What’s more common in the UAE- Nokia or the iPhone 5s? Make a second guess!

43iPhone 5s continues to be the leader in the mobile handset market in the UAE, followed by Nokia 105/1050, according to a new study.

Both Samsung and Apple have recorded an increase in their market shares, said the The Telecommunications Regulatory Authority’s (TRA) data for the third quarter of 2014.

Use of smartphones in the UAE is increasing constantly with the devices accounting for 59 per cent of handsets registerd on the country’s networks between July 1, 2014 and September 30, 2014, the study said.

In terms of smartphone models, the iPhone 5S was the most commonly used Smartphone in the UAE comprising 3.7 per cent of total handsets registered on the UAE networks, the report said.  iPhone 5 was the second most popular smartphone with 2.5 per cent of the market share. The third most commonly used smartphone was the Samsung S III (2.4 per cent), followed by iPhone 4S (1.7 per cent), Samsung S4 LTE (1.7 per cent), Galaxy S Duos (1.5 per cent), iPhone 4 (1.4 per cent), Samsung Note 3 (1.2 per cent), BlackBerry Bold 9900 (1.2 per cent) ; and Samsung S5 (0.7 per cent), it said.

Mohamed Nasser Al Ghanim, director general, TRA, said: “The report illustrates a number of interesting trends emerging in the UAE’s mobile handset market. It also demonstrates the dynamic nature of consumer patterns in relation to handset choices.”

The report indicated that 45 per cent of all handsets registered on UAE networks were manufactured by Nokia, although this figure has been declining over time. This figure decreased by 5 per cent during the last two quarters.  Nokia was followed by Samsung (22.6pc), Apple (10pc), BlackBerry (6.1pc), Sony (1.1pc), HTC (1pc), Lenovo (0.9pc) and Huawei (0.8pc). Although the growth has shrunk, Samsung and Apple recorded increases in their market shares in Q3 2014, it said.

In terms of specific handset models, the iPhone 5s was the most popular mobile handset in UAE in Q3. The Nokia 105/1050 was the second most popular handset followed by the Nokia 101/1010.

The report also provides information on the most popular mobile operating systems used in the UAE.

The use of Symbian is declining over time and the Android was the most commonly used operating system in the UAE as of Q3-2014.  The market share of iOS is steadily increasing while RIMs (the

operating system for Blackberry) is continuously decreasing.

During the period from July 1, 2014 to September 30, 2014, users of Smartphones and fixed Internet

services in the UAE visited various applications websites. Apple iTunes was by far the most commonly visited applications website, followed by Samsung Apps, Android Applications, Nokia OVI while Blackberry App came last. The number of visits to BlackBerry and Nokia applications websites has been declining over time while the volume of visits to Apple iTunes and Samsung is progressively increasing.

In terms of social media, UAE Smartphone and fixed Internet users made a total of 28 billion visits to social networking websites during the third quarter. Visits to Facebook accounted for 88pc of total visits to social networking sites, followed by Twitter with 9pc of visits, the study said.



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