Television broadcasting and TVC production in the Kingdom of Saudi Arabia have blossomed in recent years in what is one of the Middle East’s most high-tech television markets. With 4K resolution taking the forefront of productiontechnology and with photographers and videographers across the world resorting to 4K for capturing the sharpest video footage and editing without fear of losing quality, Panasonic is making an effort to highlight the company’s latest 4K innovations to the discerning consumers in Saudi Arabia.
Panasonic Marketing Middle East and Africa (PMMAF) has launched an awareness event to educate professional videographers and photographers in KSA to the possibilities and benefits of 4K and other cutting-edge technologies. The company will host a Digital Imaging seminar in Jeddah on Tuesday, 23rd December at the Marriott Hotel (Falasteen street); and in Riyadh on Wednesday, 24th December at the Marriott Hotel (Ma’athar street) at 1.00 PM.
While Panasonic’s flagship models- Lumix DMC-GH4 and Full-HD camcorder, the HC-MDH2- will be showcased, the key highlight will be the HC-X1000 camcorder which expands Panasonic’s growing lineup of 4K solutions.
Speaking ahead of the event Akbar Hussain, Manager, Audio Video Department, Panasonic Marketing Middle East & Africa, commented, “Over the last few years there has been a major shift in the digital videography world with a strong interest in higher resolution images. We are now witnessing a shift towards recording in the 4K standard. The biggest advantage of this technologyis that fine spatial details are resolved and images are delivered crystal clear. We have a range of products that offer 4k and HD capabilities that give much more control in post-production. Resizing, cropping, stabilization, and smaller grain (less noise) all benefit from increased resolution. Through this seminar we aim to further educate professionals about the benefits of our cameras while also showcasing our innovative line-up of products.”
The HC-X1000, Lumix DMC-GH4 and HC-MDH2 will be made available for a first-hand experience. The seminar will serve as an ideal platform where the unexplored features and advantages of these latest and innovative imaging solutions will be highlighted.
The HC-X1000 offers semi-pro features inside a small, handheld body while still offering the professional look of a more complex shoulder mount broadcast model. Featuring a LEICA Dicomar lens and a new sensor and Crystal Engine Pro 4K, the HC-X1000 produces stunning, lifelike images in Ultra HD 4K resolution which is ideal for shooting high quality documentaries and events in 4K and Cinema 4K formats.
The superb 4K recording capabilities offered by the HC-X1000 also provides a lot more flexibility in the editing suite. 4K allows you to crop your composition and choose the perfect frame, as well as zoom 200 per cent while maintaining HD quality; turn stationary footage into panning shots; tilt and level the footage; or easily stabilize your film.
Akbar added, “The most obvious benefit of 4K is the resolution. Shooting in 4K helps differentiate yourself from others. But there’s much more. Shooting in 4K opens up much more exciting possibilities for editing in post-production.”
The DMC-GH4 is a firmware to enhance the performance and controllability of the camera, featuring the latest 4K photo mode that encourages a new way of photography first proposed by Panasonic. It encourages users to capture spur-of-the-moment, high resolution, 4K photos by cropping out a designated frame from a 4K video. With the new firmware for DMC-GH4, it is easier to get 4K photo by using the dedicated mode. Furthermore, 4K video can be recorded continuously with Loop Rec function which keeps on saving 5 newest 2-minute video files before you press record. This means users can patiently wait for the perfect photo opportunity to come along for as long as they want through keeping the camera recording.
The HC-MDH2, on the other hand, is equipped with the Simultaneous Recording function which allows recording on dualmemory devices while a 5-Axis Hybrid function O.I.S. & Level Shot Function thoroughly suppresses blurring and tilting. With greater advanced shooting performance design and operability, photographers can shoot still photos in 20 megapixel resolution and videos in Full HD or in Standard Definition format. Moreover, the LCD is positioned with the most suitable distance from the photographer enabling him to spot certain special moments that need to be captured in peripheral vision.