Excitement mounts in DSMG’s ‘A Million Reasons To Shop’ promotion during DSF

4141The second week of the Dubai Shopping Malls Group’s (DSMG), ‘A Million Reasons To Shop’ promotion, held at Century Mall, left winners overwhelmed with joy. The month-long promotion started on January 1st and continues throughout the 20th edition of Dubai Shopping Festival, delight residents and visitors in Dubai.

The promotion supported by 18 malls across Dubai, under the aegis of DSMG, holds raffle draws every Saturday giving away prizes valued at a total of AED 1 million. The latest weekly draw saw five winners each take home AED 20,000, while a single winner walked away with the Mega Bumper Cash Prize worth AED 100,000. The promotion has led to a substantial increase in visitor number and sales signalling a successful festive period for the participating shopping malls.

The winners were selected from shoppers who purchased merchandise worth AED 200 or more at any of the retail outlets at the participating malls. Mia Paula Azurin, a Philippines national, could not contain her excitement when she was chosen from amongst the thousands for the cash prize. Commenting on her win she shared, “I am ecstatic! 20 thousand dirhams is a huge amount for me, or anyone in fact. This has to be the best day of my life. I am going to go out and do some more shopping now with my prize money; who knows I might win again.”

During the mega event arranged every year, retailers offer various fairs, exhibitions, sales and offers which include fashion accessories, jewellery, clothes, furniture, perfumes and much more. Apart from shopping, contests and other events organized by the malls and retailers are also a major attraction. Deepak Chawla, Operations Manager at Sunset Mall, Palm Strip and Twin Towers, said: “The prospect of winning every time you shop has helped us record a significant increase in the number of visitors to our mall. We expect the positive momentum to continue and reach record levels in the coming two weeks for Dubai Shopping Festival.”

While the adults take advantage of the sales and promotions, malls such as Al Mulla Plaza, Times Square, Oasis Mall, Palm Strip and Etihad Mall have organized varied and more exciting activities for children such as the option to get a customized picture taken, creative arts and crafts sessions and kids tea parties.

There is something for everyone at this year’s shopping extravaganza, with malls adorned with decorations in keeping with the festival theme.

The shopping malls participating in the campaign include Al Bustan Centre, Al Ghurair, Al Manal Centre, Al Mulla Centre, Arabian Center, Bin Sougat Centre, Century Mall, Lamcy Plaza, Mazaya Centre, Oasis Centre, Sunset Mall, Palm Strip, Times Square Centre, Etihad Mall, Barsha, Karama Centre, THE BEACH opposite JBR and CITY WALK.


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