Categorized | Corporate & Business, Retail

aswaaq 3rd annual staff gathering sets out objectives for 2015, honours strategic partners

18% sales increase in 2014 commended by aswaaq

42Dubai 1st February 2015: aswaaq has announced its strategy for 2015, reviewed its achievements of the previous year, and honoured the outstanding employees and strategic partners. This all took place during aswaaq’s third annual staff gathering, which was held at the Shangri-La Hotel in Dubai.

Further development in a variety of fields is an

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immediate goal for aswaaq, with the aim of being ranked first in its field. It is also a priority to assist in the process of achieving the vision and direction of the Dubai government in providing both the UAE citizens and residents with smart services that will enhance the level of their happiness. Additionally, future expansion and the opening of four new branches, which are currently in the design and consultancy stage, will occur at a raft of locations in Dubai. aswaaq also plans to have branches in most of the new residential areas in Dubai, and to penetrate the Abu Dhabi and Northern Emirates markets.

There will also be a greater focus on social initiatives, and an emphasis on effectively contributing to service of the UAE community in various fields, such as education, health, philanthropy, and other areas that directly affect the lives of both UAE nationals cialis 20 mg price comparison and expatriates.

Among the greatest achievements of aswaaq last year were a sales growth of 18%, a full-year profit after five years of the opening of its first community centre in Nadd Al Hamar in Dubai in 2008.

Last year also saw the opening of two aswaaq community malls in Al Barsha South 1, and an aswaaq centre in Al Badaa. The total area of all aswaaq centres

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is now equal to 420,000 square feet, while the number of stores within these centres climbed to 190. These centres offer a variety of services and activities, including government services,

restaurants, mobile phone shops, gifts, medical clinics, pharmacies, laundry, and other stores that serve the people and meet their desires and requirements.

aswaaq obtained several local and international awards, and globally recognized accreditations and certifications during 2014. Most notable among these is the Dubai Quality Appreciation Award, OHSAS:18001, which is a standard for occupational health and safety management systems, ISO 9001:2008, a standard for quality management systems, as well as ISO 14001:2004, a standard for environmental management systems (EMS). Furthermore, most of aswaaq’s branches received an “A” in the Dubai Municipality Food Control Assessment. Additionally, aswaaq won ‘Brand Of The Year’ from Superbrands UAE for the years 2014 and 2015; this award being granted by the Superbrands’ Council in the UAE. And thus, aswaaq is the only company in the Gulf region to have earned such certificates, which distinguishes it from the rest, and confirms its commitment to achieve its strategy and goal to attain the first place.

In a speech delivered during the annual gathering of aswaaq, Mr. Yousuf Sharaf, CEO of aswaaq stressed that what has been achieved during the last year is a step on the way towards the pinnace of achievement that aswaaq is aiming for. “We must continue to challenge ourselves to put more effort and work in as a team to achieve even more, and to always provide the best for our customers, and meet their desires and requirements,” Sharaf continued.

He said that the achievements and future aspirations of aswaaq will not be possible without the great efforts that the staff of aswaaq is making. These efforts are greatly appreciated by the management of aswaaq, who attach great importance to those working at the company. They are keen to provide all means of comfort for employees in order to perform their work as efficiently, conveniently and enjoyably as

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The CEO of aswaaq said: “aswaaq places great importance on both UAE nationals and expatriates, and gives them every opportunity to contribute to the development of aswaaq as a company. This comes as an embodiment of the vision of our wise

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leadership to establish a capable and qualified generation, which possesses education, knowledge and skill, in order to better serve the aspirations of the nation. The UAE national human element plays an important role in the development and progression of the UAE, representing the real wealth of this country, and is considered the basis of the development and journey of progress that the nation continues to enjoy.”

Sharaf pointed out that

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aswaaq has also

been actively honouring outstanding individuals or departments. The plan for this approach has been drawn up by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, who launched numerous awards to honour outstanding people in Dubai in particular, and in the UAE in general.

“Honouring the outstanding individuals is aimed at motivating employees to raise the level of their performance, improve mechanisms cialis optimal dose at work, and contribute to disseminating awareness of the message of creating a culture of excellence, quality, and transparency. This is aimed at making this culture a key component in a variety of work environments, and raising the spirit of competition, as well as the development, capacity building and rehabilitation of workers, in order to ensure the best management practices in the provision of services,” Sharaf concluded.

In a similar speech during the gathering, Mr. Affan Al-Khoori, COO of aswaaq, cialis uk reviews confirmed the company’s commitment to provide the best standard of services to its customers, especially the provision of a wide range of different consumer products to leading local and international brands. Additionally, fresh daily food products in a wide variety of departments are central to the company’s operations. aswaaq is also passionate about supporting and encouraging young entrepreneurs within the nation.

Al-Khoori stated that aswaaq is keen to monitor and address the needs of various populations in Dubai, and offer convenient access to the people of Dubai in their areas of residence. Additionally, a goal is to provide a unique shopping experience with high quality and

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excellent service, in an atmosphere of convenience and comfort, as well as achieving the vision of aswaaq to build relationships on the basis of transparency, profitability, competitiveness and sustainability.

He added that aswaaq centres depend in various stages of their work on the efforts of a team which has extensive experience in retail, consumer products and related services. The company’s team members are very keen to deliver

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the highest level of service and provide all that is required by the people of the region during their shopping trips, which in turn ensures an upscale shopping experience comparable to the finest global retail stores.

Affan Al-Khoori explained that aswaaq centres offer numerous services to

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which is designed to reward customers for their purchases and is the highest paying loyalty programme in the region that is open to all nationalities, with cashback returns reaching 10 per cent. Another important service is the ‘Zakher’ card for the elderly, issued by the Community Development Authority and supported by aswaaq, which provides various services and discounts to its holders.

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Finally, the ‘Noor – wafa’ credit card, issued in collaboration with Noor Islamic Bank, offers its holders a cashback return of 11 per cent on their purchases.

At the end of the gathering, the CEO of aswaaq honoured a number of outstanding employees in different sectors and departments at aswaaq, as well as a number of strategic partners. A number of aswaaq’s customers and volunteers in campaigns and CSR initiatives also received accreditation.

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