and displays them in the instrument cluster.

The third generation Mercedes-Benz M-Class scores particularly highly on outstanding energy efficiency and on average the new model range consumes 25% less fuel than the previous models. One true champion in terms of fuel consumption is the ML 250 BlueTEC 4MATIC, which boasts an NEDC consumption of just 6.0 l/100 km (158 g CO2/km) and has a range of up to 1500 kilometres on a full tank. Further strengths of the premium SUV with permanent all-wheel drive include exceptional safety and well-balanced ride comfort as well as excellent driving dynamics both on and off the road. What’s more, the ML features an array of new chassis developments and innovative dynamic handling control systems which further enhance both driving enjoyment and handling safety. A characteristic body design and a variable interior with a high wellness factor add to the richness of the driving experience in the new M-Class.

When it comes to performance, the ML 350 4MATIC BlueEFFICIENCY petrol-engine model is earmarked with the BlueDIRECT engine generation features. The key here is the third-generation direct petrol injection system with spray-guided combustion and new piezo injectors that have an injection pressure of 200 bar, together with multi-spark ignition (MSI) and a new stratified combustion process.

The range calculated for a full tank of fuel is particularly impressive. With an NEDC consumption of 6.0 l/100 km, the ML 250 BlueTEC 4MATIC with the standard 70-litre tank can cover around 1170 kilometres before needing to stop for fuel. If the vehicle is fitted with the optional 93-litre tank, the car can even cover up to 1500 kilometres between refuelling stops.

The excellent fuel economy is underpinned by a comprehensive package of BlueEFFICIENCY measures as well as by this state-of-the-art engineering. In addition to the ECO start/stop function that comes as standard, these measures include the new seven-speed 7G/TRONIC PLUS automatic transmission with a new fuel-economy converter, friction-optimised bearings and a transmission oil thermal management system. Low-friction axle drives, electric steering, the optimised belt drive with decoupler, the on-demand control of all ancillary components and pumps, and tyres with low rolling resistance also play their part in reducing fuel consumption. What’s more, intelligent lightweight design has stopped the weight from spiralling upwards.

Even the standard version of the new M-Class offers a high level of comfort, dynamic on-road handling and outstanding off-road capabilities. For the first time, the M-Class chassis with steel suspension features selective damping. The driver is assisted by electric steering, which ensures the optimum level of steering assistance for the current driving situation. In addition to this, the SUV impresses with the smallest turning circle in its market segment.

For driving off the beaten track, the ML 350 BlueTEC 4MATIC and ML 350 4MATIC BlueEFFICIENCY models are equipped with extensive off-road features as standard, including 4MATIC permanent all-wheel drive, 4ETS electronic traction control and an off-road button which activates a special off road driving mode. Furthermore, the start-off assist system makes hill starts easier, while the Downhill Speed Regulation (DSR) automatically keeps the M Class at the speed set using the cruise control stalk.

The optional ON&OFFROAD package for the new M-Class has six driving modes for optimising driving dynamics and handling safety, as the optimum drive system control is provided for an extremely wide range of on-road and off-road operating conditions. The driver can select from one automatic mode, two special off-road modes and three on-road modes using a rotary control in the centre console.

Active roll stabilisation in the form of the ACTIVE CURVE SYSTEM can be optionally combined with both the AIRMATIC air suspension with Adaptive Damping System (ADS) and the ON&OFFROAD package. Further benefits of the ACTIVE CURVE SYSTEM include superb ride comfort both when cornering and driving in a straight line, together with enhanced off-road abilities.

The new M-Class promises relaxed and, therefore, safe driving in all possible conditions. By paying close attention to detail every step of the way, the development engineers in the Mercedes Technology Center have significantly improved what they call the NVH comfort level (Noise, Vibration, and Harshness). This is an important factor contributing to the general sense of wellbeing on board, whilst also playing its part in driver-fitness safety, especially on long journeys. The basis for the high level of NVH comfort is provided by the very rigid bodyshell of the M-Class. Further improvements have also been made to the drive system and chassis. This is all topped off by aero-acoustic refinements and the intelligent use of new-style insulation.

In line with the Mercedes-Benz brand philosophy, the new M-Class represents the embodiment of the Mercedes-Benz holistic safety concept of Real Life Safety, which is derived primarily from what happens in a real accident situation. The extremely robust occupant compartment of the M-Class, together with the front and rear deformation zones, forms an effective basis for the occupant protection system. Up to nine airbags, activated on demand in accordance with the accident type and accident severity, can reduce the loads exerted on the occupants. In addition to active safety systems such as the standard-fit Brake Assist (BAS) or the optional BAS PLUS, which can help to prevent an accident or reduce the severity of an accident, the new M-Class features further enhanced passive-safety measures to help protect pedestrians, including an Active Bonnet as standard.

Both active safety and driver-fitness safety in the new M-Class are further improved by assistance systems that will already be familiar, primarily from the S- and E-Class. The standard equipment package includes the drowsiness detection system ATTENTION ASSIST, the anticipatory safety system PRE SAFE and a tyre pressure loss warning system, as well as adaptive brake lights and Brake Assist (BAS). Active assistance systems such as Active Lane Keeping Assist and Active Blind Spot Assist are available as additional equipment options.

The new Mercedes-Benz ML is undoubtedly a true benchmark of its class and is now available at the Nasser Bin Khaled Mercedes-Benz showroom located on Salwa Road.

The 300-car deal which included Lancer, Galant, Pajero, and Rosa buses will expand the company’s existing fleet. Plans are also on the anvil to add an addition fleet of 400 vehicles later this year to finally expand Diamondlease’s fleet to 9000 vehicles.

Al Habtoor Motors has shared a close association with Diamondlease - one of the major buyers of Mitsubishi cars and Commercial vehicles making it a key business partner of AHM for many years.

Furthermore, the high customer demand, durability and cost effective operations of Mitsubishi vehicles, and excellent after sales support of Al Habtoor Motors have been instrumental in building a growing business relationship between AHM and Diamondlease.

Al Habtoor Motors has been highly successful with its fleet sales which have been a dominant part of its business. Indeed in 2011, when the automotive industry was still reeling under the impact of the global economic downturn, Al Habtoor Motors continued to gain ground in fleet business with the strong efforts of the team led by AHM’s National Fleet Manager Shibu Thomas.

As the No. 1 Mitsubishi dealer in the Middle East region, Al Habtoor Motors has performed consistently in individual as well as fleet sales. Thanks to its aggressive marketing promotions, excellent after sales service as well as an extensive Mitsubishi range with a variety of models that meet the demands of a wider cross section of customers.

With a power output of 180 hp the new, high-end four-cylinder petrol engine is as efficient as powerful. It combines direct injection with turbocharging and power is transmitted to the front wheels through the continuously variable multitronic transmission.

The 2.0 TFSI delivers a peak torque of 320 Nm available between 1500-3900 and accelerates from 0 to 100 km/h in 8.3 seconds on its way to the top speed of 226 km/h. The engine makes use of important technologies from the brand’s modular efficiency platform - the energy recovery system and the start-stop function. Average fuel consumption is just 6.4 liters per 100 km which corresponds to CO2 emissions of less than 149 grams per km.

The Audi A6 2.0 TFSI comes with extensive standard equipment including the latest MMI (Multi Media Interface) operating system, leather seating surfaces, a multifunction leather steering wheel, electric front seats with memory function for the driver as well as the Audi parking system plus. Audi also offers a variety of high-tech options including a head-up display, Audi active lane assist, Audi park assist, the Bang & Olufsen Advanced Sound System and the MMI touch.

The Audi A6 2.0 TFSI was specially developed for the Middle East and features, among others, a four-zone automatic air conditioning system with increased performance and the MMI navigation and operating system also in Arabic.

Long Version

Once again, Audi sets the standard: The new Audi A6, the successor to the world’s most successful executive sedan, features groundbreaking solutions in every area of technology. The body is extremely light owing to a significant proportion of aluminum components. The range of assistance and multimedia systems is extensive, and operation is intuitive and user-friendly.

The new Audi A6 is available in the Middle East with three gasoline powerplants: a 180 hp 2.0 TFSI, a 204 hp 2.8 FSI and a 300 hp 3.0 TFSI. While the 2.8 FSI and 3.0 TFSI feature the new S tronic transmission and latest generation of quattro four-wheel drive, the new 2.0 TFSI comes with the multitronic transmission and front-wheel drive. The Audi drive select dynamic handling system has been expanded to include an additional efficiency mode on the 3.0 TFSI.

With the new A6, which is the seventh generation of the model, Audi is revolutionizing the executive class. Featuring many technical innovations and lightweight aluminum design, this car will write the next chapter in the huge success story of the A6.

The design embodies athleticism and elegance. The sedan is 4.92 meters long and 1.87 meters wide, but just 1.46 meters high - the sportiest proportions in its segment. The long engine hood, the low, sweeping roofline, and the prominent lines on the flanks create a dynamic overall appearance. The Xenon plus headlights with LED daytime running lights or optional full LED headlights emphasize the striking expression at the front.

The body of the new Audi A6 is exceedingly light, stiff and safe, thanks to an intelligent composite design concept. Numerous aluminum components and high-tech steels reduce its weight by some 30 kilograms compared with the previous model, making it the backbone of a systematic lightweight design concept.

Depending on the version, the new executive sedan weighs up to 80 kilograms less than its predecessor. Audi - the lightweight design pioneer of the international automotive industry - has once again reversed the weight spiral, raising the bar for lightweight design.

The body features additional strong points. State-of-the art materials and design methods ensure extremely low interior noise levels. Precision tuning of all components and systematic hydraulic damping in the axle and drivetrain bearings provide excellent vibrational comfort.

Powerful and highly efficient: the three engines

The new A6 is available with a choice of three powerful, highly efficient four- and six-cylinder powerplants. The three gasoline engines deliver 180 hp, 204 hp and 300 hp respectively. The engines make use of technologies from the brand’s modular efficiency platform - the innovative thermal management concept, the start-stop system, and the energy recovery system. Fuel consumption has improved by up to 21% compared with the previous model - a leading figure among the competition.

The Audi A6 2.8 FSI and 3.0 TFSI are available with a sporty S tronic transmission. Each engine features a wide gear-ratio spread and low internal friction, thereby making a significant contribution to the sedan’s efficiency. Power is funneled to the road via all four wheels. The quattro permanent all-wheel drive is presented in its latest stage of evolution - its crown-gear center differential and torque vectoring function guarantee supreme traction, stability and dynamic response. Audi also offers the sport differential, which actively distributes torque to the rear wheels. The entry-level 2.0 TSI variant comes with a multitronic transmission and front-wheel drive.

Thanks to its sophisticated design, the chassis of the new A6 combines sporty precision with supreme comfort. Its links are made of aluminum; the power steering features a new electromechanical drive, making it highly efficient. The executive sedan has wheels ranging from 17 to 20 inches in diameter, with powerful brakes behind them.

The Audi drive select dynamic handling system is standard for all engine versions. For enhanced comfort, Audi also offers adaptive air suspension with controlled damping as an option. Dynamic steering will be available soon, also as an option.

Sporty elegance: the interior

The roomy interior of the new Audi A6 echoes the sinewy look of the exterior design. The salient element is the “wrap-around” - an inlay encircling the driver and the front-seat passenger. The elegant face of the instrument panel underscores the sleek quality of the cockpit area.

Every detail of the interior is a testament to the care that Audi invests in carmaking. All materials, including an innovative layered-wood veneer, have been selected and crafted with the utmost care. As an option, the front seats can be equipped with ventilation and massage functions. Ambient lighting or the interior lighting package give the interior an added shine. The new Audi A6 features the logical ergonomics concept that distinguishes all of the brand’s models.

The Audi A6 comes with extensive standard equipment including the latest-generation MMI radio operating system, an efficient deluxe automatic four-zone air conditioning, a multifunction leather steering wheel and the Audi music interface (option in 2.0 TFSI), the Audi parking system plus, cruise control as well as a glass sunroof (option in 2.0 TFSI). The electric front seats with memory function for the driver can be equipped with ventilation and massage functions as an option.

Audi also offers a variety of high-tech options: a head-up display, which projects important information onto the windshield, the Bang & Olufsen Advanced Sound System and the MMI touch operating system. As of now the MMI interface is also available in Arabic including all Menu points, navigation maps and voice instructions as well as MMI touch handwriting recognition.

The new adaptive cruise control with stop & go function regulates speed and distance to the vehicle ahead and if necessary breaks the vehicle to a full standstill. The Audi pre sense safety system is in many situations able to reduce accidents and their consequences, or even prevent them altogether. The Audi active lane assist helps the driver keep the A6 on course, and the park assist system relieves the driver of the chore of steering when parallel parking.

Developed for the Middle East

Before a new model goes into production it has to demonstrate its qualities in countless checks, over 100,000 simulations and more than 2.5 million test kilometers. A number of these tests are benchmark in the automotive industry, such as the patented “INKA” test, which ages the car 12 years in just 19 weeks.

During the test the car is being misted with salt and subjected to a humidity of 100% at 50°C. An artificial sun with 1,000 watts power per sqm simulates the UV intensity of an African summer.

The outdoor “Hot country track” simulates a complete lifecycle of an Audi under extremely hot temperatures in South Africa, on a dedicated gravel track test facility under extreme conditions.

The new Audi A6 was specially developed for the Middle East region. The performance of highly efficient four-zone automatic air conditioning system, for example, has been increased. Its functionality was tested over approximately one million test kilometers in various countries including China, South America, South Africa and the UAE. Further race track testing ensures that even sporty driving does not interfere with performance, even at temperatures of over fifty degrees.

In addition to the four-zone automatic air conditioning system, heat insulated windscreen and side windows, as well as sun blinds at the rear and side come as a standard in the Middle East and climate controlled comfort seats with active seat ventilation are available optionally.

An exclusive gala event was held on 23 January, 2012 at the new Porsche Facility in Musaffah area that was attended by customers, dignitaries, and members of the media. The opening was also used as a platform to reveal the highly acclaimed the new generation 911 Carrera and Carrera S Coupé.

Spanning 6,000 square metres, the new Porsche facility embodies the unique Porsche design and is the largest in the region, incorporating a Service Centre and Porsche Approved Pre-owned Cars Showroom. It can accommodate over 200 vehicles and has 50 working bays aimed at further improving service quality without compromising on precision.

Ahmed Al Dhahry, Vice Chairman of the Motors Division at Ali & Sons Co. said, “This is an exciting day for us as we move into our brand new facility and celebrate the arrival of the new 911. The opening of the facility is Porsche Centre Abu Dhabi’s next step towards achieving customer service excellence. This multimillion Dirham facility further reinforces Ali and Sons Co’s commitment to Porsche customers in Abu Dhabi and also marks another major step in strengthening the brand, recognised for its superior quality”.

As a part of the evening, Porsche Centre Abu Dhabi celebrated the arrival of the latest 911 Carrera and Carrera S Coupé with a thrilling reveal show in the new showroom. The seventh-generation 911 has been completely redesigned to thrill even the sports car aficionados.

The new 911 Carrera now features a flatter, stretched silhouette, exciting contours with precisely designed details. Its wheelbase is now 100 millimetres longer, sits lower to the ground and consequently offers even better handling dynamics for more driving pleasure of 911 connoisseurs.

The 911 remains Porsche’s iconic sports car, offering a blistering speed of 289 km/hr, it is the first passenger car in the world to feature a seven-speed manual transmission and the first sports car equipped with an auto start/stop function; electro-mechanical power steering and a new ‘coasting function’, in vehicles equipped with the Porsche Doppelkupplungsgetriebe (PDK). The new electro-mechanical power steering offers even better precision and response, while increasing efficiency and reducing general fuel consumption.

The athletic 350hp 3.4-litre boxer engine consumes a mere 8.2 litres of fuel per 100 kilometres; that’s 16 per cent less than its predecessor. And, with an emission level of 194 g/km CO2, it is the first Porsche sports car to make it below the 200 g/km mark.

The Carrera S, featuring a 3.8-litre boxer engine, produces 400 hp and manages to accelerate from 0 to 100km/h in 4.3 seconds. Pressing the ‘Sport Plus’ button on the optional Sport Chrono package cuts that to 4.1 seconds. The redesigned, lightweight body is an intelligent aluminium-steel construction, providing an overall weight reduction of up to 45 kilogrammes, offering significantly greater rigidity. Aerodynamic optimisation measures, including a wider, variably extending rear spoiler, means the lift of the new 911 Carrera is further reduced.

In addition to the exterior, the iconic sports car has been transformed throughout. Porsche’s Design Team from Weissach created a completely new interior, based on cues from the Carrera GT. The driver is now even more closely integrated with the cockpit, thanks to the centre console rising up to the front with the high-mounted shift lever located especially close to the steering wheel, in typical motor sport fashion.

Ahmed Al Dhahry concluded, “Expectations have been high since initial images were released last year, and we anticipate strong demand given the model’s attractive design and outstanding driving features. The inauguration of our new facility provides the perfect environment for the launch of this iconic model, and we are confident that this combination will mark the foundation of even more success in the future.”

First deliveries of the new Porsche 911 Carrera and Carrera S Coupé start on the 11th of February 2012. Basic retail prices in Abu Dhabi are as follows:

911 Carrera Coupé              AED 334,000

911 Carrera S Coupé          AED 395,600

“This is in response to rising global demand for our BMW X models and the expansion of the BMW X family to include the BMW X4,” Arndt explains at a ceremony to celebrate production of the two-millionth vehicle at the BMW plant in South Carolina since 1994. The move will bring the BMW Group’s total investment in South Carolina to nearly USD six billion.

The Governor of the State of South Carolina, Nikki Haley, speaks at the ceremony, saying: “BMW has once again provided tremendous evidence that South Carolina is a blueprint for significant economic development success. The partnership between this company and our State is an enduring example of how to attract, retain and grow business to stimulate perpetual job creation.”

Production in Spartanburg reached new high in 2011

Last year, the BMW plant in Spartanburg produced 276,065 vehicles for more than 130 markets around the world, representing an increase of 73% over the previous year. The BMW X3 also played a major role in this positive development. Global sales of this highly-successful model rose 156% in 2011 to reach a total of 117,944 vehicles.

More than 70% of the vehicles produced in Spartanburg (192,813) were exported, making the BMW Group the largest automotive exporter to the non-NAFTA countries.

Four expansions already at U.S. plant

Since it opened in 1994, the BMW plant in Spartanburg has already undergone four expansions and produced six different BMW models (318i, Z3, Z4, X5, X6, X3) and their variants. Employment has grown from 500 initially to more than 7,000 today.

Clean production

BMW’s Spartanburg plant is state-of-the-art in terms of environmental protection. Advanced production processes have made vehicle production even more environmentally-compatible: Over the past five years, it was possible to lower energy consumption by 48%, halve water consumption, reduce CO2 emissions by 44% and waste by 65% by car. In 2010, for example, the Spartanburg plant generated almost 62 million kilowatt hours of electricity from a methane gas energy centre located on the grounds of the facility and supplied by a local landfill. This accounts for over 37% of the entire plant’s total electrical demand.

USA largest market for BMW Group in 2011

The BMW Group is the leading manufacturer of premium automobiles in the U.S., the world’s largest market for premium automobiles. Last year, the BMW Group increased sales of its BMW and MINI brand vehicles in the U.S. by almost 15% to reach a total of 305,418 vehicles. The American market was therefore the largest market for the BMW Group in 2011.

“2011 was an unprecedented year in the history of Audi: Never before have we gained so many new customers in a single year,” declared Peter Schwarzenbauer, AUDI AG Board Member for Marketing and Sales. “With our new models in very high demand, business proved better than expected, specifically in Europe and the United States. In the U.S. market we established new sales records in every single month and achieved another clear improvement in our financial result – mainly thanks to the very successful drive in the full-size category.”

Since the market launch of the new-generation A8 and A6 and of the A7 Sportback, more than one in four U.S. customers have opted for a full-size model. Within one year, Audi has thus increased the U.S. sales share of the top-end car lines by more than half. Across all models, Audi sold 117,561 automobiles in the United States last year, a further advance of 15.7 percent on the 2010 figure.

Worldwide, too, the full-size models were instrumental in driving Audi’s growth:

Even before the appearance of the new-generation A6 in China, the sedan model’s biggest market, global sales of this car line rose by 12.2 percent to around 229,200 vehicles. The new A6 sedan appeared in its first markets in March, with the Avant, which is especially popular in Europe, following only in the fall. By contrast the A7

Sportback has now been on the market for its first full year, attracting over 31,300 customers worldwide. The brand with the four rings also increased its presence in the full-size category with the Q7, with sales up 21.4 percent on the previous year.

Launched at the start of 2010, the brand’s flagship A8 model actually doubled its volume (+101 percent).

At the other end of the model range the Audi A1 brought additional customers into dealerships: In its first full year on sale, Audi delivered around 118,200 of its premium compact car, mainly to customers in Europe. Overall, AUDI AG clearly bucked the market trend in that region with sales climbing 12.2 percent to around 726,300 cars, further bolstering its position as the leading premium brand.

After China, the home market Germany brought the Ingolstadt company its highest growth in absolute terms. 254,011 new cars were handed over to Audi customers in 2011, 10.8 percent more than in 2010. The past year was also particularly successful for Audi in the United Kingdom and France: Unit sales in the UK gained 15.7 percent to 115,345, and Audi France sold 62,009 vehicles, a rise of 18.1 percent, taking it past the 60,000 mark for the first time. Moreover, despite the difficult market conditions Audi at least matched the previous year’s deliveries totals in Spain (+3.4 percent) and Italy (+0.03 percent). In all its other top-ten markets worldwide, the Company achieved a double-digit sales increase on 2010, with Russia, too, performing much more strongly than in the previous year with 25.6 percent growth and unit sales of 23,250 making it the growth leader in Eastern Europe.

Audi’s growth of 37.3 percent in China was attributable both to the surge in demand for the brand’s imported models and to the completion of the Changchun plant’s expansion mid-way through the year, creating extra production capacity. Audi sold

313,036 autos to Chinese customers in 2011, enabling the brand with the four rings to substantially increase its lead in the premium segment yet again.

Emerging growth markets such as South Korea (+30.9% to 10,346 cars) and

South Africa (+20.4% to 14,523) have also continued to gain in importance for Audi over the past few months. These two markets combined now account for as many unit sales as the brand achieves in Russia. In South America, Mexico (+46.8%) and

Brazil (+68.0%) stood out for their particularly high growth rates in 2011. Audi’s growth in India was even steeper: Sales there soared by 83.5 percent to 5,511 cars, the highest growth rate of any premium brand in the market.