Visa Inc. (NYSE:V), the global leader in electronic payments, and official payment partner of the Dubai Shopping Festival (DSF) 2015, today launched its ‘Shop, Spin and Win’ activation that seeks to reward Visa cardholders during the annual shopping event.
Running until 25 January 2015, at the Waterfall Atrium in The Dubai Mall, the Visa ‘Shop, Spin and Win’ promotion welcomes shoppers using their Visa cards for purchases to win a host of exciting prizes, from leisure and hospitality, to shopping and entertainment offers. Every Visa cardholder, both visitors and residents, can avail a chance to ‘spin’ the Visa Wheel by presenting a receipt for a minimum spend of AED300, made anywhere in the UAE during DSF, with their Visa card.
To capture the excitement of winning with Visa, participants will be filmed while they hit the hammer that activates the Visa Wheel. An HD video of the spin will be broadcast on the social wall located at the Visa wheel during each play, while the celebratory reaction of winners will be recorded and made available to them as memorabilia from DSF 2015. The videos will also be available through Visa’s social media platforms.
Working in line with the vision of DSF to raise the profile of Dubai as a favoured international shopping destination, Visa has invested in bigger and better promotions that appeal to Visa cardholders in the UAE and countries and regions around the world. Across Middle East and North Africa, Visa is supporting the DSF promotional activities of over 50 banks.
Speaking at the launch of the promotion, Marcello Baricordi, General Manager UAE and Global Accounts Lead at Visa Inc. MENA, said: “Visa has been the official payments partner of DSF since it began in 1996 and we are proud to once again be at the very heart of the festival’s milestone 20th anniversary edition, with a refreshing new concept to reward Visa cardholders.”
“The Visa ‘Shop, Spin and Win’ promotion fulfils our promise of safe and easy purchases and highlights our focus on rewards that matter. It is our way of taking shoppers everywhere they want to be during this DSF.”
Karim Beg, Head of Marketing at Visa Inc. MENA, added: “The Visa ‘Shop, Spin and Win’ campaign is designed to give customers an opportunity to get even more from their DSF purchases. In addition to the instant prizes on offer at the ‘Shop, Spin and Win’ promotion, we are also inviting Visa cardholders to enter a lucky draw, for every purchase of AED300 made with their Visa card during DSF will give them a chance to win a luxurious fashion trip to London, Paris, Milan or Dubai, along with an accompanying personal shopper.”
In addition to the rewards and prizes, DSF shoppers can also benefit from technological innovations such as Visa payWave that enables contactless transactions by simply waving a Visa card over a secure reader at any Visa payWave enabled merchant location in Dubai. A large number of coffee shops, small retail outlets and supermarkets in Dubai accept Visa payWave payments, adding to the choice of easy and secure payment options that Visa offers its cardholders.
For added convenience, Visa cardholders in any part of the world can also access the Visa Explore mobile app, downloadable from www.visamiddleeast.com/dsf that will serve as a single access point for all Visa offers and privileges available in Dubai, including dining, shopping and entertainment promotions during DSF 2015.