Emaar Hospitality Group launches Rove Hotels, Dubai’s smart new hotel brand for global travellers

4107Modern, cosmopolitan, smart and cultural, the essence ofDubai’s identity finds expression in a new mid-market lifestyle hotel brand, Rove Hotels, developed by Emaar Hospitality Group.

The partnership of global property developer Emaar Properties and Meraas Holding, aDubai-based leading development company, Rove Hotels celebrate the heartbeat of the city with its unique approach to delivering value hospitality experiences for the young and young at heart global traveller.

Meaning ‘to traverse,’ Rove infuses 21st century innovation with sophistication and historical enrichment. Drawing inspiration fromDubai’s heritage and its remarkable achievements, Rove properties serve as tech-savvy, social and cultural hubs for international explorers.

Stylishly designed by incorporating contemporary and Arabesque features, smartly configured and effortlessly connected, Rove Hotels are for the modern value-conscious and socially networked generation as well as families who cherish fuss-free and friendly guest experiences.

Philippe Zuber, COO of Emaar Hospitality Group, said Rove complements the Dubai Tourism Vision to welcome over 20 million annual visitors by 2020. “Located in central destinations and bringing a new lifestyle-inspired value hospitality experience, Rove will support the preparations and hosting of the World Expo 2020. We have made significant progress with our first project - Rove Za’abeel - and will roll out 10 hotels in central locations in the coming years.”

The rooms are spacious at 26 sq metres and feature a 42-inch TV screen, media hub, designer mattresses and modern bathroom. Nearly half the rooms are interconnected, making Rove a family-friendly destination.

Innovative services include an e-Concierge application provided on smartphones and self-check-in station eliminating waiting time as well as the convenience of late check-outs at2pm. A 24-hour gym, pool and sun deck cultivate a relaxing ambience. All hotels will have a 24-hour self-service Laundromat. The hotels serve fresh, locally produced culinary creations full of flavour and have distinctive dining out destinations. Rove also has a convenience store that provides round the clock services.

Only 20 minutes from the Dubai International Airport and opposite The Dubai Mall, Rove Za’abeel will feature 420 rooms in 14 floors. The foundation works have been completed with opening in 2015.

Rove Hotels complete the spectrum of hospitality experiences offered by Emaar through its other brands, The Address Hotels + Resorts and Vida Hotels and Resorts.

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